I lost my vegetative state, and I became the richest man in the world

Chapter 800 The Imperial Group Officially Enters the Coke Market!Shock the Swire family! !

The formula of Coca-Cola has always been a mystery, because the secret recipe of Coca-Cola is the soul of Coca-Cola Company.

Therefore, there are rumors about the secret recipe of Coca-Cola that "so far, no one knows except the owner's family." At the same time, Coca-Cola will strictly prevent its employees from stealing the recipe.

It is reported that the formula is worth tens of billions of dollars. It was first stored in the SunTrust Bank vault in downtown Atlanta. The vault is 3 meters high and has cameras all over it. However, some people suspect that this is just a marketing tool.

In Yang Ming's view, it is actually a means of marketing and hype.

From the current ingredients of Coca-Cola and Pepsi-Cola, it is known that there are mainly coca leaf extract, sugar, citric acid, phosphoric acid, caffeine, lemon juice, vanilla, caramel, alcohol, orange oil, lemon oil, coriander oil, cinnamon oil, neroli oil, nutmeg oil, carbonated water, soda, etc.

In fact, the most important ingredient is carbohydrates.

The success of Coca-Cola did not happen overnight. It has grown from its birth to the present, but is the result of continuous accumulation, innovation and development.

Up to now, he has his own loyal consumers in various countries and regions around the world, which not only has a lot to do with his formula, but also thanks to Coca-Cola's unique sales methods, sales concepts, publicity methods, product positioning, etc.

Therefore, in this sense, Coca-Cola's success lies in making full use of the four cards of the product's advertising effect, photo effect, sugar effect and formula effect. consumer.

Yang Ming, Melvin and others are discussing about Coca-Cola.

"Melvin, I will leave the matter of Coca-Cola to you. When I come over next time, I will see the results."

Yang Ming didn't stay any longer.

Melvin and others personally sent Yang Ming, Meris and Lin Xiuzhi out.

Melvin was still excited.

Because he knew that his boss, Sir Yang, would give him another chance. If he didn't seize this opportunity to make Coca-Cola develop, then he would really have to hang around until retirement.

However, this is not what Melvin had hoped for.

In Melvin's view, the newly established Coca-Cola, in addition to first registering the relevant company names in Xiangjiang and around the world, is followed by research and development.

He doesn't know the recipes of Coca-Cola and Pepsi, but there are so many colas in this world that taste similar.

The most famous are Coca-Cola and Pepsi.

Today, there is already a Coca-Cola formula circulating in the market, and he can let people conduct research according to this formula. As long as the taste of the researched Coke is similar to that of Pepsi and Coca-Cola, then it will be a success.

In fact.

Pepsi and Coca-Cola taste a little different.

"You go and buy some Pepsi and Coca-Cola and come back to me."

Melvin immediately ordered his subordinates to do things.

He's going to try Pepsi and Coca-Cola, which he hasn't tasted in a long time.

As for other things, there will be subordinates to do it soon.

. . .

After Yang Ming asked someone to send Meris and Lin Xiuzhi back, he went directly to the mid-level villa in Repulse Bay.

the next few days.

Yang Ming commutes normally.

1983 2 Month 25 Day.

Friday.

Tai Koo Building, Hong Kong Central District.

Swire Group Chairman's Office.

Mr. John Shihuaiya just came to work in his office.

He has been paying attention to the affairs of the Imperial Group.

He has already learned that many people in London have agreed that the Imperial Group wants to enter the aviation industry of Xiangjiang, that is to say, they want to break the monopoly of the Swire family and Swire in the aviation industry of Xiangjiang.

In addition, John Shi also knows that the governor of Xiangjiang's governor's office supports the imperial group's entry into Xiangjiang's aviation industry.

Under such circumstances, it is impossible for John Shi and Swire to continue to prevent the Imperial Group from entering Xiangjiang's aviation industry.

Thinking of this, John Shi couldn't help but sighed again. He knew that Xiangjiang would return to Country Z sooner or later.

It is normal for the Imperial Group to enter the aviation industry.

"Chairman."

An executive hurried in.

This executive is in charge of the Swire Coca-Cola business.

John Shi was a little strange seeing him.

"What's the matter?"

"I just heard that the Hutchison Soda Company, owned by the Imperial Group, has just started a Coca-Cola company."

Coca-Cola?

When John Shi heard this, he immediately felt bad.

Could it be that the Imperial Group wants to enter Coke?

In fact, Swire has been the most important agency of Coca-Cola ever since it first acted as an agent for Coca-Cola in Xiangjiang. Now, in addition to monopolizing Xiangjiang, it also has Nanyang, even domestic Coca-Cola, and even the bottled industry, which is one of the most important businesses of Swire. .

Coca-Cola is a drink that people usually drink. The price of Coca-Cola has basically remained the same, but Swire's profits in this area are getting higher and higher.

When John Shi thought that the Imperial Group was going to enter the aviation industry, the Imperial Group instead entered the cola industry first.

In fact.

Hutchison Soda, acquired by the Imperial Group, once represented Coca-Cola, but later gave up. Later, the soda produced by itself suffered serious losses.

Until the Imperial Group's own Red Bull brand, it has now sold well all over the world.

John Shi is also very envious of the achievements and profits made by the Imperial Group in Red Bull Beverage. He knows that he can't do it.

Now the Imperial Group actually wants to enter Coke, and it is recreating a brand.

This let the executives who manage Swire Coca-Cola know the seriousness of the matter, and immediately reported to the chairman, Mr. John Shi.

"you sure?"

"Yes, Chairman, I heard that Mr. Melvin, the general manager of Hutchison Soda, is personally in charge, and as the general manager of Coca-Cola, he has registered the company name and patents in Xiangjiang and around the world. It's just, about Coca-Cola Coke, they should still be developing it secretly, judging from the popularity of Red Bull in the global market, they want to replicate the success of Red Bull.”

Copying Red Bull's success?
John Shi Huaiya immediately felt that the Imperial Group was clearly targeting Swire Pacific.

The Imperial Group cannot directly acquire Swire Matheson from the stock market. Now it starts with the main business of Swire Matheson, such as the aviation industry, and even the current Coca-Cola business.

As far as the coke business is concerned, John Shi is not worried.

There are so many cola companies in the world, but only Pepsi and Coca-Cola are successful.

He only represented Coca-Cola and the bottling industry in Asia, and he was really a Coca-Cola giant.

Empire Group wants to grab Coca-Cola's market through Coca-Cola?

In Shi John's view, it is impossible.

　Chapter 2!

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(End of this chapter)