The Millennium Semiconductor Survival Guide.

Chapter 197 Developer Conference

For Mphone and Zhou Xin, 100 million seems to be sales volume, but in essence it is the number of users of Mphone preloaded with Internet applications.

For Internet applications in the millennium, 100 million users is enough to support a complete and interesting ecology.

This is very important to the sustainability of Mphone. With these user bases, there will be enough developers willing to develop applications for Mphone in the future.

At the same time, this is also the basis of Matrix brand recognition.

The success of Mphone gave the industry a little Internet shock. Internet companies cross-border to make mobile phones and can firmly gain a firm foothold in the high-end market, which is enough to show that the combination of Internet applications and mobile phones is the direction of development.

At least it proves that users will be interested in this direction, and users are willing to buy it.

The mobile phone market above $500 will be considered a high-end mobile phone market even 20 years later, even if the best-configured iPhone was priced at more than $1000 at that time.

At this point in time, this is an out-and-out high-end market.Such a high price can still achieve 100 million sales in just half a year, and this is only the sales in the American area.Generally speaking, electronic products that are popular in American have a high probability of being popular in regions other than Neon.

Therefore, according to the judgment of the internal data analysis teams of other mobile phone companies, the total global sales of Mphone will be fixed at between 300 million and 500 million units.

In terms of selling price, Mphone alone is a billion-dollar market, not to mention the entire Internet mobile phone market.

Therefore, following in the footsteps of Matrix, Siemens was the first to make an attempt, and launched their Internet mobile phone on July 7.

Yes, the current Internet forums, traditional media, and people in the industry all refer to mobile phones in the format of Mphone as Internet mobile phones, which generally refers to mobile phones that can carry Internet applications.The Internet application here will be more advanced than the mailbox function and peer-to-peer message sending function.

The SL45I model Internet mobile phone sold by Siemens is pre-installed with functions such as ICQ, music player, Amazon e-reader and browser.

Amazon launched its reading software six years earlier than the original, pre-loaded on Siemens' SL45I, and supports online purchase of e-books.Amazon's e-reader features built-in Amazon Pay and Amazon's ratings.

After the launch of SL45I, it also adopts very bold pricing, starting at US$499, which is only US$3 lower than Mphone.But after the press conference, there were very few users who were willing to buy it, and the sales in the first week were only four digits, and they were four digits starting with [-].

This figure was used by the media to compare with Mphone's sales in the first week, which is particularly shabby.

So much so that the focus of discussion in the media is: whether only Internet mobile phones made by Internet kings can be recognized by consumers.

"I don't think only Internet phones made by Newman can be recognized by consumers. The failure of Siemens is that they didn't think clearly about what consumers want. The SL45I has a lot of innovations, but it is still a traditional phone and cannot be recognized. Think of it as an Internet phone.

Newman said at the Mphone conference that the key to Mphone lies in the information interaction of multiple people.Both Weibo and WeChat are applications developed based on this logic.

However, the Siemens application is still a one-to-one function. What is the difference between using Siemens' built-in message sending function and using SMS?I still can't communicate with other people using Amazon's e-reading function.

To put it bluntly, such an Internet application is nothing more than a stand-alone application that needs to use the network.Both the selling point and the pricing are unsatisfactory, and it is quite normal that its sales are lower than expected.On the contrary, Siemens' sales of more than 3000 mobile phones in the first week has exceeded my expectations.It can be seen how eager the entire consumer market is to launch more Internet mobile phones. "

This is an article shared by a consumer electronics columnist in a technology magazine on his blog.

Simo even commented directly on Weibo: "Siemens' Internet mobile phone is a traditional mobile phone that uses the concept of the Internet to raise the price."

The inside of Matrix did not relax their vigilance because of Siemens' failure. They knew that Siemens was not even a small boss in this battlefield.

In particular, Nokia and Yahoo held a high-profile press conference not long ago, claiming that they will launch in-depth cooperation around Internet mobile phones.

Zhou Xin saw the news in the newspaper, and saw a familiar figure besides Yang Zhiyuan at the press conference—Musk.

Zhou Xin asked Peter Thiel and found out that X.com would be pre-loaded on Nokia's new phone.Since they have not obtained the technical authorization of the QR code, they can only circumvent the patent restrictions in other ways.

When the entire mobile phone industry and Silicon Valley began to move around the Internet mobile phone, Matrix held a developer conference on July 7st.

Originally, Zhou Xin didn't want to participate in the developer conference, and it would be fine to let Simo host it instead of him, but Simo firmly disagreed.

"Newman, Matrix holds a developer conference, and there will be so many people attending, because you are behind Matrix, and no one wants to hear an old man like me speak at the press conference.

The focus of everyone's attention is on you. The developer conference we held this time has a research and development team from Europa, all because of your appeal.

Those developers will be disappointed if they don't see you. Newman, you are the spiritual leader of the Internet industry, and they need you.

Even if you don't say anything, just stand there, our developer conference is half the battle. "

Ximo's words convinced Zhou Xin, and finally he presided over the entire developer conference as a representative of Matrix.

"Everyone, good morning everyone, I am very glad to see so many developers from different places and different companies here, we welcome everyone to participate in the ecological construction of Mphone.

This developer conference will be the starting point of Mphone ecological construction, and the future ecology of Mphone will be jointly created by Matrix and everyone here.

The built-in mobile operating system of Mphone is named MOS by us. MOS provides an efficient, low-cost, scalable and familiar application execution environment, focusing on supporting developers to develop applications for MOS.

Developers can expand the operating environment at any time to provide various additional performance modules required by the application, such as various connection methods, user interface, network and other functional suites. The functional environment provided by MOS is like the operating system on a computer.

The detailed code documentation of MOS will be published on the official website of Matrix after the conference, and you can download it yourself.

We will update the MOS operating system of the user's mobile phone after July 7th. After the update, we will provide users with the Mphone mobile application store on the homepage of the Matrix official website. Users can download applications in the Mphone mobile application store, and then Synchronize the downloaded installation package on the computer to the mobile phone and complete the installation.

With the help of NewPay, Mphone's mobile application store has a complete payment function. Developers can price applications according to their own conditions. Users can download mobile applications after paying, and then install them on their computers.

The user can delete the application in the Mphone on the computer through a wired connection. Mphone currently has more than 100 million users, which is a huge number, and the average spending power of users who can afford Mphone far exceeds other brands.

When we launched the Mphone app store, we worked with Apple, EA, Gameloft and other companies, and they have developed a series of interesting applications for Mphone.

Among them, Gameloft's mobile phone reset version of "Prince of Persia" for Mphone is my favorite. "

Gameloft is a well-known mobile game development company in the feature phone era. When receiving the Matrix cooperation application, the founder of Gameloft, Michel Guillermott, was particularly excited.

One is because of Zhou Xin’s reputation, and the opportunity to cooperate with Zhou Xin is rare. For Internet-related companies, cooperating with Zhou Xin means that they can make a profit without losing money. For manufacturers, Mphone configuration determines more developability.

Compared with other mobile phones, when the memory is still at 8M and the chip manufacturing process is still in microns, Mphone has already used the most advanced process chip and 64M memory in this era, which gives Gameloft full room for development.

At the same time, Mphone's good support for payment determines that the sales of mobile games will be determined by consumers, rather than mobile phone manufacturers or SMS deduction.

This is undoubtedly another benefit for Gameloft, which is committed to becoming a giant in the mobile game field. The method of SMS deduction is too vague, and the payment of the buyout system in cooperation with mobile phone manufacturers is even more unclear.

Now, just like computer games, consumers have the final say on whether the quality is good or bad, and only this kind of model can produce enough loyal fans.

Just like between other stations and the starting point, other stations can make money for the author, but only the starting point model can create an emotional link between the author and the reader.

In order to become a hit in the first batch of Mphone applications, Gameloft obtained the right to adapt Prince of Persia, and then created "Prince of Persia: Heart of the Warrior" based on Mphone.

Compared with the original version of "Prince of Persia", which is popular all over the world, because Mphone's chip, memory, storage space and other aspects are more powerful, and the screen is much larger than other current mobile phones, so this version of "Prince of Persia" has made content richer.

Zhou Xin knows well that games are another weapon to impress consumers.In the future, mobile phones will become the main entertainment tool, and computers will be used more as productivity tools. This change fully demonstrates the huge potential of mobile phones in the entertainment field, and the most important part of the entertainment field is games.

"Limited by the expressive power of the mobile phone screen, mobile games and PC games cannot be compared in screen and level design, but "Prince of Persia" has a unique design and creative puzzle-solving system, as well as gorgeous combos and rich combos. It still shocked me. For the first time, I knew that mobile games can still do this.

Everyone knows that in addition to being a product manager, I also have the identity of a game producer. "Prince of Persia" is a game worth recommending even on a computer. "

Zhou Xin's words alone are enough to increase the sales of "Prince of Persia" by 30.00%.

"We hope to see more and better works emerge on the Mphone platform, not just games, we support various software to enrich the entertainment of Mphone.

Mphone's own Weibo and WeChat are not games, but they are still loved by the vast majority of users. "

Most of the companies that will participate in the Mphone Developer Conference are companies that focus on the development of mobile applications, and a small number of companies are engaged in Internet applications on computers, but they are not successful and want to transform.

Everyone thinks it sounds pretty good, and the Mphone ecology is enough to attract them.

"It sounds good, Mphone is very popular among young people and business people, they are all groups with strong spending power and willingness to spend.

Moreover, the number of NewPay user groups built into Mphone is also large enough. Almost every Internet user will have a NewPay account. The ecological infrastructure of Mphone is already well established, and I think we can make some attempts.

Newman still has a vision. When everyone thinks that electronic payment is just moving transactions from offline to online, and it looks stupid, only he sees the future of electronic payment.

Now it is too late for other Internet companies to do electronic payment. For the e-reading launched by Amazon, the only built-in payment option is Amazon’s own payment channel. Who will use Amazon to pay?Except for Amazon's own merchants, the number of users who will pay with Amazon is very small.

Similarly, at the cooperation conference between Nokia and Yahoo, the binding payment method was X.com, which I had never heard of. "

"Electronic payment is the future. From computer applications to mobile applications, payment is indispensable. However, now that NewPay has almost monopolized the entire electronic payment market, this is not a good thing. Of course, this is not a good thing for big companies. For our development team with only a few people, it has no impact. As long as NewPay does not collect taxes from our payment behavior, there will be no impact.

I also think it can be tried. Most of the Mphone user groups use Weibo and WeChat. We can do publicity on Weibo and WeChat official accounts. This is a good way.

Promote the application we develop on the built-in application of Mphone.It's just that what we are going to do needs to be discussed after we go back.Mobile games seem to be the products that are most likely to make users urge to pay, but we have never developed games.

In addition, did Newman not mention the commission? "

While listening to Zhou Xin, the developers in the audience communicated some noteworthy key points mentioned by Zhou Xin.

At the end of the opening ceremony of the first day of the developer conference, Zhou Xin said: "Our share ratio is the same as that of the fist game store, which is [-]%.

At the same time, the application needs to be reviewed by Matrix staff before it can be logged into the Mphone application store. We need to review the compliance and security of the application. The review fee is 300 US dollars, and it will be launched after passing the review.

After going online, the number of purchases of the app you developed will be displayed in the background, and at the same time, after the end of each quarter, 30% will be deducted and distributed to you.

For long-term application charges, such as Quora, we will adopt a different charging model. "

As soon as Quora's name came out, the discussion in the audience suddenly became louder, and then there was a burst of cheers. The cheers in the venue full of 500 people were comparable to a concert.

Zhou Xin saw that the developers here could not be calm for a long time, so he opened his hands and pressed down, signaling everyone to be quiet:
"That's right, Quora was one of the first apps when the Mphone app store launched.

Matrix will cooperate with Time Warner, and Quora will become one of the options for users. Users can download the mobile version of Quora on Mphone and use most of the functions of Quora web pages. "

　The decadent May is over, and the uplifting June is coming!

　　The crow in June is no longer decadent, I want to rekindle the passion for renewal!
　　
　
(End of this chapter)