I became the richest man by relying on daily chemicals

Chapter 123 No Embarrassment This Time
On the weekend, Han Jianing hosted a banquet at the Peace Hotel and invited Cornell and Wu Hai to celebrate the initial success of the cooperation between the two parties.

Cornell had already swept away the previous downturn. He was talking and laughing in high spirits. He saw Han Jianing in an indigo tie-dyed cheongsam from a distance. The blond man immediately bowed gracefully to his chest, saluted exaggeratedly, and spoke excitedly in the Chinese he had just learned. :
"Good evening, Ms. Han, your beauty puts today's moon to shame."

Han Jianing stepped forward gracefully and calmly, and said softly:
"Good evening Leno, thank you for coming to our celebration dinner."

She turned her gaze to Wu Hai who was a little behind, nodded and said:

"Mr. Wu, we meet again."

Wu Hai looked at Han Jianing with a rather complicated expression, and imitated Cornell's appearance, bowed slightly, and said with a smile:

"Boss Han is brilliant, Wu Hai admires him very much."

Rao is Wu Hai who is proficient in human nature and is good at observing words and expressions. He didn't realize that Han Jianing had ambushed this kind of backhand before.

He boasted that he had a good friendship with Yangfan Daily Chemical, but he didn't know anything about filming TV dramas before, and he didn't expect them to have such an offensive at all.

Judging from the fact that they started filming commercials in the late-night format last year, they have been preparing for this TV series for a long, long time, but none of the executives of Yangfan Daily Chemical disclosed this matter.

Even, when Deep Blue Beauty Cosmetics was promoted together with Xierna Group, Han Jianing and Zhang Juemin showed confusion and uneasiness just right, and this pretending is too similar.

Wu Hai relied on cheating to eat, and he was already ready to run away.

Unexpectedly, now that things have turned around, Xierna actually turned the tables against the wind by relying on the cooperation with Deep Blue Beauty. The sales have been rising steadily in the past few days, and she has regained her reputation as a luxury lotion.

Cornell has regained the trust of the board of directors, whether he will be fired for a while, and Wu Hai's escape plan is temporarily put on hold. Now both of them are deeply moved, and feel as if they have passed away for a while.

Looking at Han Jianing, Wu Hai swallowed.

It's not because he finally discovered Han Jianing's beauty, but because he really felt that he underestimated this woman before.

So far, the vice presidents of Yangfan Daily Chemical have all had contact with Wu Hai.

Jia Xingying's shadow is lingering, Zhang Jiqing's cunning and fickleness also caused Wu Hai a big loss, and the woman in front of him whose painting style is obviously different from others can also make Wu Hai puzzled.

Where did Jiang Nian find so many capable people? With them around, it may be very difficult to annex Yangfan Daily Chemical in the future.

Under the leadership of Han Jianing, the two entered the luxury private room, Zhang Juemin was already waiting there, and extended his hand to the two partners to celebrate the victory together.

After all the previous incidents, Cornell is now giving up its past suspicions about Yangfan Daily Chemicals.

Anyway, the domestic market is so big, no one can swallow the market in one go, and it is a good thing to have such a strong partner after all.

He hugged and greeted Zhang Juemin enthusiastically, the four of them sat down together, and the exquisite dishes were presented one after another like flowing water.

Cornell unpacked a bottle of champagne and filled the table for the three of them with his own hands, only to find a newspaper folded in the corner of the table.

While waiting for someone, Zhang Juemin was reading the newspaper, and the exposed part of the newspaper seemed to have the words "Sailing Daily Chemical", Wu Hai smiled and said:
"Is your company published in the newspaper again?"

"Oh, it's an article published by Reporter Xue on "Pengcheng Daily". It probably tells readers about the development of our Deep Blue Beauty this time."

Wu Hai knew this reporter who became famous by reporting on Yangfan Daily Chemicals and entered the main station. With Zhang Juemin's permission, he curiously opened the newspaper and carefully read the content of the article, but gradually frowned.

"This, is this written by reporter Xue?"

He had read many articles written by Xue Chunfeng before, and almost every one of them unreservedly showed his support for Yangfan Daily Chemicals and his infinite admiration for Jiang Nian like a girl in Huaichun.

But this article is different.

Its title is "Going to the high-end market, how far is our product from?" This is obviously not about the content of daily cosmetics.

In the article, Xue Chunfeng first introduced the background of Yangfan Daily Chemicals and the marketing of its high-end line Deep Blue Beauty Cosmetics using TV dramas this time, and then changed his style of writing and sincerely expressed her concerns.

The article said that the high-end line of daily chemical products represents the future, and all daily chemical products must be supported by high-end lines to achieve healthy development.

Yangfan Daily Chemical was invincible in the domestic competition before, but they made various arrangements in advance, made excellent advertisements, and repeatedly carried out a lot of publicity, and they still failed in the high-end competition. Gain the absolute upper hand.

Any product from abroad, just relying on the marketing of a TV series, can surpass Yangfan Daily Chemical’s more than a year of preparation and operation in terms of sales, what will happen after that?

The world's top cosmetics manufacturers haven't made any effort yet. If they do the same, launch an offensive with the help of popular TV dramas, or use other means, can Yangfan Daily Chemicals continue to do so?
There used to be many domestic brands trying to attack the high-end, but they were forced to retreat in the face of the strong offensive of foreign capital, and took the cost-effective route. I hope that Yangfan Daily Chemical can become a successful one and find out a feasible way for domestic backwarders. Only in this way can daily chemical enterprises truly achieve healthy development.

Wu Hai could tell at a glance that this method of writing and worries about the future market were not for a young reporter who had just entered the main station.

A reporter from the main station published an article on the old club "Pengcheng Daily"...

"It should be that the higher authorities are secretly expressing concerns, and they are afraid that they will put too much pressure on your company through the official media, so they chose the name of reporter Xue." Wu Hai analyzed.

Zhang Juemin raised his eyebrows and said in surprise:

"really?"

He just felt a little weird before, and didn't think about it in depth. Wu Hai's mind was quick, but he grasped the key point of the matter at once.

The atmosphere at the table suddenly became tense.

Cornell grinned and sighed:

"Don't be nervous, isn't Deep Blue established just now?
Engaging in cosmetics is not about making nuclear weapons and space shuttles. As long as you study patiently, you can eventually make them. "

Han Jianing and Zhang Juemin looked at each other, with wry smiles on their faces, thinking that making something and selling it are really two different concepts.

If Melaleuca is a domestic product, even if it watches TV dramas and makes a wave of advertisements, it will not last long on the high-end route.

But it is a Korean brand, and it has always given people a very high-end feeling. Even if the so-called plant extracts they added don't actually have any effect, everyone can't stand it.

In short, on the high-end line, it is not easy for domestic brands to make a solid presence with TV dramas.

"Uh..." Wu Hai pinched his chin and thought for a moment, "Xiao Jiang should have read this report, right?"

"I must have seen it. Mr. Xiao Jiang's family and company have subscribed to the "Pengcheng Daily", and Mr. Jia's office has also subscribed to a copy."

Han Jianing propped his chin and said:
"It's just that Mr. Jiang didn't seem to give any instructions on this, which made us a little embarrassed."

"Not at all? Apart from your company, did you give any instructions to the Northern Company?"

"This..." Han Jianing was a little hesitant, but Zhang Juemin said generously, "I don't think this is a commercial secret, let my old man tell it!"

"President Xiao Jiang sent instructions to the North Company's advertising department last night, requesting that in addition to filming TV dramas according to the previous script, the next TV dramas should focus on the promotion of traditional culture.

But this guidance should not be for us, right? "

What is high end?
High-end is fashion, that is, it is at the forefront of the times, so that even if a layman does not understand it, it is worth the price after looking at the brand.

For example, the effect of foreign brands such as Melaleuca is probably the same, but most people think that this thing is a foreign product, it must be high-end, and it is cheaper than the higher-end Herna Earl lotion. Buying them is actually a kind of economical benefits the behavior of.

And most of the domestic products want to go high-end, and everyone must raise their eyebrows—good guy, a domestic product dares to be sold at such an expensive price.

This is almost an unsolvable problem, and it can only force domestic brands to start reducing research and development, and put most of their energy on publicity and cost reduction, so as to survive as much as possible.

"If your company can't do it, it seems that others can't do it." Wu Hai said, feeling a little regretful.

Although he is a liar with no three views, the education he has received since he was a child still makes him a little bit obsessed with "his own people".

If Yangfan daily chemical products fail in the high-end line, then domestic daily chemical products may not be able to do so within 20 years, which is a bit sad to say.

He tapped on the table with his finger and sighed:
"Speaking of which, it's best for your company to give Xiao Jiang a suggestion on this matter - most of the customers now come for TV dramas, and the use of expensive tie-dye elements in the gift box will not play a big role, and it may even play a role. to the reaction.

Nowadays, most people are pursuing fashion. This kind of tie-dye is difficult for young people to like, and it will increase the cost.

If I were Mr. Han, I might as well study ampoules. Few people in China use this kind of packaging. It has a sense of technology and may be more in line with the needs of young people. "

Han Jianing bit her lips lightly with her teeth, and sighed:

"I see, I will consider this suggestion."

The communication between the two was in Chinese, and Cornell on the other side was confused. Zhang Juemin kindly translated it in English. Cornell touched his chin and muttered softly:

"This packaging? Don't you think it's pretty?"
-
Small theater time:
Cornell: Pretty cool, I think.

Jiang Nian: It's not like you're a procurator who learns inversions.

(End of this chapter)