Exclusive hot search

Chapter 461 A Bold Gamble

Chanel has such a big battle, and there are not many people who are jealous.

Not only did Xiangjia not have a spokesperson before, but now there are six brand ambassadors across the world, including Yan Fuguang, seven.

There are singers, actors, and idols here, but none of the official announcements are as... so festive as this time.

That's right, it's festive.

It's like going to high school, getting married, and wanting to distribute some happy candy to everyone you meet, for fear that the world will not know that something good is happening in your family.

How else can I say that the top luxury endorsement is good, this kind of publicity can only be achieved by top brands, and every day, every family spends money to buy hot searches, it is just a small matter, even if you buy it for a lifetime, it is impossible to have such global influence.

There is envy, there is jealousy, but there is no way to do it.

The fashion industry is famous for being red and white, as long as it can bring enough profits, the brand will hold you high, but if there is a difference of 01:30, you will be clearly distinguished In vain, he wouldn't even take a second look if he was in a hurry.

No, not long after the official announcement, Chanel will have a large-scale event. This season's early spring vacation series will be held in Monte Carlo, Morocco.

The spokespersons of such activities must all go, needless to say the first six, this year's focus must be Yan Fuguang.

The people outside stretched their necks and waited to see what kind of treatment Chanel would give Yan Fuguang.

If the seventh spokesperson is no different from the first six, everyone will have to say a few words in private. It seems that such a big battle is actually not so good!

Chanel's show is not a formal two-season fashion week, nor is it arranged in Paris, so it does not have the noisy atmosphere of fashion week, but it is Chanel after all, as long as it has this name, the show cannot be simple.

Not to mention how Yan Fuguang got there, anyway, he was treated with the highest standards from the moment he got off the plane.

The bed sheets, pillowcases, toiletries, etc. in the hotel were all replaced by Chanel's own things, and the wardrobe was full of new seasons...

Chanel didn't hide this kind of preferential treatment, and specially hired a photographer to take pictures from the pick-up to Yan Fuguang's check-in. She made a vlog as quickly as possible, and posted it on the Internet overnight.

It is said that Chanel is not too partial to one another, and the same is true of several other spokespersons, but anyone with a discerning eye can see the difference.

For example, Yan Fuguang's vlog was the first to be posted, even though her flight was the last to arrive.

When Daxiu entered the arena, Chanel's global PR director deliberately waited at the door. Yan Fuguang hugged her shoulders as soon as he got out of the car and walked forward affectionately.

Not to mention when watching the show, the public relations director is on the left, the global president is on the right, and Yan Fuguang sits in the middle, it is not an exaggeration to say that the stars are holding the moon.

There are many other things like this, but two days of activities can make people know that Chanel attaches great importance to Yan Fuguang.

And this extraordinary return can be described as immediate.

What Yan Fuguang wore to the event was naturally Chanel. It is not surprising that there are any current season, super season, or show models. The key is that Yan Fuguang is carrying an antique Chanel bag from the 90s.

Yan Fuguang chose this bag by herself, mainly because she didn't like the new styles of this season, so she just picked one in the album, and Chanel also let her do it.

The unremarkable black color is not a particularly outrageous style, and at first glance it is not a popular style nowadays, but it miraculously matches Yan Fuguang's style that day perfectly.

Obviously on the official website, her dress was paired with the show bag this time, but when Yan Fuguang made her debut that day, everyone thought it was appropriate, as if this outfit should have been matched in the first place.

The clothes, trousers and shoes that Yan Fuguang wore that day were all sold out on the official website without any surprises. What people didn't expect was that the search volume of the antique bag she was carrying suddenly soared all over the Internet.

What happened next was even more jaw-dropping.

In just one week, this antique bag can hardly be found in second-hand bag shops around the world, and several well-known online trading platforms for second-hand luxury goods are the same, all sold out.

This bag was not a popular model with gratifying sales back then, nor was it a classic model that appeared every year, so the stock of second-hand bag market is not particularly large.

But the more so, the more expensive it is.

In just a few days, the asking prices on the auction site were already incomprehensible, but there were many buyers and few sellers.

Yan Fuguang has always had this kind of magical power, and anything that passes through her hands is always extraordinarily fragrant.

Over the years, she has gone out of style every time, brands value her, designers like her, and Yan Fuguang is highly sought after in the fashion circle, so whenever she has any eye-catching items, various Internet celebrities will follow.

As several top Internet celebrities joined the battlefield, this antique bag was unsurprisingly getting hotter and hotter.

Not only ordinary people did not expect such an episode, but Chanel also did not expect it, but since Yan Fuguang was signed with a big deal, Chanel, who has always been not out of the ordinary, decided to take a bold gamble.

Just two weeks after the big show ended, Chanel's official website suddenly released a news that they decided to re-enact this antique bag from the 90s and release it in limited quantities on October 10 this year.

As soon as the news came out, everyone in the industry lamented Chanel's decisiveness. Of course, what was even more envious was Yan Fuguang's ability to turn stones into gold.

Who would have thought that she could revitalize a humble old style with a casual upper body?
Chanel's decision can be said to be an adventure. Regardless of the limited quantity or unlimited quantity, it is not a small project as long as the model is opened again. If the gust of wind lasts until the second half of the year, it will be a bad deal.

Many people are waiting to see how effective Chanel’s temporary action will be this time. Waiting and waiting, it finally arrived in October. As a result, the first batch of products on the official website on the day of release were all sold out within an hour.

You must know that Chanel's pricing has always been ruthless. No matter how much this bag sold in the past, the current price is close to those classic models, which is not low.

In this way, they can all be sold out within an hour. Chanel must be satisfied, and other brands are even more jealous.

Seeing that this retro trend shows no signs of slowing down, other brands have also found several similar antique models and are preparing to put them back into mass production, scrambling to release them in the new season.

Of course, this is all for later, but after this little "accident", the effect of Yan Fuguang's signing with Chanel has initially appeared.

Last year, Chanel’s annual sales were second only to LV, ranking second. Although it’s just halfway through the year, the industry already has a vague premonition that this year, next year at the latest, Chanel might top the list of luxury sales Top of the list.

(End of this chapter)