This celebrity is too rich

Chapter 293 TikTok Boost, Before It’s Broadcasted

"Hello, Mr. Pan."

The moment he connected to the phone, Li Chuan immediately changed his expression, and said in an extremely enthusiastic tone: "You are old, why do you call me when you have time?"

"I haven't contacted you for a long time. Greetings, you are a busy person, do you have time now?"

"There is time, there is time, if you come to me, there must be time."

"Then let me tell you something..."

"Hmph, I knew it."

"Tsk, am I afraid of delaying you? You are a busy person now, and you are different from before."

"Hey, I can't talk about it."

Li Chuan waved his hand and said, "If you have any orders, just arrange them. I'm listening here."

"What arrangements can I make, just want to ask... Wu Jinyan's account is now managed by your company, right?"

"Wu Jinyan?"

Li Chuan was taken aback when he heard the words, and then replied: "Yes, what's the matter?"

"It's like this, Wu Jinyan just posted a video, it's a trailer for a series of short dramas, it seems to be called... Sister Wei's Workplace Diary..."

"Oh, you came to me for this."

Li Chuan understood.

"Sister Wei's Workplace Diary released the trailer", of course he knew about it.

Yu Jie reported to him yesterday, saying, "Tomorrow at [-] o'clock in the evening, "Sister Wei's Workplace Diary" will release a trailer first, and it will be officially launched the day after tomorrow."

Yesterday's tomorrow is not today.

Two hours ago, the trailer of "Sister Wei's Workplace Diary" was officially released.

After the release was completed, Yu Jie even ran over to talk about it.

However, Li Chuan was busy negotiating prices with manufacturers and brand owners at that time, so he didn't have time to pay attention to it. He just said "I see" and sent him away.

Later, when he was busy, he forgot about it again, and now he heard Pan Wentao mention it, and he just recalled it.

"I called Wu Jinyan just now."

Pan Wentao said on the phone: "She told me that her Douyin account has now signed up to your company. The project "Sister Wei's Workplace Diary" is also led by your company, right?"

"Correct."

"Well, I just want to know, what kind of project is "Sister Wei's Workplace Diary"?"

"This...it's a series of short dramas, posted on Douyin, the purpose is to increase fans of Wu Jinyan's account..."

"I know all of this, let me explain in detail."

"detailed……"

Li Chuan scratched his head for a while.

He didn't know what to say, and after struggling for a while, he asked directly: "What do you want to know?"

"I want to know what is going on with this project..."

"It's too vague for you to say that, and I don't know how to tell you."

Li Chuan immediately interrupted: "Well, if you have any questions, just ask them directly, ask something specific, and I will answer them for you."

"Oh, that's fine."

Pan Wentao thought for a while and asked, "Is "Sister Wei's Workplace Diary" derived from "Story of Yanxi Palace"?"

"Correct."

"Copyright..."

"There is no problem with the copyright. I have signed a contract with Yu Zheng's Huanyu Film and Television, and I can use the name of "Story of Yanxi Palace" to promote to a certain extent."

"Just propaganda?"

"It's just publicity. Although "Sister Wei's Workplace Diary" is derived from "Story of Yanxi Palace", it is an independent project. It has no necessary connection with "Strategy of Yanxi Palace", but the protagonist is the same, you know ?”

"Oh, I get it, I get it."

Pan Wentao understood, and said again: "What about the plot of the story, can you tell me about it?"

"This is a bit complicated to say, but to understand it simply, it is to upgrade and fight monsters."

"Upgrade to fight monsters?"

"Well, it was changed according to the routine of "Story of Yanxi Palace"... "Story of Yanxi Palace" is a palace fight, and "Sister Wei's Workplace Diary" has been changed into a modern workplace struggle. Although the expression is different, but The routine is the same, the main line of the story is that Wu Jinyan plays the protagonist, kills one villain after another, and finally ascends to a high position... that's pretty much it."

"That sounds interesting."

Pan Wentao became interested, and asked again: "How far have you guys achieved it? Have you finished filming?"

"Not yet, only part of it was filmed...Wu Jinyan has a problem with his schedule, and he went back after only filming for a week. The rest will be filmed later."

"Oh, will this delay the update?"

"No, Wu Jinyan will be back in a while, and we have made arrangements here, so there will be no delay... I have filmed more than a dozen episodes before, and the early updates are enough."

"Are you going to shoot while updating?"

"Ah."

"Oh, that's okay... It will be officially launched tomorrow, right?"

"Correct."

"One change a day?"

"Ah."

"Have you already edited the photos taken before?"

"It's almost done. The first ten episodes have been edited, and the rest can be finished in two days."

"Oh...then it's already been cut, can you send it over first so we can have a look?"

"Ok?"

"We're going to have a meeting here to study it... Don't worry, we won't leak it."

"Research?"

Li Chuan asked inexplicably, "What are you studying?"

"It's like this. We think the form of 'series of short dramas' is a good direction for content production. We want to study it and see if we can support this aspect of content."

"Um?!"

When Li Chuan heard this, his brows twitched violently.

He bowed his head and thought for a while, and finally understood Pan Wentao's true purpose.

As Pan Wentao said, he called because of the content form of "series of short plays".

Douyin was officially launched on September 2016, 9, less than two and a half years ago. Although it is very popular and has a lot of traffic, the number of creators is relatively small and the content ecology is not perfect.

In July last year, when Li Chuan was just reborn, any video posted on Douyin could get tens of thousands, hundreds of thousands, or even millions of views... Just based on this, you can watch How scarce are the creators of Douyin.

Some people may not understand, let me briefly explain: If there are enough creators and enough content, how can Douyin push these low-quality videos?It is because there are too few creators of Douyin, the content is not enough, and there is no need to push it. The official Douyin has no choice but to give these low-quality videos a large number of exposure opportunities.

Now, more than half a year later, the number of Douyin creators has increased a lot, but not much, and the content ecology is still not perfect.

If the content ecology is not perfect, we must find ways to improve it. Pan Wentao's short video content department is responsible for this business.

According to Li Chuan's guess, the general situation should be as follows:

This evening, Wu Jinyan released the trailer of "Sister Wei's Workplace Diary", which was monitored by Douyin's short video content department and reported to Pan Wentao and others.

After Pan Wentao and others heard about it, they had a brief discussion and agreed that the content form of "series of short dramas" is very good. If it can be implemented, it will be a powerful supplement to the content ecology of Douyin.

Thinking of this, they wanted to help in this area, so they had Pan Wentao's call.

Of course, Li Chuan could understand the thoughts of Pan Wentao and others.

Anyone can see that "series of short plays" is a good form of content. Compared with those low-cost, non-technical life-related vlog videos, "series of short plays" is more professional and advanced .

However, understanding is understanding, but Li Chuan does not agree with Pan Wentao and others.

The reason is simple, the threshold for creating a series of short plays is too high!

For example, "Sister Wei's Workplace Diary", from the project preparation to the present, has spent more than 200 million yuan, which does not include the actors' remuneration.

The actors in "Sister Wei's Workplace Diary" are basically from within the Sanmu Network... The employees of the Sanmu Network participate in the performance, only with bonuses, no salary, and the bonus is not much, only a few thousand yuan.

All actors are like this, and Wu Jinyan is no exception.

Although Wu Jinyan is a popular star, she is also an employee of Sanmu Network. Moreover, "Sister Wei's Workplace Diary" was filmed and released on her Douyin account. It can be said that the project "Sister Wei's Workplace Diary" It was set up to serve her alone... In this case, how could she get paid?It would be nice not to let her pay out of pocket.

"Sister Wei's Workplace Diary" spent more than 200 million yuan without the actor's salary, which is evident in the production cost.

If the actor's salary is included, doubling the production cost may not be enough. After all, Wu Jinyan's salary alone will be more than 200 million... At that time, there is no 500 million, so don't even think about it.

500 million, for Sanmu Network, it is nothing, it can be taken out casually, but for the majority of content producers, it is not the same thing, and few people can afford it.

No one can afford it, how does this content come about?

If the cost can be recovered in the future, that would be fine, and more people may do it.

However, it is not so easy to recover the cost.

500 million is not a small amount, a series of short dramas, how can we recover these costs?

advertise?

Advertisers are not fools, and they are not so easy to be fooled. For an unknown series of short dramas, if they can receive one or two advertisements, they are already thankful. It is simply delusional to want to directly recover the cost.

Unless, to accept some illegal advertisements, such as gambling... This may recover the cost, but after accepting it, get ready to go to jail.

In addition to advertising, what else can you rely on?
Live delivery?

Although live broadcasting is very profitable, not everyone can make money... If a series of short dramas are popular, it may be okay; if they are not popular, live broadcasting is impossible.

In addition to advertising and live streaming, is there a way to make money?

Looks like it's gone.

It can be seen from this that there are very few ways to recover the cost of the series of short dramas, and the possibility of eventually recovering the cost is also very low.

This reason has led to the fact that the content form of "series of short dramas" will definitely not be promoted.

Unless, Douyin is willing to spend money to buy and bear this part of the cost for the creators.

However, in this way, Douyin has become Tencent, Youku, and iQiyi.

Will Douyin do this?
Of course not!
Long video content platforms represented by Tencent, Youku, and iQiyi are a garbage industry, and whoever does it is unlucky.

Tencent, Youku, and iQiyi have been established for many years, and they are still losing money, and they lose a lot every year, tens of billions at every turn.

Except for those few Internet giants, who can stand such a construction.

Although Douyin is also an Internet giant, they are content platforms themselves, and they are zero-cost content platforms of a shared nature. They have great advantages and there is no need for transformation at all.

Unless Zhang Yiming's brain is kicked by a donkey, it is absolutely impossible for Douyin to become Tencent, Youku, and iQiyi.

Douyin does not follow the path of Tencent, Youku, and iQiyi, and is unwilling to pay for the series of short dramas. What is the future of the series of short dramas?

The creators can't recover the cost, how should they continue?Do you want to generate electricity for love?

For love, how many times can you send electricity?

Therefore, in Li Chuan's view, Pan Wentao and others' idea of ​​"wanting to promote a series of short plays" is a bit too naive, at least at the current stage, it is absolutely impossible to succeed.

Of course, he understands what he understands, but he won't say these words out.

Because the ideas of Pan Wentao and others are completely in his interests.

Pan Wentao and others obviously want to use "Sister Wei's Workplace Diary" to promote the concept of "series of short plays" on Douyin, and then guide creators to shoot and produce various series of short plays to improve Douyin The overall content ecology.

If they want to achieve this, they must first make "Sister Wei's Workplace Diary" a benchmark, otherwise there will be no effect.

Since it is a benchmark, there will definitely be a lot of traffic.

For Li Chuan, there is no harm at all. Why would he refuse?
Instead of refusing, he should welcome with both hands and feet!
"Mr. Pan, I understand. I'll send you the first ten episodes now. Just wait a moment."

"it is good."

"..."

After hanging up the phone, Li Chuan immediately called Yujie to his office. After briefly explaining the situation, he sent Pan Wentao the first ten episodes that had been edited through WeChat.

After Pan Wentao received it, he replied with a line: [Let's study it first, and we will tell you if we have any news. 】

Li Chuan: [OK. 】

【…】

Li Chuan thought he would receive the news tomorrow, but Pan Wentao called again less than two hours later.

Pan Wentao: "Mr. Mori, we watched the first ten episodes, the quality is very high, and there is a trend of big hits!"

Li Chuan: "Thank you, Mr. Pan, there is not much we can do, just try our best to make the project "Sister Wei's Workplace Diary" a good one, but whether it can become a big hit depends on the official support for us."

Pan Wentao: "Don't worry, we have already held a meeting to make a decision, and we will give you the greatest support."

Li Chuan: "That's great! Thanks for the official support, we will definitely do our best to make this project a success!"

Pan Wentao: "Well, that's exactly what I want to say."

"..."

The traffic support of Douyin came very quickly, and it started that night.

At around 10:30 in the evening, a headline titled ""Sister Wei's Workplace Diary" is about to start broadcasting" was on the Douyin hot list, and it took only ten minutes to reach the top of the list.

A large number of extremely fast streams came rushing in, and the number of views of the trailer increased rapidly... Before ten o'clock in the evening, the number of views of the trailer was only about 800 million, but at twelve o'clock in the evening, the number of views directly soared to 3000-[-] million!

This is just the beginning.

That night, the entry ""Sister Wei's Workplace Diary" is about to start broadcasting" has been occupying the top of the Douyin hot list, which has added nearly 2000 million views to the trailer.

By ten o'clock in the morning the next day, the number of views of the trailer had exceeded 8000 million!

This is, Douyin is here again BowangZhi.

From 6000:[-] am to [-]:[-] noon, "Sister Wei's Workplace Diary" was recommended by Douyin's opening advertisement, and it exploded with more than [-] million views!
In the afternoon, almost everyone on Douyin knew the news that ""Sister Wei's Workplace Diary" will be broadcast soon".

This phenomenon attracted the attention of many marketing accounts, and they posted comments on their accounts one after another, which further increased the influence of "Sister Wei's Workplace Diary" and gradually spread to the entire network.

Around [-]:[-] p.m., Weibo was also trending, with the title [Wu Jinyan Starring in the Sequel to "Story of Yanxi Palace"]... As soon as this title came out, it also reached the top within a short period of time.

"Sister Wei's Workplace Diary", a series of short dramas, under the promotional campaign centered on Douyin and spread wildly across the Internet, has gradually shown a trend of "becoming popular before it is broadcast".

(End of this chapter)