China entertainment that year eighteen

Chapter 265 Investment in Theme Parks

China's Lunar New Year file began in the 90s, but it is still known to the public through Feng Xiaogang's trilogy.

With the development of the past few years, the Lunar New Year file has become more and more popular. Coupled with the economic development and the increase of holidays, the movie market at the end of the year is getting hotter and hotter. Every year is the time when the competition is the most intense.

Not only Huaxia, but also Magnesium.As the most developed place in the world for movies, during the period from Christmas to New Year's Day, there are many activities in Hollywood, especially the studios.

But there are indeed a lot of people, even at midnight, at least half of the seats are occupied.

On Huaxia's side, "Infernal Affairs" was also in the same period as "Hero".

"Infernal Affairs" was released earlier, and its popularity has not diminished for more than 20 days. In just two weeks before, the box office in Xiangjiang exceeded 3000 million. As for the mainland, it has not been released yet.

However, nine months later, this movie was released in the mainland, mainly to promote and pave the way for "Infernal Affairs 2", because many people are used to chasing it continuously. It doesn't affect viewing, and it will retreat, unless the sequel has a good reputation and is attracted to it.

And now more than 20 days have passed, and after January 03, the box office of "Infernal Affairs" in Hong Kong has exceeded 1 million.

Another big production is Cruise's "Mission: Impossible 2".

Although this movie was released in Hong Kong in June two years ago, it was not released in the mainland until a while ago, earlier than "Infernal Affairs". Now it has come to the end, and the box office has begun to slow down. Still made more than 6 million box office.

In the previous life, the box office of "Mission Impossible 2" in the mainland was only 500 million. Obviously, it also had the effect of the previous "Red Cliff", which not only stimulated the movie market, but also drove the public's enthusiasm for watching movies.

It is worth mentioning that the director of this film is John Woo.

He, Ang Lee, and Zhang Yimou are basically the cards of the mainland, Taiwan and Xiangjiang in commercial movies. The movies have been released all over the world, and they all have certain achievements, and they are all from China.

However, even though Ang Lee had filmed "The Incredible Hulk", he still couldn't change his personal style. It would be strange if he didn't rush into an action movie mixed with various arts, so in the end he returned to the art track he was familiar with.

And Woo Yusen insisted on commercial films from the very beginning, but he was able to shoot commercial films to a high standard, and he also relied on "The True Colors of a Hero" and "Blood Heroes", but he can only make this type of film. "Mission: Impossible 2" is probably his greatest limit, at least he is still making money.But in the evaluation, it is also the lowest in this series.

The key point is that this guy has a hobby. He wants to show pigeons in all kinds of movies, including the crime movie "The Bloody Two Heroes", the action movie "Mission: Impossible", and the historical movie "Red Cliff". Anyway, it is a pigeon Pigeon, it seems that peace is written on the face, as if the audience is afraid that the audience will take to the streets to smash and loot.

Others such as "Changing Face", "Taiping Wheel", "Hunt"...there are all kinds of pigeons, and it is difficult for the audience to pay attention to them if they are played too much, but the more they are like this, the more deliberate they are.

However, now Lu Heng has already filmed "Red Cliff" first. Although he once said when his "Red Cliff" was released and promoted that he had wanted to shoot this theme for ten years, no matter whether he wants to make it in the future, he will not be able to achieve it. to this height.

Including "Hero", although the box office on the first day was pushed up by "Red Cliff", it is difficult to say the follow-up box office.

Perhaps in art, especially art, Lao Mouzi used colors to a high degree, Li Lianjie's red, Chen Daoming's black, Liang Chaowei's blue, and white which is closest to the truth, etc. The scene released has influenced countless directors later - and this scene, Lu Heng also used it in Cao Chuan Borrowing Arrows, the special effects are made to the extreme, and the depressive shock hits the face.

But these are the icing on the cake after all for the movie, not the core.

But Zhang Ziyi became the biggest winner besides Lu Heng!

From "Crouching Tiger, Hidden Dragon", to "Red Cliff", and then to "Hero", she has participated in all three blockbuster films, and she also played the role of the first and second female roles. It is absolutely unimaginable in the future, but she has gathered them all up.

Therefore, there have been a lot of reports about her recently. At first, some media discovered this. Later, after Zhang Weiping's publicity team noticed it, they also started to increase the popularity.

However, it is Zhang Manyu who is depressed. When filming "Hero" before, Zhang Ziyi cut her scenes because she added scenes, which made her very annoyed. Now the popularity of the publicity has made many viewers who have never seen it think that Zhang Ziyi was the number one female, which made her even more aggrieved.

In fact, there was no Lu Heng's "Red Cliff" back then, and later there was a "2046" they collaborated with. She also cut a lot of that movie, so after that, Zhang Manyu also said that she hated Zhang Ziyi, and she will never If you don't film with her.

Including later when Zhang Ziyi won the Golden Colt Award, Zhang Manyu, who was the award guest, left directly. Liu Dehua, who was still on the stage, had to give the trophy to Zhang Ziyi himself. The rumors that Zhang Ziyi and Zhang Manyu were not getting along were completely confirmed.

But now, "Red Cliff" has gained a lot of limelight in East Asia, even the United States, and Europe. Coupled with the success of "Hero", Zhang Ziyi has surpassed her in terms of fame and status.As for who is right and who is wrong, it is a matter of opinion.

Moreover, during this period, Lu Heng also rejected CCTV's Spring Festival Gala. Although they sincerely invited, and Jin Yue, the deputy director of the 01 Spring Festival Gala Wang Xianping, also made a special phone call this time as the chief director, but Lu Heng Heng also can only say sorry.

"I'm shooting a movie here in Magnesia, and I might not have time to go back during the Chinese New Year, let alone rehearsal in advance."

Seeing what Lu Heng said, Jin Yue could only say regret, but he still said that the leader asked Lu Heng to remember to make a video to celebrate the New Year, and Lu Heng naturally agreed.

In 02, Lu Heng shined with "Red Cliff" and promoted films adapted from Chinese classical literature in the field of culture and art. have opinions.

Those who knew would say that Lu Heng was too late to make a movie in Magnesia, but those who didn't know would think what happened to Lu Heng being caught by CCTV.

During the New Year's Day holiday, Li Xiaoran and Zhang Yan traveled together and came to the country of Magnesium to find Lu Heng.

"Let's take a look at you and check to see if you've done anything wrong."

"There are no bad things, but there are many good things."

"for example?"

"Sow the seeds of love and fill the world with love."

"You are a bad guy, you have no integrity."

"If I get out of shape, won't you panic?"

"..." Zhang Yan and Li Xiaoran were stunned for a while before they realized what Lu Heng meant. They looked at each other, and both attacked Lu Heng, shouting:

"The Country of Magnesium is really not a good place. Look at how long you've only been here, and it's getting worse and worse~"

Lu Heng laughed loudly and slapped Yuanyuan on both sides: "I have become a pirate, how can it be better?"

"Oh!" The two exclaimed, and then they also started to fight!

“￥@#@*&#%$~~”

There is a saying... the spring is sleepy, the summer is exhausted, and the autumn is weak, and the winter is just sleeping, under the big quilt, hatching the spring~
Not only is China's New Year's Day holiday, but the country of Magnesium is also closed. Taking advantage of the holiday, Lu Heng took the two of them to visit many places, and Disneyland is a must.

As a partner, Lu Heng led them all the way inside without any hindrance.

"It's so fun here. When did we have it in China? Those playgrounds in the park are all like pediatrics." When he came out, Li Xiaoran said with unsatisfactory thoughts.

"In a few years, Xiangjiang will also have a Disneyland." Lu Heng said.

After speaking, Lu Heng was taken aback. The theme park industry seems to be a good track.

In the future, Disney will not only be in Xiangjiang, but also in Shanghai. Not only Disney, but also Universal will also enter China, and later Lego and so on.

And not only these multinational groups, but also a large number of theme park companies have emerged in China, such as Huaqiang Fantawild, Happy Valley, Chimelong Animal World, Haichang Ocean Park, etc., some of which have already started operation.

After being full and warm, they began to pursue higher pursuits. Now the Chinese people have also reached this stage. In the future, the cultural (cultural entertainment) tourism (tourism and entertainment) industry will double every year.

In the future 2019, the number one Disney in the world, the number of global theme park visitors will directly exceed 5000 million, reaching [-] million. If you multiply it by tickets and consumption in scenic spots... the income can be imagined.

The top one in China is the Overseas Chinese Town Group. Their holdings or holdings include Happy Valley, Window of the World, Splendid China, Folk Culture Village, etc., as well as overseas Chinese towns in various places, with nearly 400 million visits a year.The number of Huaqiang Fangte is about the same as him, and it has exceeded 5000 million.

Even Chimelong has nearly 4000 million visitors per year, and its low number of visitors is also due to the small number of parks, not as many as Fantawild and Overseas Chinese Town.

Lu Heng thought about the time when "The Swordsman" was being filmed in Wuxi, the nearby Uni-President Garden closed down within two years of its opening. Wang Yu seemed to have an interest in it before, but he didn't mention it later, so he probably let it go.

At the beginning, Lu Heng also went in for a stroll, and the location there was wrong. It was just a lake, and man-made landscapes were built around this lake. However, it is not the best way to build such a large-scale man-made natural landscape in the urban area. It’s the second time I’ve come here, and there’s no repetition and innovation, so I can’t continue to operate in the end.

However, those big theme parks often invest billions of dollars. Even if they can go through the formalities, like real estate, first get the land, and then get the land loan. The money is not invested all at once, but in a few years. , still a little strenuous, but not in a hurry.

Lu Heng plans to go back to discuss with Wang Yu when the time comes. Real estate needs to be developed, and theme parks are also a way. Of course, commercial real estate is also good. At least the next ten years will be prime time.

Zhang Yan and Li Xiaoran came for three days, although they were dissatisfied when they left, the time was short after all, but fortunately, they had passed their addiction and returned home with a full reward.

Time passed slowly, and before you knew it, the New Year was coming.

The Lunar New Year is a little earlier this year. In the past two years, it was February in the Gregorian calendar, but this year it happens that January 1 is New Year’s Eve.

However, when the country was full of joy, there was not much movement in the country of Magnesium, except for Chinatown.

Sometimes Lu Heng also wondered why Christmas in the country of Magnesium caused a lot of carnival in the country, and the festival in China... Later Lu Heng figured it out, it had little to do with the influence of culture, and it was more about commercial excitement.

Even the Double Eleven created by Ma Yun and Ali, this day was nothing in the past, but after being heated up by him, it has extended from Taobao to various online shopping platforms, and from online to offline. Buy buy, let alone Christmas?

There are no festivals, and merchants also try to create their own festivals. For example, Lu Heng's hometown, the West Asia Shopping Mall in Xinyi City, set a certain day as their promotion day, called 'Night Banquet'. In addition, there is also their annual store anniversary , because there are many big discounts, the popularity is not much worse than Christmas.

Besides, Christmas in China is similar to Buddhism. Once you come in, you just follow the local customs and you don’t even recognize your mother. A simple peace fruit will probably make many Europeans and Americans confused. What is the relationship between Christmas and Apple?
But in Chinese, Christmas Eve has the same pronunciation as the first character of Apple, and it means eating glutinous rice balls on the Lantern Festival, which is to pray for peace and reunion.

This kind of homophonic culture is rooted in the long history of China. If you want to be blessed, you must decorate bats, such as the bat pool in Heshen's mansion, and there are countless bat carvings on carved beams and painted buildings.And the deer is Lu, and so on too much.

Therefore, there is no need to rise to the level of worshiping foreigners because of the Chinese people's Christmas carnival. If you really want to scold, just scold those businesses for trying to get out of your pocket.

But ten years later, with the rise of China's economy and influence, the Spring Festival has begun to be celebrated around the world, and slightly larger shopping malls will have related promotions, performances and other activities-their merchants are not stupid, they know more Do activities to earn more money.

Even Disneyland Adventure Park on the outskirts of Los Angeles has joined in the celebration of the Chinese New Year, listing Asian music and traditional Chinese cultural performances as must-haves during the Spring Festival.

So, as long as there is a promotion, maybe it won’t be long before the Chinese Valentine’s Day will be celebrated in foreign countries after February 2?

What, no such tradition? "Girls, on this day, men in China will buy gifts for their beloved girls. They can celebrate Valentine's Day twice a year. Would your boyfriend or husband be willing to give you a little more sweetness?"

This kind of moral kidnapping 'brainwashing', although very cheap, is indeed very effective. Isn't that how the chicken soup in China comes from - if he doesn't want XXX, it means XXX...

And Disney's show operation is much more clever than these tricks. All kinds of rainbow magic circles in the theme park make every girl dizzy.

Which girl doesn't want to be a princess, find her own Prince Charming.

And the princess in the Caribbean—of course it must be Elizabeth, although she is not a princess, but as the only daughter of the governor, she is loved by thousands of people. Not only the little blacksmith Will is fascinated, but even Brigadier General Norrington is in admiration.

Even Captain Jack, who has always been unrestrained, was tempted for a moment during the night when the two of them were stranded on an isolated island.Then Elizabeth got her drunk, burned all his wine stock - and called for help in order to ignite the smoke, which finally worked, and was found by a ship.

And as a continuation, at the end of the second part that year, Elizabeth gave Jack a wink, and Jack fell. After a passionate kiss, he was locked on the boat by Elizabeth, and then swallowed by a sea monster. pit.

(End of this chapter)