The star is suspected of being mentally ill

Chapter 110
This time back to Xishi, Han Zhou was not alone.

Instead, Han Zhou and Wang Xiya were traveling together.

The idol project of the new world has officially started.

The reason was that Li Shanghong called just after Han Zhou finished the banquet.

When Li Shanghong was at the reception, he talked to his immediate superior, the group's PM, the product manager, about the current trends in the entertainment industry and the concept of Internet entertainment.

It was heard by Lu Xiusheng, the chairman of Penguin's board of directors and also the president.

Lu Xiusheng immediately put aside the others and listened to Li Shanghong's report alone.

Lu Xiusheng didn't care about Internet entertainment at first.

To be precise, Lu Xiusheng was ready to develop Penguin into an investment company rather than an Internet technology company from the very beginning.

However, in recent years, games have been too profitable.

Lu Xiusheng also put part of his attention on the group's internal projects, that is, the Internet.

However, the development of the business on the group's intranet has not been smooth.

The first is video software, and now the number of VIP members is being grabbed on a large scale, but the future prospects are not yet known.

There is also the field of music software.

At present, Penguin has started to purchase song copyrights on a large scale, and not one copyright for each song, but each song of each singer, all performance copyrights, including original singing copyrights, TV station party copyrights, and concert copyrights , buy all.

The purpose is a word, which can only be heard here, not elsewhere.

In the field of short video, Penguin is a step behind. At present, many short video apps on the market have become popular.

Among them, Penguin also wants to invest in a family, but Yinlang does not invest, and Bizhan, Penguin is not interested in it now.

Penguin's top management has not yet resolved this issue.

Needless to say, the novel website, Longdian Chinese Website, has already been bought by Penguin.

At this time, Li Shanghong proposed a new concept of mutual entertainment.

The concept of mutual entertainment with penguins was proposed as early as last year.

In fact, to put it bluntly, it is Internet entertainment, which expands game entertainment to the entire Internet field.

At this time, Li Shanghong proposed a concept to Lu Xiusheng.

Now that games have expanded to the Internet, does this entertainment itself represent game entertainment?

Should entertainment mean big entertainment?
It should include games, literature, sports, film and television music.

To put it simply, in addition to Internet game entertainment, Internet literary entertainment, and Internet sports event entertainment, there should be another field, Internet film and television music media entertainment.

Lu Xiusheng asked a question: "Aren't we doing it?"

Li Shanghong: "We are making video software and music software. Mr. Lu, we are buying the copyrights of other people. A song, a movie, a TV series. The price is so high, Mr. Lu should know."

"And the stars behind these works are the value."

"A singer with a masterpiece, an actor with a masterpiece, who is more valuable than the movie and the song itself?"

Lu Xiusheng quickly understood Li Shanghong's meaning: "So, you mean we should set up our own entertainment company, or... M&A?"

Penguins are used to pinching the most profitable link in any ecology.

Now Lu Xiusheng has also been awakened.

An investment company is an investment, and an investor is also an investment.

Lu Xiusheng: "You mean, the entertainment industry is about to change now, and the cards are going to be reshuffled?"

If you don't shuffle the cards, the entertainment industry will be monolithic, and no one will be able to enter.

Li Shanghong: "Idol."

"Mr. Lu, I have spent money to buy two trainees from Bangguo, and I am stepping up training."

"This time I am also trying to see if I can succeed."

"But my authority..."

Lu Xiusheng: "What business, which companies will participate?"

Li Shanghong: "A company called New World takes the lead, and the participants include Tianle, Mailang, and Universal Huaguo."

Tianle, Mailang, and Lu Xiusheng of Universal Huaguo are very familiar. After all, they always buy their copyrights because they earn Penguin's money.

"Tell me what you think."

Li Shanghong talked about how to use the platform foundation of Penguin Chat to promote idols.

This set of things is the same as the previous Penguin promotion game.

It's just a promoter.

There is no need for Li Shanghong to explain the principle of this set of things to Lu Xiusheng.

Li Shanghong simply outlined the situation in the new world.

Lu Xiusheng finished listening: "That is to say, many companies in the entertainment industry have already keenly realized that the cards are about to be reshuffled, but many established and big companies have not realized this yet."

"And now, Tianle and Mailang have found the person who is best at doing this, and it is Han Zhou from New World."

"And these four together have covered many areas of the entertainment industry, but they lack the Internet platform, and we are their chosen cooperation target."

"Now, not only do we want to cooperate, but you plan to create an artist department within us, learn from their operations, and even take the initiative to experiment with more possibilities?"

Li Shanghong nodded: "Boss Lu, that's probably the case. I don't know the specifics, and even Han Zhou who is leading the charge doesn't know, because no one has done this before."

"It's not just us. No one in the US has done it. The Korean idol industry in Sakura Country is already very developed, but they haven't tried ours yet."

"If we only look at the expected value, our game method is more than a thousand times more profitable than the game method of Sakura Kingdom."

A profit of 30.00% is enough to make people crazy. A stable industry with a thousand-fold increase in profit is already a gamble that can bet heavily.

Lu Xiusheng smiled: "For others, it's a gamble, but for Penguin, it's just pressing a button."

"I'll do this for you."

"Don't set up an artist department yet, all artists will be named under your working group, Penguin Video."

"Cooperate with New World first, and try to find ways to promote artists."

"Before the idol show you mentioned comes, regardless of the cost."

Originally, it was intended to promote Penguin Video, but now if the show itself has the ability to attract a large number of fans who are willing to spend money, then it has perfectly achieved its goal.

And this matter has additional benefits, which is a super high-quality project.

Lu Xiusheng knew that if his Internet company wanted to set foot in the entertainment industry, it must have allies.

But Lu Xiusheng didn't think it was necessary to form an alliance before the matter started.

If the first program is made, it will not be too late to form an alliance.

At that time, if the program is reproduced infinitely and the program is launched continuously, a large number of people will be cultivated in no time.

But Lu Xiusheng still needs to think about what to do next.

Of course, the answer lies with Han Zhou, but before the next step, Han Zhou will not say what to do next.

The thing is such a thing, Li Shanghong got the authority.

And after Li Shanghong got the permission, he did better than anyone else!

Li Shanghong, is going to hang up the promotional banner of New Entertainment Sanzi on the top of the space of the latest version of Penguin APP for a long time!

A fixed ad page that the average user has no idea how to close.

In other words, as long as it is a group that meets the target, you will see this recommendation when you open it.

For example, users with green diamonds, users who often listen to music, users who have downloaded Penguin Music, rich users, and users who tend to chase stars, you can't escape this promotional banner!

After Han Zhou learned that Li Shanghong had settled the matter, he was about to leave for Huixi City soon.

These days, the first song has been recorded.

Now that it's started here, Han Zhou is about to start his own plan.

……

After getting off the plane and getting in the car, Wang Xiya talked to Han Zhou about the matter.

"You tell Li Shanghong the method of operation in the early stage, and you will bring Penguin Interactive Entertainment to do this throughout the whole process. Aren't you afraid that Penguin Interactive Entertainment will use his capital to come from behind and suppress us in the end?"

Han Zhou is not afraid of this at all: "Don't worry, Penguin's entertainment sector is very strong in other aspects, but in this matter, it will never rise."

Wang Xiya was a little curious why Han Zhou made such a judgment.

Han Zhou explained: "A few years ago, Penguin invested in a company, and then parachuted the management over there, and suffered a big loss."

"From then on, Penguin Investment Company only wants shares and interests, not control rights."

"It's just the opposite of another Internet giant, Ali, who likes to parachute management after investment."

Wang Xiya nodded: "Anyone who has been in contact with the stock market knows this."

Han Zhou: "Under the same operating mode, what do you think will happen to the stars cultivated by this subsidiary company if Penguin does not impose mandatory controls on the subsidiary company?"

Wang Xiya hasn't started thinking yet.

Han Zhou gave the answer: "It will be muddled."

In the capital market, there are only two possibilities, success or failure.

There are three possibilities in the entertainment industry, success, failure, and confusion after success.

Wang Xiya frowned: "According to what you said, if Ari followed up, wouldn't he become the one most likely to succeed?"

Han Zhou smiled: "Ari can't do it either."

Wang Xiya: "Why?"

Han Zhou: "Because Penguin won't let him succeed."

Penguin and Ahri are all-round wars, fighting in every corner of the Internet.

Under this situation, Penguin will allow any company to succeed in the entertainment industry, but it will never allow Ahri to succeed in the entertainment industry.

"Two tigers are fighting..." Wang Xiya: "So, you have already figured out the ending when you dragged Li Shanghong in the first place."

"The ending?" Han Zhou: "The world is always changing, nothing has an ending."

"The Internet is a double-edged sword. This time, I will use both sides at the same time to see which side will succeed in the end."

"Which side wins, at least I'll get a knife."

"If both sides are successful, then it is really Yitian Sword, ordering the world."

In this world, there is no "Yi Tian Tu Long Ji", and there is no "Romance of the Three Kingdoms", only "Three Kingdoms".

However, the history of Yitian Sword is much earlier than this.

It first appeared in the stories of the Warring States Period, probably because a few people from the Warring States Period were just like today's people who drank too much and bragged together.

And it was King Chu Xiang who asked them to brag about their bragging.

Promise that whoever brags the most will be accepted as a guest.

Some people say that I can kill a tiger with one punch, some people say that the people I killed have dyed the river red, some people say that I have seen a cow that can hit Mount Tai, and some people say that I have seen a wild boar with a tongue that is tens of thousands of miles long.

The most bragging person is called Song Yu, he said:
[I have a sword, which rests against the sky. 】

As high as the sky is, my sword is three points higher.

Because my sword rests against the sky, the height of the sky is only below the hilt of my sword!

This awesomeness is much bigger than that of Mr. Li, who later commented on storytelling, said that he would tile the Great Wall.

This person's bragging has achieved complete success. Later generations of literati and poets will regard the Yitian Sword as a lofty ambition, and their hearts are higher than the sky.

Wang Xiya didn't understand what Han Zhou said, but Wang Xiya understood what Han Zhou said.

Although the way of understanding is different, it is still the one that just understands.

Moreover, under Wang Xiya's understanding, Han Zhou's ambition is thousands of times greater than what Han Zhou described.

……

Xishi, the rented practice room, probably never thought that it would welcome the top executives of three entertainment companies.

Wang Xiya came to the scene in person, Mai Lang sent the vice president over, and the director of the artist department from Universal came over.

A few people just wanted to come to the scene to see first-hand data, to see how far Han Zhou could push his two groups of people when he played this game for the first time.

At this time, Han Zhou was not in the mood to entertain them.

Instead, he was in the practice room, looking at the two combinations in front of him.

"You guys are going to sing together."

Speaking of this, Han Zhou looked at the three sons of Xinyu, especially Wang Chuyang and Lin Jianqiu: "Don't think you are amazing, you release songs now, I can make him not on the new song list, or make him reach the top in an instant, but It's a matter of spending money, don't think how talented you are."

Several people knew that what Han Zhou said was true, but they still couldn't help being unconvinced.

After all, young and frivolous.

Han Zhou: "This time, your song will be first released on Penguin Music, and it will be paid for the first release."

"It's all about how many people are willing to pay for your song."

"Also, almost every target group will see your ad."

The three were ecstatic!

Han Zhou: "But, don't be too happy. After the song is released, try not to go online, and don't search for your own name or the name of the group."

"You will be scolded."

Just imagine, an advertisement that can't be turned off hangs in the Penguin chat space, who wouldn't be bored seeing it?
It is inevitable to be scolded.

"But don't read Weibo Chaohua, because too many people praise you."

"If you release a song for the first time, and you can sell 35 in a week, you will be considered a success."

Wang Chuyang was a little unconvinced: "Brother Han, is it true that all target groups can see our advertisement?"

"Under this kind of promotion, is it considered a success if we sell 35?"

Those singers who released songs in the past had this kind of publicity?Other people's albums sell 70 a day, and there are quite a few that break [-] a week.

After all, there used to be double-platinum and triple-platinum albums in a single month.

Han Zhou: "Your MV is free. Only those who really want to listen to your songs again and again, and those who want to repeat the singles, will buy them."

"35 is already barely enough. If it exceeds [-], it will prove that you are talented."

Clicking to listen to is clicking to listen, listening to MV is listening to MV, and buying is another level.

There are a lot of wool parties in the supermarket to taste the taste. How many people spend money to buy it and take it home?

Han Zhou looked at the three of HNT and said, "You guys will also post songs on the Internet."

"If you have more than 300 million views in three days, more than [-] comments, more than [-] ghost videos, and at least five of them have more than [-] comments, you will be considered successful."

The three of HNT were dumbfounded.

Isn't this data much more difficult than Xinyu Sanzi's goal?

After hearing Han Zhou's words, Wang Chuyang, Lin Jianqiu, and Wang Mo were even more unconvinced.

We take the best recommendation, three 10,000+ sales are considered a success.

And they don't have any promotion, and they want to reach 300 million views in three days?

You must know that when two groups of people shoot the MV, they can see each other.

The MV of Xinyu Sanzi was created by half of the film production team that New World took over a few years ago.

And HNT's MV is a trainee photographer. After reading the schedule, he shot it with a SLR camera, not even a professional camera.

Xinyu Sanzi’s song has been practiced for several months by myself, and HNT’s song was recorded hastily after several times of practice, and there are even many out-of-tone situations, and the tuner didn’t make any adjustments.

Moreover, the leader of the HNT trio, Zhang Die, who has uncoordinated limbs and can't dance, is the leading actor in the MV.

Compared with this kind of resources, we can't do them?
And the HNT trio is also silly.

With this kind of resource comparison, are we going to do the three brothers Wang Chuyang?
Is it funny?
Han Zhou smiled: "Actually, this promotion has nothing to do with you."

"Scores have nothing to do with you."

"No matter how you release songs or videos, you are not considered to be officially debuting."

"It's just a small-scale experiment, like a small-scale screening of a movie."

"I just want you to see each other clearly, what you think is the ability is not the ability."

"The road I chose is not a good one."

"After seeing this clearly, you all saw the gate of the entertainment circle from a distance."

After finishing speaking, Han Zhou leaned on the back of the chair: "Of course, the most important thing is, this time let you understand that you can succeed if you listen to me in everything."

The HNT trio really couldn't believe that "My Skate Shoes" which they filmed and sang would be a success.

The third son of Xinyu also didn't believe that he would not be able to beat the third brother HNT when he was completely superior in promotion.

However, when the staff uploaded the song and the promotion officially started, they realized how wrong they were.

Wang Chuyang was stunned.

He is very sensitive to money, and he never thought that the price of the single "Proud Boy" sung by the three of them is... five yuan!
What are you kidding, five yuan, listen to a song? !
The current pirated tapes on the street cost [-] yuan and recorded a total of [-] songs.

Even those who sell electronic albums recently, there are almost 31 albums, and the price of a single song is about [-] yuan, and some even sell for [-] yuan.

The ones with high selling prices include various souvenirs, not just songs.

Now just sell the right to use the electronic version of a song for five yuan? !

Isn't this... looking for scolding?

And now this song sells for five yuan, which is also the reason why Universal Huaguo and Mai Lang have come to watch.

If Han Zhou succeeds this time, it will prove that fans will spend money on idols like crazy.

Just imagine, an idol that most people have never heard of, after only seven days of operation, new fans who have just become fans, are willing to spend five yuan to buy a sky-high price song? !What a concept!
As soon as the song was released, Mai Lang's vice president clicked on the MV.

"Run, proud boy!"

The third son of Xinyu, dressed in fashion, and at the same time full of youthful feeling.

And, the singing voice is also very nice.

The MV is very well made.

Mai Lang's vice president nodded: "It's a good job, but I'm still not optimistic about the sales."

He bought the song, glanced at it, and was a little puzzled: "Sold more than 200 copies? Penguin's promotion is terrifying."

As soon as it went online here, the Penguin promotional banner was put up.

Being able to attract so many people in a short time shows that penguins are extremely scary.

The data is as he said, until 11:30 that night, more than 3000 copies were sold.

To sell 35 a week, idiotic dream.

But at this time, the first experience of the entire world of the idol economy is underway under the super chat of the third son of Xinyu Entertainment on Weibo.

……

"I heard that this dance was choreographed by Wang Mo himself, so talented!"

"Wang Chuyang sings really well, and dances handsomely."

"Wow! I love Lin Jianqiu to death, how did you manage to be so handsome and cute!"

A large group of girls were bragging about the three of them. At this time, a new fan came in and asked, "Isn't it, a song is so expensive for five dollars?! Heavenly king Zhang Yongce is only one dollar and five dollars for a song!"

"The song sounds good, but isn't it too expensive, isn't it too bad?!"

"This group called Xinyu Sanzi, is it poor and crazy?"

Soon, someone commented below: "No, the three little ones worked very hard. The reason why they sell so expensive is because the songs are well-made."

"My sister's friend is an employee of New World Entertainment. I heard that this song was bought by a very good songwriter. The price is more than one million, and the MV is also very well shot. How many dollars will it take to make this song?" Millions."

"Is that so? But isn't five yuan too expensive?"

"I heard that if the song doesn't make money, the company won't send them new songs. It's so pitiful. They don't have a fan base. If the unit price is not high, it will be difficult to make a profit. The company won't send them a song if it doesn't make money. There's a new song."

"If you don't post it, you won't post it."

"They have been trainees for a long time, they have been trainees all the time, and they have signed a contract for ten years, they can only succeed without failure, if they fail..."

"Look at Lin Jianqiu's previous Weibo. When no one paid attention to them before, they were still practicing dancing at twelve o'clock in the evening. It's really sincere."

"I have a friend who is a classmate of Wang Mo. I heard that they only get a subsidy of more than 1000 yuan a month as trainees."

"In fact, we buy songs and they don't make money at all, but if we don't buy songs, they won't release new songs in the future."

"If you like "The Proud Boy", just buy a copy. It's only five yuan, but it's related to their future!"

"To help them make their debut, we must make up enough sales."

"Hey, don't you know the people inside them, how much do you need to sell before you can continue to release songs?"

"I heard that 50 copies are enough!"

"I have already forwarded it to the classmate group."

"What's the use of forwarding, I asked my classmates to buy a copy for me, and I paid for them."

No one knows how many of these are from real people, and how many are from people in the New World.

However, single sales are soaring.

Han Zhou glanced at the data before going to bed, and didn't have too many thoughts.

Han Zhou knew that even if it wasn't "Proud Boy" but replaced with a trash song, he could still sell enough in a week by relying on the way of selling badly. Now it's just for show to partners.

Moreover, Xinyu Sanzi was carefully selected. Compared with ordinary groups, there is one less stage of buying cuteness and beauty, and directly entered the operation period. Although it is a rookie group, it is actually higher than ordinary idols. much.

There is no possibility of failure at all.

Han Zhou knew that the era of idols was coming, and he also knew that he couldn't stop it.

But by doing it himself, Han Zhou can add a card to this shuffle, the quality card.

Besides, Han Zhou couldn't do much more.

The unbraked wheels are already on fire and won't stop.

In the middle of the night, these people who have just become fans are also looking forward to their songs being on the new song list and their group on the new star list, so that more people will see their songs, more people will buy their songs, and they will earn enough money. The money continued to release songs.

However, in the middle of the night, someone told the truth: "The list is not something you can get on the list if you have good data, you have to spend money to buy it."

"I heard San Xiaozhi's agent say with a sad face that it takes 20 yuan to make the third son of Xinyu enter the bottom of the new star list."

Immediately someone said: "Then we must at least push the three little ones to fifth place on the new star list, how much will it cost?"

The person replied: "50."

The person who commented before: "Then make up 50, and I will pay [-]."

Soon this person was drawn into the fan group of Xinyu Sanzi. The manager found her and chatted carefully for a long time.

After she came out, she learned the 'speaking skills': "I talked with the agent, we have to make up 50, I will give [-], and I will give [-] for every [-]."

"Really? You pay so much?"

"Of course it's true. I'll offer 100, and each of you can offer [-] or [-]. If you don't believe me, join the group. I won't lie."

It's true not to lie, and it's true that you want money to be on the list.

The only thing controlled by the new world is the rapidly evolving "distressed fans" who quickly learned some speaking skills. They know what to do and what to say will only benefit the third child, and what to do will not benefit them.

Of course, it doesn't take so much money to be on the list, it's called profit.

----

There is a lot written in this chapter, mainly because the content is complicated, some things can be explained clearly, and some things cannot be explained clearly.

This is also the initial stage of idol operation, and it will be interesting to follow.

(End of this chapter)