This director only makes bad movies.

Chapter 418 Apple Jumps Out
Netflix is ​​well-informed in the industry, and soon learned of Disney's asking price.

There is a relaxed vibe pervading them.

"Disney's price this time is quite high."

"It is indeed a rare high price, 300 million US dollars, Disney rarely offers such a price, unless it is a big production."

"It seems that Disney attaches great importance to this movie."

"This movie is really valuable, it's the only movie in which a presidential candidate is in, and this year is an election year, as long as Paris doesn't get eliminated in the first place, it will bring us a steady stream of traffic. "

"The original price is indeed too low, and it can be raised appropriately."

"I think 500 million is a good price."

"Slightly higher, 700 million, we can't be as stingy as Disney."

In the end, within Netflix, the voice of raising the offer still prevailed.

Because the movie "The Ax of Cherry Blossoms in Washington" does have a unique value. Didn't you see that even Disney offered 300 million US dollars?
Since it is valuable, it must be placed in the video library of video software, even if it costs a lot of money.

In this regard, Netflix has always been very generous, which is an important reason why they can become the overlord in the streaming media field.

After reaching an agreement, Anthony, the representative of Netflix, called Xu Nan.

"Xu, my old friend, I have brought you good news."

Xu Nan responded calmly: "But what you brought me last time was outright bad news, which seriously hurt my feelings."

Anthony said slickly: "Let him pass the previous things, I really brought you good news this time."

Xu Nan: "Okay, please tell me."

Anthony said: "According to our company's decision, we are willing to pay a price of 700 million yuan to purchase the online broadcasting rights of the movie "The Ax of Cherry Blossoms in Washington"."

"Well, this is really good news, isn't it, Xu, you should buy me a drink."

Xu Nan smiled: "Anthony, you should know that our movie is starring Paris, and Paris is running for president now, do you know what this concept is?"

Anthony: "Of course I know, that's why we gave you a high price."

Xu Nan: "Anthony, I regard you as a friend, but you have never told me the truth. The general election will last for a long time. During this period, every campaign of Paris will bring a large number of audiences to the film. , the party primaries, the general election, how many campaigns she can participate in during this period, and how many audiences she can bring to the movie. Not to mention, if Paris becomes president, the value of this movie will exceed Hollywood history on all the movies."

Anthony couldn't help laughing: "Xu, do you think Paris may become president? Politics is not such a simple matter, she has no chance at all."

Xu Nan: "Polls show that Paris has a high probability of being elected."

Anthony: "To hell with the polls, they're never accurate, there's no way Paris will be president, I guarantee it."

Xu Nan: "Yes, some people said a few days ago that the box office of the movie "The Ax of Falling Cherry in Washington" cannot exceed 3000 million US dollars, but now the box office of this movie has exceeded 6000 million. No What is impossible, Paris may not be president."

Anthony: "Xu, stop joking, let's talk about business. The price of 700 million US dollars is already the highest offer. I hope you will consider it carefully."

After chatting with Anthony for a while, Xu Nan hung up the phone.

During the call, Xu Nan and Anthony struggled for a long time, but he just didn't let go.

In fact, this price is quite good, but Xu Nan is always a little bit reconciled, thinking that this price is too low.

But here lies the helplessness. Even if Xu Nan thinks the price is low, but Netflix insists on the price and will not let go, then he has no other choice.

Because Netflix was the buyer with the highest price. As for Disney, it was really too bad. It didn't have any checks and balances on Netflix, which made Xu Nan and Netflix have no confidence in negotiating.

Xu Nan had already made up his mind, and spent a few days with Netflix to see if he could raise the price.

If Netflix is ​​really unwilling to let go, there is no other way but to sell it. Who told Netflix to be the one with the highest bid.

In the next few days, Xu Nan asked Awei to go to Netflix to grind, desperately grinding, trying to raise the price.

But Netflix is ​​not easy to mess with. This trick didn't work very well for them, and they insisted on a price of 700 million yuan, but they didn't let go.

Xu Nan was also very helpless, but he could only accept it.

And at this moment, George suddenly provided him with a new piece of news.

"Apple is willing to pay 3000 million US dollars to buy the online broadcast rights of the movie "The Ax of Cherry Blossoms in Washington"."

Xu Nan was a little surprised: "Apple? Apple Video!"

To be honest, when George first mentioned apples, Xu Nan thought it was a fruit he ate, and he didn't think of the streaming media platform Apple Video at all.

No way, in the field of streaming media, Apple is too weak.

If it is said that Netflix occupies 60.00% of the market share in the streaming media field, and Disney occupies 20.00% of the market share, then Apple's market share is almost only [-]%.

Yes, [-]%, it's just so pitiful, and it doesn't match their dominance in the mobile phone field at all.

So when George first talked about apples, Xu Nan first thought of edible apples, then thought of Apple mobile phones, and finally thought that Apple also has a video software, which ranks third in the field of streaming media.

It is this third place that is miserable, and there is no sense of presence in the industry.

In fact, Apple was very ambitious to enter the streaming media field at the beginning. They had a lot of money at the time, and with the blessing of the mobile phone platform, the momentum was still very strong.

At that time, Netflix was very panic, because Apple had the support of Apple mobile phone, which became the built-in software on the mobile phone, which took away a large market of Netflix from the beginning.

Just like Xu Nan is powerless in front of Netflix, Netflix is ​​also a little powerless in front of Apple. How can he beat the overlord in the mobile phone field as a software developer.

People can do without Netflix's video playback software, but they can't do without mobile phones.

But it is a pity that Apple's momentum is very strong, but its strategy is very rough. In the final analysis, video software still depends on content. Apple's video crazy buying and buying, the final result is to turn itself into a fool.

In the end, the market was not occupied much, but a lot of money was spent.

Seeing this result, Apple quickly lay flat and could no longer pose a threat to Netflix.

Many people even think that this video software will be shut down in a short time, because even if Apple is the overlord in the mobile phone field, it will not be able to sustain it under the situation of perennial losses.

Unexpectedly, Apple Video suddenly revived, and it would cost 3000 million yuan to buy the online broadcasting rights of the movie "The Ax of Cherry Blossoms in Washington".

Is this unwilling to leave the stage and want to try one last time?
George nodded: "Yes, just now, the people from Apple Video contacted me and said that they are willing to pay 3000 million US dollars to buy the online broadcasting rights of the movie "The Falling Cherry Ax Washington", but they still want us to promise a The condition, that is, under the same conditions, they must be given the right of first refusal of online copyright.”

"That is to say, in the future, for the movies produced by our company, under the same conditions, we must sell the network broadcast rights to Apple."

Xu Nan pondered: "Is Apple unwilling to leave the stage?"

George shook his head: "I'm not sure, but their price is indeed very high."

Xu Nan thought for a while, then suddenly smiled.

He was very troubled before, he had no bargaining chips with Netflix, and he couldn't raise the price, but he didn't expect that God would send him the chips so soon.

"Go and call Awei over," Xu Nan said.

George froze for a moment, and quickly called Avi over.

Avi asked strangely: "President, what do you need from me?"

Xu Nan talked about Apple's acquisition of the online broadcasting rights of the movie "The Ax of Cherry Blossoms in Washington" for 3000 million U.S. dollars.

Awei is very smart and keenly aware of Xu Nan's intentions.

"President, are you going to let me rely on this Netflix negotiation to force them to make concessions?"

"Yes."

Avi asked tentatively: "What if they don't budge?"

Xu Nan shrugged: "Then we'll sell the broadcasting rights to Apple, whoever asked them to give a high price."

Avi nodded: "Okay, I understand."

With renewed hope, Avi went to Netflix again.

But this time, it's different from the previous few times. In the previous few times, Avi didn't have any bargaining chips. He just had a thick skin to grind and beg others, just like a beggar begging.

If Netflix rejects Avi, Avi has nothing to do.

But this time, Avi came with confidence. If Netflix refuses, he can sell the movie rights to Apple.

With confidence, Avi's voice became stiff, and he quickly put forward new conditions with Netflix, a purchase price of 500 million US dollars. If you don't buy it, don't blame us.

Netflix looked at Avi by watching a fool, wondering if this guy was mentally ill, and dared to talk to them like that.

But after Avi told Netflix that Apple had paid a high price, the people at Netflix couldn't laugh.

Of course they would not be so stupid, Avi believed whatever he said, but chose to investigate by himself.

There was a problem with this investigation.

It seems that Apple has really started to cheer up. Not only Xu Nan, they also contacted several large film and television companies in the industry, and bought the copyrights of many popular film and television dramas at high prices.

This time, Apple seems to be serious, relying on its own money, it launched a money offensive.

Netflix has another meeting.

"Apple seems to be getting new funding."

"What should we do, Apple has the support of the Apple system, and naturally has a lot of audiences."

"Don't worry, this is not the first time, we just need to do what we did last time, Apple will definitely fail without our experience."

"But don't underestimate them."

"It's time to pay attention. The most important thing in the field of streaming media is content."

"Yes, as long as there is a steady stream of new content, high-quality content, then we will not fail."

"Next, we must increase the acquisition of popular film and television copyrights, especially those with unique value. They must not be snatched away by Apple."

"What about the movie "Falling in Washington"?"

"It has to be taken down. This is the only movie starring a presidential candidate. We must not give up."

"Then the price will be high."

"Then pay a high price, we Netflix is ​​not short of money."

(End of this chapter)