Football: start copying peak Messi attributes

Chapter 360 Nike is in a hurry and personally presented a 4500 million contract!

The arrival of the Club World Cup trophy and the achievement of the seven crowns have made Lin Quan's call for the Golden Globe even louder.

At this time, there is less than half a month left before the Golden Globe Awards. Compared with Messi and Ronaldo, Lin Quan's lead is too big, so big that even the fans of these two people have resigned to their fate.

"It doesn't matter, Messi holds four Ballon d'Ors, so what if Lin Quan gets one?"

Messi's fans are full of confidence. Messi, who once created four consecutive piles, has won the Ballon d'Or in the number of awards. He is currently the player who has won the most Ballon d'Or in football history.

And the scariest thing is that Messi is still very young. At 27 years old, he still has at least five years of his peak.

In these five years, he can launch an impact on the fifth or even the sixth Golden Globe Award.

In terms of the number of Ballon d'Or awards, Ronaldo's fans are not as confident as Mei fans.

However, Ronaldo also won two Golden Globe Awards, and he is tied for No.5 in the cumulative number of Golden Globe Awards with football emperor Beckenbauer, alien Ronaldo and others.

This achievement is enough to make them proud!

Although Ronaldo is a bit older, he will soon be 30 years old, and his peak period may only be two or three years away.

But Real Madrid is in full swing now, and it may not be impossible to win the Champions League again in the next few years.

At that time, Ronaldo can completely win another Golden Globe by relying on his outstanding performance in the club. In this way, he can squeeze into No.3, and Platini, Cruyff, Van Basten and others tied.

Even if Lin Quan won this year's Golden Globe Award, there will only be one, and there is still a big gap from the peerless double pride.

And there is no shortage of such players who are at their peak when they debut, but not every genius can have such a stable and long peak period like Messi and Ronaldo!

Maybe next year Lin Quan's performance will plummet, and he will completely disappear from the crowd?

Although Lin Quan has a great advantage in winning the award, the Manchester City club still dare not be careless.

No one in their club's history has ever won the Ballon d'Or, and Lin Quan is likely to break this embarrassing record.

At this time, Manchester City must step up efforts to build momentum for Lin Quan.

Although it is said that winning the Golden Globe is closely related to the performance of the players themselves, this is also inseparable from the operation of the club to which they belong.

The reason why Ronaldo was able to defeat Ribery and other opponents to win the Ballon d'Or last year was due to the operation of Real Madrid behind it.

Manchester City is a rising star, and their connections in football are far less deep than Real Madrid, so they have to be more cautious.

Fortunately, Manchester City has a particularly obvious advantage, and that is - they are very rich!
Even if it is not possible to directly bribe voters from various countries, it is absolutely possible to bribe the media of various countries and let them help Lin Quan publicize.

Therefore, after Manchester City began to invest in capital operations, there were suddenly a lot of reports about the Golden Globes around the world.

Without exception, these reports all spoke well of Lin Quan, and at the same time publicized how he deserved the Golden Globe.

Under such continuous publicity, the public naturally associated Lin Quan with the Golden Globe Awards.

In this way, when the Golden Globes are drawn in the future, if Lin Quan loses the election by accident, it will inevitably conflict with the public's perception, which in turn will cause huge doubts.

This undoubtedly reduces the possibility of insider operations!
After the Manchester City club started to exert its strength, Nike also began to use its influence in football to build momentum for Lin Quan.

The reason why Nike wants to do this is because the Golden Globe Award can greatly increase Lin Quan's popularity and influence, and Lin Quan is a signed player under Nike, and his rising reputation is a good thing for Nike.

On the other hand, half of the contract between Lin Quan and Nike is over, and Nike is trying to curry favor with Lin Quan so that he can renew his contract.

Nike's influence in football is not as great as Adidas, so they have to give more favorable conditions to attract players to sign with them.

And with Lin Quan's current rising momentum, anyone can see that his future is limitless.

If Nike does not actively seek to renew the contract, Adidas and other sponsors will definitely take action to snatch Lin Quan.

Once Lin Quan is taken away, it will be very unfavorable for Nike to enter the football industry.

After all, another big-name player under their banner, Ronaldo, is about to turn 30 years old.

Ronaldo's peak period can't last for a few years. Nike must consider other spokespersons after Ronaldo who can support their football strategy cards!

Lin Quan, who is capable and young, is undoubtedly the most suitable and even the only candidate.

Considering that Lin Quan's advantage in the Golden Globe Awards is too great, in order to increase the attractiveness of Lin Quan's contract renewal, Nike contacted Lin Quan's agent in private, saying that he would run the Lawrence Awards next year.

"The Lawrence Award?"

Lin Quan was a little surprised when he received a call from his agent Pere.

Of course he has heard of the Lawrence Award, but this award has been contracted by car racing, tennis and golf before.

It has never been awarded to a football player.

Therefore, Lin Quan almost never had any expectations for this award, and he was so surprised when he heard Pere mention the Lawrence Award at this time.

"Yes, Nike hopes to regard you as their top athlete to compete for the Lawrence Award next year!"

The selection criteria for the Lawrence Awards are very strict. The winners must have achieved outstanding results in international sports competitions in the past year and be unanimously recognized by the members of the selection committee.

The sports fields participating in the selection include football, basketball, track and field, swimming, tennis, etc. The scope is very wide and the competition is fierce.

In recent years, most of the winners of Lawrence's best male athlete have been track and field and tennis.

Bolt, Nadal, and Djokovic are regulars on the award list.

As for football players, although Ronaldo and Messi have been selected to the final list many times, they have never won an award.

There are rumors that the judges of the Lawrence Awards do not like to vote for football players because of the existence of the Golden Globe Award with a higher gold content, which makes it extremely difficult for football players to win this award.

Of course, this is not absolute.

Lin Quan remembers that Messi has won two Lawrence Awards for his outstanding performance.

But that's all after 2020. Before that, no player really stood on the podium of the Lawrence Award.

And Nike is the giant in the sports category. They sponsor many projects and have a large number of athletes under their banner.

Therefore, Nike's influence in the sports circle must not be ignored.

If he can really get their full support, Lin Quan may really hope to win the award.

After all, looking at his performance in 2014, Lin Quan has almost done what a football player can do.

League, cup, Champions League, World Cup, Club World Cup and other group awards have all been in his pocket.

In terms of individual awards, Lin Quan even won almost all the awards that can be won, such as the League Golden Boot, League Best Player, Champions League Golden Boot, Champions League Best Player, World Cup Golden Boot and World Cup Best Player.

No matter in terms of group or personal honor, he is not inferior to those competitors.

Coupled with the huge influence of Nike, Lin Quan suddenly felt that if Nike hadn't fooled himself, then next year's Lawrence Awards would really have something to do.

"Does Nike have any conditions?"

There is no free lunch in the world, and if the other party is willing to do this, there must be some intention.

"They want to renew your contract, or re-sign a longer sponsorship contract."

The contract between Lin Quan and Nike was signed in 13, the contract amount is 1800 million euros, and the term is 3 years.

It's almost 2 years now, and it's about to expire. It's understandable for Nike to be anxious.

After all, super giants like Lin Quan have always been very gunners.

"What price did they offer?"

Someone can't wait to send money to himself, no one will refuse such a good thing.

Of course, the initiative to renew the contract at this time is in Lin Quan's own hands, and he must take this opportunity to win more benefits for himself.

Sponsors may be strong when facing other players, but they cannot be strong when facing top players, because there is no shortage of suitors for super giants, just like there is no shortage of licking dogs for beauties.

"They offered you a five-year, 5 million contract!"

On the other end of the phone, Pere's voice seemed a little excited.

Compared with the previous 3-year contract of 1800 million yuan, this new contract from Nike can be said to be full of sincerity.

The previous old contract was converted to only 600 million euros per year, while the unit price of the new contract was increased by half, and the annual sponsorship fee reached 900 million euros.

This price has surpassed Ronaldo.

When Ronaldo and Nike renewed their contract in 2013, they signed a five-year contract worth 5 million euros, which was 4000 million less than Lin Quan.

The price of the sponsor's contract is directly related to the player's status with the sponsor.

Lin Quan's unit price exceeds Ronaldo, which means that in the eyes of Nike, his status and commercial value exceed Ronaldo, and he is the number one star under Nike's football strategy!

This is where Pere feels that Nike is full of sincerity!
However, Lin Quan was not very satisfied with this amount.

He remembered that when NBA star James first debuted in 2003, he signed a 7-year $9300 million contract with Nike.

After renewing his contract with Nike in 2010, the industry generally speculated that James' sponsorship contract exceeded 2 million U.S. dollars, and the unit price may reach a terrifying 4000 million U.S. dollars a year.

Compared with Lin Quan's 900 million euros a year, James' contract is about 4 times his.

Such a huge disparity made Lin Quan feel a little uncomfortable.

James is currently No.1 in the NBA, and his status may be slightly higher than him.

But the status gap between the two is definitely not as exaggerated as 4 times.

So the question is, why does Nike pay so much for James, but so little for itself?

"Uh this..."

Pere was speechless for a while, not knowing how to explain to Lin Quan.

Compared with football, basketball's influence in the world is indeed much smaller.

Even in the United States, basketball is not the number one sport.

Judging from the global carnival caused by the World Cup last year, in the sports world, football is the well-deserved No. [-] sport in the world.

However, football has a fatal flaw: sneakers are not easy to sell!

Most of the contracts of basketball players are on the endorsement of sneakers, and some sponsors will even cooperate with them to develop exclusive sneakers.

The sneakers worn by these stars, after the fans buy them back, can be worn out whether in sports or in daily life, so the audience is huge, and there is no need to worry about sales.

Sponsors can get huge profits from the sale of sneakers, so naturally they are also willing to spend money to sign people.

But football shoes are too professional. This kind of shoes with studs is not suitable for wearing in daily life except on the field.

Professional football shoes are expensive and have narrow uses. Only fans who like to play football will buy them.

Ordinary fans can buy only one jersey at most, and there is a high probability that they will not buy sneakers, which undoubtedly limits its audience and market size.

Therefore, the amount of sponsorship contracts for football players will naturally be limited, not as high as in the NBA.

"That's not a problem. I don't wear sneakers all day. I can speak for Nike on sports shoes that I can wear every day. There's no need to limit the scope to such a dead end!"

Pere was momentarily at a loss for words, but Lin Quan's thoughts were really wild.

"Okay, I'll give Nike some feedback and see what they say!"

After receiving Perret's reply, Nike immediately held an emergency meeting to discuss.

Let football players endorse other sports products that have little to do with football, they have no idea how effective it will be.

They usually choose track and field athletes or simply invite film and television stars to endorse this kind of sports shoes, and almost never invite football players to endorse them.

Moreover, Lin Quan's contract amount has already exceeded that of Ronaldo. If it is increased, it may cause serious dissatisfaction with Ronaldo.

Therefore, Nike declined Pere's proposal.

In order to compensate Lin Quan, they promised to do their best to help Lin Quan win the Lawrence Award next year.

"Then let's wait until the results of next year's Lawrence Awards are announced!"

After receiving Nike's reply, Lin Quan was a little dissatisfied.

The other party is tantamount to drawing a big cake for himself, tricking himself into renewing the contract in advance.

As for whether the pie can be honored after the contract renewal, the other party did not make a guarantee.

Naturally, he would not believe such a blank check. Just in time, the shortlist for the Lawrence Award will be announced early next month.

The awards ceremony will also be held at the Shanghai Grand Theater on April 2015, 4. We will know the sincerity of Nike at that time.

After rejecting Nike's contract extension, Lin Quan put his mind back on the game.

On January 1, Manchester City was a guest at Liverpool's Goodison Park Stadium to challenge Toffee Everton.

Manchester City ushered in good news in this game. Aguero and Kroos both returned from injury, entered the team's squad, and were replaced by Guardiola in the second half.

Manchester City, with all the main players, led their opponents 3:0 in the first half with the goals of Lin Quan and De Bruyne.

In the second half, Lin Quan scored another goal and completed two hat-tricks in a row. His state can be called fiery.

Shortly after completing the hat-trick, Lin Quan was replaced by Guardiola with Aguero.

When Lin Quan was substituted, Guardiola seemed afraid that he would be angry, so he hugged him specifically and explained to him the reason why he replaced him in advance.

"You've already scored three goals. The Everton players have been slapped. If you continue to stay on the field, they may retaliate and foul you. This will be very dangerous, so I put You are replaced."

Lin Quan glanced at Guardiola and asked curiously:

"When you replaced Messi, did you explain that to him?"

(End of this chapter)