I can see the commodity price curve

Zhang Yue once again expressed his sincere gratitude to the elders.

After the elders left, he knew that although the crisis had been temporarily averted, he still could not let his guard down.

Zhang Yue turned to Willick and said seriously, "William, although the elders helped us this time, we can't always rely on them."

Next, you need to strengthen security measures at the construction site, and arrange more security personnel to patrol to ensure the safety of the site.

Willick nodded quickly, patting his chest and assuring everyone, "Boss, don't worry, I will make sure everything is arranged properly and that nothing like this will ever happen again."

Having resolved the issue of disruptive activities by local bullies, Zhang Yue devoted more of his energy to advancing the road construction project.

He arrives at the construction site early every day to check on the progress of the project, communicate with the workers, and solve various problems they encounter in their work.

Under his supervision and guidance, the order at the construction site gradually improved, the workers' enthusiasm greatly increased, and the project progress accelerated significantly.

Meanwhile, Jiannanxia Wine's market research team in Africa is also working intensively.

They went deep into various regions of Africa to communicate with local distributors and consumers, and to understand market demands and the competitive landscape.

After a period of effort, the research team brought back a wealth of valuable information.

Zhang Yue convened the company's senior management and market research team to analyze this information and develop targeted promotional strategies.

“The markets in different regions of Africa vary greatly, so we need to develop different promotion plans based on the characteristics of each region.”

Zhang Yue pointed to the map and said, "For example, in East Africa, locals prefer wines with a mellow taste, so we can focus on promoting the classic series of Jiannanxia wine."

In West Africa, where the population is predominantly young, people tend to prefer fashionable and novel products.

We can launch some limited-edition packaging and flavors.

Everyone nodded in agreement, and then they began to divide the work and actively prepare for the promotion of Jiannanxia wine in Africa.

They collaborated with a local advertising agency to produce a promotional video with a distinctly African flavor.

Negotiate partnerships with sales channels such as supermarkets and bars to secure more opportunities for product display and sales.

A series of tasting events were also held, inviting local consumers to sample Jiannan Xia wine and enhance the product's brand awareness and reputation.

As road construction projects continue, new highways are gradually extending across the African continent.

These highways not only improved local traffic conditions but also facilitated the transportation of Jiannan Xia wine.

With significantly reduced logistics costs and greatly improved transportation efficiency, Jiannan Xiajiu can be delivered to various sales points faster and more promptly.

The promotion of Jiannan Xiajiu has also achieved remarkable results.

More and more African consumers are beginning to understand and appreciate Jiannanxia wine, and sales are gradually increasing.

The Miller family's market share has been severely squeezed, and their business is becoming increasingly difficult.

However, the Miller family did not give up.

Unwilling to accept defeat, they secretly plotted an even bigger conspiracy.

One day, Zhang Yue was processing documents in his office when he suddenly received a call from Zhan Susu. Zhan Susu's voice on the other end of the line was full of anxiety:
"Zhang Yue, something bad has happened! A batch of counterfeit Jiannanxia wine has appeared on the market, seriously affecting our brand image and sales."

Zhang Yue frowned, a surge of anger rising within him: "What? Someone actually dares to counterfeit our wine?"
You must immediately investigate the source of this counterfeit liquor and contact the police. You must bring these criminals to justice.

After hanging up the phone, Zhang Yue knew that if this fake wine scandal was not handled properly, it would severely damage the market promotion of Jiannanxia wine in Africa.

He immediately convened a meeting of the company's senior management to discuss countermeasures.

"We cannot sit idly by and wait for our demise; we must take proactive and effective measures to deal with this crisis."

Zhang Yue said, "On the one hand, we need to strengthen market supervision and increase our efforts to crack down on counterfeit alcohol."

On the other hand, it is also necessary to strengthen brand promotion and teach consumers how to distinguish genuine Jiannanxia wine from counterfeit products.

However, Zhan Susu soon approached Zhang Yue again: "The situation isn't looking too good right now!"

Zhang Yue was taken aback, not quite understanding what she meant.

Zhan Susu took out a box: "See for yourself!"

Zhang Yue took the box and found that it contained his Jiannan Xia wine.

He asked curiously, "What's wrong?"

Zhan Susu looked serious and pointed to the box, saying, "This is counterfeit liquor that has appeared on the market. I bought a case of it specifically."

"What? Fake alcohol? Absolutely impossible."

Zhang Yue's tone was very decisive.

Because this case of Jiannanxia wine is exactly the same as the real Jiannanxia wine in terms of packaging, materials, printing details, color, and aroma.

Zhan Susu sighed helplessly and said, "At first, I couldn't believe it either, just like you, but it really is fake wine."

Although it is almost indistinguishable in appearance, professional testing has shown that its ingredients differ from our genuine product, and there are also subtle differences in taste.

Moreover, there are already quite a few counterfeit liquors on the market.

Many consumers have been deceived, and our brand reputation is suffering a huge blow.

Zhang Yue frowned, examining the case of wine again, his heart filled with doubt and anger:
"How did they manage to do it? To be able to replicate it so realistically, there must be a complete industrial chain behind it."

"Susu, continue following up on the police investigation and see if you can get any more clues about the counterfeit liquor production site."

Zhan Susu nodded: "I have been in close contact with the police."

However, progress is not going smoothly so far; those criminals are very cunning and well-hidden.

After a moment of contemplation, Zhang Yue said, "We cannot rely solely on the police."

The company should also set up a special investigation team to look into sales channels, logistics and transportation, and see if they can find any clues.

At the same time, an emergency public relations plan was immediately activated, and a statement was released on major media platforms.

Consumers were informed on how to distinguish genuine Jiannanxia liquor from counterfeit products, and a commitment was made to combat counterfeit liquor and protect consumer rights.

Soon, an internal investigation team was established, and they worked day and night to investigate every aspect of the sales process.

The public relations department also acted quickly, releasing detailed statements on major social media, television, and newspaper platforms.

They also produced educational videos on how to distinguish between genuine and counterfeit alcohol, which were widely disseminated on major video websites.

However, the scandal involving counterfeit alcohol did not subside.

Some uninformed consumers began posting negative reviews online, questioning the quality of Jiannanxia wine and the company's management capabilities.

Sales have also begun to decline.

Just when Zhang Yue was racking his brains over the fake liquor incident, Willick brought some news:
"Boss, the road construction project has also encountered some problems recently."

Several local villagers suddenly showed up at the construction site and caused trouble, claiming that our road construction had encroached on their land without providing reasonable compensation.

Zhang Yue's heart sank; this was truly a case of misfortunes never coming singly.

He knew that if the villagers' problems were not handled properly, it would not only affect the progress of the road construction project, but could also trigger greater social conflicts and further damage the company's image.

"William, go and calm the villagers down first, and tell them that I will handle this matter as soon as possible."

"At the same time, we'll arrange for someone to verify the land occupation situation to see if there really is a compensation issue," Zhang Yue said.

After Willick hurriedly left to receive his orders, Zhang Yue took a deep breath, forced himself to calm down, and refocused all his energy on the counterfeit liquor problem.

He gathered the company's experienced winemakers and quality control experts, placed the case of counterfeit wine on the conference table, and said:
"The situation is urgent. We must find a reliable way to distinguish between genuine and counterfeit Jiannanxia wine as soon as possible, and we cannot allow counterfeit wine to continue to run rampant in the market."

The experts sat together, repeatedly comparing and studying the fake wine with the genuine Jiannanxia wine.

They tried various physical and chemical detection methods.

However, the counterfeit liquor is so sophisticated that it is difficult to distinguish it quickly using conventional methods.

Time ticked by, and Zhang Yue grew increasingly anxious as he looked at everyone's furrowed brows.

Just when everyone was at a loss, an older winemaker suddenly had a flash of inspiration and said:

"I remember that our Jiannan Xia wine uses a special ingredient in the brewing process."

This raw material may produce a unique reaction when it comes into contact with acidic substances.

We might as well try using white vinegar to test it.

Upon hearing this, everyone immediately took action.

They took out the wine from the real and fake Jiannanxia wines respectively and carefully dripped them into white vinegar.

The genuine Jiannanxia wine gradually turned into a vibrant wine red after being mixed with white vinegar.

While counterfeit liquor may also exhibit some variations, its color is noticeably paler and lacks purity.

"Success!"

Zhang Yue excitedly slammed his hand on the table, "This is the identification method we've been looking for!"

Immediately inform the public relations department about this method and have them promote it on major platforms.

At the same time, detailed illustrated and video tutorials were created to allow consumers to easily distinguish between them.

The public relations department acted swiftly upon receiving the instructions.

They published methods for distinguishing genuine Jiannanxia liquor on their official website and social media accounts.

They also produced lively and interesting short science videos, which were widely disseminated on short video platforms.

At the same time, they also posted promotional posters at major supermarkets, bars and other sales points, and arranged staff to guide consumers on how to distinguish between genuine and fake products.

Two weeks later, Zhang Yue approached the sales manager of Jiannanxia Wine: "How are our wines selling now?"

The sales manager's expression was rather unpleasant.

He said, "Boss, it's not particularly good."

Zhang Yue raised an eyebrow and pressed, "Tell me more specifically, what's not so good about it?"
"Haven't we already published methods for distinguishing between real and fake alcohol?"

The sales manager sighed and said helplessly, "Boss, although the identification method has been published..."

But the taste of those fake wines is so close to our real wines, yet they are almost half the price.

Many consumers still feel that buying counterfeit alcohol is more cost-effective, especially those who are not well-off.

Moreover, the number of counterfeit alcohol products on the market remains significant, which has greatly impacted the sales of our genuine products.

Upon hearing this, Zhang Yue's expression grew increasingly grave, and he paced back and forth in his office.

After a moment, he stopped and said with a firm look in his eyes:

“This can’t go on. We can’t rely solely on consumers to make the distinctions.”

We need to address the counterfeit alcohol problem at its source, while also encouraging consumers to choose our genuine products.

"Immediately arrange for someone to investigate and find out which areas the consumers who bought counterfeit alcohol are mainly concentrated in, and what their consumption habits and needs are."

"We need to use this information to develop more targeted marketing strategies," Zhang Yue said to the sales manager.

After the sales manager nodded in agreement, Zhang Yue then summoned the heads of the R&D department and the brand promotion department.

"Could you make some minor adjustments to the taste of the wine while ensuring its quality?"

"How can we make our Jiannan Xia wine have a more unique and harder-to-imitate flavor?" Zhang Yue looked at the head of the R&D department.

After a moment's thought, the head of the R&D department said, "Mr. Zhang, this is quite difficult, but our team will try our best."

However, this will require some time for experimentation and formulation.

Zhang Yue nodded: "Time is not a problem, we must ensure quality and uniqueness."

Brand promotion department, you need to increase publicity efforts to highlight the authentic quality and brand culture of our Jiannanxia wine.

We must not only teach consumers how to distinguish between genuine and counterfeit products, but also help them understand the value and significance of purchasing authentic Jiannanxia liquor.

The head of the brand promotion department quickly said, "Mr. Zhang, we have already started the relevant work and will further deepen it in the future."

For example, we can hold offline events, inviting consumers to visit our winery so they can see firsthand our brewing process and quality control.

Zhang Yue nodded in satisfaction: "Very good, let's do it that way."

At the same time, we must maintain close cooperation with the police and market supervision departments to intensify our crackdown on the production and sale of counterfeit alcohol.

In the days that followed, all departments became busy.

The R&D department works day and night, constantly trying new brewing recipes and processes, hoping to make Jiannan Xiajiu taste even more unique.

The brand promotion department planned a series of diverse activities and invited many consumers to participate.

During the event, consumers not only tasted authentic Jiannanxia wine, but also learned about its long history and exquisite brewing techniques.

The sales manager also made progress; through his investigation, he discovered that consumers who bought counterfeit alcohol were mainly concentrated in some economically underdeveloped areas.

They are price-sensitive, but they also have certain requirements for the quality of the wine.

Based on this information, Zhang Yue decided to launch a product line with a mid-to-low price range.

This product offers a more affordable price while maintaining a certain level of quality, and its packaging features unique designs to make it easier for consumers to identify.

With the gradual implementation of various measures, the market situation for Jiannanxia wine has finally improved.

Although counterfeit liquor still exists, more and more consumers are beginning to recognize the value of genuine products and are willing to choose to buy Jiannanxia liquor.

However, the market for Jiannanxia wine is still severely damaged by counterfeit wines.

Zhan Susu looked at Zhang Yue: "Hey, are you just going to stand by and watch, not think of any solutions?"

Zhang Yue said helplessly, "What can I do?" (End of Chapter)