The Millennium Semiconductor Survival Guide.

Chapter 284 Anonymous Social Software
"Please elaborate on this project carefully. After I listened to it just now, your expressions are all conceptual descriptions, but lack of substantive imagination."

Li Jingyi had already obtained a master's degree from Berkeley at this time, and entered Goldman Sachs to become a full-time investment manager.

As a woman in Huaguo, she has been receiving education that women can hold up half the sky since the founding of the People's Republic of China. Naturally, Li Jingyi is not satisfied with serving another person as her life purpose, and to avoid suspicion, she does not even work in Xinxing Investment.

Li Jingyi's academic background and internship experience are enough to support her to enter Goldman Sachs. Of course, she can start directly as an investment manager after entering Goldman Sachs, instead of starting as an assistant. There is naturally Zhou Xin's reason behind it.

This nerdy young man in front of me just said a lot about why people are keen to socialize anonymously and why POSTSecret can be so successful.

Li Jingyi listened to it for 10 minutes and didn't know what product the man in front of him was going to build.

If it was Zhou Xin, he would definitely be able to recognize him at a glance, Zuckerberg, the founder of FB.

But Li Jingyi obviously didn't know who the other party was, and she met Zuckerberg because the other party's education, resume, and background looked good, and Li Jingyi believed that he might be a valuable potential investment target.

Li Jingyi does not want to get too much help from Zhou Xin, which also leads to her having too few resources compared with other investment managers.

Li Jingyi's network of contacts is large and wide enough. She knows all the big names in the Bay Area, and others also know her.The problem is that it is not her turn to invest in the entrepreneurial projects of big names.

Unless Zhou Xin helps her, and Li Jingyi doesn't want to do that, if Zhou Xin helps her get investment projects, then she might as well work in Xinxing Investment.

Zuckerberg murmured: "Madam, I can only tell you that my entrepreneurial project is based on anonymous community software. I will use POSTSecret as the object to create anonymous software in the mobile Internet field.

But I can't tell you more news, because it involves commercial secrets. "

Li Jingyi, who entered the working state, was able to quickly grasp the key points, "You just mentioned anonymous social networking and PostSecret, why should I invest in you instead of directly investing in PostSecret?
POSTSecret also has a mobile app.

More importantly, you have disclosed too little information, and I cannot make a judgment based on such little information. "

Because of the popularity of the mobile Internet and the popularity of Mphones on campus, mobile phone applications are the favorite thing for college students and entrepreneurs.

In other words, the web page isn’t cool enough, doesn’t fit in with current trends, and is a relic of the past.

Mark Zuckerberg showed embarrassment. To be honest, creativity is king in Internet applications, especially for small entrepreneurs. If you don’t use your creativity to gain enough advantages in the early stage, other Internet companies will take advantage of your creativity later on. Come to encircle you.

But if you don’t talk about it, you can’t get investment. If you just want to make a webpage, you can make it first and then find investment after you have the initial users. Mobile applications are not good, because mobile applications involve too many aspects, and he can’t handle it alone. It's not okay to fool classmates to help.

Because in Zuckerberg's design, they had to access electronic payment software in the early stages. Zuckerberg had already thought about the profit model of this mobile software from the beginning.

It is precisely because of the emergence of Zhou Xin that the startups in Silicon Valley are now very particular about the profit model, especially after the Nasdaq bubble burst, the profit model has become more and more important.

Zuckerberg was able to find Li Jingyi also because of Peter Thiel.

In the original time and space, Peter Thiel was the first investor in Facebook. He invested in Facebook because Zuckerberg created a website to rate the appearance of female classmates when he was studying at Harvard. It was this website that attracted Peter's attention. Zuckerberg.

And now Peter Thiel is in charge of NewPay, an electronic payment giant all over the world. He has no energy to be an investor, but he still noticed Zuckerberg.

In view of the good personal relationship with Zhou Xin and Li Jingyi, Peter Thiel introduced Zuckerberg to Li Jingyi.

It was also because of Peter Thiel's face that Li Jingyi listened to the nerdy young man in front of him for so long. As a result, the concepts he spoke further proved that his temperament was in line with reality.

"I don't know if you know the website I did before - Facemash"

After speaking, Zuckerberg briefly introduced this website. As a woman, Li Jingyi obviously doesn't like others to comment on her appearance, even if she is good-looking.

A professional investor needs to avoid personal emotional factors affecting rational decision-making as much as possible. Li Jingyi did not interrupt the other party, but listened to the other party's continuation.

After talking about Facemash, Zuckerberg continued: "POSTSecret's anonymous social networking is passive and anonymous social networking. They completely give the initiative to users. What users say, what content users publish, and hot topics in the community are determined by users. .

The disadvantage of this is that no matter how many users there are, there is no guarantee that there will be hot content every day.

The anonymous social software I want to create is for us to create topics, allowing users to discuss around our topics. Of course, if the topics initiated by users themselves are interesting enough, we will also adopt them.

I agree with the concept of 'fragmented time' mentioned by Newman at this year's Mphone Developers Conference.

The reason why we make mobile apps instead of web pages is precisely because we found that mobile apps can better seize the fragmented time of users. Compared with POSTSecret, one of our major features is that we design topics by ourselves.

We are going to start with colleges and universities across the United States, and I know exactly what young people at American University like to discuss, what they like to talk about, what topics they are interested in.

By building an anonymous community, they can express their views and opinions without restraint. "

It is obvious that Zuckerberg does not intend to be a Facebook-style social networking site anymore. This is because WeChat and Moments are mature enough that sites such as Facebook do not have such a large market.

When the Internet is entering the era of mobile Internet, there are Weibo and WeChat at the same time, and doing Facebook is tantamount to courting death.

Even with the classmate record function, when users use Facebook to find the classmate they are looking for, they will eventually switch to WeChat to chat.

Therefore, Zuckerberg's goal in this venture is to socialize anonymously, which is the area that WeChat does not cover.

The Chinese woman in front of Zuckerberg was expressionless and seemed to be thinking. He continued: "We have already figured out a clear profit model. This is the biggest difference between us and other entrepreneurs."

After saying this, Zuckerberg also remained silent. Li Jingyi said: "I need to take a look at the website you have built before, which is the Facemash you just mentioned. I will reply to you within a week."

The other party didn't want much, just 50 US dollars for 30.00% of the shares. Li Jingyi could decide to invest in the other party with this amount of money.

You must know that Goldman Sachs rents 15 square meters of office space in Silicon Valley every year, and the annual rent is as high as 1200 million U.S. dollars. However, this office space has been idle and no one uses it.

Goldman Sachs' office in the Bay Area is in San Francisco, which means that Goldman Sachs spends $1200 million a year in vain.

Money is a trivial matter for Li Jingyi, but she has not started investing in projects since she joined Goldman Sachs. She hopes that her first project will have a good start. Li Jingyi is not so confident about whether the other party's anonymous social can be achieved.

After chatting with Zuckerberg and returning to the car, Li Jingyi saw a new WeChat message on her Mphone. She opened it and found that it was a WeChat red envelope sent by Zhou Xin. country elements.

"How about it, do you think this idea is particularly good?"

Li Jingyi clicked on the red envelope and found that it was 200 US dollars, and replied a few messages: "It's really creative."

"The question is, can foreigners understand what Gong Xi Fa Cai means?"

Zhou Xin: "It seems that you haven't watched TV for a long time. WeChat red envelope advertising videos are full of major TV programs, and they are explained in detail in the advertising videos."

"It's definitely attractive to Chinese people, but I'm skeptical about the effect on other ethnic groups."

"No way, I've been too busy with work recently, and I'm under a lot of pressure for not opening." Li Jingyi replied.

Zhou Xin: "Would you like me to help you find out which of the projects in your hand has investment value?"

Li Jingyi shook her head emoji, and then said: "Let me try it on my own first, and then ask you if it doesn't work."

After sending it out, she sat in the car, thinking about this project. To be honest, the other party's education, experience, and being recommended by Peter Thiel, this project is reliable enough.

Including the website Facemash, Li Jingyi has seen it before coming to chat, she knows what kind of website it is, so she is inclined to invest in this project, but anonymous social networking, Li Jingyi always feels that it may not be able to do it.

Because WeChat firmly holds the throne of instant messaging in the mobile Internet era, even if Nokia and Motorola refuse WeChat to enter their platforms, this will not shake WeChat's status.

Can anonymous social software beat WeChat and Weibo?In addition, the mobile version of Quora also supports anonymous functions, and Li Jingyi is skeptical about the success of the project.

When she got home at night, Li Jingyi was still replying to work emails when she saw another email from Zuckerberg:

"Ms. Li, I would like to say a few more words. Our products will start with Boston, because there are a large number of universities here, which is the city with the most universities in the United States. We plan to capture the college student population here first."

Zuckerberg chatted with Peter Thiel after chatting with Li Jingyi, and the other party asked him to seize this opportunity as much as possible: "Ms. Li's public identity is just an ordinary investment manager of Goldman Sachs, but she is also Newman's. girlfriend.

This identity leads to her ability to provide you with a lot of unexpected resources, which is also an important reason why I recommend you to find her. "

After Zuckerberg learned about Li Jingyi's other identity, he became eager to obtain investment from the other party. Originally, he considered that it would be okay if he could not get investment from Goldman Sachs. He had other networks to rely on. Looking for investment from Harvard alumni is also a way.

When Li Jingyi was reading emails in the study, Zhou Xin walked up behind her and saw the sender's name: Zuckerberg. Then Zhou Xin took a closer look at the beginning of the email and said:

"Looks good, at least knows how to catch young people."

Li Jingyi already had a biased balance, but after listening to it, she completely fell to the other side: "Really?
I also think this project is good”

After a brief description, Li Jingyi said: "I'm just curious about the profit model he mentioned?
PostSecret has not found the profit model of anonymous software for so long, has he really found it?
If anonymous social software has a profit model other than advertising, then the valuation of POSTSecret is much more than that. "

Zhou Xin laughed and said: “It’s nothing more than a paid membership model. After paying, the anonymous software will provide members with some additional services.

The most common way to play it should be to unlock the anonymous identity. For example, the two of us met on the anonymous software, which requires each other to reply 100 sentences to unlock the other party's real identity.

The member's request is reduced to 50 sentences.

It's just that the number of paying users will have high requirements for the quality of software users, and more women than men will be willing to pay. "

Zhou Xin nicely revealed the essence of the rise of social software - solving basic human needs.

This is true whether it is WeChat Drifting Bottle, WeChat Douyi, Momo, or Soul.

Li Jingyi looked at Zhou Xin with adoring eyes, then kissed him and said: "The only problem now is how their software can compete with PostSecret.

When everyone knows the profit model of anonymous software, competitors are the big problem. "

Zhou Xin said helplessly: "This is not an issue you need to consider.

How much did you invest in him? "

Li Jingyi said: "50 US dollars, 30% of the shares."

Li Jingyi came to her senses after she finished speaking, but Zhou Xin's words had already reached her ears: "That's right, the valuation is only 160 million US dollars.

Even if POSTSecret competes with it, as long as the product itself is good enough, it will make a lot of money if it gets one-tenth of POSTSecret's valuation.

How can this valuation need to be considered so much.

Why are the investment institutions on Wall Street rushing to invest in the electronic payment software, even if it only has a few thousand users?

It’s not just the idea of ​​casting a wide net, and as long as one fish is acquired by other Internet companies, they will also make money. "

After signing the investment agreement the next day, Li Jingyi told Zuckerberg Zhou Xin's idea about the profit model, and Zuckerberg was shocked after listening:

"Can you think of our profit model in one day?"

He then thought about it and guessed that the other party had asked Newman for advice, which made him admire Newman even more. They had been thinking about the profit model for a long time in the dormitory, and Newman guessed it as soon as he heard it.

Li Jingyi said: "I heard from my friend that I know a very good product manager."

Zuckerberg thought that was true, and then said: "Our profit model is roughly like this, but it is definitely more than that simple.

We have also designed a lot of details to allow users to make differentiated payments. "

　Briefly speaking, the crow admitted that the writing was not good yesterday, but the one yesterday did not use AI, and all the content in it was based on the world line of the novel. How could AI help the crow write a press release based on the timeline of the novel.

　　In addition, the reason for writing that content is that there are too many occupational disease criminals in the report, and the relevant content will be reduced as much as possible in the future.

　　
　
(End of this chapter)