This entertainment industry is a bit strange

Chapter 222
It took a day to shoot the still photos and start the shooting process of the commercial.

The advertising plan formulated by Eternal Bicycle is divided into several small units for shooting, and then combined into a relatively complete short story.

EMMM... This unit structure looks familiar to Yang Rui, isn't it just copying the advertising ideas of the NOV series?
At that time, the NOV advertisements he and Liu Yiqian filmed in college were made in small units. For the Eternal Bicycle project, it was a high-EQ point of reference, and a straightforward point of view was a high imitation.

But the problem is, you can imitate other people's thinking structure, but there is no need to imitate the plot, right?
Meeting for the first time, heart-beating, meeting again, and then relying on the product to match the marriage...

Nima, it’s really just a shell change, the core remains the same, right?
Seeing Yang Rui's uncertain expression, the director of the film crew tentatively asked, "Teacher Yang, is there any problem?"

Yang Rui slammed the text on the table, "I can't shoot this commercial, you guys are so embarrassed to shoot it, I'm really embarrassed to act it, what you know is your own idea, what you don't know, you thought I came here with Hongmeng's script trust in you."

Hearing this, the film crew and the eternal team leader were a little embarrassed.

This advertising plan is indeed a "tribute" to Hongmeng NOV. This cannot deceive people, and it is useless to deny it.

But it’s okay, there are too many commercials that “pay homage” to each other on the market, and there’s nothing wrong with it?

At this time, I said that I will not shoot, what can I do?

In a panic, everyone looked at Jing Tian subconsciously, wanting her to help persuade her.

In the end, Jing Tian didn't even think about it, and directly threw away the script, "If he doesn't shoot, I won't either."

In fact, she felt more intimidated than Yang Rui.

She had seen the group of Yang Rui and Liu Yiqian's commercials, and now she could see the mystery behind them.

The structure is almost exactly the same, the plot is highly similar, but the heroine is replaced by Jing Tian.

What is this, a substitute?
Who is disgusting? !
This time, the eternal team really panicked.

"Teacher Yang, Ms. Jing, if you have any disagreements, you can discuss it slowly..." The person in charge of Eternity also planned to rescue her.

Yang Rui interrupted directly: "Manager Guo, I'll just say a word, if you want to shoot, you have to change it, I can't afford to lose that person; if it doesn't work, please ask someone else."

That manager Guo was so frightened that his forehead was sweating, he quickly said a few good words to stabilize Yang Rui, and then ran to the side to make a phone call to report the situation.

After all, this matter can be big or small, and he still can't make the decision.

As a result, the company's reply was very direct - listen to Yang Rui, he can change it if he wants to, and he can change it as he wants.

After hanging up the phone, Manager Guo hurriedly reported back the news.

Yang Rui laughed when he heard this, a group of old foxes, it sounds nice, but they just want to prostitute their advertising ideas for nothing?

How can there be such a good thing!

After thinking about it, he stopped beating around the bush, "I can provide ideas and scripts, but it's not free."

Manager Guo understood right away, and after 5 minutes of talking, he brought an official reply from the company: add another 300 million, and we will write, direct, and act in one package!

To be honest, with Yang Rui's current position, the offer of 300 million yuan is really not enough, even if it's just a commercial.

But Yang Rui also knew that this company was indeed not a rich and powerful owner, and it was actually quite sincere to be able to quote 300 million at a one-off price.

After thinking about it for a moment, he took over the job.

Money is still second, and it is a waste of time to let this advertising team that only "pays tribute" write down.

It has to be done quickly!

The next day, he locked himself in a hotel room and began to ponder the commercial script.

Just give 300 million, don’t think about big productions, and it’s even more impossible to write new songs and shoot MVs like "The Year in a Hurry"... The whole thing is about the same.

After racking my brains for a long time, I couldn't think of any advertisements that could be copied. After all, bicycle advertisements are unpopular projects. The few classic works are basically about mountain bikes and sports. This is obviously inconsistent with the eternal product positioning. .

If you don't have a sample, you can only make it yourself!
After thinking about it for a long time, he didn't start to write until the evening...

…………

Yang Rui was staying up all night writing a notebook, but his "Heroes of Fist of Fighting" was being discussed crazily on the Internet.

Over the past few days, topics related to "Heroes of Fist of Fury" have become the main traffic guarantee of major communities, and discussion posts emerge in endlessly every day.

Even audiences who don't like the plot are all overwhelmed by the action scenes in it!
Laymen discuss visual aesthetics, while experts discuss the actual combat possibilities of those routines, and the topics are all kinds of strange things.

Even if there are still people mocking Yang Rui for being too stupid, it is thankless to fight things that can be solved with special effects.

But after all, there are only a few of them, and the box office and word of mouth will not lie.

Everyone is also very clear in their hearts that it is precisely because of the evil effects brought about by the proliferation of special effects that the action movie market is almost completely cold. The seemingly stupid "Jing Wu Heroes" is definitely a rare clear stream.

The heat was already considerable, but in the middle of the night, someone poured a bucket of oil into the flame.

On the Internet, Zhang Yimou's views and comments on "Heroes of Fist of Fighting" suddenly flowed out:
The plot is crude, like a primary school student's composition.

The narrative technique is superficial, just like a beginner in film.

The concept of action drama is backward, and it still stays in the understanding dimension of Xiangjiang movies in the past 20 years.

The purpose of using patriotism is too straightforward, and it is easy to form path dependence, which is a tricky behavior...

One stone caused a thousand waves, and almost all of several social platforms were blown up.

Who is Zhang Yimou?

Domestically recognized as the top director, it is not even necessary to add "one of them".

The chief director of the opening ceremony of the 08 Olympic Games handpicked by the above has been dubbed the "National Teacher" by netizens.

Such a heavyweight criticizing "Heroes of Fist of Fury" is tantamount to a nuclear bomb detonating at low altitude!
The ghosts and monsters who had been dormant for a long time seemed to have found their backbone again, rushing out to beat drums and gongs to celebrate the victory.

"Finally someone dares to tell the truth", "It must be Director Zhang who dares to speak out"...

And the fans of "Jing Wu Heroes" and Yang Rui's fans, not to be outdone, directly went back head-on: What are you pretending to be?Is it true that I call you a national teacher?Movies that are officially recognized, need you to give pointers?Co-authors are like you who shoot pain literature all day long, right?

The two sides insisted on their own opinions, and soon became a ball of quarrel.

The popularity of the topic continued to soar, and the operators of several platforms were beaming with joy.

Let's make a fight, the more intense the better!
However, what is surprising is that Zhang Yimou personally issued a statement to refute the rumors at midnight, clarifying that those comments did not come from him.

This statement poured cold water on the heat.

Even Zhang Yimou asked someone to ask for Ding Lan's contact information, made a phone call to clarify the matter, and repeatedly assured that he never said those words.

Ding Lan believed it, but those dazed people on the Internet who were already noisy and red-eyed didn't believe it at all.

The ghosts and monsters, using the banner of "Zhang Yimou", started to slander "Jing Wu Heroes" frantically, completely without the cautiousness of the previous few days.

Anyway, we are echoing Zhang Yimou's point of view, what's the problem?

If you really want to investigate, go to the national teacher first!

Movie fans and fans also refused to budge, and were tough to the end.

The strength of the resistance has also gradually extended from the debate on the quality of "Heroes of Fist of Fist" to Zhang Yimou's director level and personal morality.

The entire northwest of Shanxi has become a mess...

When Yang Rui turned on the phone the next day, there was a long list of missed calls and unread messages, which almost knocked out the phone's battery.

And the densely packed little red dots on the Weibo made his heart skip even more.

What happened again?
After opening the unread messages and Weibo, he finally understood what happened last night.

Without even thinking about it, he denied the possibility of Zhang Yimou's reckless end.

Although this national teacher is far from perfect, he is not a brainless fool.

You can see what kind of person he is from the way he praises Liu Mayi's father.

How could such a well-rounded old oily boy come out and sing against the authorities at this time?
Yang Rui has an intuition - someone is hiding behind the scenes and making troubles, and wants to sit on the mountain and watch the tigers fight, and the scheme will hurt both sides and the fisherman will gain!

(End of this chapter)