China entertainment that year eighteen

Chapter 285 The intensity of Lu Heng’s counterattack! ([-]-in-[-])

Lu Heng was very aware of these things. Qiong Yao's words were just to fool laymen, mainly ordinary audiences.

As Lu Heng said before, film and television is never a one-shot deal. Although it was sold to Hunan TV, it was only limited to the first broadcast on Star TV. Other satellite TVs could still sell it. Even if Hunan TV got It is broadcast exclusively, but she can still sell it to local channels.

This local station is not just for prefecture-level cities. In addition to satellite channels, provincial stations also have other channels in this category.

As well as Hong Kong, Macao and Taiwan, every time a Qiong Yao drama premieres it must be on Treasure Island, and this one is no exception.As for Xiangjiang, whether it is "Returning the Pearl" or "Deep Love", as well as earlier dramas, the ratings in Xiangjiang are very high.

In addition, like Lu Heng, Qiong Yao dramas also have markets in Japan, South Korea, and Southeast Asia.Plus the discs, she said, don’t make any money...it’s just shrimp and pig heart.

And in a few years, video websites will be in full swing, and they can also be sold, but the price was not high before 2010.

"If it's really like what she said, how does she rely on filming? Is it for love?"

Smiling and shaking his head, Lu Heng said: "I am not that noble, but she is even worse than me."

"You are honest." Zhu Jun laughed dumbly.

"One thing to say, I am not perfect when it comes to my friends and relatives, but I am not hypocritical either." Lu Heng laughed and said:
"For example, at the level of satellite TV alone, our profit is much higher than hers. Do you know which scene I want to see the most? It is when she learns that we have sold 4000 million yuan, but unfortunately... can't see it. .”

Zhu Jun immediately looked like an old man on the subway looking at his phone, while Zhou Tao, the corners of his mouth rose and then converged, trembling slightly, and finally couldn't help but say:
"Is it true that successful people like you are so..."

While Zhou Tao was still considering his words, Lu Heng added: "Shameless?"

Zhou Tao choked: "..."

After Zhu Jun was stunned, he burst out laughing, and then Zhou Tao couldn't help laughing. He found Lu Heng more and more interesting. This was a different kind of character, or... very unique.

"Perhaps...successful people all have their own unique side." Zhou Tao sighed inwardly.

Indeed, as Lu Heng said, just by selling to satellite TV, the profit of Jinfen is much greater than that of Huanzhu. One is 3000 million, the other is more than 1000 million, at least twice the difference.

Of course, Qiong Yao's dramas have all been hits over the years, and she has struggled to earn money. She only earns less than Lu Heng, but for most film and television producers and producers, she is too successful.

There are so many dramas produced every year, but not even half of them can be broadcast, and even fewer can be broadcast on stars.But Qiong Yao's dramas are not only popular on the stars, but can also be broadcast on many satellite TV stations.

Zhu Junze gave Lu Heng a thumbs up: "You still dare to say it."

Lu Heng waved his hand: "Sometimes if you care too much about your face, you can easily get shackled. Isn't that what Sun Yue's "I Wish You Peace" sang like this: It's better to be free and easy."

Zhu Jun and Zhou Tao looked at each other and were both happy.

In fact, what Lu Heng said about himself just now is not accurate. It should be said that everyone in the entertainment industry is selling their face, and their face is their signature, so people in the industry are more concerned about their appearance than others.

This is why many celebrities know that they will be attacked once they are exposed as a big name, but they still continue to do it - they can't do anything if they don't have it, don't use it if they don't have it, etc.

Some of them are indeed pretentious, and some of them are just presented to convey a high-end feeling. If the price is low, I would be embarrassed to discuss cooperation with them.

Not to mention, this trick is indeed effective. Even if it is sold, it can be sold at a good price. This is also Zhou Runfa's tried and tested routine.

After dinner, when they returned to Taili, Zhu Jun said:
"You should come here early. Before the TV series is broadcast, the program should be recorded and then broadcast in advance so that more people can watch it."

Zhou Tao also nodded in agreement: "Although the station has put in a lot of effort in publicity before, after all, their Hunan station broadcasted it two days earlier, and now their base camp is still very influential. The more careful they are, the happier they will be. The ratings are not low either.”

Lu Heng smiled and said: "It's not that absolute. Now that the ratings are out, I don't need to say that the station will do its best to promote it."

Zhu Jun was stunned, while Zhou Tao chewed on the meaning of Lu Heng's words.

The two of them had not regarded Lu Heng as their younger brother for a long time. He was so smart and accomplished, so they couldn't help but ignore him.

Naturally, what Lu Heng said will also make them think: "What does he mean by saying this..."

Zhou Tao turned to look at Lu Heng and said with some admiration:
"Indeed, after receiving last night's ratings this morning, the station immediately held a meeting, and many resources were prepared to be used."

After a moment, Zhu Jun also reacted: "It seems to be true."

After finishing speaking, he smiled wryly again: "Ratings are regarded as the lifeline now. Although advertisers do pay attention to this, I always feel that this is not a benign development."

At this time, Lu Heng actually admired Zhu Jun's foresight. It was the future trend to base everything on ratings, but it also had its drawbacks - that is, when a program became popular, people would rush to do it without considering the originality of the promotion. That is, it should play a guiding role, not just to pursue ratings first.

In other words, traffic.

The dramas at this time are full of flowers. Although some of them are indeed poorly received and have a small audience, the audience is happy.

Including the face, the actresses at this time have their own advantages and disadvantages, and they are all very recognizable. In the future, many... are also beautiful, but many of them are so beautiful that they are not recognizable. Even after watching a drama, I will watch it next time. Her new drama: Who is this?
When they get plastic surgery, they definitely want to be perfect. Their eyebrows, eyes, nose, and mouth...even their face shape should be as perfect as possible. Everyone is moving in this direction, aren't they becoming more and more alike?

The facial features and even face shapes of today's actresses are not particularly perfect, but it is these differences that make her recognizable.

The same is true for dramas. Producers pursue it because of their position, but whether to use it or not is a problem for the TV station and the Radio and Television Bureau.

In fact, if we consider these phenomena at a deeper level, culture is directional, and this kind of pursuit is the opposite. Most viewers will do whatever they choose, and it gradually becomes monotonous. Let alone culture abroad, domestic ones The audience will gradually become disgusted.

However, the development of things always has its own process. After more than ten years of traffic supremacy, before Lu Heng was reborn, he began to become rational again and develop in a good direction.

Because the audience does not support these stereotypes, and once a new type of good drama comes to the fore, the audience will naturally follow it. This also allows those producers to start to innovate, pay attention to scripts, select actors more carefully, etc.

So Lu Heng smiled and said:
"Don't worry too much. Temporary pursuit does not necessarily mean constant pursuit. After developing to a certain level, you will gradually correct yourself."

Zhu Jun didn't know why, and felt that what Lu Heng said was too mysterious, but he also had some experience and foresight, which sounded very convincing.

To put it another way, it might be... I don't know how serious it is?
Zhou Tao did not agree. She would not think so much for the time being. She would just listen to the excitement and said instead:
"But to be honest, "Returning the Pearl" is a strong rival. It has the reputation accumulated from its first two parts. In addition, Hunan TV station spared no effort in promoting it. When it started airing last night, the ratings reached 4. It's true. It’s very high.”

Zhu Jun nodded:

"I watched the first two episodes of the rebroadcast last night. Although the personnel have changed, the level is still the same. We can't underestimate it just because the actors have changed." Lu Heng knew that he still had reservations about what he said, but he didn't feel any discomfort and instead laughed. road:
"It should be said that the difference is the audience. Our gold powder is more popular among young people, while Huanzhu is more popular among older people."

After finishing speaking, Lu Heng immediately said:

"But I am confident. We will wait and see. Maybe for Huanzhusan, now is their highlight moment, but after our drama is aired, their launch data... may not be seen in the future."

Zhu Jun and Zhou Tao looked at each other. It was unclear where Lu Heng's confidence came from, but he had seen Lu Heng's radiant face too many times.

"I just like how confident you are and how charming you are." Zhu Jun smiled.

"This is also the direction of my efforts." Zhou Tao added.

Lu Heng was amused: "Haha, are you two here to talk about cross talk with me?"

They also laughed.

The subsequent recording of the program went smoothly. Not only was the lucky audience in the audience very cooperative, the atmosphere was warm, and many leaders in the stage came.

And with Lu Heng's help, an online interaction with Tianya was initiated.

It is to randomly select questions from netizens from Tianya and answer them in the program - this was originally a part of online interviews a few years later, especially Sina, but now Lu Heng has pioneered it.

Of course, compared to the size of CCTV, Tianya is still a little brother. In the past, Tianya would definitely have to pay a lot of advertising fees, but this time, it only charged a friendly cabbage price.

It can be said to be a big deal to attract traffic to Tianya on CCTV's program.

During the break, Zhu Jun couldn’t laugh or cry:

"You really... never forget to pick up the wool."

"Don't underestimate the Internet." Lu Heng said seriously:
"The more I know about the Internet now, the more I have a hunch - in the future, the influence of the Internet will eventually exceed that of television. By that time, TV programs, TV series, and even movies will all be advertised online, and at this time ...It probably won’t be too far.”

Lu Heng originally intended to indoctrinate the backbone of CCTV in this way, but Zhu Jun said with a smile:

"You also talked about Qiong Yao playing, but now it seems that you all have the potential to play."

Although he smiled, he obviously didn't believe it.

This is indeed the case. Anyone with such foresight can ride the wind and waves, such as Big Horse, Three Stones and others.

But how many people have grasped the pulse of the times?
Seeing that Zhu Jun didn't believe it, Lu Heng thought to himself, when you are harassed to death on the Internet in the future, you will know whether your influence is great or not.

But since he didn't take it seriously, Lu Heng didn't say much. If he said too much, it would be annoying, and they thought he was planning something else.

Qiong Yao had previously criticized Jinfen and Lu Heng in interviews. Although Lu Heng was disdainful, he did not want to convey the image that anyone can shit on their head.

This is called strategically despising the enemy, and tactically valuing the enemy. Although Lu Heng didn't want to take her tactically, she and the Hunan Province Taiwanese President were so secretly poking at each other. I'm not a balloon. I really think I am. It's inflatable!
Therefore, during the interview session of the program, Lu Heng also dissed a few words.

"First of all, good work doesn't mean high construction costs. And the cost... haha, you don't have to pay taxes to brag anyway."

"Second, whether the cake tastes good does not depend on whether the packaging box is beautiful or not."

His counterattack is not only more meaningful than Qiong Yao's, but also strikes accurately.

Everyone knows who Lu Heng is talking about, but Qiong Yao cannot say it is to her because she is not mentioned at all - you rushed to respond, are you acknowledging Lu Heng's words?
Moreover, if you think back to Qiong Yao's words and compare Lu Heng's two sentences, you will find that it seems to make sense...

As a result, many viewers in the audience couldn't help laughing.

If it weren't for Zhu Jun and Zhou Tao's rich experience, they would almost laugh, but in their hearts, they couldn't help but give Lu Heng a thumbs up: These are beautiful words.

The counterattack is not rude. The thing about artists is to do it in a literary way, but the intensity is not weak at all. It won't take many years to say something like this.

Because of this, after stepping down, Zhu Jun heard Lu Heng’s assertion about the future of the Internet and made such a statement.

During the recording of the program, Lu Heng did not change the current links except for interspersing the Tianya interaction. Although he had a lot of mature experience in his mind, he did not want to use it yet.

Just follow the steps. The reason why Jin Fan became popular back then was also because of the show itself. The role of these publicity is probably to advance the audience that should have been accumulated slowly, but in the end, the difference is still not big. .

After all, gold fans are not unknown. There are front-line actors like Lu Heng, who are full of appeal, and the quality of the drama is excellent. Only those who are not famous, or whose quality is not obvious, need publicity more. For others, whether they are publicized or not, the impact is only time. The problem.

In fact, the difference lies in Lu Heng’s own fans and the new audiences brought by his fame and appeal.
Lu Heng left those good variety show cases and experiences for him to use. After all, his own media company was established as early as when he was working on Super Girl.

The entertainment segment is not just film and television. Ten years later, variety shows will be hotter than film and television. For example, Guangguang Media started out as an entertainment program planner - TV stations outsource the programs and run them by these companies.

The same is true for Canxing, which has packaged and planned top programs including Talent Show, The Voice, and King of Masked Singer.

There are even many celebrities who no longer make movies or sing. They earn much more by just doing variety shows than in their main business.

After recording this show, Lu Heng went to record another Zhengda Variety Show.

As usual, recorded programs are usually broadcast at least two weeks later, but this time, they will be aired directly to the day after tomorrow.

At that time, Jinfen had already been airing for a day.

Fortunately, variety shows at this time did not have so much post-production, nor many special effects, etc. After editing and subtitles, it was basically a feature film.

And there is also an easter egg for the audience, that is Liu Qianqian, especially for the majority of netizens.

　thanks for your support.

　　
　
(End of this chapter)