At first, I just wanted to make money

Film promotion and road shows are hard work!
Once set off, it will be a journey full of hunger, thirst, drink, night and night, out of breath. In order to catch up with time, the group of roadshows often fly once a day, or even fly twice a day!
If the flight is delayed, the car from the airport to the movie theater has to do its makeup, and when it arrives, change into clothes and go straight to the stage...

Most of the publicity work has been in theaters.

In addition to face-to-face communication with the audience, in the backstage lounge, you have to shake hands with the person in charge of the theater and take photos; you also need to accept individual interviews and photos from various media...

By the way, we also need to prepare signed posters, signed small gifts and other items for the cinema, so that the cinema can use it for publicity and lottery draws in the future.

But don't tell me, at this stage, apart from blockbuster movies, there are not many movies that can be promoted on roadshows.

There are two reasons: one is the limited budget, and the other is that actors and stars generally do not give schedules.

Finally, there is one more point... theaters are difficult to manage. If you go to a theater for a road show, the screening hall must be full, right?
Otherwise it would be a slap in the face, otherwise who would come to the road show in the future.

So, you need a big star, or a popular movie.

"Republic of China" is satisfied...

Running road shows is still useful, which is conducive to the spread of movie reputation, and will also increase the number of movies in theaters to a certain extent.

The 26 theaters signed by "Republic of China" were given about 10 screenings on the first day; 13 screenings on the second day; 15 screenings on the third day...

Based on 3000 screens and 880 theaters, nearly 4000 films can be arranged in a day...

By the way, there are a total of 36 theater chains across the country, and there are still ten that have not signed a contract, so what should we do?
What can I do?
The copy is 350 yuan, and the temporary printing is 50 yuan...

……

On the 16th, he and Chen Hao returned to the capital and got off the plane...

Taking a breath of the air that is unique to the imperial capital, Shen Xudong felt as if he had passed away...

Especially when I heard a reporter ask 'the Han-Baiku dispute has progressed until Gao Xiaosong came forward'...

I couldn't help but ask back: "Isn't it over yet? What does Gao Xiaosong have to do with this matter? Does he support Bai Ye?"

The reporter hurriedly explained——Gao Xiaosong hated Han Han mainly because of Lu Chuan...

Lu Tianming supported Bai Ye, and was scolded by Han Han——"The finale of literary gang fights and academic fraud, the main representative's speech"...

Han Han's fans immediately besieged Lu Tianming. Lu Tianming's son was Lu Chuan. Lu Chuan was Han Han's opponent, and he was scolded bloody. Together with relatives and friends".

Lu Chuan's friend Gao Xiaosong joins the battle, 'accusing Han Han's novel "Triple Door" for quoting the lyrics of his "Youth Without Regrets" without authorization...'

What can Han Han do?I can only publicly announce that the lyrics in the novel will be deleted and accept Gao Xiaosong's criticism.

Shen Xudong was speechless: "What does this have to do with Bai Ye? Don't forget, the core of this matter is whether Bai Ye used his public office influence to promote the books he planned, collect money from people, and academic corruption...

Don't talk about Gao Xiaosong with me, it's meaningless, is it interesting to form cliques?

I don't want to discuss this anymore, let's talk about "Republic of China"... Don't you care about the box office of 1600 million in the first weekend? "

"...Are you satisfied with the box office of 1600 million in the first weekend?"

Shen Xudong nodded: "I'm quite satisfied. It shows that there is a market for small and medium-budget movies...Our market is not only for big movies to make money. For serious storytelling, commercialized and genre movies, the audience will give back to the box office!"

"Republic of China", suspense + folk genre, cost 1200 million, 440 million on the first day, 580 million on the second day, 620 million on the third day, three days in the first weekend, the score is 1640 million, plus a lot of word of mouth. Unexpectedly, the final box office was at least 4000 million or more!
That is to say, the domestic box office is enough to recover the publicity and production costs, plus overseas copyright operations.

It is definitely profitable.

Shen Xudong continued: "And "Republic of China" is a series of films. We planned five films at the beginning, and the first film got off to a good start. This makes us more confident in the follow-up series!"

"Are you going to make a series?"

"Yes...the Republic of China has so many cases that can be filmed, so it is naturally suitable for making a series..."

……

"Extraordinary Detectives of the Republic of China" sold well at the box office, establishing Chen Hao's fame in one fell swoop.

For the so-called first-line, there are four conditions: a good show, the audience likes it, and the circle gives face.

Human beauty - high face value;

Good play - good acting skills;
Audience love - high popularity;

Give face in the circle - a wide network of people...

In terms of weight, connections are the most important. To be honest, even if you are not in the front line, you should not be underestimated if you have been in the circle for a long time. You have high qualifications, but you have to be from investors to producers, from directors to screenwriters, including TV stations. , theaters can give face, just those few...

Then there is popularity and acting skills.

As for looks, looks are just the threshold. An actress who is over 30 years old must not be as good-looking as a young girl who just debuted...

As far as you are concerned, is Naza's appearance perfect for the international chapter?

In these four aspects, Chen Hao is almost satisfied...

"Extraordinary Detective of the Republic of China" complements Chen Hao's commercial level in the film industry - this is a movie starring her, and it is a series, at least three or five movies can be made...

And it made money - her salary was converted into investment.

At present, the mainland box office of "Republic of China" is expected to be 4500 million. After deducting the publicity and production costs, she can divide at least 80. Including overseas copyrights-"Republic of China" released by Golden Harvest, the box office is still Yes, Hong Kong’s local port is 300 million in the first weekend, and Southeast Asia together also has a first-week box office of 30 US dollars...

There is at least 15 US dollars in overseas accounts...

At the normal market price, her film salary is about 80 yuan, and if the film salary is exchanged for investment, this wave is considered a profit!
The point is, the circle including the media are praising her for this approach...

After returning to the capital, Chen Hao accepted a bunch of interviews, which lasted until April 4th, when the intensive publicity period ended...

Generally speaking, for commercial films, the first ten days belong to the movie-watching boom period, and after that, it is difficult to mobilize the audience.

After ten days, the cumulative box office of "Republic of China" has reached 3800 million...

Unexpected!

Judging from this trend, even if "Taken" is released on April 4th, there will still be a 30-day gap, and another 1200 million will not be a big problem...

Second only to "Fearless", temporarily ranked second in the year...

The box office in Hong Kong exceeded 800 million, the box office in Southeast Asia was close to 110 million US dollars, and the Korean copyright and Japanese benzene copyright also sold for 120 million US dollars...

Tianmei Media announced the box office results. As soon as the results came out, a group of people couldn't sit still.

At present, apart from the few directors who are recognized as making money in China, they are commercial films in Hong Kong. Shen Xudong quietly cooperated with the movie channel for a TV movie, and it can be sold well?

Most importantly, "Republic of China" did not use any actors from Hong Kong and Taiwan...

Are you trying to break the rules?
Well, Shen Xudong really said in an interview, "Facts have proved that whether a movie is popular or not has little to do with whether there are Hong Kong and Taiwan stars... The most important thing is the promotion + the movie itself. The so-called box office appeal is purely a false proposition..."