Chapter 131
Not just Jiang Nian, but in the late 90s when internal financial management was still far from perfect, disputes involving chaotic financial relationships among several subsidiaries abounded.
Many companies that are actively expanding are actually not sure whether they are making money or losing money. Some people work hard all year round, and then turn around to see the crying father and mother who lost money. This is why many people vomit blood when they lose money. .
But losing money is evidence of failure anyway, and making money...
As long as she makes money, no matter what kind of person she is, she will be shrouded in a mysterious halo, and people can't help but worship her.
Just after the financial report in May came out, Yangfan Daily Chemical was in high spirits. Han Jianing and others in Shanghai were also extremely shocked. They couldn't believe that Deep Blue Beauty, which had already shown a decline in their sales report, had actually achieved such a huge profit for the company. profits.
Not only them, but the Xierna Group, which has been deepening their cooperation with them, was also shocked. It never expected that this company had made a big deal in Shanghai, but secretly settled in the west. By the time they realized it, they had already obtained Huge benefits!
·
In the middle of the night, Lu Chaoran frowned and patiently flipped through the stacks of pages about the development of dark blue beauty in the Midwest, with a very ugly expression on his face.
He gestured to his lover, asking her to fetch a bottle of champagne and two wine glasses, poured two glasses of amber wine himself, and slowly pushed one of them towards the man sitting on the opposite sofa.
"What do you mean?"
Sitting on the opposite sofa is Wu Hai, a senior consultant and deputy manager of the marketing department of Xierna Group Dahua District. As a partner of Deep Blue Beauty, Wu Hai can of course see the financial reports of Deep Blue Beauty and Yangfan Daily Chemicals.
Now he is playfully playing with the amber wine glass in his hand, leisurely looking at Lu Chaoran's lover's graceful figure wrapped in milky white silk pajamas, as if admiring a beautiful famous painting.
"I'm asking you something! What do you mean?" Lu Chaoran said impatiently.
Wu Hai chuckled, and then turned his eyes back. He leisurely raised his legs and sighed:
"Ming repaired the plank road and darkened Chen Cang, Nian Nian did a really good job."
"She has been investing in advertising in the west since last year, covering all the nighttime commercials of all provincial TV stations. This year, she produced a TV series by herself and gave the copyright to each TV station for free.
In line with this TV series, it has been continuously shipping since the Chinese New Year, expanding into the central and western regions. She is afraid that you will see the flaws, and she pretends to be building a factory in Shanghai, and even sends her most trusted Jia Xingying Arrived in Shanghai.
It's not just you who fell for his tricks, I think most people don't think she has such a trick, do they? "
Lu Chaoran took a sip of the wine in the glass and smiled lightly:
"This is just a normal Commercial Behavior (commercial behavior), what are you talking about?
The market in Dahua District is very large, and the daily chemical industry is also facing a lot of market demand (market demand), and no one can swallow the market all at once.
Jiang Nian has her choice, I have my plan, Melaleuca has just entered the country, it would be very unwise for us to march blindly to the inland area, don't you think so? "
Wu Hai smiled and said:
"That's a good statement, but I don't know if those people in your headquarters will listen to your explanation."
Hearing the word "headquarters", Lu Chaoran's gloomy face darkened even more, he clenched his fists suddenly, and the wine in the glass was thrown onto his body, looking extremely embarrassed.
That's right.
If he was the chairman, he would definitely not feel bad about it, at worst, he would just continue to fight against each other and play slowly.
But he is only the person in charge of the Dahua District, and he is responsible to the headquarters as well as to his own shareholders.
Those major shareholders don't care about your strategy and ideas at all. They only know that you have taken their money and you have to provide them with returns, at least so that they can understand and have returns.
Previously, Lu Chaoran did not complete the goal of acquiring Yangfan Daily Chemicals set by the board of directors. In order to satisfy shareholders and prevent these people from saying that he was incompetent, Lu Chaoran turned around and acquired Melaleuca, and using this as a fist, he proposed to enter the country and fight The goal of setting sail daily.
To put it simply, Melaleuca Snow and Deep Blue Beauty are the control groups launched by their respective brands, and it is no longer a simple competitive relationship.
Now their sales are not bad, but not to the extent of sweeping the army.
Before that, Lu Chaoran did not predict that his opponent would make efforts from other cities, and he did not vaccinate those members of the board of directors in advance. Even for the whole month last month, he kept using his own sales to keep up with the decline of Deep Blue Beauty. Compare sales.
Now you suddenly tell the board of directors that we only analyzed one place in Shanghai after a month of analysis. They have taken advantage of our inattention to occupy a larger market and achieved better sales than us. We have nothing to do. I can continue to watch, passively choose to advertise in other places, and compete with Deep Blue Beauty one by one.
Look at the shareholders on the board of directors, if they don't kill you, it's over.
Lu Chaoran applied for a funding of [-] million US dollars before, and the shareholders had great opinions on this, but since they can suppress Deep Blue Beauty, they still agree, and the money will come soon.
If at this time they see that most of the areas on the map have been captured by their opponents, they will not consider the consumption power and long-term development level of these cities, and they will be afraid just by looking at the number of counters of the enemy.
After all, it is capital.
Capital dares to invest in venture capital, but it has the worst ability to withstand danger. Lu Chaoran can imagine that those shareholders will join forces to put pressure on the board of directors. Makeup showdown.
The world's top [-] companies can't compete with a new local brand. This must be due to a problem with the ability of the person in charge. Everyone thinks this way, right?
Lu Chaoran forced himself to calm down. He waved his hand to let his lover leave temporarily. After confirming that the door was closed, he stared at Wu Hai with wide eyes and said in a low voice:
"I don't know what Master Wu has taught?"
Wu Hai stayed with Hilna for a while, and really saw Cornell's fear and anxiety when facing the board of directors.
He has already planned everything, raised his glass lightly, and said with a smile:
"I'm going to invest in you, what do you think?"
"Invest for me?" Lu Chaoran was stunned.
He knew that Wu Hai was a qigong class teacher with a lot of savings, and later became a consultant for Xierna, earning a lot of money.
But how much money can he have?
"Go on!" Lu Chaoran said a little excitedly.
Wu Hai smiled and said:
"It's very simple, the most convenient way to deal with these shareholders is to tell them a story and make them believe in you.
I have known Jiang Nian’s cousin, Jiang Hu, for many years. Jiang Hu now runs a small daily chemical factory with about 100 people working in a small scale, but it can barely make money in Yangcheng.
He used his connections to get to know a Hong Kong businessman, and he happened to have the resources to help him go public through a backdoor, but you know, even if you go public through a backdoor, you have to have a story to tell the shareholders, right? "
"so what?"
"So, I need your Melaleuca snow!" Wu Hai said leisurely, "As long as you cooperate with Jiang Hu and hold a large number of shares in his factory, then we will use this Hong Kong stock shell to complete the listing.
You know what year it is, and the higher authorities will definitely stabilize the financial market in Hong Kong City. When the time comes, shareholders will flock to you, and your shareholders will be very satisfied. "
"So it's going public!" Lu Chaoran snorted coldly, "I thought you had some clever tricks, why would I use this method?"
Listing on the Hong Kong stock market is not difficult at all. There are a lot of junk stocks floating in the market, and no one buys them. If Lu Chaoran wants to go public, he will pay a small amount of money to buy a family and people will be grateful. Why bother to go to the muddy waters of Wu Hai.
What good does it do for Qian Layerxue to start a company in partnership with others, or with a small broken factory?
If you are not careful, you may repeat the mistakes of Xierna's cooperation with Gao Sheng. At that time, Xierna's insane idea of making a mask must be Wu Hai's idea, right?
Wu Hai looked into Lu Chaoran's eyes and said with a calm smile:
"I know what Mr. Lu is thinking. The matter of cooperating on facial masks before has nothing to do with me, and it is because of my firm opposition that Mr. Cornell respects me so much now.
And this time I advise you to invest in shares, but also for your own good. "
Seeing that Lu Chaoran was full of disbelief, he stood up and walked slowly behind Lu Chaoran, put his hands on his shoulders lightly, leaned over and said in a low voice:
"You should have heard that I used to be a 'master'."
"So?"
"In the 80s, the whole country believed in this. I was a master. Now fewer people believe in it. I am an entrepreneur. But after all, I have only one identity. I am actually a liar!"
Lu Chaoran was shocked, he had heard that Wu Hai was a bad person before, but he didn't expect him to dare to admit that he was a liar.
Wu Hai smiled and said:
"It doesn't matter if I lie, as long as it can bring benefits, I believe you can accept it, and storytelling happens to be my strong point.
We defraud investors of their money, and investors actually know they have been defrauded, but they can use our story to deceive more people. As long as this story continues to be told, there will always be hope for your company’s board of directors. Your status is naturally safe.
We can use investors' money to do a lot of things, as long as one thing is done, it is a big deal, don't you think? "
The highest state of a liar is to show that he is a liar and someone is willing to believe him.
Lu Chaoran has been in the mall for many years, and knows that what Wu Hai said is absolutely right.
It is too difficult to start a business, and it is even more difficult to achieve results. Every step in it is constrained, and once it gets out of control, the consequences will be disastrous.
If you cheat...
"Don't worry, it's me!"
Wu Hai's voice became more and more magnetic:
"I've lied to you for so many years, isn't it thriving?
Can commercial deception be called deception?It's just a normal investment choice, limited liability company, what are you afraid of? "
Wu Hai is a master at manipulating people's hearts. He has already seen that Lu Chaoran's heart is moved, and he can definitely persuade this person today.
What Lu Chaoran focused on was the theory and future of the future, while Wu Hai focused on...
It was Lu Chaoran's [-] million US dollars!
"Why did you choose me?" Lu Chaoran asked a little confused.
Wu Hai smiled and said:
"Jiang Nian is very powerful, and Jia Xingying beside her is not bad either. It is very difficult for me to get these two together. I want to mobilize them.
Such a good company, I want to eat it in one bite! "
-
Small theater time:
Jiang Nian: To be honest, the purpose of many companies in the future (regardless of domestic and overseas) to make products is to defraud investors of their money.The basic routine is to find an Internet celebrity to blow it up, and then hire a troll to boost sales. If the data looks good, the investors' money will come. As for the quality...it doesn't matter.
"
Colleagues are in chaos, and the whole morning is chaotic. . .
(End of this chapter)
Not just Jiang Nian, but in the late 90s when internal financial management was still far from perfect, disputes involving chaotic financial relationships among several subsidiaries abounded.
Many companies that are actively expanding are actually not sure whether they are making money or losing money. Some people work hard all year round, and then turn around to see the crying father and mother who lost money. This is why many people vomit blood when they lose money. .
But losing money is evidence of failure anyway, and making money...
As long as she makes money, no matter what kind of person she is, she will be shrouded in a mysterious halo, and people can't help but worship her.
Just after the financial report in May came out, Yangfan Daily Chemical was in high spirits. Han Jianing and others in Shanghai were also extremely shocked. They couldn't believe that Deep Blue Beauty, which had already shown a decline in their sales report, had actually achieved such a huge profit for the company. profits.
Not only them, but the Xierna Group, which has been deepening their cooperation with them, was also shocked. It never expected that this company had made a big deal in Shanghai, but secretly settled in the west. By the time they realized it, they had already obtained Huge benefits!
·
In the middle of the night, Lu Chaoran frowned and patiently flipped through the stacks of pages about the development of dark blue beauty in the Midwest, with a very ugly expression on his face.
He gestured to his lover, asking her to fetch a bottle of champagne and two wine glasses, poured two glasses of amber wine himself, and slowly pushed one of them towards the man sitting on the opposite sofa.
"What do you mean?"
Sitting on the opposite sofa is Wu Hai, a senior consultant and deputy manager of the marketing department of Xierna Group Dahua District. As a partner of Deep Blue Beauty, Wu Hai can of course see the financial reports of Deep Blue Beauty and Yangfan Daily Chemicals.
Now he is playfully playing with the amber wine glass in his hand, leisurely looking at Lu Chaoran's lover's graceful figure wrapped in milky white silk pajamas, as if admiring a beautiful famous painting.
"I'm asking you something! What do you mean?" Lu Chaoran said impatiently.
Wu Hai chuckled, and then turned his eyes back. He leisurely raised his legs and sighed:
"Ming repaired the plank road and darkened Chen Cang, Nian Nian did a really good job."
"She has been investing in advertising in the west since last year, covering all the nighttime commercials of all provincial TV stations. This year, she produced a TV series by herself and gave the copyright to each TV station for free.
In line with this TV series, it has been continuously shipping since the Chinese New Year, expanding into the central and western regions. She is afraid that you will see the flaws, and she pretends to be building a factory in Shanghai, and even sends her most trusted Jia Xingying Arrived in Shanghai.
It's not just you who fell for his tricks, I think most people don't think she has such a trick, do they? "
Lu Chaoran took a sip of the wine in the glass and smiled lightly:
"This is just a normal Commercial Behavior (commercial behavior), what are you talking about?
The market in Dahua District is very large, and the daily chemical industry is also facing a lot of market demand (market demand), and no one can swallow the market all at once.
Jiang Nian has her choice, I have my plan, Melaleuca has just entered the country, it would be very unwise for us to march blindly to the inland area, don't you think so? "
Wu Hai smiled and said:
"That's a good statement, but I don't know if those people in your headquarters will listen to your explanation."
Hearing the word "headquarters", Lu Chaoran's gloomy face darkened even more, he clenched his fists suddenly, and the wine in the glass was thrown onto his body, looking extremely embarrassed.
That's right.
If he was the chairman, he would definitely not feel bad about it, at worst, he would just continue to fight against each other and play slowly.
But he is only the person in charge of the Dahua District, and he is responsible to the headquarters as well as to his own shareholders.
Those major shareholders don't care about your strategy and ideas at all. They only know that you have taken their money and you have to provide them with returns, at least so that they can understand and have returns.
Previously, Lu Chaoran did not complete the goal of acquiring Yangfan Daily Chemicals set by the board of directors. In order to satisfy shareholders and prevent these people from saying that he was incompetent, Lu Chaoran turned around and acquired Melaleuca, and using this as a fist, he proposed to enter the country and fight The goal of setting sail daily.
To put it simply, Melaleuca Snow and Deep Blue Beauty are the control groups launched by their respective brands, and it is no longer a simple competitive relationship.
Now their sales are not bad, but not to the extent of sweeping the army.
Before that, Lu Chaoran did not predict that his opponent would make efforts from other cities, and he did not vaccinate those members of the board of directors in advance. Even for the whole month last month, he kept using his own sales to keep up with the decline of Deep Blue Beauty. Compare sales.
Now you suddenly tell the board of directors that we only analyzed one place in Shanghai after a month of analysis. They have taken advantage of our inattention to occupy a larger market and achieved better sales than us. We have nothing to do. I can continue to watch, passively choose to advertise in other places, and compete with Deep Blue Beauty one by one.
Look at the shareholders on the board of directors, if they don't kill you, it's over.
Lu Chaoran applied for a funding of [-] million US dollars before, and the shareholders had great opinions on this, but since they can suppress Deep Blue Beauty, they still agree, and the money will come soon.
If at this time they see that most of the areas on the map have been captured by their opponents, they will not consider the consumption power and long-term development level of these cities, and they will be afraid just by looking at the number of counters of the enemy.
After all, it is capital.
Capital dares to invest in venture capital, but it has the worst ability to withstand danger. Lu Chaoran can imagine that those shareholders will join forces to put pressure on the board of directors. Makeup showdown.
The world's top [-] companies can't compete with a new local brand. This must be due to a problem with the ability of the person in charge. Everyone thinks this way, right?
Lu Chaoran forced himself to calm down. He waved his hand to let his lover leave temporarily. After confirming that the door was closed, he stared at Wu Hai with wide eyes and said in a low voice:
"I don't know what Master Wu has taught?"
Wu Hai stayed with Hilna for a while, and really saw Cornell's fear and anxiety when facing the board of directors.
He has already planned everything, raised his glass lightly, and said with a smile:
"I'm going to invest in you, what do you think?"
"Invest for me?" Lu Chaoran was stunned.
He knew that Wu Hai was a qigong class teacher with a lot of savings, and later became a consultant for Xierna, earning a lot of money.
But how much money can he have?
"Go on!" Lu Chaoran said a little excitedly.
Wu Hai smiled and said:
"It's very simple, the most convenient way to deal with these shareholders is to tell them a story and make them believe in you.
I have known Jiang Nian’s cousin, Jiang Hu, for many years. Jiang Hu now runs a small daily chemical factory with about 100 people working in a small scale, but it can barely make money in Yangcheng.
He used his connections to get to know a Hong Kong businessman, and he happened to have the resources to help him go public through a backdoor, but you know, even if you go public through a backdoor, you have to have a story to tell the shareholders, right? "
"so what?"
"So, I need your Melaleuca snow!" Wu Hai said leisurely, "As long as you cooperate with Jiang Hu and hold a large number of shares in his factory, then we will use this Hong Kong stock shell to complete the listing.
You know what year it is, and the higher authorities will definitely stabilize the financial market in Hong Kong City. When the time comes, shareholders will flock to you, and your shareholders will be very satisfied. "
"So it's going public!" Lu Chaoran snorted coldly, "I thought you had some clever tricks, why would I use this method?"
Listing on the Hong Kong stock market is not difficult at all. There are a lot of junk stocks floating in the market, and no one buys them. If Lu Chaoran wants to go public, he will pay a small amount of money to buy a family and people will be grateful. Why bother to go to the muddy waters of Wu Hai.
What good does it do for Qian Layerxue to start a company in partnership with others, or with a small broken factory?
If you are not careful, you may repeat the mistakes of Xierna's cooperation with Gao Sheng. At that time, Xierna's insane idea of making a mask must be Wu Hai's idea, right?
Wu Hai looked into Lu Chaoran's eyes and said with a calm smile:
"I know what Mr. Lu is thinking. The matter of cooperating on facial masks before has nothing to do with me, and it is because of my firm opposition that Mr. Cornell respects me so much now.
And this time I advise you to invest in shares, but also for your own good. "
Seeing that Lu Chaoran was full of disbelief, he stood up and walked slowly behind Lu Chaoran, put his hands on his shoulders lightly, leaned over and said in a low voice:
"You should have heard that I used to be a 'master'."
"So?"
"In the 80s, the whole country believed in this. I was a master. Now fewer people believe in it. I am an entrepreneur. But after all, I have only one identity. I am actually a liar!"
Lu Chaoran was shocked, he had heard that Wu Hai was a bad person before, but he didn't expect him to dare to admit that he was a liar.
Wu Hai smiled and said:
"It doesn't matter if I lie, as long as it can bring benefits, I believe you can accept it, and storytelling happens to be my strong point.
We defraud investors of their money, and investors actually know they have been defrauded, but they can use our story to deceive more people. As long as this story continues to be told, there will always be hope for your company’s board of directors. Your status is naturally safe.
We can use investors' money to do a lot of things, as long as one thing is done, it is a big deal, don't you think? "
The highest state of a liar is to show that he is a liar and someone is willing to believe him.
Lu Chaoran has been in the mall for many years, and knows that what Wu Hai said is absolutely right.
It is too difficult to start a business, and it is even more difficult to achieve results. Every step in it is constrained, and once it gets out of control, the consequences will be disastrous.
If you cheat...
"Don't worry, it's me!"
Wu Hai's voice became more and more magnetic:
"I've lied to you for so many years, isn't it thriving?
Can commercial deception be called deception?It's just a normal investment choice, limited liability company, what are you afraid of? "
Wu Hai is a master at manipulating people's hearts. He has already seen that Lu Chaoran's heart is moved, and he can definitely persuade this person today.
What Lu Chaoran focused on was the theory and future of the future, while Wu Hai focused on...
It was Lu Chaoran's [-] million US dollars!
"Why did you choose me?" Lu Chaoran asked a little confused.
Wu Hai smiled and said:
"Jiang Nian is very powerful, and Jia Xingying beside her is not bad either. It is very difficult for me to get these two together. I want to mobilize them.
Such a good company, I want to eat it in one bite! "
-
Small theater time:
Jiang Nian: To be honest, the purpose of many companies in the future (regardless of domestic and overseas) to make products is to defraud investors of their money.The basic routine is to find an Internet celebrity to blow it up, and then hire a troll to boost sales. If the data looks good, the investors' money will come. As for the quality...it doesn't matter.
"
Colleagues are in chaos, and the whole morning is chaotic. . .
(End of this chapter)
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