China Entertainment started from Nortel 96

Chapter 151 Goal Ten Million Box Office
"Heavenly King made his debut and won the first battle. "Love in the Internet Age" won 51 box office on the first day!"

Back upstairs in the film and television company's own office, Qi Wei showed obvious joy when he saw the news about the movie "Love in the Internet Age" in the newspaper.

At this time, the film market was not yet mature enough, and the film markets in various places were basically in a state of "separate efforts". The box office of 51 was actually only the box office of the capital.

You can't count the box office in other places in time.

The box office of 51 was achieved on the first day of its premiere in Beijing, which is indeed a gratifying achievement.

For example, the box office of "Party A and Party B", a big hit, was just over a million when it premiered in Beijing.

"Boss, according to the current situation, your movie may get a box office of 1500 million when it is released!"

Qi Wei's beautiful assistant, Li Xue, also looked happy when reporting.

Qi Wei looked at her, shook his head with a smile, and waved to her.

She walked over wisely, and then sat obediently on Qi Wei's lap.

Qi Wei petted her forehead lightly, and said: "You are too optimistic, there is still a lot to learn."

Her legs were soft and elastic, and Qi Wei's hands began to slipperily and smoothly on them, slowly poking in along the black silk.

Although she has experienced it many times and has gradually become accustomed to it, a shy blush still rises on her face.

"Old...boss...I'm...have confidence in you." She pursed her lips and said with force.

"Blind self-confidence is not acceptable, we have to seek truth from facts."

Qi Wei asked again: "Answer me honestly, do you think this is an excellent movie?"

She was enduring or enjoying, with a thoughtful look on her face, and replied: "Old...boss...your kind...excellent actor...the movie you made...of course it is...excellent movie."

"At this time, I don't need you to flatter me."

Qi Wei pinched her punitively with the other hand.

Then he said with a serious face: "This can only be regarded as a qualified movie at best, and I am not a person who is too ambitious. I am very satisfied if this movie can get a box office of 1000 million."

With more and more contacts with the big names in Han San's rating circle, Qi Wei is not the stunned young man he was at the beginning, and he has a deeper understanding of today's movie market.

At this time, no matter how well-produced mainland movies are, it is difficult to fully reflect their value at the box office in the mainland.

The reason is simple, it is too serious to hide the box office at this time.

Still take "Party A and Party B" as an example. This movie has earned more than 3800 million box office in the mainland this life, but it has earned more than 1200 million box office in the capital alone.

Except for the capital city, the combined box office of other regions is only a little more than double that of the capital city.

And these box offices are mainly concentrated in the north where Hansanping is influential.

Han Sanping once served as the director of Emei Studio, and he also has strong connections in Sichuan and Chongqing, so it can also reflect the box office in Sichuan and Chongqing.

In other words, under the escort of Han Sanping, the movie "Party A and Party B" can only win the box office in its own base camp.

As for other places, mainly the South, the box office of "Party A and Party B" in these places cannot be said to be non-existent, but it can only be regarded as better than nothing.

You must know that since the reform and opening up, the country's economy has developed at a high speed, and the economy of the South has already overwhelmed the North.

Especially in the cities with high economy in the south, the conditions of citizens are generally better off, and there should be quite a few audiences who go to the cinema.

And "Party A and Party B" is a comedy movie that the audience loves to see, and it is unlikely that there will be unacceptable situations.

But because the situation of concealing the box office is too serious, it is indeed not reflected in the box office.

As the movie market is gradually sluggish, movie theaters and related units around the world can only adopt this method of exhausting resources in order to survive.

But this is a short-sighted behavior, because most of the movies at this time rely on the box office to pay back, and stealing the box office will cause most of the movies to lose money.

When movies become a loss-making business that cannot make ends meet, it will further reduce the number of people who invest and make movies.

There will be fewer good movies, and fewer audiences will be drawn into theaters.

This will make the film market even more depressed.

Such a vicious circle continues.

And this is the dilemma that mainland movies are currently facing.

As for imported movies, whether they are Hollywood movies or Hong Kong movies, they can easily crush mainland movies at the box office.

In today's era when foreign monks like to chant scriptures, imported Hollywood or Hong Kong movies are indeed generally much higher than mainland movies in terms of quality and eye-catching.

But they can achieve better box office results, in fact, there is another reason.

These imported movies, whether they are Hollywood movies or Hong Kong movies, actually have plans to seize the market, and they are not looking at short-term benefits.

In order to be introduced to the mainland market, they basically belong to the situation of giving away for nothing.

The box office share is very low, basically below 10%.

For example, "Titanic", which is currently being screened, belongs to this situation, and the box office share is only 10%.

And the rest of the box office share is naturally owned by the movie theaters and related units in various places. There is no need to hide the box office, and it will naturally be reflected in the box office.

For mainland movies, the producer's share is generally more than 30%.

This is much higher than the imported film.

Movie theaters and related units have reduced their share, and naturally there have been more cases of concealing the box office.

Even a movie like "Party A and Party B" that is escorted by Han Sanping, let alone Qi Wei's "Love in the Internet Age".

Not surprisingly, the box office in other regions will not exceed twice that of Beijing.In other words, "Love in the Internet Age" will not exceed 150 million at the mainland premiere box office.

And "Love in the Internet Age" is not a family comedy movie suitable for all ages like "Party A and Party B". Its audience is mainly students.

Oh, because it is the first movie starring Qi Wei, the audience includes Qi Wei's fans.

These two groups have a large part of the overlap.

But no matter what, the audience is definitely much narrower than "Party A and Party B", which means that the stamina is not as strong as "Party A and Party B".

The release cycle is definitely not as long as "Party A and Party B", at most one month. Under normal circumstances, when this movie is released, it is difficult to break through 1000 million.

"I believe that the boss's movie will definitely be able to get 1000 million box office."

Spewing out the last few words seemed to have taken her last strength, Li Xue fell limply into Qi Wei's arms,
A long recovery is also a long aftertaste.

Seeing her like this, Qi Wei showed a smug smile on his face, untied the silk scarf around her neck, and wiped the water stains on her hands.

"You surrendered a little fast this time."

Seeing that she didn't respond, and seeing him winkingly glance at him, Qi Wei showed a confident smile again, "I also think there is no problem with the box office of 1000 million."

(End of this chapter)