At the main station, Xue Chunfeng asked a few little sisters to have dinner together.

Recently, Xue Chunfeng has done a lot of work excellently. Because of her humble and dedicated attitude and excellent reporting ability, she has been appreciated by the leaders in the station. There are rumors that she may transfer to the leadership, which makes all the little sisters very excited. envious.

"Hey, Chunfeng, why don't you ask us for Mr. Jiang's autographed photo or something? Let us go out and show off to others."

"Hey, Xiao Jiang is not an entertainment star, he is very low-key, it is very difficult to interview her once, let alone autographed photos.

Although I am so familiar with the leaders of Yangfan Company, I really haven't met President Xiao Jiang a few times. You can see that their press conferences are hosted by other people, and she rarely speaks herself. "

"Hey, you won't even see it, and we won't even be able to interview you!" A reporter said helplessly, holding his chin, "Mr. Little Jiang doesn't like money, how can other celebrities have such a popularity that kills men and women of all ages?"

"That's right, if I'm in the advertising department of Yangfan Daily Chemicals, I'll persuade Xiao Jiang to come out and shoot an advertisement by myself.

I saw that Xiao Jiang, who was captured last time, looks pretty good. She is more beautiful than many celebrities. With her popularity, if she advertises for herself, she will be more famous than she is now. "

Another female reporter sighed a little desolately, and said helplessly:
"Hey, speaking of it, I'm allergic every time I use the high-end series of Yangfan Daily Chemicals, so I can only use their lotion and a few masks."

"Why not try another brand?"

"Not only that, but my friend in Juan province told me that Yangfan Daily Chemical North Company has held a meeting and said that hyaluronic acid will become their company's priority product this year, and hyaluronic acid should be the direction of research and development.

"Yes, yes, I'm so envious that your skin is so tolerant and you can use strong medicine essence, Xiaoxue, if you know President Xiao Jiang, can you tell her, hurry up and develop something that can also be used by sensitive skin. !"

Most consumers don't have much judgment in this aspect. When I saw that the stars on the TV station used it, and after using it, their skin immediately improved. In contrast, they immediately felt that the new products of Yangfan Daily Chemicals were not sincere.

Speaking of this, Xue Chunfeng suddenly thought of something, she opened the bag, quickly took out a piece of mask from it, spread it out in front of all the girlfriends, and said with a little excitement:
"Come on, take a look at this! This is a new product from Deep Blue Beauty!"

"Hey, don't talk about this, I will get angry when I talk about it! Yangfan Daily Chemical is really crazy now. A domestic product is so expensive. I thought the 299 bottle of face cream before had some magical effect, but I didn't expect it to be so expensive. It only hydrates and soothes, which really pissed me off."

I read their ingredient list, there are many dangerous ingredients, although I asked the dermatologist that these things are not serious, but I dare not make fun of my face. "

·
In Pengcheng, Jiang Nian grinned from ear to ear in the office, the corners of his mouth almost reaching the back of his head.

The problem of the lack of selling points of the two products of Deep Blue is fully exposed. Compared with other powerful products, hyaluronic acid products have obvious shortcomings in terms of gimmicks.

We must know that although the advertisements of this era have undergone several rectifications, the overall style is still wild. Everyone has put all their horsepower into the promotion, and every day they publicize the effect of their products on blemishes and wrinkles. Chloasma and redness are gone.

"I am reluctant to buy those big brands abroad, and other domestic brands are not as good as those products of Yangfan Daily Chemical.

Everyone took a closer look and saw that what Xue Chunfeng took out was a box of facial masks.

"Uh, what's that?"

"Didn't you find out? Before Yangfan Daily Chemical made so many press conferences, set up a scientific research base, and invited foreign experts, but there was a lot of thunder and rain, and this year's products only have the function of moisturizing!"

Really, she was so happy.

As long as I continue to insist on this kind of publicity, I can steadily get a good start to the year this year.

Jiang Nian also knows that the concept of moisturizing is too abstract. Now merchants have rolled up the concept of anti-aging to 20 years old in order to sell goods, and 20-year-old people are generally still in puberty. How to fight against the oil on the face is a problem. Few people will buy "moisturizing" or "repairing" on purpose.

"That's right, we know that Sister Xue supports them, but you have to see what they are doing now, right?

Still so expensive.

In the high-end market, there is no way to tell stories, and there is nothing to arouse consumers' interest. The products of Yangfan Daily Chemical this year seem to be a bit idealized.

"I don't have such a need." Xue Chunfeng said weakly, "I think it's almost enough to do a good job of basic skin care, but my skin is very suitable for the products of Yangfan Daily Chemicals. I bought many of their products and used them one by one. I bought some vitamin C essence from Shixian Company, and it seems to be a good combination."

Yueyan looked at Jiang Nian with a beaming smile, and thought that Mrs. Jiang was in a very bad mood.

Xue Chunfeng clenched his fists subconsciously, his eyes slightly lonely.

Based on my understanding of Yangfan Daily Chemicals, they should fully blossom this year and introduce functional products that have been successful in North America into China.

With the solid goodwill before, Yangfan Daily Chemical did not start off with a big hit.

Xue Chunfeng's complexion became more and more unsightly when several people talked to each other. As a loyal supporter of Yangfan Daily Chemical, she was a little shaken now.

Hehe, it's up to you!

At that time, all the production lines will have problems one after another, and it is wishful thinking for Dad to continue to burn money to invest in football.

I just wait for the result.

Especially in moisturizing and preventing allergies, I bought several tablets from friends, do you want to try it? "

No, believe Mr. Jiang!
So many outrageous scenes before have been turned around by Mr. Jiang's extraordinary wisdom. I have witnessed Mr. Jiang's miraculous operations many times, and this time must be no exception.

Yangfan Daily Chemical now pays more attention to marketing than technology upgrades. It keeps advertising and filming TV dramas, and treats us consumers who support them like leeks. This kind of company..."

"But our current sales are really not very optimistic." Yueyan pouted and muttered, "Director Lin released a few commercial scripts before, saying that we can change the way of publicity.

Xue Chunfeng smiled bitterly and said:

Taking hyaluronic acid as the main direction of attack, and then two consecutive new products look beautiful, but the selling points are not enough.

And I'm also a reporter, the industry insider I interviewed revealed a very important detail to me! "

When that big beast gets anxious, more problems will definitely be exposed, let's see how I deal with him!
Jiang Nian is full of confidence now, but then she heard something that almost knocked her out of her wits——

If the start of the year is unfavorable, there will definitely be problems in the capital chain.

The dark blue tie-dye pattern on the mask box is painted into a complicated and advanced auspicious cloud pattern, and there are two gilded italics in the middle, which is exactly "dark blue".

The little reporter gently picked up the box of masks, and said with righteous indignation:

The moisturizing effect is good, and the skin is well hydrated to look youthful. It is better to lighten the dry lines, and the rounding is anti-aging. Why don't we directly add anti-aging promotional points in the advertisement, which will definitely increase sales. "

It can be said that this failure was entirely due to publicity.

Yes, Xiao Jiang always used hyaluronic acid as the pioneer to open up the market. He must have some amazing ideas. I...

Sister Xue, do you think this kind of company is really worthy of our respect? "

What’s so good about this hyaluronic acid? We’ve asked before. Even if it’s researched to the end, it only has a moisturizing effect. On items that consumers need such as anti-aging and anti-wrinkle.

Jiang Nian smiled calmly and stretched leisurely:
"Consumers are not obligated to know so much. We are separated from each other. We would not understand these things if we did not do this business. We just need to make better products, then adjust the caliber of publicity, and slowly cultivate consumers' trust. Enough."

In fact, huh, isn't she doing it for money?Who is willing to work so hard if it is not for money?
She used tricks to force the boss of Baixing Company to jump into the river. If someone else did this, she would have been scolded to death. I didn't expect that not only did she not get scolded, but she became a hero admired by others. There is no such good thing in the world. "

Just like a domestic car that costs tens of thousands of dollars, you can accept it when you consider the price-performance ratio, but it also sells for hundreds of thousands?

It is now widely said that Yangfan Daily Chemicals is okay for low-end products, and Dark Blue is also good for whitening products, but the technology in the field of anti-aging creams is indeed far behind.

"Sister Xue, you don't know, anti-aging injections are popular now! Although it hurts a little, it works, and the effect is very fast.

"That's right! Either Jiang Nian is getting carried away, or she is hiding it well, making you think she is a very sentimental person.

Yangfan Daily Chemicals never makes exaggerated publicity, never hints at non-existent selling points, and never hints that its products have anti-wrinkle and other effects, which is simply a miracle in the high-end market.

Speaking of it, it's really a bit strange.

Or you should try it too! "

"Xiao Luo, don't you never use the products of sailing cosmetics?"

She said indignantly:
"Hey, consumers really don't know how to do it. The mask made by Dr. Fan is so easy to use. The face cream developed by Mr. Zhang before is also much better than those big brands on the market. We just didn't promote it indiscriminately. Hmph, these people still think Our products are lagging behind, it really pissed us off.”

"No!" Xiao Song clenched his fists, "Skin care should start from childhood! Now there are creams for children, how can I lag behind? Humph, I'll get Botox or placenta in a few days!"

This weird name made Xue Chunfeng obviously eaten up, why did he have nothing to do to inject some poison on his face?
Xiao Song triumphantly said:

Xue Chunfeng's face was full of sincerity, but he didn't expect that all his girlfriends would cast disdainful looks upon hearing the words.

"This is a new product just released by Deep Blue Beauty. It uses a new technology just developed by Dr. Fan. It has hypoallergenic and soothing effects. It is said to have a good effect when combined with the cream that Deep Blue launched at the beginning of the year.

"Xiao Song, how old are you, what are you doing with these functional products so early?

"What's the matter, I can't comment if I don't buy it? It's because Yangfan Daily Chemical always kidnaps consumers with feelings, so I refuse to use their products.

Think about it after thirty! "

Yueyan flipped through the memo, and said a little excitedly:
"By the way, I forgot to report one thing - Mr. Bu went to Bangguo to personally supervise the relocation of the production line back to China and stabilize the sales channels in Bangguo."

"Well, Boss Bu said she was going anyway, and in order to study the retail situation there, she invited Boss Sui.

Boss Sui was very happy, they should have arrived in Bang Country by now. "

Jiang Nian: ...

Why is it him again?
I have a bit of a bad feeling.
-
Small theater time:
Jiang Nian: Careful investigations must be done before doing something like medical beauty. For example, the popular Thermage, once or twice, will have a borderline effect. After five times, it will be useless, and the effect is not so unnatural.In a word, all walks of life are for making money, and the things you use on your face must be carefully investigated before making a decision.Personally, I feel that photorejuvenation is quite cost-effective, and then there is water light needle, and other cost-effective... that's it.


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