History of Hong Kong Island

Chapter 14 Business Model
Lard Boy put away the video disc, trotted over with a stack of loose money, and shouted in front of everyone: "Brother Xian, Brother Xian, you made 30 yuan in one show tonight."

"This is just a small test. I will broadcast two more shows tomorrow, and I will earn at least 100 a day." With the shrewdness of lard boy, he has realized the success of the business.

You know, tonight without any promotion, any event, you can earn [-] in one night, and the movie can be played several times a day.

Deducting the working time of the villagers during the day, there will be three shows from evening to eleven o'clock, and the income at night can be tripled.

In this way, you can earn more than 100 in one day. The business is already profitable here. If you strengthen the publicity, you can double it. With the character of the Chinese people, you can double it again when you meet the Spring Festival, Qixi Festival, and Lantern Festival. It is a good income.

Opening a few more dollar stores would be a huge profit.

He Dingxian took the banknotes without hesitation, folded them with a chuckle, stuffed them into the pocket of his military uniform, and said, "People who have watched movies today will definitely go back and brag about it, making more people in the housing estates want to watch movies. In the past, they watched movies." Can’t see it, look down on it, now that they can see it and afford it, there will definitely be business.”

"Go and buy fifty wooden chairs tomorrow at noon and come back, spread some cotton pads for the guests, and prepare a pot of tea for the thirsty guests, and then clean the floor every 15 minutes between each movie health."

Lardboy readily agreed: "Understood, Brother Xian, leave it to me."

Fools know the impact of the environment on business. People in the past were not well-off, but it doesn’t mean they don’t love cleanliness. Clean stores always have better business.

"Also, my mission station is not in Shek Kip Mei, so it's impossible for you to watch it every day, but I will explain it to my colleagues, and it should save me some face."

"In ten days and half a month, I will also open the second movie dollar store. If you are too busy, you can first hire a few temporary helpers."

He Dingxian thought about it carefully: "For 80 yuan a month, you can also set up stalls around the movie store for them, selling some herbal tea, car noodles, and lard rice. Many customers will feel hungry after watching the movie, or want to continue Chatting and talking, the surrounding locations will be full of business in the future, and if there are more stalls, a small night market can be formed."

"Also remember to write the screening time on the wooden sign to attract guests in advance,

Zhu Youzi's eyes lit up when he heard the words, and he couldn't help but praise: "Brother Xian is really sharp in handling things, you really should go to a bank to be a manager."

"I go to the bank, but no one welcomes me, ha ha." He Dingxian smiled happily. Qian Weishan and Daji looked at each other, vaguely feeling that He Dingxian is a person who can make money, and this kind of person is the most popular , even pointing a gun at a person's head and smiling seems to be a lot more kind, Daji also moved forward a little to stand on par with Brother Xian.

He had already expected the success of his business model. In history, there were two tycoons who used low ticket prices to seize the film market. One was the "Shaw Brothers" who had already ruled Nanyang, and the other was the Far Eastern filmmaker who was still washing dishes in restaurants. Group Chairman.

Among them, when "Shaw Brothers" was first established in Nanyang, they used carts to pull projectors all over the city. It was nicknamed "Mobile Screening Hall", but in fact it was a way to reduce the cost of venues and thereby reduce ticket prices.

In the end, relying on low ticket prices, high-quality movies are getting stronger and stronger.

In the end, a chain theater chain was established, a complete distribution network was established, commercial real estate was invested, and amusement parks were bought.

You know, 32 years later, the mainland has created a box office of 6000 million for a single movie with a dime a ticket. Facts have proved that the "cheap strategy" will never go out of style, as long as you find the right project and take action to reach the largest customer base You must make money.

Shao Yifu's heroic past in the reckless period was attacked and raped by his opponent after he became famous, and he was nicknamed "Shao Paopao".

Hong Kong Island also has a business tycoon who made his fortune from cheap movie tickets.

Coincidentally, the two tycoons are both from Ningbo, and they are able to thrive on Hong Kong Island. There is definitely a shadow of the Ningbo Township Association behind the scenes.

It is undeniable that He Dingxian thought of opening a movie dollar store because he had read the biography of a certain big boss, but reality is not a novel. The ability to run a dollar store depends on his ability, and he still has a few lives in his hands. It is not simple Plagiarism at all.

This made him deeply aware that it is not easy to make a fortune. The biography of every tycoon reads cannibalism between the lines, and it is very difficult to expand the dollar store business.

Now that He Dingxian is standing up to compete, it is still unknown who will win the dollar store, but the bosses of those clubs will be like sharks smelling fish when they see money, expand, fight, and bloody business.

In the middle of the night, he returned to the house and opened the thermos pot on the table, poured the hot water in the pot into the washbasin, went to the faucet outside and mixed some cold water. After washing himself, he put the dirty coat on Rub it.

On the second day, when He Dingxian got up in the morning, he saw his mother cooking the noodles. While eating the noodles, he heard his mother ask: "Xianzai, Mrs. Cai, who lives next door, said that someone opened a movie theater at the intersection last night. Do you still want to eat?" Helped him stand up."

"What's the matter?" He Dingxian ate the noodles with a nonchalant tone, and Peng Lingshan said cheerfully, "Can I ask Mrs. Cai and Uncle Chen for a few tickets? Everyone in the neighborhood wants to watch a movie. You Now that I know the boss, the boss will definitely give me some face."

He Dingxian raised his chopsticks and pointed at himself, wondering: "I know the boss? I am the boss! Mom!"

"If you sell one more ticket, you can get a lot of money. Do you want to give them the ticket?"

Peng Lingshan was taken aback when she heard the words, but immediately slapped her hands on the table, showing a savage side: "Send off his mother, won't you spend money to watch a movie yourself? All stinky and shameless things!"

"I'll help you promote the movie store at night."

The first movie tonight is "Three Smiles", but last night's Zhou Xuan's version has been replaced by Li Lihua's version. The two different versions of "Three Smiles" will surprise the villagers. The stars with the same name are actually different. , the plot is paradoxical, causing disagreements among the guests who watched it together, and the movie store will continue to be heated up in the disagreement.

Where there is a topic, there is heat.

He Dingxian thought of this when he bought the movie. In just one week, the movie store earned back the cost of the two movies. The hottest one even sold more than 100 tickets. A plate of melon seeds and a cup of tea let the guests stand and watch the movie.

As a last resort, the first movie store began to add seats. Half a month later, the total income of the one-dollar movie store reached more than 7000 Hong Kong dollars, and at the same time, a second movie store was opened in the Kowloon Tong area.

(End of this chapter)