China entertainment that year eighteen

Chapter 254 Heartbeat! (two in one)

The Chinese restaurant brought here by Jiang Zhiqiang for dinner, Lu Heng found that it was similar to that theater. It looked like a Chinese style from the outside, but when you went in to see the details and taste, it was actually a mixture of half Chinese and half Western, or in other words, Chinese style in line with the impression of magnesium people.

This reminded Lu Heng of Disney's "Mulan", and more than 60 years ago, the film "The Great Earth" was adapted from the Nobel Prize-winning novel of the same name. Focusing on Chinese farmers, it describes the stories she saw and heard in Zhenjiang, China.

When Huang Liushuang learned that she was going to shoot this movie, she signed up immediately, but she was not selected because of discrimination. In the end, two white men and women were selected as the leading actors and actresses to play Chinese peasants.

At that time, the audience of the movie was not Chinese, as long as the Chinese people could bring it in, there would be no problem. The same is true for "Mulan".

So if you look at it this way, everything is still based on the plot, not to mention, the difference in facial features between Chinese people and Europeans and Americans, Chinese people can adapt to this change through addition, but Europeans and Americans can’t do subtraction—you can’t always The eye sockets are padded and the bridge of the nose is cut.

As for the makeup of Chinese women, the purpose of applying eye shadow at the beginning is to make the eye sockets deeper, and the deep eye sockets, coupled with the straight and straight bridge of the nose, make the facial features more three-dimensional and look better.

If Lu Heng didn't have these features, he wouldn't be handsome, and he wore eye shadow, and his eye sockets became deeper. Although he was still different from Caucasians, his facial features, including his skin, were more three-dimensional than those of Chinese.In fact, like Li Xiaoran, even Europeans and Americans seldom have someone as white as her, but Lu Heng didn't care about his skin color, after all... Are there any white pirates?
Even people who used to be as white as Gu Tianle can turn black after being exposed to the sun, not to mention the pirates who are exposed to the sun and rain all day long, and the Caribbean is located at about 20 degrees north latitude, which is similar to Qiongdao in China. Tropical areas , the skin color can be imagined.

Coupled with that beard, although Lu Heng just adjusted his makeup a little bit, many Chinese people might not be able to recognize him at first sight.

The next afternoon, Han Ping came over.

This meeting is just a preliminary communication, and no business negotiation can be done in one round.

Before the meeting with Disney, the three of them naturally had to make a confession.

Jiang Zhiqiang's money can be completely decided by him, but Han Ping can't do it, and he has to take it back for audit.

However, Han Ping also said with a smile:

"The market has been good in the past two years, and my grades are not bad. In addition, your "Red Cliff" has been a great success. If there are no obvious problems, I can still make a decision with a single film of [-] million yuan, but the process will not be so smooth. quick."

Jiang Zhiqiang nodded: "I made a lot of money by releasing Lu Heng's "Red Cliff", and with this momentum, I opened up several theaters in Europe, and I will make more profits in the future."

After finishing speaking, he smiled and said, "Then my bottom line is 1000 million Mg. In addition, the net profit from the release of "Hero" will also be fully invested."

"Huo, playing at such a high level really deserves to be a legend." Han Ping gave a thumbs up.

"Haha, don't make fun of me, Mr. Han, I'm no match for you." Jiang Zhiqiang waved his hand.

Lu Heng estimated in his heart, according to Jiang Zhiqiang's words, he can probably spend more than 3000 million, Han Ping is also 5000 million, and Lu Heng is 1.4 million. The three of them add up to [-] million yuan, although compared with [-] million The investment is still small, but the proportion has also risen.

And according to Jiang Zhiqiang's experience, for a big company like Disney, the amount of water in the investment cost is not as exaggerated as that of a small and medium-sized company, but it should be no problem to squeeze out 20% of the water.

Well, it is said that the production cost is 1.4 million, which means that the total investment is at most about 1.1 million, and the three of Lu Heng and the others can account for 44%.

After they communicated almost, Disney's car came the next day, and Frank came along with him. After greeting Han Ping warmly, they drove all the way to the headquarters in Burbank.

At the Disney headquarters, Lu Heng and the others met not only Michael and Frank from the film company, but also Roy, the vice president of the group.

This is a silver-haired old man with a neatly combed back. He is about 60 years old. Although his hair is all white, he is hale and hearty. When shaking hands with them, Lu Heng can feel the strength.

When it came time to negotiate, Lu Heng felt even stronger.

"More than 1 million magnesium yuan is nothing to us Disney."

"We can be a sole proprietorship, why do we need to cooperate with you?"

"What benefits can we gain from finding a joint venture with you?"

"How much money can you give?"

"Box office? As far as I know, your Huaxia's annual box office in the past few years seems to be less than [-] million yuan, right?"

""Red Cliff" was indeed a success, but it was accidental and not universal, and as far as I know, because it is related to your history and literature, many Huaxia schools even organize students to watch the film..."

……

Faced with Roy's "strength", Lu Heng was not angry. If he really looked down upon Roy as he said, there would be no such negotiation today.

Since he talked about it, it means that he has this intention.

What's more, you even know clearly about the school's organization to watch movies. Doesn't it mean that you care about me?

Lu Heng smiled and said calmly:
"Not only does your company understand our Chinese market, but we also understand your company. This is the comparison of the number of movies produced by Disney in the past ten years, as well as investment and box office..."

Lu Heng directly laid out the data, and on each piece of paper, the relevant content was printed.

"The investment is not directly proportional to the income, and even the profit of the animation film and animation TV, which is the main business, is not satisfactory. This shows that spending more than [-] million Mg this time to shoot this movie is not so much a big deal. It's better to put all your eggs in one basket."

Seeing that Roy fell silent, and even narrowed his eyes slightly, with a somewhat embarrassed look, Lu Heng eased his tone, and he was not as sharp as before, and smiled and said:

"Of course, when I say this, I don't mean to show anything, but to explain one thing. Your company might as well try to cooperate with us, and this kind of cooperation can also adopt the sharing model of Hollywood production companies and theaters. .”

"Oh?" Roy froze for a moment, blinked his eyes, and seemed to be thinking, but he still asked:
"What exactly?"

"This kind of investment, if the box office does not even reach 20 million Mg, it can only be said to be a failure. We only get half of the share, which is [-]%."

Roy sat up subconsciously, including Michael and Frank, they all looked at Lu Heng in surprise.

In Hollywood, in the Magnesium Country, if the box office is less than [-] million magnesium yuan... don't want too much.

Magnesium has released four to five hundred films in recent years, but less than forty films have a total box office of more than 90 million... In other words, more than [-]% of them cannot reach, and many of them have not low investment.

If the investment is directly proportional to the box office, then everyone should spend money, but of course it is not the case.

Therefore, Lu Hengneng said so directly, which completely exceeded their expectations, and naturally disrupted their pre-negotiation plan.

And Lu Heng continued:
"Within 1 million to 2 million, we will get 25%, between 2 and 3 million, we will get 30%... and so on, until our investment ratio reaches 5%, we will stop increasing."

Of course, Lu Heng has to set an upper limit, and it can't be too much.

Otherwise, according to the global box office and disc fees, Lu Heng and the others would take far more than the investment ratio.

It doesn't matter what you say now, when the result comes out, Disney must go crazy.

No matter whether you can get the proceeds back in the end, it is tantamount to having a stalemate with Disney, and you want to participate in the follow-up production?Want to fart...

Of course, Lu Heng wouldn't be so short-sighted. When will this be... Since the second part, the box office has jumped to the billion club. That's the big fat.

Just like when Lu Heng negotiated with Han Ping back then, they only got [-]% of the income, regardless of the guarantee. It seemed that they were at a disadvantage at the time, but they maintained a close relationship. Doesn’t it look good now?Otherwise, when "Red Cliff" came out, there would not have been such a high proportion of films in the whole country.

Take this time as an example, without such a relationship and friendship, Han Ping would never have voted, and without his participation, Lu Heng alone would not be able to pull Jiang Zhiqiang. They are like a balance.

Without them, Lu Heng couldn't play alone.

If he can't invest, he may not even own this role.

Even if he can invest, the role is still his, and when the dividends are paid out, Lu Heng can be lost.

This is a ring and a ring. In the long run, it does not necessarily refer to what it specifically means, but to broaden the road.

Hearing Lu Heng's words, Jiang Zhiqiang and Han Ping looked at each other and took a deep breath, but they didn't make a sound.

Because when they were discussing before coming here, Lu Heng told Han Ping and Jiang Zhiqiang all this, and convinced them, it wasn't Lu Heng's sudden whim now.

Even so, now that they heard Lu Heng's plan again, the two still felt a little terrified.

There is no way not to be nervous, that is not a small amount, if it is less than [-] million, I will pay half of it directly...

But because of this, even Han Ping and Jiang Zhiqiang were nervous, and Lu Heng firmly believed that Roy would not be able to refuse this proposal, because it was too tempting.

Lu Heng’s investment accounted for more than 4%, and according to his plan, it would take more than 6000 million Mg at the box office to do it. At that time, for the production cost of [-] million, or in other words, Disney only needed to get more than [-] Mg. The cost of [-] yuan has already exploded.

After all, even now, Disney still has to take more than 55% of the share.

In other words, even with the cost of publicity and distribution, as long as the box office exceeds 2 million, it will be profitable.And between 3 million and 30 million yuan, Lu Heng and the others only get 3000%, and the remaining [-]% is theirs. Multiplying it by the account sharing ratio, this range alone can make a profit of more than [-] million yuan.

"Why are you so confident?"

Staring at Lu Heng, Roy asked what he was most confused about, which was also a string of question marks in the heads of Han Ping and Jiang Zhiqiang.

Lu Heng smiled, leaned back, adjusted a comfortable sitting posture, and then said:
"In my eyes, Captain Jack is actually a superhero, and there are too many superheroes in Magnesia, but all of them are superior. Although most of them were civilians before they became heroes, they all need to look up after that. .”

Seeing Roy and the others listening carefully, Lu Heng said calmly:
"But Captain Jack is different. He will only...well, at the most critical moment, you can use the word "stand up", but at other times, his treachery, cowardice, and even pettiness are very common people. China, or the whole world, needs such an imperfect hero."

Roy was stunned, while Han Ping and Jiang Zhiqiang smiled wryly. Although they had been immersed in the film industry for half their lives, they couldn't understand such a logic.

With so many shortcomings, even a person who is often selfish, cowardly, and has no strong ability is considered a hero?

In fact, this is one of the differences between Chinese and European and American cultures. Roy can understand it, but the key point is, even if Lu Heng talks about the hype, how will this movie sell well, but after all, it still stays on the talk, not the box office. gold and silver.

Unless someone tells him that this movie can sell more than 6 million yuan at the box office, and the discs will exceed [-] million yuan, then he will definitely kick Lu Heng and the others out now.

But Lu Heng's previous note about Ma Wei did hit Roy's weakness, which is exactly Disney's current predicament. Although the data is not so accurate, it is not too far behind.

"Okay, I agree with your point of view for now." Roy nodded.

The protagonists of the superheroes in Magnesia are all human beings, while those in China come more from myths and legends such as gods and Buddhas.

In Lu Heng's view, Chinese people are either as fearless as Monkey King, or as sympathetic as Jiang Ziya. What they have in common, apart from being aloof or inaccessible in distant history, is perfection, especially morality. The above, but Sun Wukong is not perfect, and there is a magic spell to restrict him.

This is because of culture, after all, the promotion of Confucian culture and Buddhist and Taoist culture is the same.

However, Lao Mei, a country that has only been established for more than 200 years, beautifies selfish and self-interested individualism into advocating human freedom, which is still convincing, and it cannot but be said to be a kind of ability.

This is due to the promotion of these literature and film and television works, or in other words, the character and history are reflected and embodied in literature and film.

Lu Heng can't say which is more important, personal interests or collective interests. After all, both are indispensable, but there is one thing, if there is no pattern and nobility of those ancestors who sacrifice their lives and forget their lives, and give up their families to care for everyone, they will not There is now living and working in peace and contentment.

It's just that, in China now, individualism has also begun to prevail, and naturally it has gradually begun to agree with the pattern of those blockbusters in the country of Magnesia.

Their saving of the world is not based on the belief that with greater ability comes greater responsibility, and they are often forced to do so.

The same is true for Captain Jack, just like in the third part, the Lord got Jones' heart in order to coerce Jones and his super big octopus to slaughter the pirates. , the big boss Barbossa in the first part, and the tyrannical pirate played by Chow Yun-fat all began to change and wanted to fight together, but Jack was unmoved and said:

"Just right, if you are all dead, I will become the last legendary pirate."

It wasn't until finally finding no way out that Jack joined hands with them to fight.

Therefore, Han Ping and Jiang Zhiqiang couldn't understand how such a protagonist could attract the world. This kind of questioning was different from Disney's. Their original worries came more from seeing Depp's non-mainstream state after filming. And nervous, but now the worry is mainly about the subject matter of the film. After all, there has been no big pirate movie for nearly 50 years.

"All right." Roy tapped his fingers on the table, then turned his eyes, suddenly raised his head, and shouted to the outside:
"Is anyone there, the coffee in the guest's cup is gone."

　Thanks to the creator of all things, the reward of the demon retreat, thank you for your support.

　　
　
(End of this chapter)