Chapter 995 Independent Flagship Store

Chapter 996 Independent Flagship Store
Zhou Si already had some thoughts of his own when he heard Qin Hao's words.

She suddenly put aside all the distracting thoughts in her mind and said clearly: "I think we need to further optimize our product line and brand image."

"It is not the best way to blindly pursue promotions. We should focus on improving quality and style design."

She spoke in a relaxed and natural manner, as if she already knew the ropes of the mall.

Qin Hao nodded in agreement. He believed that improving the brand image of "Zhuolu" was the right direction.

"Do you have any concrete plans?"

Zhou Si smiled slightly and said: "I have considered cooperating with top designers to launch a more distinctive and high-end series of products."

"Through this kind of cooperation, the design will give people a stunning and unique feeling, making 'Zhuolu' more conspicuous in the market."

After hearing this, Qin Hao pondered for a moment and nodded: "I will contact excellent designers as soon as possible and provide you with sales support."

After in-depth exchanges between the two, they gradually came to a common strategy: to enhance the market competitiveness of the "Zhuolu" brand.

In the next few days, Qin Hao was busy contacting top designers to find suitable partners for the "Zhuolu" brand.

Zhou Si also began to work with the team to develop a more distinctive and high-end series of products.

At the same time, Qin Hao also strengthened his emphasis on brand promotion and sales data analysis.

They hope that through these efforts, they can further enhance the visibility and competitiveness of "Zhuolu" on the Duobao shopping platform.

After a lot of hard work, the new series of products was finally completed and received unanimous praise from designers. Qin Hao and Zhou Si are very satisfied with this. They believe this will be an important step for "Zhuolu" to move to a higher level.

When new clothing is officially put on the shelves, a new product launch conference will follow.

Top designers who have become partners are invited to attend the conference and explain their design concepts and creativity in person.

On the day of the press conference, many fashionistas, media people and shopping enthusiasts gathered in front of the "Zhuolu" counter.

Everyone is looking forward to the new products.

Zhou Si looked at the customers with curious eyes, and couldn't help but feel a sense of accomplishment in his heart.

She clearly remembers the feeling of anxiety and uncertainty when she was still thinking hard in the design room.

"Zhuolu" has experienced many twists and turns in market competition, but now it is becoming more and more popular among customers.

This made her deeply understand that as long as she persists in her dreams and puts in hard work, she will eventually achieve success.

At the press conference, Qin Hao personally introduced the new products to customers. He showed sincerity and professionalism, and received recognition and appreciation from many customers.

After the press conference, the sales of "Zhuolu" new products were unexpectedly good.

The sales staff in the store were busy serving customers, and there was a long queue in front of the checkout counter.

Looking at the soaring sales figures, Qin Hao couldn't help but feel gratified for his hard work in the past.

He is convinced that the "Zhuolu" brand will achieve greater success whether on the Duobao shopping platform or other platforms.

After making a series of adjustments and improvements, "Zhuolu" has successfully built itself into a highly regarded fashion brand.

Qin Hao and Zhou Si both clearly realized that their pursuit could not stop here.

Only by constantly innovating and surpassing ourselves can we maintain our advantage in the fierce market competition and provide customers with better products and experiences.

And this is exactly what they will do next.

At the same time, in the administrative office area of ​​Duobao shopping platform, White was sitting at his desk, talking to Qin Hao with a serious expression.

"Mr. Qin, we all know that the sales of 'Zhuolu' on our platform are very hot."

"But in order to maintain its stability, we need to further expand the store distribution of 'Zhuolu'."

White said firmly.

Qin Hao pondered for a moment and nodded, "I understand what you mean, but currently the 'Zhuolu' brand does not have enough manpower to support full expansion."

He looked at Ah San, "We have already invested more in personnel recruitment and training, right?"

Ah San quickly responded: "Yes, we have been working hard to recruit excellent employees and provide professional training, but due to fierce market competition, it is still difficult to find ideal candidates."

Qin Hao raised his eyes and looked at White, and took a deep breath: "Then what specific suggestions do you have?"

White said with a smile: "I want to introduce 'Zhuolu' to the North District Department Store as the preferred expansion location. The North District is one of the most popular business districts under the Yuanshi Group, with huge passenger flow and consumer groups."

"We can further enhance the exposure and influence of 'Zhuolu' in the market by setting up counters in the North District Department Store or opening independent flagship stores."

Qin Hao frowned, "What is the current market environment and brand structure of North District Department Store?"

White thought for a moment and then said: "Bei District Department Store is a popular business district under the Yuanshi Group and has many high-end brands and well-known fashion brands."

"But the popularity among young people is not high enough, so the introduction of a distinctive and high-end brand like 'Zhuolu' will bring new highlights to the North District Department Store."

"We can also create a separate space specifically for 'Zhuolu', so that customers can feel the unique charm of 'Zhuolu' products more focused."

After listening to White's introduction, Qin Hao thought for a moment, "I think your suggestion is good, but because we don't know much about the North District department store market environment, we need further research and evaluation."

"At the same time, I also hope to work with you and your team to formulate a detailed and feasible expansion plan." White said with a smile: "I promise to do my best for the smooth development of 'Zhuolu' in the North District Department Store." Provide the best support and service.”

Qin Hao stood up, looked at White and said: "Please conduct market research and positioning analysis with your team, and feedback the report results to us in a timely manner. We must ensure that we choose the appropriate brand display space and coordinate with other brands. Collaborative matching.”

White nodded solemnly, "Understood! We will take action as soon as possible and are willing to work with you on this expansion plan."

Later, Qin Hao invited White to have lunch and continue to have in-depth exchanges about the expansion of "Zhuolu".

During the lunch, the two parties had a full discussion on the specific cooperation model, store image and sales strategy.

They all agreed that the "Zhuolu" brand has huge potential in the popular business district of North District Department Store.

After research and evaluation, they hoped to choose a display space with high exposure and suitable brand positioning.

They decided to set up an independent flagship store of "Zhuolu" in the North District Department Store to better demonstrate the charm of the "Zhuolu" brand to customers.

Qin Hao and White are deeply excited about this cooperation, and they believe it will be an important step for both parties to move to a higher level.

Two days later, Qin Hao decided to introduce the "Zhuolu" brand and enter the new high-end market with in-depth thinking and analysis of the North District department store market.

In order to ensure the success of this plan, he launched a series of discussions and planning with Zhou Si.

The two of them were sitting in the conference room of the Weijiajun headquarters, and the business district map and market research data of the North District Department Store were displayed on the virtual screen.

Zhou Si is the person in charge of the "Zhulu" clothing brand. She has been in the shopping mall for a long time and has considerable experience in marketing and brand promotion.

She stared at the data on the screen and frowned.

"According to the survey results, although the North District Department Store has huge customer flow and high consumption levels, due to the strong competitiveness of established fashion brands, we may face certain risks in introducing the 'Zhuolu' brand." Zhou Si said.

Qin Hao nodded to express his understanding, "Yes, I am also aware of this problem."

"But precisely because of the risks, we have to be more cautious and take every detail seriously. We need to formulate a strategy that is reasonable and in line with market demand to enhance the competitiveness of the 'Zhuolu' brand in the North District Department Store."

After thinking for a moment, Zhou Si said: "First of all, we need to reposition the 'Zhuolu' brand. For high-end markets like the North District Department Store, we need to emphasize the uniqueness and high quality of 'Zhuolu'."

"At the same time, the pricing should also be different from other brands to highlight its high-end image."

Qin Hao nodded in agreement: "We can also cooperate with well-known local designers to launch a series of limited editions and exclusive styles to further enhance the uniqueness of 'Zhuolu' among North District department stores."

Zhou Si then suggested: "In addition, in order to attract more customer attention and brand exposure, we can focus on innovation in space utilization and display methods in store design."

"By creating a comfortable, fashionable and creative shopping environment, customers will be willing to stay and learn more about 'Zhuolu'."

Qin Hao smiled and nodded, "I agree. I believe that through these efforts, the 'Zhuolu' brand will definitely stand out and succeed in the North District department store market."

As the meeting ended, Qin Hao and Zhou Si took action separately and intensively prepared for the expansion plan in the North District Department Store.

They invited a team of famous designers to work together to create the store design of the "Zhuolu" independent flagship store.

The designers enthusiastically proposed a series of creative ideas and conducted full communication and discussion with Qin Hao and Zhou Si.

A few days later, after repeated modifications and improvements, the store design plan for the "Zhuolu" independent flagship store was finally determined.

With a spacious and bright space, simple and exquisite display racks, and a professional and warm service team, all details are carefully crafted.

As the opening date approached, Qin Hao decided to go to the North District Department Store to inspect it in person.

When he stepped into the mall, he was pleasantly surprised by what he saw: huge crowds of people, high-end brands, and customers shopping around happily.

After Qin Hao met with White and Asan, he walked around the mall to observe and communicated with operators of other nearby brands.

They had an in-depth understanding of the market environment and discussed the possibility of cooperation and mutually beneficial ways.

"White, what do you think of the market here?" Qin Hao asked.

White carefully observed the surroundings and the fashionable customers walking in the mall. "Although the competition in North District Department Store is fierce, the 'Zhuolu' brand has unique design and high quality. I believe we have the ability to gain a foothold here."

Ah San added: “And according to survey results, young consumers’ demand for fashion and high-end brands has increased recently.”

"'Zhuolu', as a brand that pays attention to design and quality, will definitely be popular among them."

Qin Hao smiled and nodded: "Okay! We will continue to advance the plan and seize the time to discuss cooperation with other brands."

White received Qin Hao's proposal to expand "Zhuolu" to the North District Department Store and was surprised.

The conditions proposed by Qin Hao were extremely stringent, including waiving some management fees, implementing a sales commission system, requiring the North District Department Store to provide special decoration support and pay a deposit, and adding anti-guarantee clauses when sales did not meet the target.

These conditions are designed to minimize risks to Zhuolu.

After Yuan Yi learned that Qin Hao intended to introduce "Zhuolu" into one of his popular business districts, North District Department Store, he decided to intervene in the negotiations.

Although he was shocked by the conditions proposed by Qin Hao, he also knew that the brand effect of "Zhuolu" was a huge attraction for Beiqu Department Store.

After some weighing, Yuan Yi agreed to most of the conditions and hoped that through this cooperation, he could maintain a good relationship with Qin Hao, the central figure of the Dragon and Tiger Society, for a long time.

[ ps: I’ve updated you with another 5000 words today. The author didn’t go to bed until 2 o’clock now.

The author worked so hard, but there was nothing he could do about it. Grandma's diabetes was getting worse, and she had to take medicine to lower blood sugar. How many hundreds? Because the test is inconvenient, I have to buy a blood glucose meter, which costs several hundred yuan. It's really difficult, one old and one young, living in this ruthless world. Please help us by voting monthly. well. In fact, everyone knows that this book is very popular, but the author still keeps updating thousands of words every day regardless of his life. Everyone also knows that under such circumstances? What is it if you don't need money urgently?

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