This celebrity is too rich

Chapter 280 The Future of Live Delivery

"Develop your own website and app?"

Li Chuan raised his eyebrows.

He was not surprised by what Jiang Zeyu said.

In the eyes of ordinary people, websites and apps may be very high-end, but to him, that's all.

He was originally a computer student, so he knows what websites and apps are all about.

A few years ago, the Internet was in a mess in China. At that time, many people tried to build their own websites and apps.

When Li Chuan was a sophomore in college, he helped a KTV owner develop an app and earned more than 1 yuan afterwards; when he was a freshman, he also saw with his own eyes the owner of a barbecue stall selling squid on the side of the road. A customer promotes his app, saying that he can get a [-]% discount when placing an order with his app... There are many other phenomena like this.

Therefore, things like websites and apps are just looking tall, but in fact there is no threshold. As long as you have money, anyone can do it.

Nowadays, there are countless Internet companies developed by agents, and there are also many technicians from large companies who are willing to take on private work. The development costs of websites and apps have actually been kept very low.

A website with simple functions can be done for a few hundred dollars, and an app is a little more expensive, but as long as the functions are mainstream and there are no special needs, it can be done for tens of thousands of dollars.

It can be seen from this that the website and APP itself are not worth much.

Some people may say, you say that websites and apps are worthless, so how can the market value of companies such as Tencent and Ali have trillions?
The answer is simple, two words - "users".

Users are the core assets of an Internet company. Websites and apps without users are really worthless.

This principle is very simple, but many people do not understand.

These people blindly develop websites or apps. They seem to think that as long as they develop websites or apps, they will be successful. In fact, it is useless at all.

The development of websites and apps is only the most basic work, and the focus is on how to operate in the future and how to acquire users.

A few years ago, affected by the wave of Internet entrepreneurship, many young people didn't understand, so they just messed around, tossing to the end, wasting both life and money.

Of course, the existence of these people has supported many agency development-oriented Internet companies, and also provided many opportunities for the technicians of large factories to earn extra money, which can be regarded as a contribution to society.

Sanmu Network, as a large MCN company with billions of assets, wants to develop its own website and APP, which is actually very simple.

However, this is not the crux of the matter.

The crux of the problem is, after the website and APP are developed, what will they be used for?What problem does it solve?
This point must be thought through clearly, otherwise it is just a waste of time.

"Don't tell me, you want our company to build a platform." Li Chuan stared at Jiang Zeyu in front of him and said.

"how is this possible?"

Jiang Zeyu shook his head helplessly, and said, "Do you think I'm that stupid?"

"Looks like it doesn't."

Li Chuan said with a smile.

Before, he also fantasized about creating a live delivery platform by himself, and then transferred all the business of Sanmu Network to it, so that he would not be restricted by Douyin and Taobao, and he could do whatever he wanted on his own platform.

However, he just thought about it and didn't implement it, because he knew in his heart that it was impossible.

It is now 2019, and more than half of the wave of Internet entrepreneurship has passed. If you want to build a platform, the chances are quite slim.

Moreover, the next few years will be dominated by Douyin.

From 2019 to 2022, Douyin relied on its own recommendation algorithm to kill the Quartet in the Internet arena. By 2022, Douyin has almost sucked up the entire domestic Internet traffic.

Under this trend, if you still want to be a platform, it is no different from courting death.

Therefore, it is unrealistic to build a platform by yourself. Unless there is a turning point in the future, it is impossible for Li Chuan to take this step.

"Tell me what you think."

Li Chuan took a sip of tea, then leaned back on the boss's chair, making a gesture of listening.

"It's like this. This morning, I communicated with Manager Wang (Wang Chengyong), and found that our company's selections are all obtained through email. This mode is not formal and prone to problems."

"what is the problem?"

Li Chuan was quite surprised.

Since the establishment of the e-commerce department, Wang Chengyong has been in charge of product selection... It was created by Wang Chengyong to contact the brand side and obtain product information through email.

Li Chuan sometimes intervenes, but it only involves negotiating and bargaining with the brand, and does not go deep into the basic work of "contacting the brand by email and obtaining product information".

Therefore, he doesn't know much about the advantages and disadvantages of the working method of "contacting the brand by email and obtaining product information".

"There are many problems, such as how many junk emails are in our official mailbox, and there are also many unqualified product emails. It is very troublesome to filter and the workload is particularly heavy...

In addition, many brands will not submit complete review materials according to our requirements. Missing or undersubmitting is very common. Colleagues from the e-commerce department find that the materials are incomplete and have to go back to them to ask for them. The efficiency of email communication is very high. Low, so it is particularly cumbersome to deal with...

Also, we don’t have a unified background management for the classification of brand information, we only use Excel for statistics, the efficiency is too low, and it is very inconvenient to find..."

Jiang Zeyu talked a lot.

After hearing this, Li Chuan couldn't help feeling a little ashamed.

What Jiang Zeyu said were all very practical issues, and he, the boss, didn't know about it, which was a bit dereliction of duty.

However, facing Jiang Zeyu, he also showed it, just nodded slightly, and said: "So, do you want to change the way the company selects products?"

"That's right, I think so... We can build an official website, move the product selection channel to it, and then mark the key information and the review materials that need to be used for this category in the form of a registration list. Go up and force the brand to supplement information. If the information is incomplete, there is no way to submit it... With this setting, spam emails can be blocked, and those unqualified (incomplete information) product emails can be automatically screened out. At the same time, it can also avoid missing information. Or pay less."

"Ah."

Li Chuan nodded approvingly, and said, "That's a good idea."

A small official website, although simple, does solve many problems.

"In addition, we can also build a product selection background, do it yourself, or buy it with money... The product information submitted on the official website will be transferred to the product selection background for unified storage and management. If colleagues in the e-commerce department If you want to inquire about product information, you can directly log in to the background to retrieve it..."

"Uh-huh……"

Li Chuan bowed his head and thought for a moment, then slapped his thigh and said, "Okay! That's it! Leave this matter to you, and start to do it immediately! If you have any difficulties, just tell me."

"it is good."

Jiang Zeyu nodded, his face was quite indifferent.

He had already guessed the result.

The benefits of "establishing an official website and building a product selection background" are very obvious. It can not only greatly improve the work efficiency of the e-commerce department, but also increase the company's operating autonomy. It can be said that there are only benefits and no disadvantages.

In Jiang Zeyu's view, Li Chuan is a graduate of a famous university, and his thinking is very similar to his. He must be able to understand it as soon as he hears it. There is no reason to refuse. After Li Chuan accepts, he will definitely hand over the job to him. This is normal. , nothing surprising.

"Oh, by the way, what you just said is just the official website, what about the APP?"

After listening to Jiang Zeyu's proposal, Li Chuan was a little agitated. When he calmed down, he asked again: "APP, what are you going to do?"

"APP... I want to use it to build our company's own supply chain."

"Ok?"

"I read the information before, and our company has already invested in a factory, right?"

"Correct."

Li Chuan nodded and said: "Guanfeng Luggage Products Factory, in my hometown, is a medium-sized factory specializing in trolley cases. The quality of the products is good. I used it before... During the Chinese New Year, I heard that it was If I sold it, I bought it and took 66% of the shares.”

"Ah."

Hearing this, Jiang Zeyu also nodded and said: "I think this is the right direction of development. The core of live streaming is the supply chain... Although the external supply chain has a wide range and the price can be suppressed, we have no way Real-time monitoring, product quality, logistics channels, after-sales service, etc., are prone to problems... We live broadcast the goods and directly face the audience. If there is a problem, it may be infinitely magnified, and the consequences are very serious.

Therefore, if we want to develop better, we can only establish our own internal supply chain.

The internal supply chain is what you did before, acquiring or investing in high-quality manufacturers, and gaining control over their operations...

Although the operating cost of the internal supply chain is very high, it can effectively control the quality of goods, logistics channels, and after-sales service.

Product quality, logistics channels and after-sales service are the core competitiveness of e-commerce. Only when we do a good job in this area will we have greater development in the future.

The purpose of creating the APP is to integrate our internal supply chain for unified management and operation, and then connect to each seller.

For the sales side, Sanmu Network must be the main player in the early stage. In the later stage, when we build up the scale, we can expand outward.

With the assistance of APP, it will be more convenient for us to connect with external sellers. "

Hearing this, Li Chuan couldn't help but widen his eyes.

What Jiang Zeyu said, although he was explaining the purpose of making an APP, but what he said outside the words has already given the future development direction of the "Sanmu Department".

According to Jiang Zeyu's idea, the future development direction of the "Sanmu Department" is to make use of the external supply chain and live streaming to make money while at the same time making every effort to build an internal supply chain.

How to build an internal supply chain?

To put it bluntly, it is to find suitable manufacturers and brand owners, make acquisitions or buy shares...in this way, control their product quality, logistics channels and after-sales service.

This type of operation should be continued and gradually involve various categories to form a scale effect.

The quality of goods, logistics channels, and after-sales service of these manufacturers that have been acquired or invested in are all under the unified control of the "Sanmu Department", and the manufacturers are only responsible for production and delivery.

The main body of the unified management and control of the "Sanmu System" is the APP that Jiang Zeyu mentioned.

With this APP, "Sanmu Department" can integrate its own internal supply chain, and then package it to various sellers (or anchors with goods) to obtain profits.

Such a strategic concept, to be honest... is amazing!

For a long time, Li Chuan has not been very clear about the prospect of live streaming.

He knows how to do live broadcasting, and he also knows that live streaming is very profitable; he knows that the core of live streaming is the supply chain, and he also understands the importance of "self-built supply chain". What, he was a little confused.

He has thought about many methods, and even thought about whether to build a customer service center and include all the after-sales business of the "self-built supply chain". However, these are just some fragmented ideas and have not been combined into A complete strategic vision.

Now, after listening to Jiang Zeyu's words, the fragmented thoughts in his mind instantly transformed, and a complete strategic concept took shape!

At this moment, he seemed to see the future of live streaming.

'This strategic conception has complete business logic, and the success rate should be high! '

'The prospect is also promising enough. If the operation is good, there is a chance to go public. '

'As long as the scale is large enough and there are no problems on the sales side, after listing, it is very easy to have a market value of several billions, and it is not impossible to have a market value of hundreds of billions! '

Thinking of this, Li Chuan's mentality faintly changed.

Looking up at Jiang Zeyu again, his eyes were different from before.

'It's really worthy of being a top talent, this thinking, this vision... awesome! '

'This kind of person, I can get it, I'm so lucky. '

Li Chuan couldn't help sighing secretly.

"what happened?"

Jiang Zeyu noticed that Li Chuan's eyes were a little strange, so he couldn't help asking.

"nothing."

Li Chuan came back to his senses, waved his hands and said, "I just think... what you said is right, I agree with it, how about it..."

Li Chuan said, adjusted his sitting posture, and said with a straight face: "Zeyu, you will be the deputy general manager of Sanmu Network in the future."

"what?"

Jiang Zeyu was stunned when he heard the words.

He has always been very calm, but he did not expect Li Chuan to suddenly promote him, and he was extremely surprised, but he also inevitably lost control.

"President Li, this..."

Li Chuan interrupted Jiang Zeyu by raising his hand, and said, "I said on the day of your interview that the position of senior assistant is just too much. It’s too short, and I have some concerns, but right now, I don’t think it’s necessary, you deserve it.”

Jiang Zeyu was silent for a moment, then stood up, and said: "Mr. Li, since you said so, then I will not be polite. Thank you for your trust. I will make achievements for you."

"No, no, you don't have to do this, I believe you, sit first and sit first."

Li Chuan greeted for a while, and when Jiang Zeyu sat down again, he spoke again: "I agree with the proposals on the official website and APP, and I will leave this matter to you. If you have any questions, please tell me in time... At the same time, In the future, you will also be responsible for the work of the internal supply chain. You should be more familiar with capital operations such as acquisitions and shareholdings than I was in the investment bank, so I don’t need to say more.”

"I understand, I will arrange it immediately when I go back."

(End of this chapter)