At first, I just wanted to make money

Chapter 656

The box office of "People on Journey" was 3700 million in the original time and space, and it was obtained under the premise of almost zero publicity!

It's a box office miracle.

There is also "Kung Fu Dream" in the same period...

You must know that it was still the era of co-productions, Xu Zheng and Wang Baoqiang were just familiar actors, and they didn't have much box office appeal...

It can win 3700 million box office purely by the story itself.

And it laid a solid foundation for the '囧' series.

Of course, "People on Journey" is not without its flaws.

In fact, the last two of the "囧" series, "People on Journey", "Thailand", and "Hong Kong", are obviously more entertainment.

Only the plot of "People on the Journey" can be called close to reality, especially in the design of the story obstacles: tickets cannot be bought during the Spring Festival travel, and the train breaks down on the road and turns to a car. These are things that happen in real life.

In the last two films, "Lost in Thailand" is like a playful Thai smugglers fire, and "Lost in Hong Kong" wears an iron head to provoke gangsters to scatter ashes to make a movie to catch ghosts and jump from high buildings...

It's all the different-dimensional events that are biased towards comics, which makes people feel no sense of substitution and can only be silly.

But because the tone of the first part is more realistic, the chicken soup passage of "I was cheated by a beggar and found out that the beggar is a school teacher begging for money just to save the life of a student" is completely out of reality, which is very disgusting. ,Difficult to accept!

Although some viewers know that this is based on real events, it seems abrupt and inappropriate to put it in the movie.

"People on the Journey" was originally a comedy with basic realism and slightly exaggerated absurdity. Because of such a plot, it was completely different, and its level of dross was comparable to that of the undercover scene in "The King of Comedy".

So, Shen Xudong deleted this paragraph...

However, this is not the main reason why "People on Journey" broke [-] million on the first day, it is mainly because of the good publicity!
On the offline side, needless to say, poster laying, theater distribution, etc., they have completely brought out the means and momentum of "Stone" when it was released.

Online, "A Date with Lu Yu" and "Happy Camp" are all available.

All you need is exposure.

In addition, the behind-the-scenes lineup is luxurious: producer and screenwriter Shen Xudong, producer Ning Hao, director Xu Zheng.

It's like a movie highly praised by Shen Xudong + Ning Hao!
Therefore, even though February 2st is not a particularly good schedule, "People on the Road" still won 21 million box office on the first day...

……

"Word of mouth?"

“Very good reviews.”

"Let me see."

After entering the office, Shen Xudong immediately entered the work mode, flipping through the newspaper's comments on "People on Lost Journey"...

Oh, the general film and television companies will subscribe to a large number of newspapers and magazines...

At least for now!

After reading it roughly, all major newspapers have the same opinion on "People on the Journey": "A movie that is exaggerated but not exaggerated. Although the ending is a little deliberate, it is not too much, and it does not affect its becoming a good comedy. piece."

Uh, grandiose... specifically referring to "Yangtze River No. 7"...

That's right, many newspapers directly said, ""People on Journey" is better than "Yangtze River No. 7" in terms of sincerity and plot..."

This is not a draft issued by the company, but the views summarized by the major newspapers and periodicals themselves.

It can be seen how unpopular "Yangtze River No. 7" is!
On the Internet... "People on the Journey" became even more popular. The Tianya forum and the movie box office were all discussing this movie, and even the front pages of the three major portal websites were reporting "People on the Journey"...

"How much did you spend on publicity?"

"...around 1000 million..."

"...Add another 1000 million!"

"Well...I'll arrange it right away."

Shen Xudong remembered something: "...I remember that Du Qifeng's "Detective" was also released yesterday? How is the box office?"

"Less than 30..." Chen Xi went on to say, "Du Qifeng is only a bit more famous, and he doesn't sell at all..."

"...No, his romance movies... are still quite popular."

Shen Xudong felt that he needed to be fair.

Hearing this, Chen Xi shook his head: "Anyway, I know that "Iron Triangle" and "Flying Butterfly" are bad..."

By the way, I would like to add: "The Hong Kong film market does not need masters, one Wang Jiawei is enough!"

"Du Qifeng is not a master, he is famous because of the box office..."

Du Qifeng became famous because of its popularity. "The Judge" won the annual box office champion. Around the millennium, he took the Hong Kong local film market with "Lonely Men and Widows", "Slimming Men and Women" including "Zhong Wuyan", and then he Only then became famous.

As for contributing...

There is also Johnnie To's violent aesthetics, but he has not proved himself in the world.

But Johnnie To took himself seriously, he must say how about Hong Kong movies, but he has long been unqualified to represent Hong Kong movies!

Pulling back, Shen Xudong just suddenly realized that including "People on the Journey" which is scheduled for February 2st, it was not intended to be targeted.

In the original time and space, the box office of "Detective" is very poor.

Although it is said to be miraculous, the box office of this film failed in various ways. Hong Kong movies, if the box office fails, you lose everything, unless you are Wong Kar Wai!
"Okay, you continue to stare at "People on the Journey"..."

"Yeah." Chen Xi turned around and was about to leave, when he suddenly thought of something: "Would you like to write a blog to promote "People on the Journey"?"

"...I was about to write."

"then I will not bother you…"

……

Xu Zheng is no rookie anymore, and it's not his first time acting in a movie.

Having participated in the promotion of "Stone" and "Racing Car", I naturally know what 1020 million on the first day means.

This schedule, this is the first day's results, and this word-of-mouth, which means that "People on Journey" has a proper pace of breaking [-] million!

In fact, he complained a bit about this schedule.

It's not a summer file, it's not a Lunar New Year file, and it's even a bit weak after the Spring Festival...

Moreover, the audience experienced the baptism of the two comedy movies "Yangtze River No. 7" and "Slam Dunk"...

Then, Chen Xi said to him: "This effect is what we want. In the competition of comedy movies from the three places across the Taiwan Strait, what we fight is the story!"

Xu Zheng...is still a bit timid...

No way, "Yangtze River No. 7" has Zhou Xingchi, and "Slam Dunk" is starring Zhou Jielun...

"So, let's stagger the release time, you have to have confidence in Xu Dong and Ning Hao!"

Of course Xu Zheng has confidence in Shen Xudong...

Box office myth!
It's just... the failure of "Love Has an Afterlife" made him less confident...

I am very worried that "People on the Journey" will become a niche carnival like "Love Has an Afterlife"...

Fortunately, "People on Journey" reached 1020 million on the first day, which made him feel more relaxed and more confident in the subsequent publicity!
The promotion and roadshow of "People on the Journey" are very full, and the first-tier cities are deliberately avoided.

Yesterday was the first stop in Wuhan, and today the second stop is Changsha. I arrived in Changsha at [-] am. As usual, I went to Golden Harvest Studios first. A bunch of reporters and media had already arrived ahead of schedule.

Sign autographs and take pictures in the lounge first - leave some gifts for movie fans for the studio.

Then he briefly accepted interviews from several media, and Xu Zheng was a little surprised by the first question. The reporter asked: "Director Xu, Xudong just posted a blog. He compared "Yangtze River No. 7" and "Slam Dunk". ", "People on the Journey", and then analyzed the characteristics and differences of comedy in the three places, do you agree with his point of view?"

"...sorry, I didn't read his blog, what did he say?"

"He said that Hong Kong comedy is more nonsensical. Rather than saying that audiences like nonsensical comedies, it is better to say that audiences like Zhou Xingchi; Taiwanese comedy focuses on imitation and spoofing... He has a very low evaluation of "Slam Dunk", saying that it is a film about "Shaolin Soccer" A parody of "..."

"What about mainland comedy?"

(End of this chapter)