Nine Zero, after exchanging lives with a rival

Chapter 12 Teaching Business

"Hey, look!" Seeing that Lin Qinglian didn't speak, Su Li analyzed enthusiastically, "The clothes you make are all fashionable styles in Hong Kong dramas, so who would wear them? Fashionable young people and generous official wives. Obviously, these people don't usually come to the big market to hang out. The people who go there are all the uncles and aunts who buy vegetables, and housewives who have nothing to do and are struggling."

"So, despite the fact that your shop is always overcrowded, the turnover rate is actually not high. People who come into the shop basically come to watch the excitement, and praise the clothes you make, but they are reluctant to spend money to buy a set, right?"

With a business acumen in 2022, Su Li knew at a glance that Lin Qinglian had chosen the wrong store address.But having said that, this is also a common problem of businessmen in small counties: they only look at the flow of customers, and find where they are lively, and they hardly consider the turnover rate.

Lin Qinglian seemed to be persuaded, she raised her eyes and smiled at her gratifyingly: "So, when you usually go to my shop, you usually observe secretly and worry about me?"

"What's wrong with that?" Su Li raised his jaw, laughing a little stinkingly.

"Damn!!" Lin Qinglian changed her face in seconds, "You usually just take the money and leave, and if you stay in the store for one more minute, you have to burn incense and worship Buddha!"

Su Li: ...

What are you doing? !Shu Li, if you're not sensible, you have to be moderate, okay?

After all, it's your own shop. I don't ask you to help my mother with some work, crack melon seeds at the door, and make a sign, can't I? !

"I, I have a reason!" In desperation, she could only talk about reasons like this.

"What kind of reason do you have?!" Lin Qinglian cast a big white eye, and went back to the tub to continue rubbing clothes.

No matter how doubtful she was, she would not suspect that this was not her daughter. Who would have thought that such an incredible thing as "soul travel" would happen?
Su Li is not reconciled, he doesn't believe that this scene will never come back...

"Yes, every time I get the money, I leave! But I don't go far. Every time I have to hang around in the big market for a long time! Observe the whereabouts and transaction preferences of these customers to analyze whether the big market is suitable or not. Suitable for you to open a tailor shop!"

Thinking of her eloquence, Lin Qinglian reluctantly answered:
"Hey, so what if it doesn't suit you? The whole city of Hecheng only has passenger traffic at the Drum Tower, and the shops along the street are too expensive to rent."

"Doing business can't just consider customer flow. As I said just now, it's a pity that your craftsmanship is placed in a big market!"

"Then what good advice do you have?"

Su Li didn't answer right away, resting his chin with his fingers, he paced and thought deeply.After carefully checking the commercial layout of the Dutch city in my memory, I came to a conclusion:
"Move the shop to Taiwan Street!"

This is a good decision, not only can Lin Qinglian's craftsmanship fit the target customers; but five years later, Taiwan Street will become the commercial district with the highest land price in Holland.

Although in another five years, Taiwan Street will be demolished and rectified, but...

who cares!
Doing business not only depends on the long-term, but also on the immediate interests!
Therefore, Su Li believes that if Lin Qinglian can move the shop there, not only the tailor shop will not have to worry about business.You can also find a shop to buy it along the way, and make a lot of money in five years!

But Lin Qinglian couldn't listen, because...

"What do you mean?! Is Taiwan Street a place for women from good families?!"

On Taiwan Street in 96, a group of dimly lit hair salons gathered.Although this business was in the infancy stage in the small county at that time, many ordinary people didn't even know what the real business of those hair salons was.

But when Lin Qinglian crossed Hong Kong, she could recognize it as a filthy place at a glance.

Su Li was not negligent on this point, but felt that...

"But, where is your target customer!!"

In 96, the only people in the county who were willing to spend money to buy Lin Qinglian's clothes, except for the reclusive officials' wives, were hair salon girls who had "been to Guangdong and seen the world".

Lin Qinglian's clothes are actually not the low-end products that are rumored to be "bo revealed".It's just that the style is too trendy, and the materials are accurate and the cost is high.Therefore, among the young people who can appreciate her craftsmanship, only hair salon girls who "get money quickly and spend money quickly" can afford it.

Su Li clearly remembered that the hair salon girls on Taiwan Street were the fashion benchmarks in Hecheng.They will wear beautiful clothes during the day, hang out in the street and play mahjong in the open air.At night is another dress, another scene...

She doesn't think it's shameful to take money from these people. The reason is simple: one is not breaking the law, and the other is not defrauding others.If you don't make money, someone will make it!

This is business!
Opportunities in the business world are fleeting. If you have too many scruples and are timid, you will definitely lose business opportunities!

But Lin Qinglian is inevitably sensitive...

"Xiao Li, do you also think your mother has a bad reputation?"

"Look, where did you go? I'm just thinking about business!"

"..." Lin Qinglian remained silent, her eyes revealing sadness.

"Oh, I really don't mean that!" Su Li walked over and sat next to her, "And the ones in front of Taiwan Street are hair salons, and a large area behind is full of decent residents!"

There is no falsehood, because it was popular for every household to build their own houses in Hecheng back then, so there was no urban planning.

Taiwan Street is a special case!
It was originally planned by the government in the early 90s as a snack street and integrated business and residence, but it was aborted due to the difficulty of merchants entering. In 95 and 96, it was only revived under the leadership of some outsiders.

Those bosses who come to Holland City to do business from other places may be interested in the value of the land in Taiwan Street; perhaps they are too lazy to build their own houses.When the Taiwan Street project was aborted and housing prices were at their lowest point, they bought the houses behind them one after another, so that the locals blindly followed suit, which revived Taiwan Street.

"I have several classmates, all of whom live there!" Su Li persuaded with examples, "Shen Fang, do you recognize her? Her father is the manager of the Hecheng Shopping Mall, and her family lives on Taiwan Street. Give it to the hair salon girl."

In my memory, although Shen Fang is not considered the school belle, she is also cute and juicy.With a round face and thin-rimmed eyes, she smiles at everyone, and is loved by teachers and parents.I'm not familiar with Su Li, but I'm close with Shu Li.

So she felt that Lin Qinglian would be more impressed by Shen Fang as an example.

But the other party was still silent, sad and contemplative...

"And Tan Feng!"

Su Li gave another example, "His father is the director of the construction committee, isn't he respectable? But his family also lives in Taiwan Street. I heard that his mother also opened a mahjong parlor, which is visited by girls from the hair salon during the day. Mrs. Renguan Let’s go all out, and we don’t need to be intimidated.”

When I said this, I secretly smiled in my heart.Because the reason why Tan Feng's mother is willing to spare is to prevent his father from making mistakes!

This is called "going deep into the enemy's rear", which makes my husband feel guilty but not courageous...

Official wives in those days were not like they are now. They hardly put on airs, because they paid attention to "mingling with the grassroots."Furthermore, apart from the position of their husbands, they are no different from ordinary people. They are either working in the work unit or staying at home as housewives.

Of course, except for Li Youling, she is a strong woman herself.

(End of this chapter)