This celebrity is too rich

Chapter 253 Company Upgrade
The Douyin MCN organization has four levels, namely "entry level", "content level", "core level" and "strategic level".

Which level you belong to mainly depends on the strength of the company.

For MCN, the strength of the company refers to the number, size, and popularity of its anchors and short video experts... The more the number, size, and popularity of its anchors and short video experts, It means that the strength of this MCN company is stronger.

The stronger the company's strength, the higher the level it belongs to after entering Douyin.

Of course, this is only the general case.

In addition to the strength of the company, there are some other requirements for the hierarchical division of Douyin's MCN organization.

For example, Douyin officially requires the registration period of MCN institutions to be more than half a year... This requirement is not hierarchical, and it is the same for "entry level", "content level", "core level" and "strategic level".

However, the "resident level" has a "single approval" channel.

If an MCN company is particularly good, even if the registration time is less than half a year, it can still apply through the "single unique approval" channel. If the application is passed, it can become a Douyin "entry-level" MCN organization and enjoy relevant support policies.

Based on this, Sanmu Media became Douyin's "entry-level" MCN organization... At that time, Sanmu Media, Mr. Mori, had become a tens of millions of Internet celebrities, and there was also a new popular Internet celebrity named "Tong Baobao". , meeting the precondition of "extraordinary excellence".

However, the "single approval" channel is limited to "entry-level" MCN institutions.

"Content-level", "core-level", and "strategic-level" MCN institutions do not have a "single unique approval" channel. For them, "registration time of more than half a year" is a mandatory requirement, and there is no room for accommodation.

Therefore, although the follow-up development of Sanmu Media is very good, it has not been able to upgrade.

However, the situation changed three days ago.

Three days ago, that is, February 2th, it was Li Chuan's "first broadcast after the new year"... He was very busy all day because he wanted to live broadcast, but no matter how busy he was, he still took a few minutes to show The Administration has assigned a task.

what task?
In the name of "Sanmu Media", submit an application to the Douyin official, that is, Sanmu Media applies to become Douyin's "core-level" MCN organization.

三木传媒是2018年8月16号注册成立的，到2019年2月16号，注册时间刚好满半年。

Li Chuan kept this date in mind, and when the time came, he arranged the matter... He originally wanted to apply by himself, but because he was too busy that day and had no time, he assigned the task to the administration department.

Someone may ask, why is it "core level"?Instead of "content level"?
Sanmu Media used to be at the "entry level", the upper level of the "entry level" was the "content level", and the next level of the "content level" was the "core level"... Sanmu Media directly upgraded from the "entry level" to Doesn't "core level" mean "skip level"?
Indeed, it seems more reasonable to upgrade level by level, but the development speed of Sanmu Media is not in line with common sense.

In the past six months, Sanmu Media has developed extremely rapidly, and its size, popularity and influence have long exceeded the needs of "content-level" MCN organizations.

What is the current strength of Miki Media?
Douyin currently has three largest businesses: e-commerce live broadcast, entertainment live broadcast, and short video. Sanmu Media is the head!
For e-commerce live broadcast, Sanmu Media has the trump card of "Mr. Mori".

Douyin's e-commerce live broadcast is not doing very well now. Mr. Sen's sales alone are half of theirs.

Sanmu Media, which owns Mr. Mori, is an absolute leader in e-commerce live broadcasting. So far, no MCN company in Douyin can compare with it.

For entertainment live broadcasting, Sanmu Media’s advantage is not as great as that of e-commerce live broadcasting, but it still belongs to the top group.

Previously, with the help of Sanmu Media, Li Kun seized the huge dividends in the initial stage of Douyin’s live broadcast, became the top entertainment anchor of Douyin, and has maintained it until now... Sanmu Media relies on the signboard of “Mr. The field expanded rapidly, recruited a large number of excellent anchors, and became the head entertainment live streaming guild of Douyin.

For short videos, although Sanmu Media has not made efforts in this area, they have "Tong Baobao".

The current "Tong Baobao" can be said to be one of the most popular Internet celebrities on Douyin.

Tong Baobao's videos are updated very quickly, and each video can be played more than 2000 million times... This data is stronger than many super Internet celebrities.

In terms of popularity and popularity alone, there are few Douyin better than Baby Tong.

Relying on the signboard of "Tong Baobao", Sanmu Media can barely be regarded as the leader in short videos.

E-commerce live broadcast, entertainment live broadcast, and short video are blooming on three sides. Since the development of Sanmu Media, it can even be called "Douyin NO.1"!

Douyin NO.1, how could it be just a "content-level" MCN organization?
There is no official rule on Douyin that "you can't skip a level". Sanmu Media has enough strength, so of course we must pursue a higher level.

Some people may also ask, Miki Media is so powerful, why only skip one level?Why not skip two levels and directly apply for a "strategic level" MCN institution?

Of course Li Chuan also wants to do the same, but Douyin officials have very strict control over the number of "strategic" MCN institutions, except for the earliest ones, that is, the ones that helped Douyin grow when Douyin was first established. Except for the MCN company listed as a "strategic level" MCN institution, there are almost no quotas, especially now that Douyin has grown up, and the quotas for "strategic level" MCN institutions have long been stopped.

In fact, if Sanmu Media wants to become a "strategic-level" MCN institution, there is also a way, which is to accept financing from Douyin and transfer part of its equity to Douyin.

However, doing so is tantamount to binding with Douyin.

In case Douyin goes down one day, or the momentum is not right, it will be difficult for Sanmu Media to switch platforms, and there is a high probability that it will only die on Douyin; moreover, even if Douyin does not fail, Sanmu Media will have to accept Douyin’s Control, lose the autonomy of management, and become a wage earner.

Li Chuan could not accept this point anyway.

He would rather do a smaller job than be controlled by others and work for others.

Moreover, even if Sanmu Media becomes a "strategic" MCN organization of Douyin, it does not mean that the company will definitely grow bigger.

Douyin's current strategy is to be an open content platform... An open content platform must follow the principle of "fairness and justice", otherwise no one will buy it.

Therefore, Douyin will not provide too much help to the MCN companies that it owns or holds shares in. At most, it will provide some traffic packages, and it is the kind with a time limit. When time passes, what should be done.

There are not many benefits, but the disadvantages are huge... Li Chuan would definitely not do this kind of loss-making business.

Therefore, he did not deliberately pursue "strategic-level" MCN institutions, but set the target of the application on "core-level" MCN institutions.

In his opinion, "core level" is enough.

After the Ministry of Administration received the task, it submitted the application that afternoon. Now three days have passed, and Douyin's review results came down: Sanmu Media officially became Douyin's "core-level" MCN organization.

The biggest advantage of the upgrade is that the proportion of entertainment live streaming has increased.

Douyin has just started live broadcasting entertainment, and is not proficient in all aspects of business, so it adopts a one-size-fits-all approach to MCN's share ratio.

The specific cutting ratio is:

Resident level: 55%;

Content level: 60%;

Core level: 65%;

Strategic level: 70%.

Sanmu Media has been upgraded from "resident level" to "core level", and the share ratio has increased by 10%!

This is undoubtedly good news.

Previously, Sanmu Media’s sharing ratio was only 55%, while their sharing ratio for anchors was 45% to 50%… That is to say, for 100 yuan turnover, they could only earn 5 to 10 yuan.

Now, Sanmu Media has upgraded to a "core-level" MCN organization, and the share ratio has become 65%, while the share ratio they give to the anchor is still 45% to 50%... That is to say, for a turnover of 100 yuan, they You can earn 15 to 20 yuan, and the profit has more than doubled!

This change instantly turned Sanmu Media's live entertainment business into a profit.

Before, Sanmu Media’s entertainment live broadcasting business has been losing money... At first, it lost a lot. Later, as the business gradually got on track, the number of anchors increased, and the money lost became less and less. Can turn losses into profits.

Today, Sanmu Media has been upgraded to a "core-level" MCN institution, and its profits have more than doubled. The era of losing money is gone forever.

This is a milestone for the development of Sanmu Media.

After Li Chuan heard the news, he was very happy. He immediately called Yu Jie, Wu Wenfan, Zhang Jun and other management personnel of the operation department to the conference room for a meeting.

At the meeting, he first emphasized the significance of "Sanmu Media's upgrading to become a 'core' MCN organization", and then put forward a number of requirements, including: speeding up team building, speeding up the recruitment of anchors, improving services and training system etc.

The meeting lasted for more than two hours and did not end until six o'clock in the evening.

In good time, Li Chuan went back to the office to have dinner, and then went to the second floor (nineteenth floor) for inspection.

All night, he spent in various live broadcast rooms, constantly inspecting, pointing and adjusting.

Years later, he didn't pay enough attention to the entertainment live broadcast business because he had too many things to do. Now, Sanmu Media has been upgraded to a "core-level" MCN organization. Re-plan.

At 10:30 in the evening, he temporarily finished his work, returned to the rest room in the office, and fell asleep.

The next day, keep busy.

But he didn't stay busy until late. At 05:30 in the afternoon, he left the company and drove to Chenghai International.

Going to Chenghai International, of course, is to see Zhu Fang.

Zhu Fang is pregnant now, no matter how busy he is at work, he still has to take the time to take a look, otherwise it will be hard to feel at ease.

In the evening, he had dinner with Zhu Fang, and watched a movie with Zhu Fang...During the period, they hugged each other like a couple in love, and even kissed each other from time to time.

Li Chuan was provoked several times, but in the end he controlled them all.

There is no way, Zhu Fang is pregnant, so she must not do bad things.

No matter how itchy he was, he could only endure it secretly.

However, when he was sleeping at night, he unconsciously thought of Zheng Lingfang...

The next morning, Li Chuan called Zheng Lingfang to his office as soon as he arrived at the company.

Zheng Lingfang came to the office, only took one look at him, then went straight to the interior of the office, pushed open the door of the rest room, and walked in... the whole time, without saying a word.

Seeing this, Li Chuan was stunned for a while before he could react.

After reacting, he didn't say anything, just shrugged slightly, and then walked into the rest room...

The "battle" is over, it's already 10:30 in the morning.

Zheng Lingfang put on her clothes and left. Li Chuan sat alone in the office and started working.

Near noon, there was a knock on the office door.

"Come in!"

Yu Jie pushed open the door and walked in.

"what's up?"

Li Chuan looked away from the computer screen and looked at Yu Jie in front of him.

"I've finished writing the script, and I'll show it to you."

Yu Jie said, came to the desk and sat down, and handed the stack of A4 papers in front of Li Chuan.

"Script? What script?"

Li Chuan didn't react for a while, until he saw clearly a line of big characters written on the A4 paper, he suddenly realized.

""Sister Wei's Workplace Diary", oh~~~"

Li Chuan shook his head slightly, and said, "After a year, I almost forgot about it."

"Sister Wei's Workplace Diary" is an online short play set years ago. The main purpose is to help Wu Jinyan accumulate fans on Douyin, and at the same time change the character design to meet the needs of later live broadcasts.

The main creative team of the project has already set a part:

The protagonist Wei Ying is played by Wu Jinyan;

Supporting girlfriend, played by Zhou Mengxue;
Supporting role Chairman, played by Li Chuan:
Director and screenwriter, Yu Jie is in charge.

As a director and screenwriter, Yu Jie is in charge of writing the script... This work started years ago.

Years ago, around New Year's Day, Yu Jie had specifically talked to Li Chuan about the script, but Li Chuan didn't understand it, and he didn't bother to worry about it. Sent away.

Later, Yu Jie never looked for him again.

He had a lot of things to do, and he forgot about it once he came and went, and he didn't recall it until now.

"It was written so quickly..."

As Li Chuan said, he took the A4 paper in his hand and flipped through it.

At first, he looked seriously, but after only a few minutes, he frowned.

There is no other reason, it's all because of the content of the script... It's too bloody.

"Wei Ying didn't know the identity of the chairman, so he scolded the chairman. The chairman didn't get angry, but looked at Wei Ying differently... What the hell is this?" Li Chuan scratched his head.

"This is a normal film and television drama routine." Yu Jie explained from the side.

"That's not reasonable."

"It doesn't matter whether it is reasonable or not, the important thing is that the audience likes to watch it."

"This……"

Li Chuan was speechless for a while, and finally waved his hand and said, "Forget it, I won't read it either, you can show it to Wu Jinyan, and she will agree."

"Wu Jinyan has already seen it."

"What did she say?"

"She is very satisfied."

"..."

Li Chuan was speechless for a while, shook his head helplessly, and said, "Okay, that's it... when will we shoot?"

"At least another week. I've just finished writing the script, and I haven't finished drawing the storyboard yet. It will take time to prepare for the crew."

"Oh, then hurry up and get ready, don't waste time... If you need to spend money, go directly to Zheng Lingfang for reimbursement, and I will tell her in advance, but you must keep the accounts clearly, don't make a mess .”

"OK, I see."

"Well, that's it, you go."

"..."

(End of this chapter)