Go back to the past and be a schoolboy

Chapter 280 Making Money
Although broadcasting not only has the function of entertainment, but also has the functions of education, publicity, news, etc., considering the audience of this era, it is some easy-to-understand, witty and humorous entertainment programs that are really popular.

"It's really interesting to privately decide the back garden for life, and to be the number one among troubled sons." Flipping through the investigation report in his hand, Cheng Nuo was quite interested: "Having mastered the industrial strength, he also basically has the right to speak in the media, but I didn't expect that It turned out to be this way.”

Jiang Jiangzuo scratched his head, and new question marks kept appearing on his forehead: "I thought that the development of radio must be a loss-making business. At least the initial development should take a long time, but I didn't expect to have income so soon. No Before doing it, I thought it was very simple, but after getting started, the problems came one after another.”

Flipping through the report in his hand, Cheng Nuo said with a smile: "Not necessarily all the problems are negative. Radio broadcast news is not only transmitted quickly, but also avoids the procedures of printing and distribution. It won't be long before, including the "Declaration" ", "Ta Kung Pao" and other major media, I am afraid they will all quote our broadcast news."

Inspired by these words, Jiang Jiangzuo remembered his main job, his eyes lit up and said: "That's great, we can also add a financial column to talk about foreign exchange and market news, and even use the radio to sell our products." Matches, seeds and fertilizers... there's so much you can do when you think about it."

Cheng Nuo nodded, and said persuasively: "Continue to think about it in depth. Since we have this demand, can we continue to deduce it? Do other colleagues also have such a demand and use our broadcast to promote their products."

Jiang Jiangzuo thought for a moment, put his hands together and exclaimed: "Yes, there must be such a demand. Among other things, the Commercial Press has basically cooperated with our "National" magazine for a long time, and often publishes various book advertisements. When it comes to our "National" broadcast, the effect is definitely better."

Cheng Nuo spread his hands together: "They log into our magazine, do we charge for advertising?"

Without hesitation, Jiang Jiangzuo: "Of course, we charge according to the layout and word count. This is still for long-term customers. If you change to someone else, the charge will definitely be higher. Not everyone is eligible to log in to our magazine...etc. .”

Suddenly realizing something, Jiang Jiangzuo turned his gaze to Cheng Nuo with an excited expression on his face.

Cheng Nuo stood up and said with a smile, "That's the reason. At present, more than [-]% of our parts and components have not been able to produce independently. In the future, we will need to purchase a batch of equipment after the pilot project is completed. It will cost a lot of money, and now it happens that there is no source?"

Jiang Jiangzuo became more and more excited as he thought about it, and stood up abruptly: "Yes, that's the reason. Our broadcast has been trial broadcast for a while, and the influence is obvious to all. I believe these guys will not refuse. I will find them and contact them for advertising fees. , strive to broadcast our first radio advertisement in China tomorrow."

Seeing that Jiang Jiangzuo was about to leave in a hurry, Cheng Nuo hurriedly stopped him and persuaded him, "Don't be so anxious, we have to wait until our radio station is completely built. During this period, we only need to make preparations." , Think about it, this is a historical moment that can be recorded in our media history.

If it is arranged so casually, think about how history textbooks will describe you in the future, my Comrade Lifu, you don’t want your descendants to be embarrassed when they ask you with textbooks one day in the future. "

"This...you need to think about it carefully." Jiang Jiangzuo's legs froze immediately, and he moved back slowly: "Let me think about it carefully, and work hard so that everyone is blameless."

Cheng Nuo laughed out loud when he saw this, it was okay not to smile, Jiang Jiangzuo was even more embarrassed when he smiled, he looked left and right on his body, but still couldn't find any clues, and finally couldn't help asking: "Where did I say something wrong?" ?”

After he finished speaking, he deliberately stretched his hand to his mouth, opened his mouth wide and breathed out, and after confirming that there was no bad breath, the doubt on his face became even worse.

"Okay, no kidding, it's true to do a good job in radio advertisements, and it's true to create history." Cheng Nuo poured a glass of water and put it next to Jiang Jiangzuo, explaining: "Think about it carefully, when are we not creating History, fertilizers, steel, fans, etc., are all unfinished business of the predecessors."

After a few words, Jiang Jiangzuo's heart experienced from calm to peak, from peak to trough, and then returned to the calm at this time: "Recently, I have been relatively impetuous. I will think about it when I go back, and I will issue you a report at that time." A more feasible solution.”

Cheng Nuo nodded, and asked Jiang Jiangzuo to leave after a few more instructions.

A few days later, Beijing also received a reply from the three of Zhang Yulin, saying that they would leave for the Academy of Sciences immediately and look forward to life here.

Although every word in the telegram is precious, but from the few words in it, you can feel the joy of these little guys.

Then the influence of this "science and technology competition" rapidly expanded.

After the articles and broadcasts were published, the interest of science and technology enthusiasts all over the country was ignited, and letters from readers flew to the Academy of Sciences like a snowflake.

Many people wrote to the "National", or asked more detailed production methods, or asked where to buy materials, or asked the Academy of Sciences to resist and hope to come to ask for advice, expressing great interest and enthusiasm for radio production.

"Professor Cheng, I read that your institute has made a self-made wireless telephone radio. The content is concise and practical, but the method of making the receiver is unknown. I am skilled in this craft and have no experience in electricity. I beg Professor Cheng to prepare all the detailed materials for the receiver. Law, continue to publish your newspaper or your broadcast.

It is not only the luck of the individual, but also the blessing of the country that I concentrate on copying to save the right.Here is a great lesson from the chief writer, Li Maozheng, the worker, on the third day of the twelfth lunar month. "

or:
"Mr. Professor, I read today that your newspaper has added the signature of the Academy of Sciences. The simple method of making wireless phones is practical and convenient. I am very impressed. There are only one or two points that are slightly unclear. I hope your reporter will disclose the address of the Academy of Sciences or from now on. The letter is registered in the newsletter column, and I want to be approved by most readers.

Yours sincerely, Yu Yuhua, April [-]th, Shenghe Hall, Panjia Lane, Minguo Road. "

After several exchanges, many people have imitated ore radios according to Zhiyuan's method. Some listeners feel that their voice is better, and they will write letters to list their experiences in detail.

He also felt that other people's improvement methods were not good enough, and the method was inappropriate, and he would directly ask about his own specific production details and installation of the skyline, and Cheng Nuo immediately responded in the newspaper, explaining the production method.

Those who are impatient, or those who are more confident in the ore radio they are researching, will directly hold the guy and knock on the door of the Academy of Sciences, saying that the champion must be him.

However, after successfully visiting the Academy of Sciences, this person also felt that he had gained a lot. He thought that although his ore radio was sure to win, there was still some room for improvement, so he hurried back excitedly to make further improvements.

All of a sudden, the newsletters and discussions among readers were surging. Even Brother Xun, who was busy writing at home, was astonished when he heard the radio by chance, and even posted an essay on purpose.

"Ordinary people assemble a mineral radio and want to listen to music, reports, records, etc., but first they have to climb dangerously to the ridge of the roof to set up the antenna, or dig the dirt, or clean the water pipes to ground Wire.

After receiving the connection, I have to touch the ore carefully, put on the receiver, and dance and dance when I hear the sound of mosquitoes fluttering, I am very happy.But after wearing it for too long, it made my head flushed, and I could only listen to it alone. I hope that Professor Zhiyuan from the Academy of Sciences will continue to work hard..."

Although there is only one radio station, "National" in this era, in most cases, what they hear is not a complete program, but a "mixture" of various sounds, such as buzzing and ticking.

If you live next to the streets of a big city, there are other electrical appliances such as trams and elevators that emit acoustic electricity that disrupts the radio waves, and unclear hearing becomes a huge obstacle.

For a while, there were many responses to this problem, and it gradually became the improvement direction of many members participating in the science and technology competition.

In Shanghai, Zhang Yulin and others are still packing their luggage.

Father Zhang looked at his son's excited face and was very puzzled: "Yu Lin, what kind of magical power does that radio have that fascinates you and Kang Fu so much that you won't regret it even if you go to jail? "

Zhang Yulin didn't care much about his past experience: "Father, you don't understand. I am always enjoying making radios. For many radio enthusiasts, the most exciting thing is the process of constantly assembling, debugging and modifying the radios in my hands."

As he said that, Zhang Yulin carefully put the wave detector he made in the suitcase, and carefully fiddled with the copper wires around it, which was not over yet, and even climbed up to the attic in front of his father. Adjust the antenna on the roof.

It happened that this scene was seen by his mother who was packing the clothes, and the clothes in her hands fell to the ground in fright, and exclaimed: "Yu Lin, you can't let it go, I'm just you as a child, maybe your father won't let me What kind of radio are you making, look back at me, let's settle the score with him, come down quickly..."

Originally, old Zhang's father was quite angry, but when he saw his wife's appearance again, he directly said:

"It's really a loving mother who loses her son!"

With a cold snort, he turned and left immediately.

Zhang Yulin on the roof didn't know what was going on inside the house. After putting away the antenna properly, he just stepped in through the window with his front foot when his mother grabbed his back foot: "Why are you still standing there? Isn't it dangerous to climb so high? It's so cold, look how cold this hand is!"

Zhang Yulin felt a little embarrassed as his mother held his hands and felt the warmth, "It's okay, Mom, I'm used to it."

Zhang's mother still looked worried: "I can't climb so high next time, and I don't know how to wear thicker clothes. What if I catch a cold?"

Seeing that his own mother was about to start nagging again, Zhang Yulin hurriedly stopped at the right time: "It's not flexible to wear thicker clothes on the roof, that's dangerous. By the way, where is my father?"

Zhang's mother immediately turned dark: "Whatever that dead ghost does, he must be fascinated by some vixen again..."

Seeing that the words were getting more and more outrageous, Zhang Yulin immediately changed the subject: "Mom, you don't know that after going through all kinds of failures and hardships, when you hear the sound from the radio you made yourself, it's like getting a new life.

At that time, I contacted the parts and started to make according to the introduction of the ore radio compiled by Professor Zhiyuan. I was full of hope and great joy in my heart, because at that time I was too lacking in radio knowledge, and I couldn’t even distinguish the names and symbols of the parts. ,

Therefore, although it is an extremely simple ore radio, it took a lot of effort to install it after a week. Later, I wanted to replace the vacuum tube. After the test, the vacuum tube was burned. After inspection, I found out that the battery was plugged wrong. .

After correction, another pair of vacuum tubes was replaced, but the receiver did not know where the symptoms were, and there was no sound.Later, after seeing a friend, I realized that the connector of the coil was wrongly connected. After the connection was changed, music and reports from all over the world really sounded in the receiver.

That kind of happiness is by no means something that can be described in words. Even now, thinking about it makes me shudder all over. Mother, do you know this feeling?I feel like I will never forget it in my life! "

Seeing the excited expression on her son's face, Zhang's mother felt a little lost, but then felt very relieved and said, "How could I not know, when your father worked as a dyeing workshop, it took a lot of hard work to successfully trial-produce the dye. They all slept with that jar in their arms..."

Even though there are thousands of words, there is only one sentence that comes to my lips: "My son has grown up."

"Mother……"

Due to technical limitations, without Cheng Nuo's efforts, the ore radios in history were not equipped with speakers that can amplify the sound, just like people listen to MP3 music with headphones. Only for one person to listen to.

After continuous improvement, it can be shared with more family members.

If you enter a house by chance, you may see the whole family, men, women and children, with a pair of earpieces on their ears. Although they gather and sit in front of the radio, the listeners listen to their own programs and immerse themselves in their own world. The emotions and feelings in the game can only be communicated with each other through face-to-face expressions.

Outsiders who don't know much about this new technology see them dancing, but they don't understand why they are, thinking they are crazy, so they make a lot of jokes.

Although homemade ore radios are cheap and easy to make, they are also accompanied by many problems, such as the most common phenomenon of "electric wave confusion" and "noise interference".

Later, the radio dealers in Shanghai imported and sold a kind of listening equipment with good sound quality and exquisite production from overseas. People called it a "new radio". Unfortunately, the price was quite expensive. 125 yuan, plus a full set of speakers, antennas, and batteries is 285 yuan.

Therefore, radios are a luxury for most people in this era. The main purpose of many rich people buying radios is not only to listen to various programs, but also to show the meaning of a family owning noble commodities, and even specially for them. The radio prepares a listening room.

Obviously, this is not in line with Cheng Nuo's education for the common people, which is also an important reason why he wants the national science and technology competition.

"Scientific and technological achievements should not serve a few people, but should be shared by the people!"

(End of this chapter)