This entertainment industry is a bit strange

Chapter 174 Director Yang, Learned!

After receiving the reply from Xingqing Culture, Zhao Bo, the boss of Coconut Tree, was immediately stunned.

At the first moment, he was not busy getting excited, but quickly asked his secretary to check the reliability of the call, for fear that he would be targeted by a fraud group.

After confirming that there was no problem, he typed on the keyboard tremblingly, and announced the news in the company's internal group.

Then, the whole company was dumbfounded.

Looking at the calendar, this is not April 4st, what does the boss do?
Please, that's Yang Rui, the newly promoted 40 billion director, the embryo of a rising superstar in the Chinese entertainment industry.

Can he come to endorse our family's things?
I would rather believe that a sow can climb a tree!

Although the products of the Coconut Tree Group are selling well, everyone knows very well that their products are of high quality and brand quality is very average.

A large part of the sales of products is concentrated during the holidays, which is supported by middle-aged and elderly consumer groups.

Among the young consumer groups, the sense of existence is extremely thin.

In the eyes of young people, coconut milk = soil, and cola milk tea and coffee are the most fashionable drinks, even if they are not healthy at all.

It's not that the company hasn't thought about changing. Over the years, it has also tried to invite several young idols to act as spokespersons, hoping to open up sales among young people.

However, regardless of the status of the coffee, when they heard that Coco Coconut Juice was going to endorse, one or two shook their heads like a rattle, for fear that the price would drop.

Those who knew it was to let them endorse products, but those who didn't know thought it was to let them go to the Middle East to participate in the war.

Then, now you tell me that Yang Rui may become the spokesperson of Coconut Tree?
Ah!
Zhao Bo, who came back to his senses, also found it a bit unbelievable.

At that time, he just sent an invitation to Xingqing Culture purely with the idea of ​​"participation is the most important thing". In fact, he didn't expect success at all.

Even the quotation for the endorsement was randomly drawn up by him, without any careful calculation at all.

But now... the other party is actually interested?

Miracle!
Confused, Zhao Bo didn't dare to be negligent at all, so he quickly asked his subordinates to investigate Yang Rui's current endorsement level, and prepared to draw up a serious offer again.

The next day, he personally brought a team of four to Qingfeng to meet Ding Lan.

Naturally, Yang Rui would not be absent, and he also attended.

"Seeing is better than hearing a hundred times. Director Yang, you are young and promising!" Zhao Bo was surprised and delighted, and he was polite again and again.

Yang Rui dealt with it calmly, but out of the corner of his eye, he glanced at the female secretary behind him.

Well, the lordosis and back curl are plump and glamorous, which is indeed a familiar aesthetic taste.

The king of Chu had a very thin waist, and many of the palaces starved to death.

The boss's preferences can indeed affect the aesthetics of the entire company and even the entire country!

After the formalities, the two sat down facing each other.

Impatient Zhao Bo was ready to re-quote as soon as he came up, and wanted to sign Yang Rui quickly.

However, Yang Rui smiled calmly: "Mr. Zhao, can you listen to me first?"

Zhao Bo readily agreed.

"Mr. Zhao, you and I are very clear about your company's corporate image and product grades." Yang Rui said with a smile: "I heard that many second- and third-tier idols are unwilling to endorse your products, for fear that they will be rejected by fans. .”

Zhao Bo's face was a little embarrassed. Although this was the truth, it was a bit of a slap in the face to say it in public.

"Mr. Zhao, don't get me wrong. I didn't mean to make fun of it. I just think that if we want to cooperate, we should open the sky and speak brightly, right?" Yang Rui laughed.

Zhao Bo nodded, "What does Director Yang mean?"

"Let's start a new sub-brand, follow the young and trendy route, and I will endorse it." Yang Rui directly stated his purpose.

Zhao Bo and his team were stunned.

What the hell?

We came to talk about endorsement cooperation, but you plan to teach us how to make products?
Pressing his eyes on his ready-to-move subordinates, Zhao Bo thought for a moment and then said: "Director Yang, to tell you the truth, it's not like we haven't tried before, but every time we end up in failure."

"Director Yang, you probably don't know much about the beverage market. Those foreign giants are too arrogant. They can hurt people with their own base, but they can't be played against them at all."

"That's because you didn't find the right way." Yang Rui smiled and said, "You know the difference in strength is huge, why do you have to go head-on? You can use your strength to fight!"

A sales manager couldn't take it anymore, "Director Yang..."

"Shut up." Zhao Bo glared at him, then looked at Yang Rui and said, "What advice does Director Yang have, please listen carefully."

After a short pause, he added: "Don't worry, I'm not an ungodly person. If Director Yang's advice is really useful, I won't take it for nothing."

Yang Rui smiled, and pointed to the coffee cup at hand, "Does Mr. Zhao like this?"

"Starbucks?" Zhao Bo shook his head, "I still like to drink tea, but the young people in the company like it very much, and spend dozens of dollars to buy a cup every day."

"So Mr. Zhao, do you know how many Starbucks stores there are in China? Adding in other brands of coffee and milk tea, how many stores are there in total?"

Zhao Bo shook his head blankly. He sells coconut juice as soon as he sells it. Why do you know this?
"I don't know the exact number, but it should be a lot. I've seen three or four stores just on the way here." Zhao Bo asked doubtfully, "Who did Director Yang mention?"

Yang Rui beckoned, and Ding Lan's secretary immediately lit up the tablet in his hand, opened a food blog and handed it over.

The members of Zhao Bo's team looked over in unison.

"Cut coconut latte... what is this?"

"A new and popular style of coffee has become popular very quickly." Yang Rui replied: "As far as I know, Starbucks is also preparing to launch this style of coffee, and it is expected to become a hit soon."

Zhao Bo subconsciously glanced at the female secretary behind him, she was a veteran coffee fan.

I don’t know if I really like to drink, but I have never missed it when I go to Starbucks every day to check in and take pictures.

Seeing the female secretary nodding, Zhao Bo knew it.

Of course, he is not stupid to be able to bring the company to this point. Once the window paper is pierced, his thinking will be clear in an instant.

What do you need for a raw coconut latte?Coconut milk!
Isn't this the old business of the group, and it can be put into production directly after adjusting the formula.

Large volume and low cost, there are almost no competitors in a short period of time.

Worried about the product not selling?

If you can find a way to win the cooperation list of Starbucks and become the royal ingredient of raw coconut latte, are you afraid that you will not be able to sell it?
As far as the coverage rate of the number of Starbucks stores is concerned, the degree of exposure is impressive!
Coupled with a top-notch spokesperson...it's hard not to be popular!
At that time, I will launch other products of the same brand according to the trend, and I will not worry about selling them at all!

Those Internet celebrity brands without family background can take advantage of the wind to soar into the sky. Why can't we coconut trees?
This way works!
What shocked him a little was that a young director in the entertainment industry had such vision and business acumen.

Amazing!
And the team members behind him had obviously figured out the way, and one or two of their eyes began to glow.

"Director Yang, I've been taught." Zhao Bo said sincerely, "This suggestion is indeed worth ten thousand gold, but I also know that there is no free lunch in the world. I wonder if Director Yang has any requirements?"

"It's very simple." Yang Rui smiled and said, "I want to become a shareholder of this independent sub-brand."

Hearing this, Ding Lan beside him was stunned.

Yang Ruike never mentioned this to him.

Well done, why go to the business world to stir up trouble?
I don't see you are particularly keen on doing business?

(End of this chapter)