1993 My China Entertainment Age

Chapter 402 Reunion after a long absence, communication with Rong Mei!

"Our Century is able to go public just because of the industry's glory. Institutions and retail investors have very high expectations for the film industry. I dare not be complacent."

"Because if our movie does not do well and does not achieve good reputation and good results, it will definitely have a negative impact on our stock price,"

Obviously, Jiang Xiaofeng has always remained clear-headed about the popularity of stock issuance and has not been dazzled by the success in front of him.

Of course, the glory and symbolism of being the “number one in entertainment” indeed makes Century Entertainment and Jiang Xiaofeng proud.

The reason is that Jiang Xiaofeng did not take the credit to himself, but attributed it to performance and management.

"The most basic thing is because of its leading position in the industry; the second reason is the standardization of management."

After the listing was completed, Jiang Xiaofeng did not dare to feel relieved at all. For her, the pressure on performance was greater than ever before. Whether it is a star stock or not, future performance must be the deciding factor.

Regarding the issue that investors are most worried about - the liquidity of artists, Jiang Xiaofeng said: "First of all, I want to correct one thing, that is the stability of stars. The vast majority of artists will complete the work within the contract period according to the contract, and it can even be said that Celebrities are more stable than company employees, so artist mobility is not a problem worth worrying about;"

"The second is the profit model. Before making each movie, we will strictly refer to the long-term summary of the movie's profit indicators, and make detailed estimates in terms of box office estimates across the country, DVD products, and overseas distribution. The final results are basically It’s all within expectations.”

"Moreover, Century ranks first among similar companies in China in terms of artist management, and is also among the top three in other fields. Therefore, Century has sufficient core competitiveness."

When Century went public, what was widely spread by the entertainment media and the public was a large number of star shareholders such as Zhou Jilun, Zhang Jizhong, and Fan Bingbing, and the subsequent surge in personal wealth.

As the saying goes, "Experts watch the door, outsiders watch the excitement." Many financial media believe that this is Century Entertainment's clever strategy to lock in core star resources.

In 2005, Wang Jinghua, who was the artist manager of Huayi Brothers at the time, left Huayi and almost emptied the company's core artist resources. Because the Huayi Brothers' experience could be used as a reference, Jiang Xiaofeng decided at that time to provide stars with Waiting for allotment of shares.

Also starting in 2005, a group of celebrities and famous directors such as Zhou Jilun, Zhang Jizhong, Fan Bingbing, Tsui Hark, Ning Hao, and Xu Zheng first subscribed to the company's shares.

A year later, Liu Qianqian, Hu Ge, Shu Chang and other artists also joined the company's shareholders.

"The equity relationship is like a blood relationship," Jiang Xiaofeng summed it up with a vivid metaphor.

In her opinion, investment and decision-making may not be the strengths of celebrities, but the equity relationship will make everyone's interests more shared and the relationship closer.

Just like Fan Bingbing, who was previously rumored to "transfer", Jiang Xiaofeng has recently confirmed that he will not "move" with the precise number of "at least 5 movies in 2012".

Jiang Xiaofeng added, "The emotional, tacit cooperation and legal relationship between Bingbing and our company are all good."

Not only that, among the 75 original shareholders before listing, some of Century Entertainment’s middle and senior managers also owned company stock shares ranging from 1 to 10.

The incentive and sharing mechanism from top to bottom ensures the stability of core resources and the company's "long-term stability" to a certain extent.

Of course, Ma Huateng, Zhang Lei, Ding Shizhong, these celebrities in the Chinese business community also added a lot to Century Entertainment's shareholder list. Although they diluted Jiang Xiaofeng's shares, they greatly broadened the company's horizons and growth possibilities.

The public listing of these names has also won the trust of investors to a large extent for Century.

In 05 and 06, Zhang Lei and Ding Shizhong successively invested in Century Entertainment, followed by more latecomers. Jiang Xiaofeng is still grateful for such a shareholding structure, because it is more scientific.

"The company must have external shareholders. This is an experience process. The participation of external personnel is of great benefit to the decision-making mechanism and financial management." Jiang Xiaofeng even regarded private equity as a foreshadowing of public equity. "Without external shareholders, today we are suddenly faced with There may be more public pressure."

"These major shareholders have very high requirements for the company's development, and they all hope that the company can grow bigger."Listing is of course also the expectation of major shareholders. "Generally speaking, the board of directors feels that listing is a key step for the company to achieve sustainable operations." The addition of business experts has a profound impact on Century.

“They have given the company good advice on broadening their horizons and improving their management ideas. The previous Century was professionally in-depth, but its business horizons were not broad enough. They could not just immerse themselves in pulling the cart, but also had to have someone to look up at the road. "Jiang Xiaofeng laughed and said that including himself, he is considered an "outsider".

After the interview with Tencent Entertainment, Ma Huateng still took time out of his busy schedule to have a sumptuous lunch with Jiang Xiaofeng and practice it for Jiang Xiaofeng.

However, after returning to Yanjing, Jiang Xiaofeng did not be too extravagant or extravagant. He simply held a celebration banquet at the Yanjing Hotel.Although Zhou Jielun, Fan Bingbing and others were unable to attend the celebration banquet due to announcements, the appearance of Xu Zheng, Liu Tao, Ning Hao and others also made the celebration banquet lively.

After three drinks, Jiang Xiaofeng, who was already a little tipsy, asked Ning Hao on the side: "Old Ning, how is the post-production of the movie "Crazy Racing" going?"

Ning Hao didn't hide it, and replied truthfully: "It's done, now we're just waiting for the release to be finalized."

"Well, that's good," Jiang Xiaofeng nodded happily, and then added: "We are too late for the Lunar New Year holiday. We can wait for this summer holiday, or the Lunar New Year holiday in the second half of this year."

Ning Hao had the same idea and replied with a smile: "Okay, let's wait until the Lunar New Year holiday in the second half of the year."

After a while, Xu Zheng also came over and chatted with Jiang Xiaofeng about investment.

Since there were no film resources, Xu Zheng and his friends found a script. They thought it was promising and hoped that the company could invest in it.

Jiang Xiaofeng knew that Xu Zheng's vision was good, so he asked with interest: "Old Xu, it's not impossible for me to invest, but you have to tell me what your script is about, right?"

Seeing Jiang Xiaofeng's interest, Xu Zheng also breathed a sigh of relief and replied with a smile: "No problem, I'm afraid you don't have time, so I'll keep the story short."

Under Xu Zheng's explanation, Jiang Xiaofeng roughly understood that the script "Nightclub" tells a series of interlocking and interesting thrilling and funny stories that happened to a group of urban people in a 24-hour supermarket one night.

In his previous life, Jiang Xiaofeng also knew about the movie "Nightclub", but he had never seen it. After hearing Xu Zheng's introduction, he thought it was okay, at least it wouldn't be a bad movie. Whether it made money was secondary, and the main thing was word of mouth. It should be good.

After thinking for a moment, Jiang Xiaofeng said: "Old Xu, let's do this. I'll give you 500 million, and how about you direct this movie?"

Hearing Jiang Xiaofeng's words, Xu Zheng suddenly felt a little embarrassed and said with a troubled face: "Director Jiang, 500 million is too little, isn't it? Can you add more? Can 800 million be okay?"

Jiang Xiaofeng smiled and replied: "When Ning Hao was filming "Stone", I only gave him 300 million. I will give you 500 million. It is interesting enough. You can think about it yourself."

"This……"

After sending Xu Zheng away, Yang Rong, whom she hadn't seen for a long time, also walked up to Jiang Xiaofeng holding a wine glass.

Speaking of which, Jiang Xiaofeng and Yang Rong hadn't seen each other for a long time. The last time Yang Rong was asked to subscribe for the company's stocks, he was notified on the phone.

The acquaintance of Jiang Xiaofeng was in "The Swordsman", when Jiang Xiaofeng played Linghu Chong and Yang Rong played the junior sister Yue Lingshan.

Jiang Xiaofeng felt that Yang Rong was quite popular with the audience, so he recruited her and became a member of the Century Group.

Yang Rong also subscribed for 10 original shares of the company under Jiang Xiaofeng's persuasion.

At that time, it cost 3 yuan per share, and now Century’s stock price is around 70 yuan. In other words, the stock she originally bought with 30 yuan has a current market value of more than 200 million yuan, which is more than what she earned in several years of filming. many.

Although 200 million yuan is just a drop in the bucket for Jiang Xiaofeng, for Yang Rong, who has always been tepid, it is definitely a huge sum of money.

Seeing that there was no one else around Jiang Xiaofeng, Yang Rong, who had always been low-key and quiet, took the initiative to step forward, clinked glasses with Jiang Xiaofeng, and said gratefully: "Boss, thank you for taking care of and supporting me over the years. I respect you."

Perhaps because he is often surrounded by women, Jiang Xiaofeng has not met a woman who makes his heart beat for a long time, but this time when he met the petite and exquisite Yang Rong, he actually felt a long-lost feeling of excitement and heartbeat.

It may also be because Yang Rong doesn't take the initiative to approach her like other female celebrities, so Jiang Xiaofeng also has different emotions towards her.

Jiang Xiaofeng smiled and joked: "Junior sister, don't call me Director Jiang. I still like you to call me Senior Brother." After saying that, he clinked glasses with Yang Rong and drank the wine in one gulp.

Yang Rong felt it was inappropriate. After all, Jiang Xiaofeng was her boss, so she said sheepishly: "I'd better call you boss. I don't think it's good to call you senior brother."

(End of this chapter)