China entertainment that year eighteen

Chapter 241 Concentrated is the essence! (two in one)

2002年全球票房冠军是《指环王2》的9亿多镁元，后面依次是8.79亿镁元的《哈利·波特与密室》、8.25亿镁元的《蜘蛛侠》，《星战前传》排第四，全球总票房6.53亿镁元。

Although Lucas's movie has a magnificent interstellar war, a dreamy space city, and a romantic love story, it cost 1.1 million and got a box office of 6.5 million. Compared with the "Lord of the Rings" movie of the same year, this one has a bad reputation, and even has "mediocre" negative reviews. Compared with the "Lord of the Rings" of the same year, the media evaluation seems lengthy, rigid, and lifeless.

Indeed, compared with his first "Star Wars", at a cost of 1300 million, he grabbed a global box office of 7.7 million, 60 times the box office ratio, this is too dazzling, and he was only 33 years old at that time, of course, as early as When he was 29 years old, he independently directed "Magnesium Country Style Painting". With a cost of 77.7 yuan, he won a global box office of 1.15 million yuan, a box office ratio of 148 times, which is even more terrifying.

The so-called awesome people have been awesome from the very beginning, and Lucas is definitely one of them, although until Lu Heng came back, except for the "Sentimental Painting" and the first "500 Years Later", he was following " "Star Wars", but it does not prevent him from being a powerful person. After all, not all directors can get a net worth of more than 70 billion yuan.

But for such an awesome person, there are even more movies released at the same time than me?
If it is the overlord, it is very likely to say: Very good, you have successfully attracted my attention.

But Lucas looked at the name of "The Battle of Red Cliff" in the newspaper, and frowned slightly: "This name seems familiar?"

Then, he remembered, isn't this the movie that my company did post-production special effects on?

"It turned out to be a Chinese movie?"

If he lost to the other party in China, Lucas would still feel normal—in fact, his movie was released in China on July 7, one day earlier than Neon, but under the arrogance of "Red Cliff", it was indeed accepted. Hammer it up.

In the previous life in 02, "Hero" topped the box office in the mainland with 2.5 million. The No. 2 "Lord of the Rings" was far behind with 5900 million, while "Star Wars Episode 4500" ranked fourth with [-] million.

Such a total box office in the mainland is really not enough for "Red Cliff", which broke 3000 million on the first day.

Over the years, apart from "Titanic", no foreign film has won the box office champion in China, but it has been overwhelmed by Neon... Isn't this a bit magical?
So besides being depressed, Lucas was also curious, and then he called the person in charge of Industrial Light & Magic, and when he learned that Tom and the others did it, he called Tom to the office.

"That movie called "Red Cliff", how do you feel?"

"Great, very good!" Tom said without thinking.

But in Tom's heart, he was thinking: Even though I'm still in Industrial Light and Magic, I still think Lu Heng's side is better.Suddenly, Tom thought of a sentence: I am in Cao Ying and my heart is in Han.

At this moment, Tom suddenly felt a little excited: Labor and management can also use allusions, and it is a famous saying from Huaxia!I am awesome!

And Lucas asked again: "Their box office in China is good, is it because they rarely see this kind of special effects blockbuster, um... I mean, the success of this movie is mainly due to the fact that our special effects gave Huaxia Audience surprise?"

Tom was stunned, but he said honestly: "No, "Star Wars Episode [-]" has more special effects scenes than them, and it is also more cool, but the box office..."

When talking, Tom shook his head. Although he didn't say anything later, he said everything.

Lucas actually doesn’t care too much about China’s box office. According to China’s box office data on the first day, it is estimated that the total box office will be around 5000 to 600 million yuan when it is released, which is equivalent to more than [-] million yuan. In terms of a box office of hundreds of millions of dollars, that is a fraction.

But this "Red Cliff" has a box office of more than 3 million yuan in China, which is equivalent to more than 4000 million yuan. If it is the result of this movie, it is also a big box office.

Even if this movie is not our own, but their special effects are made by us, if they can achieve such results mainly because of special effects, wouldn't it mean that our company is powerful?

After that, the business volume...and the business price, can it rise again?

But unfortunately, Tom shattered his dream with a punch.

Lucas's smile froze, but then he said unwillingly:
"Or, they don't like our sci-fi blockbusters. After all, you know that our Magnesium landed on the moon decades ago, and there is a very early sci-fi market, and they always like to show off history, that's what they are keen on. type."

"No, no, no." Tom said realistically again: "Five years ago, Paramount's "Comet Hit the Earth" had a box office of nearly 6000 million in China. Considering their rising prices and so on, it is estimated that it can reach hundreds of millions now. gone."

Lucas: "..."

Resisting the urge to pick up the ashtray on the table, Lucas let Tom go.

If he was an old Chinese man, he would probably spit out: "I don't have any vision at all!"

But no matter what, Lucas is now depressed and doesn't know why he is angry. He obviously made money from that movie - even with Jiang Zhiqiang's introduction, the post-production special effects cost a lot.

On the other hand, Lu Heng was planning to run a wave of publicity in Huaxia, but then a piece of news made him feel that the publicity seemed to be over!

Because a middle school in Jiangsu Province organized students to watch "Red Cliff" collectively, because it felt that this was a good educational opportunity - no random fabrications, no love and love, just based on historical facts, and restore the history of Red Cliff with majestic momentum. Before and after the battle!
Junior high school not only studies ancient history, "Romance of the Three Kingdoms" is also a must-read extracurricular book, and Su Shi's "Nian Nujiao Chibi Nostalgia" is a text to recite in junior high school Chinese!
Through this movie, it is perfect for students to appreciate Zhou Yu’s demeanor of "disappearing while talking and laughing". Feihong and the like, at least for students, isn't this better than that?
And as soon as the news came out, other schools saw it, yes, this is a good idea!

The principals of those schools also thought belatedly, and let their schools take the lead!
And high school is not far behind, "Red Cliff Fu" is a Chinese text in the first year of high school. Although the college entrance examination is required for the third year of high school, you can also read it in the first and second year of high school.

In fact, this kind of follow-up is not only on Douyin in the future. When someone shoots a video that becomes popular, others follow suit. It is like this at any time. Now I see them organizing students to watch "Red Cliff", and other schools have followed suit. .

So, from point to point, first the schools in Jiangsu Province, and then spread to other provinces and cities.

This is different from the previous announcement to watch a certain movie. It is basically a spontaneous organization of the school, and it also needs to be paid for in real money. At most, there is a discount for booking the show.

A mighty "movie textbook" class for students has started. In some schools, before the movie starts, the teachers even organize students to recite collectively in the movie hall: "The great river goes east, the waves are gone..."

The neat and loud reciting sound spread far and wide, which also moved those theaters with emotion.

"This movie is really good."

"Yeah, not only the box office, but also the significance... Although my son is only in elementary school, I also want to take him to see it, so as to cultivate it in advance."

"You said those movies in the past, can't you make them like this?"

"It is said that the investment in this film is not small. Look at the special effects, it is too realistic and atmospheric."

"That's true, but...we should really thank Lu Heng, not only our theater, but the entire film industry should thank him."

……

Everyone has their own judgment, but Lu Heng's "Red Cliff" is indeed well received.

The most important point is that the movie is very clean, there are no scenes that are romantic or unsuitable for children. As the person said before, elementary school students don't have to worry about watching it.

The praise for the film has gradually transferred to Lu Heng. Even many 78-level directors said that with directors and producers like Lu Heng in the younger generation, Huaxia's future films have greater possibilities and more opportunities. Great space too.

But in fact, as far as love or sex scenes are concerned, Lu Heng really didn't think too much about it, nor did he think about it being so noble - he simply thought that such a war movie should focus on the main line and advance the plot, and Zhou Yu and Xiao Qiao could be involved. Interaction, but only serves as a foreshadowing and foil, similar to stir-fried onions, ginger and garlic, to adjust the tense atmosphere, soothe the emotions of the audience, and buffer the next bigger scene.

But the unintentional design has now become his praise, thinking that he did it deliberately to make the film clean and tell a good story.

The plot follows the historical facts, and the rhythm is wave after wave. This kind of design is detailed and appropriate. It not only portrays Cao Cao's overall view, but also has his limitations. The performances and designs of Zhou Yu and Zhuge Liang are derived from "Three Kingdoms" "Romance", there are some discrepancies, but the audience does not think it is out of line, because it is still in that category.

In a later interview, Lu Heng said: ""The Romance of the Three Kingdoms" put the protagonist's attention on Liu Bei, because he was thought to be orthodox at the time, and both Cao Wei and Soochow were opponents to the protagonist, but for the time being Sun Liu Lianhe, so with such a perspective, Zhou Yu was written as a petty person, and in the end he was pissed off by Zhuge Liang."

"But if you think about it, it's impossible. If he is small-minded, he can't be respected by Soochow, and he can't agree to join Liu Bei. You must know that the main force against Cao in the Battle of Chibi is Soochow, and Liu Bei has only 1 people. In addition, Ten thousand is the army of Liu Biao's eldest son, Liu Qi, not to mention, how could such a small-minded person complete the Battle of Chibi, the most famous battle in history, which was won with less."

"Su Shi who wrote "Nian Nujiao" was from the Song Dynasty, while Luo Guanzhong who wrote "Romance of the Three Kingdoms" was from the late Yuan Dynasty to the early Ming Dynasty. It was a few hundred years later. It is impossible to know better than Su Shi. Words of praise."

After Lu Heng’s interview, because of the Three Kingdoms fever caused by "Red Cliff", not only the movie theaters became popular, but many theaters came back to life, and more and more people bought "The Romance of the Three Kingdoms" and even "Three Kingdoms" in bookstores. Following this popularity, TV stations also invited Some relevant experts and scholars will interpret it.

In short, the group of people who were willing and financially able to watch movies in Huaxia had already been almost wiped out, and the box office began to decline sharply, and because of the participation of schools from all over the country, it started to rise against the trend!

And these were also shown in the box office. Seeing the rising box office, after Lu Heng was stunned at the beginning, he was familiar with the release news of many movies in later generations, and he immediately accepted it, while Han Ping and the others had another wave of surprises.

"I didn't expect it... I really didn't expect it. Oh, this movie has already set a record. Now the record is getting higher and higher. How will others break it in the future?"

"Don't talk about others, I think it's hard for Lu Heng to surpass himself."

"really……"

Lu Heng is not worried about this matter, whether he can surpass it will not have much impact on him, and if he has made money, why should he care about other people's opinions.Besides, the economic level has improved by leaps and bounds in a few years, and the box office of a few hundred million can only be regarded as the baseline. Starting from the first "Tai囧" which broke one billion, the billion club has also continued to add new members.

Just like when Lao Mouzi's "Hero" was released, the word-of-mouth was actually not as good as Lu Heng's. After all, his film also had many flaws, such as martial arts films with a historical cloak, thin stories without too many plots, and illusory The character design and so on... In the end, the big scenes, the use of colors, the beautiful picture sense, etc. are worthy of praise. In fact, these problems are also Chen Kaige's problems and advantages. I have to say that they are worthy of being classmates.

But later, with the passage of time, the many first and groundbreaking titles of "Hero" continued to improve its reputation. When Chinese-language films continued to develop and became the second largest ticket warehouse in the world, many People looked back at Zhang Yimou back then, and praised his achievements.

"Hero"... also changed from the tone of a bad movie to a classic word of mouth.

This is like Zhou Yu, because of a "Romance of the Three Kingdoms" and because of a plot of "Three Qi Zhou Yu", he became a stingy image. Of course, the image was destroyed even worse, and it had to be Wu Jia Dalang.

"Red Cliff" justified his name, and with the evidence of "Nian Nujiao" and the narration of experts and scholars, the public has gradually distinguished the difference between history and romance, and they have a better understanding of Zhou Yu's image.

Because of this, Lu Heng's image of Zhou Yu has gradually replaced the version of the 94 TV series Hong Yuzhou, which has been recognized by Chinese audiences.

When the domestic box office bucked the trend and reached 4.6 million, Lu Heng went to Japan and South Korea respectively.

In the previous life, the upper and lower parts of "Red Cliff" made more than 50 billion neon coins at the box office, and the lower part was 55.5 billion. However, Lu Heng's version broke 50 billion in a week.

Although there was a recession in the second week, it still won 40 billion box office. When Lu Heng passed by, the box office exceeded 90 billion!
This made Lu Heng couldn't help but think of the stalk in his previous life: getting smaller, but also stronger!

In fact, there is another sentence now: what is concentrated is the essence!
When Lu Heng and his party appeared outside Edo International Cinema, the largest movie theater in Edo, the neon city, tens of thousands of people cheered!
　thanks for your support.

　　
　
(End of this chapter)