China entertainment that year eighteen

Chapter 238 New media is powerful, is it really so good-looking? (two in one)

"Will you go to the movies after get off work later?"

"Lu Heng's movie?"

"Yes."

"What's so good about that movie? It's an old-fashioned story like the Chibi War."

"If you don't watch it, don't watch it. Let's watch it, right Xiaoxin."

"Yes."

"Then you two can make an appointment alone, why are you talking in this group?"

"Who said, maybe Zhang Ting and Luo Xiang would also like to watch it."

"Superficial, you are just looking at Lu Heng's face. Zhang Ting probably will read it, but Luo Xiang will definitely not read it. Men who read this kind of history, maybe we know more than Lu Heng."

"Just blow it..."

Zhang Ting: "Okay, let's have dinner together at night, and watch after dinner?"

"Okay, okay."

Luo Xiang: "Add me one."

"Luo Xiang, what are you looking at? What's so interesting about it? We might as well go play billiards."

Luo Xiang: "I've seen what they advertised a long time ago, it should be good, and Liu Guanzhang is played by actors from the CCTV version."

"It's just old wine in new bottles. It's probably a gimmick to pull them on."

Luo Xiang: "Anyway, I've wanted to watch it for a long time, and I just waited for it to be released today."

"..."

This is a chat in a certain QQ group, and a few friends fished during their work breaks.

In September 03 in the previous life, the number of registered users of QQ exceeded 9 million, but in this life - June 02, 6, with the launch of Lu Heng's "Life Mentor" and the linkage with Tianya and others, although the number of registered users is still It's less than 26 million, but it's not far away.

In fact, it is more limited because of the lack of home computers and the lack of Internet users. If the Internet atmosphere is like that of the next generation ten years later, with such promotion efforts, it is not difficult to double it a day. In the previous life, Douyin, It is not too uncommon for a video to gain millions of fans, or even tens of millions.

In March 02 in the previous life, the number of simultaneous online users exceeded 3 million, but this record was reached at the end of last year in this life. Lu Heng asked earlier, and the number of simultaneous online users has doubled, reaching a peak of more than 300 million.

Don't underestimate this data. According to the previously released survey data, in June 02, the number of Internet users in the Mainland has exceeded 6 million, and the number of computers connected to the Internet has exceeded 4000 million.

Of course, there is water in this data. If a person has been to an Internet cafe, or used a relative or friend’s home computer to surf the Internet and left traces, then he is also considered a netizen. Even if there is water, the ratio of 600 million to 4000 million is not low. , and if you squeeze out the water - only counting users who frequently surf the Internet, the proportion will be even higher.

The same is true for the number of computers online, most of which are in Internet cafes, and hundreds of Internet users have logged in on almost one computer.

In the previous life, 02 was called the portal year, because in the third quarter of this year, the four major portals Sohu, Sina, Netease, and TOM announced their profits one after another!

Although the degree varies, portals have a clear trend of getting out of the money-burning pain period and rushing towards profitability, which made Tencent, which had been focusing on instant messaging at that time, envious.Although Tencent has made a lot of money in text messages because it is one step ahead, it is still difficult to make a long-term development, because it lacks a content-rich sharing platform.

Especially after experimenting with online games and news customization, Tencent's demand for portals became more urgent, because it was the only mature platform that could provide diversified profit channels at that time.SMS, online games, news customization, etc. are more and more widely used, and together with advertisements, they have become profitable businesses for websites. These businesses rely on portal websites, which also makes other portal websites more competitive with Tencent. The main business of Tencent is quite single, focusing on instant messaging, and the risk is relatively high, so in the following year, Tencent launched Tencent.com.

And in this life, knowing the early attraction of portal websites to netizens, especially in terms of news, Lu Heng suggested that Ma Huateng also start building portal websites as early as the end of last year, and analyzed the pros and cons, and then they held a meeting to discuss , the final result is... Let's play!
After nearly half a year of preparation and testing, it was almost the same time as "Red Cliff" before it was completed. Tencent's online launch, and now more than two months later, relying on the huge number of registered users, the active users will soon catch up with other websites and go hand in hand. Instead, it puts a lot of pressure on them.

On the other hand, Tianya.com has more registered users!

In this era, netizens who can access the Internet are either students, white-collar workers or above, or stockholders, and they basically have certain financial strength. Even students, their family conditions are not too bad.

So the promotion of movies on such a platform will soon become famous all over the country-advertising is not limited to Tencent and Tianya, it is also promoted on other portal websites, and they will not let their money go without making money.

Not only that, during the previous filming, Lu Heng and the crew officials, as well as Huang Xiaoming, Chen Kun and a large number of people, would update some posts on Tianya from time to time, including photos of the set.

These "warm-ups" are also extremely important to the promotion of the film. Basically, the popularity has not gone down since the filming started.

Although Lu Heng embraced new media, he did not fall behind on traditional media—in fact, because of Lu Heng's fame and the transcendence of this film in various aspects, it is also attractive to the media, and he would come here for interviews from time to time.

And now that the filming is over, a press conference is organized before the release, and there will be a series of publicity after the press conference.

Although money is needed in this aspect, Lu Heng thinks it should be spent.

The smell of wine is still afraid that the alley will be deep. Many good movies in the future will be ruined by publicity. Although they became popular later, they have already been released. The popular resources are all online resources. There is no profit for the film studio, at most it will be more Fame, of course, is the main actors who gain the most, relying on these "network resources" to make them more famous, and when the follow-up film is made, the price tag will also rise.

And many average-level movies, because of good publicity and efforts to find the right positioning, have made the original box office level of only one billion or even hundreds of millions, and directly sold billions at the high box office.

Propaganda is so awesome!

They are all good, my quality...can it still work?
It's certainly worth the money!
Regarding Lu Heng's big money, although Han Ping and other producers were a little hesitant, they didn't object. The investment of hundreds of millions was spent, and the money... just spend it, it's not a waste, publicity is really important.

At this time, "Hero" was about to wrap up, and Lao Mouzi was invited to the premiere of "Red Cliff", but he didn't have time to come.

Including the leading role Zhang Ziyi, the next publicity will probably have to wait until "Hero" is finished. Before that, she didn't have too many scenes, and she only filmed most of the literary parts. Later, she rarely appeared on location. I finished filming her at the earliest, and then went to the "Hero" crew.

Sometimes Lu Heng finds it funny when he thinks about it. This year, both himself and Lao Mouzi have lifted Zhang Ziyi up. I am the lead actress on my side, but there are not many scenes, and although Lao Mouzi is the second girl No., but there are more scenes than Lu Heng's side.

The Internet calls this year the Year of the Door, and in the film industry, it is estimated that it should be called the first year of blockbusters. However, the actor industry may also have the title "Zhang Ziyi Year". One, the important role of the second female.

It is estimated that after the release of the two blockbuster films this year, her salary will also skyrocket.

However, Lu Heng doesn't feel disgusted by her appearance. Who told her to be a mainlander? In the future, Lu Heng will praise more mainland actors, not only in the mainland, but also in the international arena!
This is Lu Heng's simple thought.

Although "Red Cliff" has more big scenes, in fact, the overall cost is slightly lower than the 3000 million US dollars of "Hero", converted into Huaxia currency, it is nearly 2.6 million, which is the same as its domestic box office at that time.

The reason is that the film salary is a part that cannot be ignored. Li Lianjie alone has 300 million Mg, or almost 600 million RMB. Although he alone takes one-tenth of the cost, the key is still to lower the film salary. !
Because of his previous salary in Hollywood, by 01, it had risen to 800 million.

He has so much. Although others are lower, they add up to a lot. For example, Liang Chaowei and Zhang Manyu, both of whom are paid almost one million magnesium yuan, Zhang Ziyi also has 20 magnesium yuan, and Chen Daoming also has one hundred thousand yuan. Magnesium yuan, and all kinds of other things, the salary is almost [-] magnesium yuan, accounting for one-fifth of the total cost.

As for Lu Heng, he gets a part of it himself, and the rest is converted into the capital contribution to get global dividends. Besides, Zhang Ziyi and Zhang Fengyi's salary is a little higher, and the overall salary of others is much lower.

All the money saved from the salary was invested in the production of big scenes and special effects.

In addition, there is another aspect of saving money, that is, when filming in Hebei Province before, because of the construction of the scenic spot and the film crew, they gave tens of millions of funds and manpower and material support, which also saved a lot.

However, limited by the mainland film market at the time, even if it broke out and got a box office of 2.5 million yuan, it was only the same as the cost. However, the total global box office was 1.77 million yuan, which was nearly six times the cost. This is already very profitable.And this is not counting the copyright sales fees in some regions, and the income from discs that are not badly sold. In view of the rampant piracy in China at that time, the income from discs in the Mainland was more than 700 million. Neon sales can be imagined.

Therefore, he is confident about Lu Heng's movie, and he will directly include the remuneration into the investment amount. Accordingly, he will save part of the investment, but the dividends in the future will not be less.

However, under the uproar on the Internet and various reports from traditional media, the film schedules of various theaters are also high-even so, many movie theaters are still hard to find a ticket.

Who wouldn't want a sneak peek?
As for the few people who were chatting in the QQ group before, they talked about this matter again after eating. At the beginning, the one who clearly expressed their reluctance to go to the movies was called Su Long. The chat was in full swing, which aroused his interest instead.

But he couldn't bear to say that he wanted to go too, so he asked Ai Ai Qiqi: "You all go to the movies, what should I do?"

"Who told you not to watch it?" Xu Lu, who was teased by him before, said amusedly, apparently she hadn't seen what Su Long was thinking, but she was upset with what he said in the group before.

Su Long said in a muffled voice: "Thinking about the plot, I know what it is, but I don't think there is anything interesting, such as Wu Kangcao, straw boat borrowing arrows, Zhou Yu beating Huang Gai, etc... You can talk about it with your eyes closed. come out……"

Luo Xiang, who was determined not to go to see Su Long before, who knew that when he asked, he turned out to be a fan who wanted to see it a long time ago. Su Long was shocked at that time, but now he said with a smile on the sidelines:

"Anyway, I'm going to watch it. Let's go play billiards after get off work tomorrow. If you're free, go and watch it together. Anyway, it's boring to be alone."

"Yeah, I just don't think so." Su Long agreed in a "smooth way", and then scratched his head:

"Oh, forget it, I will sacrifice my life to accompany the gentleman, I can accompany you to see it, I hope I don't fall asleep in the movie theater by then."

Luo Xiang smiled and said: "I watched the TV news before that scene, it was very shocking, if you can fall asleep with that sound, I really admire you."

"No matter how shocking it is, it's an old plot, how much interest can it have." Su Long said.

"No." Luo Xiang shook his head and said, "I mean, the sound of that shocking scene must be very intense, noisy."

Su Long: "..."

Then they went to the theater. Fortunately, there are many theaters in the capital, unlike many small third- and fourth-tier cities. After the film fatigue in the past few years, many of them have been demolished. signs of warming.

Although there are many movie theaters, the Beijing movie theater they chose is one of the time-honored movie theaters. Later, the original location was demolished and moved to the new location. The scale has been expanded. Eight of the ten movie theaters are showing "Red Cliff", but it is still the same. Demand exceeds supply.

Seeing this grand occasion, Su Long was a little speechless: "Are they all crazy? It's just a movie..."

Xu Lu curled her lips: "It's just what it's called. Anyway, I saw several groups talking about this movie, and everyone who watched it said it was good. It's not worse than the blockbuster movie of Magnesia. It's very shocking."

The person next to her named Xiaoxin also said: "Yes, my college classmates are also talking about this, saying that today's tickets in their hometown city are all sold out, and she didn't get any."

"It's crazy..."

Su Long was speechless, as if he saw some women spending tens of thousands of dollars on furs. Although the two are not the same thing, to him, these are all things that women love, such as fur, cosmetics, Bao, and... a handsome guy like Lu Heng.

However, the opening hours of the theaters in the capital are also late, and they finally bought tickets at [-] o'clock one night. Although they had to wait for more than an hour, Luo Xiang, Xu Lu, and Xiaoxin all felt it was worth the wait.

As for Su Long, although he regretted coming, he came all the time and brought Luo Xiang's treats of popcorn and coke, so he had the nerve to leave.

Waiting and waiting, finally they entered the arena after ten o'clock in the evening.

And the voices of the people who appeared before were chatting and discussing in Su Long's ears from time to time. Hearing their praises, and even some women's joy and sighs that the trip was worthwhile, Su Long's thoughts began to waver:

"Is it... really so beautiful?"

　Thanks to my old monk for getting married, and this mortal for your reward, thank you for your support.

　　
　
(End of this chapter)