1993 My China Entertainment Age

In addition, what media reporters are most concerned about right now is probably Jiang Xiaofeng's psychological expectations for the box office of the movie "Detective Dee: The Empire of Heaven" and the impact of the film's release on stocks.

Due to the huge investment in the movie "Detective Dee", which is as high as 1.3 million yuan, it is very difficult to make back the money, because the film has to reach a box office of 3 million yuan before it can barely make back the money. Jiang Xiaofeng also felt unprecedented pressure.

However, when faced with reporters' questions, Jiang Xiaofeng did not choose to escape. Instead, he smiled and joked: "Let's set a goal first, and get 2 million first!"

As soon as these words came out, the audience burst into screams and applause, and everyone was obviously impressed by Jiang Xiaofeng's heroic ambition.

In fact, when he said this, Jiang Xiaofeng felt unsure, because throughout the entire history of Chinese-language films, there were only a few domestic films that could reach a box office of 2 million.

Let's not talk about previous years, let's talk about 2007. So far, the domestic film with the highest box office is "The Vocational Certificate" starring Jet Li, Andy Lau, and Takeshi Kaneshiro, which only cost 1.9 million.

Fortunately, in addition to being released in mainland China, the movie "Detective Dee" will also be released in Hong Kong, Taiwan, Singapore, Malaysia and other countries and regions. As long as the reputation and quality are not too bad, it can somewhat relieve the box office pressure of the film. .

Moreover, after Jiang Xiaofeng acquired Golden Harvest, Golden Harvest's overseas theater arrangement is relatively guaranteed, and it can basically recover some losses and even get unexpected surprises.

It is worth mentioning that many people are worried about the impact of the listing of "Century" on state-owned film companies (such as China Film Group), especially because they are afraid of their "market only theory" and may give less consideration to the social-oriented responsibilities they shoulder. Unspoken rules have been formed in theme planning, schedule selection, hype point promotion, sales methods, etc., occupying a large amount of market share and excessively catering to the audience.

In this regard, Jiang Xiaofeng believes that rather than so much that the listing of "Century" squeezes out the development space of state-owned film companies, it is better to regard this as an opportunity and challenge for a new round of development of state-owned companies.

“Private film companies often have greater advantages in content production, creation and distribution, etc., while state-owned film companies that focus on the unity of social benefits (orientation) and economic benefits (box office) have great advantages in makeup, costumes, props, recording, editing, computers, There are sufficient reserves of talent for all aspects including fireworks.”

"In addition, they also have studios and post-production bases (such as the Huairou base of China Film Group). The hardware facilities from creation to production to terminal are relatively complete, and the advantages are obvious. If they join forces, they can achieve a win-win situation."

"Moreover, Century's road to listing has not been smooth sailing. Its development after listing has also faced greater challenges and pressure..."

Despite the many difficulties encountered, Jiang Xiaofeng does not deny that the listing of Century Group’s stock has brought joy and excitement to the participating stars.

Jiang Xiaofeng said that celebrities have expressed to the company that they are willing to actively participate in the company's stock or other capital operation opportunities in the future.

Obviously, going public has had a positive effect on Century Group's efforts to enhance the loyalty of its artists.

Fan Bingbing said calmly: "Now some people call me a 'star shareholder', which is quite interesting! I think Century's listing, as a shareholder, has a change in identity that is the result of nuclear fission in the film and television industry. It is not like the transformation of an actor. The transformation of identities as a producer, director, etc. is proactive and relatively controllable. This is the wheel of history that has pushed us people to reach such a node."

Tsui Hark also said: "The amount of an artist's holdings has nothing to do with his position or status in the company. It's just that everyone's investment awareness and intentions are different."

"Secondly, it feels different to work in Century and own Century's shares. Your sense of ownership will be stronger, which will amplify your benefits - your efforts will be linked to your returns, and your initiative will be stronger."

He also said, "My holdings are still 'paper rich'. My confidence in Century also comes from my confidence in myself, which prompts me to launch a new movie with more focus."

Everyone knows that the biggest impact on stock prices is, first of all, the general economic and social environment, but the entertainment industry also has its particularities. Some situations do not occur at all in other industries, but here they are likely to cause stock prices to rise or fall.

Some investors even joked that they need to learn a "stock tutorial" from gossip: when a new drama starring Jiang Xiaofeng is released, the stock price will rise, and the rise will be large. If there is any dirty gossip about the artist, the stock price will fall.If you look for unreliable directors to make movies, most of them will not do well at the box office. It is expected that the stock price will not increase or even fall. "You need to know more about the scandal trends of artists of the century, and pay more attention to Zhou Jialun's new album and health problems."

……

It seems that with the official listing of Century stock, China's stock market and entertainment industry have entered the era of "gossip" stock trading.

Regarding the issue that investors are most worried about - the liquidity of artists, Jiang Xiaofeng said, "First of all, I want to correct one thing, that is the stability of stars. The vast majority of artists will complete the work within the contract period according to the contract. It can even be said that Celebrities are more stable than company employees, so artist mobility is not a problem worth worrying about;"

"The second is the profit model. Before making each movie, we will strictly refer to the long-term summary of the movie's profit indicators, and make detailed estimates in terms of box office estimates across the country, DVD products, and overseas distribution. The final results are basically It’s all within expectations.”

"Among similar companies in China, Century ranks first in artist management, and ranks first and second in other fields, so Century has sufficient core competitiveness."

Although what Jiang Xiaofeng said was basically the truth, it was mainly to make investors and the audience have confidence in Century Group and the movie "Detective Dee: The Empire of Heaven".

Of course, Jiang Xiaofeng has also left himself with a backup plan. Even if the movie "Detective Dee: The Empire" fails, he still has "The Myth" in stock. If there is really no other way, he can still start the filming of "Ip Man 2".

After all, the influence of the kung fu IP "Ip Man" is very out of the circle. With this film, Jiang Xiaofeng has become the most popular kung fu star at the moment. He is not only popular in China, but also has a little influence in Asia, and even in Europe and the United States. .

However, Jiang Xiaofeng is not ready to start this project yet. He has already planned to wait until the two-year sales restriction period is over before releasing the news.

On September 9, the epic blockbuster "Detective Dee: The Empire", co-produced by Century Group, China Film Group and other companies, directed by Tsui Hark and starring Jiang Xiaofeng, Gong Li, Fan Bingbing, Liang Jiahui, Wu Jian and others, was officially released. Screened across the country.

On the first day of its release, "Detective Dee: The Empire of Heaven" earned 45 million at the box office at major colleges and universities across the country with 1950% of the film schedule, becoming the domestic film with the highest box office on the first day of this year.

The National Day holiday in 2007 was enhanced by the movie "Detective Dee: The Empire of Heaven", but the total box office for the entire period was only 2.3 million. Except for this single seedling, other domestic films were still bleak.

Another crime film "Hold the Call" directed by famous Hong Kong director Chen Musheng and released at the same time only had a total box office of 4000 million (not bad), while the comedy "Starting Today" starring Fan Wei only had 600 million.

Although "Detective Dee: The Empire" did not reach the small target of 2 million, it still achieved a good result of 1.5 million, basically firmly entering the top five of the year. Moreover, the film is still in theaters and the box office is still rising.

Jiang Xiaofeng is quite satisfied with this result. After all, it is not easy for a domestic film to break 2 million.

However, it is basically impossible for the film to make back the money in the mainland market, and it can only pin its hopes on Hong Kong, Taiwan, and overseas markets.

First of all, Xiangjiang, Tsui Hark and Jiang Xiaofeng's first collaboration, is quite attractive. It only took 1400 million box office in [-] days of release.

In Taiwan, the film's performance was relatively average, with less than NT$3000 million.

As for the overseas market, the performance of "Detective Dee: The Heavenly Empire" can only be said to be average, with a total of less than 2000 million yuan. (End of chapter)