The Millennium Semiconductor Survival Guide.

Chapter 187 First Week Sales (6K)

"Mr. Galvin, what do you think of Newman's Mphone?"

Since Mphone was launched, almost all bigwigs in the mobile phone circle have been asked this question, what do they think of Mphone.

The reporters who were invited to participate in the Mphone launch conference did not have a deep feeling for the Mphone product at the launch site. It is difficult to feel the special features just through picture promotion or Zhou Xingan's speech.

After they experienced it at the door, the reporters realized that this product is completely different from the previous mobile phones, and it will definitely be a classic Newman.

Mphone word of mouth fermented extremely rapidly. As Zhou Xin's personal platform, he spent a lot of effort on marketing and promotion of his works. All online forums and physical magazines were discussing Mphone.

Fearing that the world will not be chaotic, reporters went to interview the CEOs of traditional mobile phone giants, what do they think of spoilers like Mphone.

And Galvin is the chairman and CEO of Motorola, he is the grandson of Motorola founder Paul Galvin.

Galvin has never experienced Mphone at all, and all the information about Mphone comes from the media, and he has no time to deal with Mphone.

Although Mphone's logo is very similar to Motorola's.

After pondering for a moment, Galvin said: "I have dealt with Newman, he is an outstanding entrepreneur, and I believe he can do a good job in the mobile phone industry as well.

Mphone is an excellent product, but it may be a bit far from what Newman said at the press conference to disrupt the mobile phone industry.

Motorola is also developing a new project internally. This new project named RAZR will really change people's perception of mobile phones. "

When Matrix bought the Matrix brand from Motorola, Zhou Xin dealt with Galvin.

The price of 2000 million may seem expensive, but it is not expensive from the perspective of a long-term brand.

In the original time and space, the iphone trademark belonged to Cisco. Cisco launched a phone named iphone in 2006, and Apple’s iphone was launched in 2007. Cisco and Apple fought a long lawsuit around the iphone trademark.

In the end, the two parties reached an agreement to share the iPhone trademark on a global scale, and Apple paid far more than $2000 million for this.

"Mr. Galvin, what do you think about preloading computer applications on mobile phones after modification?" the reporter asked.

"It's a very innovative idea, but I'm skeptical that people really need it," Galvin said.

Because you know, taking NewPay as an example, currently only Wal-Mart supports NewPay electronic payment in offline stores, will people buy a mobile phone specifically for shopping at Wal-Mart?

As for WeChat and Weibo, I don't think people need such cumbersome mobile phone applications. Instead, I am very optimistic about M-mail. This is a very interesting innovation. From the perspective of business consumers, I think this function is very necessary.

As for the others, I have reservations. It is possible that Newman has once again grasped a point that we have not grasped, and has insight into the needs of consumers that have not been discovered by themselves, and it is not necessarily true.

If this product is not made by Newman, then I will only think it is a somewhat interesting product, and it bears the name of Newman. I think everything is possible, but it just subverts the mobile phone industry. This slogan is a bit big. "

Galvin is definitely one of the top CEOs in Motorola's nearly [-]-year history.Recently affected by the bursting of the Internet bubble, he is leading Motorola's large-scale restructuring, including large-scale layoffs, closing factories and reducing expenses.

Just standing at this point in time, from the reporter's point of view, I think Galvin is just a lucky guy who became the chairman of Motorola by relying on the shadow of his ancestors.

The reporter continued to ask: "Mr. Galvin, what do you think of Mphone's starting price of $599, 1GB of $599, and 2GB of $699?"

Galvin said: "Mphone's appearance is very attractive, even so the price is mainly because of Newman's confidence, he is confident that consumers will pay for the Newman name."

"Mr. Galvin, thank you for this telephone interview from The Wall Street Journal."

当下一般手机定价在199美元到299美元之间。黑莓之前主要是做寻呼机和掌上电脑，在2003年的时候第一款黑莓手机6230发布，定价就是200美元左右。

When Nokia 6320 was launched, it was equipped with an MP3 player. It was the first mobile phone with an MP45 player after the Siemens SL3.Consumers felt that the price of the Nokia 400 should not exceed $6320.

The reason why Galvin is said to be the top CEO is that he promoted the RAZR plan while leading the layoffs of Motorola. This research and development plan lasted about three years and launched the Motorola RAZR V3 mobile phone, which is commonly known as Motorola Blade.

This flip phone, which is controlled within 100 grams and is only 13.9 mm at the thinnest part, is the most outstanding product in Motorola's history, and it is also the most popular product, with global sales exceeding 1.3 million units, and it is also the best-selling product in global history. flip phone.

The Motorola Blade also cost $499 when it launched, but dropped to $349 the following year.

The price of the original iPhone was also $599, but when the original iPhone was released, although the price was $599, they signed a two-year contract with AT&T (which can be regarded as American Telecom). Buy an AT&T calling plan and get an original iPhone with 299GB of RAM for $4.

In other words, even if Apple just started making iPhones, while they raised the price, they also had to find ways to keep the price below the $300 line.

Mphone uses a large number of advanced technologies, and the storage and chips with the most advanced processes are a lot of money.But even at $599 and $699, the profit margin is 40%.

When determining pricing, at this point in time, profit is not the most important thing. The most important thing is to expand the market as soon as possible. There are enough consumers to buy Mphone, and they use WeChat, Weibo and NewPay to form a secondary ecological moat.

There are only two ecosystems for smartphones in later generations, IOS and Android.The current hardware conditions are not enough to support the operating system, let alone open the application store to software developers.

Therefore, it is now impossible to share benefits with other companies, let them join the MOS ecosystem, and build a moat with the operating system.

Then only through software, that is, software such as WeChat, Weibo, and NewPay, such a secondary ecology, that is to say, users will be bound by the software when they use these software.

Consumers have been buying Apple, largely because of their dependence on the ecology, and the "sub-ecology" built by software can also allow consumers to develop this dependence.

For now, WeChat, Weibo and NewPay are exclusive to Mphone. After the mobile phone operating system matures, Internet companies can be introduced to develop apps, and then these three products will be opened to other mobile phone manufacturers.

"What's the current sales volume?" In a new working week, Zhou Xin came to Matrix's office building. They rented several buildings to form an area as Matrix's office location.

Simo glanced at the report data in his hand and said: "At present, the number of Mphone activations in the United States in the first week is close to [-]. Among them, there are [-] Mphones, and users complete the payment by scanning the QR code through NewPay.

For such a high-priced consumer product, this figure is already remarkable. "

Zhou Xin's hanging heart can be relieved. Unlike the Matrix keyboard, which is only sold through flagship stores and online, Mphone is sold in almost all offline sales channels.

But what they pay attention to is not the sales number, because there is a possibility of overstocking, they pay more attention to the activation number of mobile phones, which is the most real number.

It represents how many users start to use Mphone after the user purchases, and it is also related to the success or failure of the built-in application of Mphone.

Zhou Xin said: "Continue to pay attention to the number of Mphone activations. Our data needs to be refined to every day, and we must pay attention to the sales of each state, and let the sales department and advertising department target the states with poor sales. Think strategy."

After a short pause, Zhou Xin continued: "Are there any famous people in Silicon Valley who haven't used Mphone?

Our target is not only the famous people in Silicon Valley, who is famous in the United States, who is the most concerned celebrity, just contact him and ask him to help us promote Mphone.

We only need him to use Mphone and register an account on Weibo.

In addition, I will personally communicate with Time Warner that Quora will be the next application to land on the Mphone. "

Why is Zhou Xin satisfied with the activation of 130 Mphones in the first week, because the first-generation iPhone was released that year, and the sales volume was only [-] million.

The iphone took off only when the second iphone, namely iphone 3G, sold 1100 million units, making the iphone a thriving existence in the mobile Internet era.

For a semi-smart phone like the Mphone, the sales of 8 units in the first week is already due to the marketing in place, offline channels, and Zhou Xin's reputation.

And different from other mobile phones, the sales of other mobile phone brands are at their peak when they are released. As time goes by, they must reduce prices to promote sales, and the effect is limited.This is a bit similar to the movie box office. The movie box office was the highest in the first week, and then it fell all the way down.

With the help of mobile APP ecology, Mphone will only ferment the word-of-mouth of Mphone with the accumulation of content and users, and then drive the growth of sales.

Seamus quickly said: "Okay, I will arrange them as soon as possible, sort the celebrities according to their influence, and then invite them."

Zhou Xin nodded: "The other is the research and development of the multi-touch capacitive touch screen, the progress needs to be grasped by you personally.

In my opinion, Mphone can be regarded as a success. The success of the next-generation Mphone depends on the success or failure of the touch screen.

What a wonderful thing it is to have a complete screen without the shackles of a keyboard.

Mphone will have more space to play, and more web applications can be moved to mobile phones. "

Simo, who has retired from Nokia, has a second spring after joining Matrix. After personally participating in the Mphone project and the sales in the first week proved that consumers are willing to pay for Mphone, he became more passionate about his work.

The most painful thing for people is to lose their goals. Seamus has already reached the peak of his career and became the chairman of Nokia. He was kicked out by Nokia in less than two years. He vaguely saw the hope of revenge.

The longer he worked at Nokia, the stronger the hatred brewed. Seamus just wanted to work in Matrix for a few more years, and personally see Mphone pull Nokia down from the altar.

As for removing Nokia from the mobile phone brand, he hadn't thought about it.

The audience of Mphone in the first week is mainly consumers who are interested in cutting-edge technology, and most of the buyers gather in the San Francisco Bay Area.

Similar to Apple's engineers, Microsoft's developers, Yahoo's product managers, etc., these Internet practitioners.

This group of people has a loud voice on the Internet. This is the same as when Xiaomi was first launched in later generations. The slogan born for fever is to please the programmers. Have the right to speak.

It is also hard work, and 996 on the Internet can become a social topic. The hard work of the civil engineering industry was completely silent in public opinion two years ago.

Therefore, the voice of public opinion is very important.

The Mphone buyers have led to it. Netizens can see Mphone discussion posts and tap water everywhere on the Internet.

"When Newman was making a mobile phone, I knew that what he made would definitely attract me. Although I didn't buy the official matrix keyboard, I liked their design very much. I bought the same Chinese-made keyboard, which is at least as good as the matrix keyboard. There are nine images.

When Mphone announced its shape, I knew it was Newman's design language, which was simple and advanced.Now there is a reason to buy it. It is easy to imitate a keyboard, but it is not so easy to imitate a mobile phone.When I went to the flagship store in San Francisco to experience the Mphone prototype two days ago, I was intoxicated by the perfect feel.

Compared with the metal texture, the plastic feel of other mobile phones is so inferior that I want to complain that they are shit.After getting started, the touch keys of the physical keyboard made me feel even more obsessed, which is exactly the same as the surprise that the Matrix keyboard gave me.Of course, the object of Mphone is not Matrix keyboard, but other mobile phones.

The other is the screen. Compared with other mobile phones that only have two finger-covered screens, Mphone’s screen can be described as luxurious. It feels really cool to be able to read the text content at a glance.Not to mention that Mphone's screen is still a color screen.

From the touch to the typing feedback of the keyboard, to the visual experience, Mphone has compared all the mobile phones I have used before, and this is still in the case that I have not experienced the software that comes with Mphone.There are too many things to say about the use of Mphone's built-in software. Only after you have experienced it will you know how convenient it is to use Internet applications with your mobile phone.

I no longer have to sit in front of a computer to read forums. The Weibo model is enough to meet my daily needs, not to mention the high-quality articles in WeChat. "

The current WeChat official account is still mainly operated by enterprises, and individual content editors are still in the embryonic stage. After the personal official account becomes popular, WeChat will be more interesting, and traditional media will also be able to realize the power of self-media.

"After completing the payment through NewPay under the guidance of the clerk, I really realized that a new era is coming. Mphone is a change to the previous life mode. Since I bought Mphone, I have never brought a credit card when I go out.

When shopping outside, even if the merchant does not support scan code payment, I will ask him if he has a computer, and if it is possible to transfer money, I will transfer the money to him through NewPay, and he will log in to his NewPay account on the computer to verify .The vast majority of stores support this approach.

Finally, I want to say that Mphone is really easy to use. I can fully understand what Newman said, the change from calling to communication. In my opinion, this is a revolution in the mobile phone industry. "

This blog was posted by a well-known editor in Silicon Valley. If Zhou Xin could see it, he would definitely think that it would be great if all Mphone users had the ability to run water. NewPay is doing offline promotion Sometimes the resistance will be much smaller.

After the launch of Mphone, NewPay has made frequent attacks in the consumer field. Zhou Xin's expectations for NewPay are not just Wal-Mart.

NewPay is talking about almost all the top consumer brands in the United States, from McDonald's, KFC, Starbucks, Subway, etc. in the catering industry to Metro and Carrefour in the retail industry.

In the process of promotion, there is a common problem, that is, chain brands in the catering industry are easy to talk about, and they have the willingness to actively promote.

Even Zhou Xin didn't mention it, these catering giants have already thought of building a group for each restaurant through enterprise QQ, and then carry out regional marketing.

The city-based marketing is still not targeted enough. They hope to reach every restaurant, especially McDonald's, which is directly operated by all restaurants.

Retail giants are generally difficult to talk about. Whether it is Metro or Carrefour, they all hope to become shareholders of NewPay like Wal-Mart, and they will discuss cooperation after becoming shareholders of NewPay.

Zhou Xin didn't plan to say this for the time being, so he just arranged for people to advance, and he didn't know whether the chat could be finished.

As for why the bank did not limit the development of NewPay?
First of all, NewPay's shareholder list includes top financial institutions such as Goldman Sachs, Citigroup, Wells Fargo, and Morgan.

Secondly, there are very few funds deposited in NewPay, and most users are still used to putting money in bank cards.For banks, NewPay is just a transfer station, and the payment behind it is still essentially done through the bank.

If NewPay launches Huabei and Yu'ebao functions, then Wall Street banks will have to work hard, not only banks, but financial institutions will have to panic, and then let the financial department end up sideways.It is still in the stage of boiling frogs in warm water.

"Richard, did you notice something?" At noon that day, Henry and Richard were sitting opposite each other in Apple's internal restaurant. A plate was placed in front of them. Henry looked up at each other and asked .

Richard also raised his head and asked, "What's the matter?"

Henry glanced at the Mphone in his hand, and said, "Since we bought the Mphone, we've been looking at our phones every time we have lunch.

I stared at the Mphone while eating, and you, too, stared at the Mphone while eating.

Not just today, every day. "

Richard said: "I know what you mean, you want to say that the Mphone has magic power, and its magic power has changed our living habits.

In just a few days, our living habits have changed.

When we were eating, we checked Weibo, and the first reaction to chatting was to chat through WeChat. Unless the other party did not have an Mphone, otherwise we would communicate with each other through WeChat.

When paying outside, I subconsciously opened the NewPay payment code, and then took out the credit card embarrassingly when the other party said that NewPay was not supported. "

Not everyone has the patience to ask every store like the previous blogger, whether you can transfer NewPay to pay here.

After Richard finished speaking, Henry put down his mobile phone: “That’s right, don’t you think this is terrible?

It's incredible how successful Newman's products have been in changing our habits.

The outside world has mixed opinions on Mphone, but almost all the people around who have used Mphone are positive.

And from a product point of view, after Mphone has user barriers, it is very difficult for latecomers to catch up.When Steve asked me how the iPhone could surpass the Mphone, I couldn't answer.

Mobile phones are an industry that is very dependent on the supply chain, and it is very difficult for self-developed technologies to widen the gap.But Newman has found a unique way to set itself apart from other phones, and that's apps.

As the first mobile phone with a large number of pre-loaded Internet applications, Mphone must be able to enjoy the dividends brought by the first.

Can Apple mobile phones have similar dividends? "

Henry's tone is full of dignity, only Internet people can realize the changes brought about by Mphone.

Not only Internet people, but also Wall Street people have smelled it. As the only listed company that is good for Mphone, Wal-Mart’s stock price has been rising all the way. Although it does not rise much every day, it is three steps forward and two steps back. From the K-line chart, it is stable. Incredible upward momentum.

When Henry was talking, Richard took a sharp bite, then chewed and swallowed slowly before saying: "Why should we worry?

We are not shareholders of Apple, nor are we the founders of Apple, we are just employees.

We can't come up with a plan, and others can't come up with a plan either. Steve came to ask you, which shows that he himself has no idea.

When everyone can't think of a solution, we don't need to worry.

And compared with us, the giants in the mobile phone industry may be more anxious.If everyone can't think of a way, then the only way is to imitate the Mphone.

In addition, the spring recruitment of Matrix is ​​about to start recently, should we try it? "

Henry was quite helpless with Richard's unscrupulous character, he said: "We both signed non-employment agreements, so we can't go to Matrix."

Richard disagrees: "Apple doesn't make mobile phones, and Apple's mobile phone projects are still in the PPT stage.

And when we signed the non-competition agreement, Apple's business scope did not include mobile phones at all.

I have studied the non-competition agreement, and it has no way to restrict us from joining Matrix's mobile phone research and development department. "

Matrix's spring recruitment is not only recruiting people from Silicon Valley, but also setting up a branch in China, and recruiting people aggressively.

As for the software, Zhou Xin made a split, WeChat was placed under the name of Tencent, and Weibo was established as a separate company.

So Matrix only contains hardware and operating system.

After the launch of the mobile operating system ecosystem, Zhou Xin plans to set up a software company in Huaguo to develop apps specifically for the American market.

The application update speed of American's Internet industry is much slower than that of its Huaguo counterparts.What Twitter was like in 2010, what it will be like in 2020.It's better to leave this part of the business to Hua Guo.

　I have been busy during the day today, and there are really too many things after getting married.

　　I thought I could code with peace of mind this week, but the result was not satisfactory.

　　
　
(End of this chapter)