I can see big data

Chapter 320 Plagiarism
After signing the contract with Lu Minhao and Li Shaoqiang, Li Han immediately started to prepare for the development of overseas branches.

There are many pre-approval procedures for establishing a branch overseas, but the catering industry is relatively easier to review than the Internet industry or technology industry. Basically, the application can be passed without being hindered by foreign governments.

However, if the UHV power transmission technology of Jinwu Power is replaced, it may face many difficulties.Some countries will impose restrictions on these foreign technologies in order to protect their own national technologies.

However, in response to these possible problems, Li Han has already thought of countermeasures.

Soon, the time came to the end of November, and the monthly exam time for this month was approaching again.

"Teacher, if we make progress this time, can we still invite us to the buffet?" Liu Xinyi sat in the first row and asked expectantly with her cheeks in her hands.

"Okay." Li Han raised his eyebrows, aroused a little interest: "Let's do this. If you can do better in the exam than last time, the teacher will take you to a better restaurant this time; If it's not as good as last time, go to a lower-end restaurant, fair enough?"

"It's fair!" Liu Xinyi said with a happy smile.

Seeing her so confident appearance, Li Han was a little suspicious: where does this confidence come from?

So, while everyone was studying by themselves, Li Han quietly called out Liu Yingying.

"Why is she so confident?" Li Han asked puzzled.

"Oh, because she has a good relationship with Wang Xiaoyun." Liu Yingying explained, "and Xiaoyun has a good relationship with everyone in the class. As long as she organizes activities, everyone will basically agree, whether it's studying or going out to play." .”

Li Han thought about it carefully, and finally matched the name Wang Xiaoyun with the person in his memory.

The child is small, not pretty, and slightly fat, but she speaks softly and has a very quiet and gentle personality. She is a very cute girl.

And what impressed Li Han is that she is the kind of girl who doesn't rely on her appearance at all, but makes people feel cute purely from her personality and voice. She doesn't make people feel artificial at all. Acting cuteness is different.

"So it's like this..." Li Han smiled, "But, the monthly exam is only three days away, are they okay?"

"Who knows, let's cram for the time being." Liu Yingying shrugged, "Anyway, I never review before the exam."

"Huanfan woke up..." Li Han poked her on the forehead.

"Teacher, when will Master's wife go home to recuperate?" Liu Yingying suddenly changed the topic at this time.

"That girl is very stubborn. As long as her actions are not affected, she will probably continue to do it." Li Han sighed, "Maybe three or four months, when her belly grows bigger, she will go back to rest honestly."

"Then can I go to the teacher's house and learn how to make desserts with my wife?" Liu Yingying asked tentatively.

"It's fine if you don't find it troublesome." Li Han patted her on the head, "Come on, accumulate more skills now, and send you to Le Cordon Bleu for further studies in the future. In the future, you will be the dessert developer of our Cranberry Co., Ltd. .”

"I'll try my best." Liu Yingying said with a smile, "But teacher, you'd better save your last move. I'm afraid I'll disappoint you when the time comes."

"Don't worry, I always have a back move." Li Han smiled nonchalantly.

After the morning class, Li Han came to the cake shop to have dinner with Wang Man as usual at noon.

"Look at you, the food is so delicious." Li Han looked at Wang Man's big mouthfuls, with a doting smile on his face.

"That's right, I don't dare to starve your baby." Wang Man said inarticulately, her cheeks were stuffed like a cute little hamster.

Li Han couldn't help but scratched her chin: "Why are you so cute?"

"Tsk..." Wang Man slightly lowered her eyelids and gave him a dissatisfied look, then stuffed a fried shrimp into his mouth.

They were eating here when Liu Chang suddenly opened the door and came in panting with a takeaway box.

"Yo? A rare visitor." Li Jia said with some surprise, "Why are you free to come over to our place today? Do you want to have a light meal?"

"No...it's not good!" Liu Chang raised the bag in his hand and said, "Look at this!"

Li Han looked at the bag, and the words "Mick's Coffee" were impressively printed on it. At that time, he knew that Han Jierui must have messed up something again.

Sure enough, when Liu Chang opened the bag, there were starry sky pudding, rainbow pudding and candy gem dishes inside.

"Hey, is this plagiarism!?" Li Jia frowned and asked dissatisfiedly, "Our formula has applied for a patent!"

"It's different... you'll know when you eat it." Liu Chang shook his head, then handed over the dessert in the bag.

Li Han took a sip of each, and then frowned: the taste is so ordinary...

Although these works look similar to their limited-edition meals, once you eat them, you know they are inferior counterfeit products.

Mick Coffee's rainbow pudding is sour and sweet, and it doesn't taste like any fruit at all, and it also exudes a fishy smell after fermented fruit; and the starry sky pudding also has a strange taste, with a bitter taste of alcohol ;The candy gem plate is not only the same shape as gems, but also the taste and texture of ordinary hard candy.

The good news is, it wasn't their recipe that got out.

But then, Liu Chang showed other new set meals of Mick Coffee.

It can be seen that Mick Coffee's current strategy is just one word, "copy".They completely copied the menu of Baizhe Cake Shop, including limited edition meals, boutique afternoon tea and traditional afternoon tea.

"I asked the legal department, and they said it was difficult to sanction them legally." Liu Chang sighed and said, "Because the recipe is different and the taste is different, but the appearance is similar, and they even changed the name of the dessert. Now, based on this, it is difficult to characterize them as plagiarism, just like KFC and the Golden Arches.”

Mick's Coffee changed the name of the starry sky pudding to the ocean pudding, then changed the rainbow pudding to the aurora pudding, and the candy gemstone plate was called "jewelry".

Although the appearance is similar, the formula and name are different, and it is difficult to punish them legally.

It's like your KFC has Colonel's Chicken Nuggets, I also have Chicken McNuggets in Golden Arches, your KFC has Colonel's Chicken Drumstick Burger, and my Golden Arches has McNugget Chicken Drumstick Burger.The two brands have been competing with each other for so many years, and it is not even close.

Of course, the quality of Baizhe Cake Shop is obviously better, but Mick Coffee’s products are machine-made, sold in unlimited quantities every day, and the price is much cheaper than Bai Zhe Cake Shop.Some customers who feel that the desserts at Baizhe Cake Shop are too expensive may choose to buy them at Mick’s Coffee.

Anyway, if you just use it to shoot a circle of friends, the visual difference is not big.

"That fake foreign devil..." Li Han held his chin and muttered to himself, "This move is quite insidious."

He guessed that the other party's purpose was to make their products obsolete as soon as possible, because without these products, it would be difficult for Baizhe Cake Shop to compete with Mick's Coffee.

The reason why Li Han set these desserts as "limited sales" is to prevent them from being quickly squeezed out of value and then being discarded like other Internet celebrity products.

"What should we do? Are we just watching them copy us?" Liu Chang asked unwillingly.

"Hmm..." Li Han fell into deep thought: Han Jierui's move is indeed quite damaging.

This is only good for their Mick Coffee, but not bad. It is just to beat the popularity of Baizhe Cake Shop. When the popularity of Bai Zhe Cake Shop is overdrawn, these Internet celebrity desserts are gone, and they can slowly snatch them away. The market for Baizhe Cake is gone.

And even if Baizhe Cake Shop thinks of a new product, Mick Coffee can copy it immediately, and then continue to squeeze out its value and accelerate the speed of this kind of Internet celebrity products.

"Sure enough, kindness to the enemy is the most cruelty." Li Han sighed.

After all, he is a competitor, and if he doesn't get rid of it, the other party will continue to cause trouble, so now he decided to take the initiative to kill the root cause and completely drive the "Mick Coffee" brand out of the domestic market.

"Sure enough, let's sue them through the law." Liu Chang bit his thumb and pressed on the phone anxiously, "I'll contact the legal department and let them try it."

"Don't worry, we have an advantage in this aspect." Li Han sneered, "They only have coffee, but I have an entire 'empire'. They start with coffee, so we start with other aspects. "

As he said that, Li Han patted Liu Chang on the shoulder: "I'll go back today and issue an order to my gourmet anchors and UP hosts, asking them to make a comparison video of these two stores together, and then let those anchors and UP hosts detail Analyze the difference between the puddings, candies and Chinese dim sum in the two stores."

"Oh—!" Liu Chang suddenly realized, "This plan is really... wonderful!"

To put it bluntly, Mick Coffee's strategy is a gap in information.

Because most people don't know the difference between these "limited meals" in the two stores, this allows Mick Coffee to take advantage of the loophole.

That being the case, he will let everyone know through the cat house platform and station D video that the aurora puddings and ocean puddings of Mick Coffee are just a clumsy imitation of Baizhe Cake Shop.

In this way, everyone will treat these special desserts of the two stores separately. Even if they are out of date, those counterfeit products of Mick Coffee are out of date, which will not affect the business of Baizhe Cake Shop.

"But is it okay to do so?" Liu Chang asked a little worried, "They are all companies under your umbrella, so this is bragging, right?"

"What's the use of them knowing? It's fine if the audience doesn't know." Li Han said with a smile, "And, once we bring this atmosphere, other anchors and UP hosts will go to rub it even if we don't invite them. Hot."

"I know!" Li Jia said excitedly, "It's like that 'some kind of mushroom' vegetarian restaurant! After that restaurant became popular, many UP owners went to visit the restaurant to catch the popularity!"

"That's right." Li Han gritted his teeth, "This time, let's buy their stores and drive them out of the domestic market!"

(Thanks to Dandan Bandit and Secondary Boy 520 for the 2 monthly tickets)
(End of this chapter)