Hongwu Survival Guide

Chapter 322 Reasons
Even though the difference is hundreds of years and the times are different, Zhu Yuan has always believed that certain thinking of businessmen has been the same for thousands of years, and will not change too much because of the time gap.

Just like human nature has remained unchanged for thousands of years.

Therefore, Zhu Yuan was not worried that no one would vote when he initially proposed to insert advertisements in "Daming Monthly".

Spread the word.

It is true that the land under our feet pursues "no money exposed", but also, we have always understood the truth that "the smell of wine is also afraid of the deep alley". directly reflected.

Zooming in a bit further, for wealthy businessmen who do all kinds of big businesses, it is definitely an instinct to make their own firm famous as much as possible and get more business with it.

Zhu Yuan just didn't expect that this time, the reaction...was a bit too fast?

Although Song Lian was shocked by the 1 tael-page advertisement quotation, as a traditional scholar, he still didn't think highly of merchants. As a result, when Zhu Yuan asked more questions, the old master couldn't explain why.

After chatting for a few words, Zhu Yuan had no choice but to call He Xuan. After asking, he learned that Fu Shou happened to follow, so he asked someone to call him in.

Zhu Yuan met Fu Shou years ago. After a group of sea merchants came to give New Year's gifts one after another, he wanted to know the situation along the coast, so he invited some people to come and chat.

This is the second time in this period of time.Fu Shou was still the same as Zhu Yuan when he first met him in Yangzhou, whether it was his rich appearance or his attitude in front of him.

After saluting and ordering the other party to sit down, Zhu Yuan didn't talk nonsense, motioned to the list in front of him, and asked directly: "This time... a group of sea merchants are vying for the advertisement of "Daming Monthly". What's going on?"

Fu Shou also seemed to be a little surprised: "My lord, I told you years ago when I was younger, that the Yinghai Division re-established the rules last year, and everyone found that this business is even better. It’s going to be hotter.”

Zhu Yuan still didn't respond: "And then?"

Song Lian who was listening was even more confused.

This...Since the sea trade is hot, logically speaking, there is no need to do such an advertisement?

Still need to spend some money?

Seeing that Zhu Yuan didn't understand, Fu Shou didn't dare to go around, and explained seriously: "My lord, it's also the rules you set last year. Only our 12 companies with licenses can do this sea trade. That's the overseas businessman who came here. , we have to go through our channels. However, although this allows each of our maritime merchants to have... Well, the monopoly power that your lord said is shared by 12 companies in the end, and there are more maritime merchants behind it. There is still competition. For example, merchants like 'Shangshanju' have exclusive glass products. Although they also trade in and out through our maritime merchants, it is still Shangshanju who chooses which one to choose. Forget it. Merchants like 'Shangshanju' are trying their best to win them over. But at the same time, if they can show their reputation and let others choose, it will be better. In the past, everyone If you want to do this, you can only rely on word of mouth, and this advertisement of your lord...it made everyone suddenly enlightened. No matter how much money you spend on this opportunity, you must buy it."

Zhu Yuan nodded.

Now, I understand.

Simply put, after Ming's ocean trade rules were regulated last year, the scale of ocean trade this year will be further expanded.However, there is also competition among various maritime merchants.Even though various maritime merchants have the power to monopolize import and export, in order to win over more partners and make their own business bigger, they still have to use all their strengths.

Coincidentally, the advertisements of "Daming Monthly" have given various maritime merchants an opportunity to further build up their reputation in a short period of time.

For such an opportunity, even if the price of an advertisement page that was originally only 1000 taels was raised to 1 taels, it is still necessary to grab it.

Not only that, judging from Song Lian's reaction, Zhu Yuan believed that it wasn't just the maritime merchants standing in front of the stage who were fighting for it, but someone behind the stage also started to greet him, which made Song Lian unable to fight.

Although he understood the ins and outs of it, Zhu Yuan had to frown and ponder. Next...how should it end?

Whoever pays the most?

This is undoubtedly the easiest way, but... this is too disruptive to the market.

Obviously, if the single-page advertisement price is calculated according to the highest 1 taels, Zhiyongzhai’s original six-page advertisement plan should be ignored.6 taels at a time, I can't afford it, let alone...Zhu Yuan's original plan was not just to cast an advertisement.

However, if you don't follow the rule of the highest bidder...

This is against the rules of the free market.

Although Zhu Yuan knows that the so-called "free market economic theory" is nonsense, the most typical economic PUA tool of a strong country against a weak country. When the strength reverses, no one will talk to you about the "free market". Let's start talking about 'national security', but some of the most basic principles cannot be denied.

After pondering for a while, I have some ideas, but it is not clear yet.

Anyway, Zhiyongzhai's plan to put in a six-page ad this time must have failed.As for the follow-up...Zhu Yuan thought of Song Lian's words just now, um...Let's leave it to his ancestors to decide.

Thinking of this, Zhu Yuan said to Fu Shou: "Go and talk to your colleagues, don't worry about this matter for now, wait a few days, at least the sixth day, after the holiday, I will write a memorial to my ancestors , let the ancestors judge."

Fu Shou respectfully responded, seeing that Zhu Yuan wanted to see off the guests, but he didn't take the initiative to say goodbye, he hesitated for a while, and boldly asked: "Pingzhang, I have one more thing to do?"

Zhu Yuan was puzzled: "Huh?"

Fu Shou hesitated for a short while, but said: "Pingzhang, the court's salt policy...is going to be greatly changed?"

Zhu Yuan laughed: "You are well informed."

Fu Shou could only apologize.

Although involved in the maritime business, the Fu family did not let go of their salt merchant business.

Therefore, Fu Shou is of course concerned about the changes in the salt policy, and, in fact, he has better information, knowing that the court's plan to overhaul the salt policy was precisely proposed by the young Pingzhang in front of him.

Not only that, but he also knew that the change of direction was not friendly to traditional salt merchants like them.

Zhu Yuan took a sip of tea, cleared his mind, and said, "Since you asked, it's okay to tell you something in advance, and you can also release the news. The imperial court will indeed reform the salt administration, and it has been confirmed that it will be tightened. .Therefore, you can now consider changing careers."

Sure enough.

After hearing what Zhu Yuan had said, Fu Shou nodded his head slightly, thought for a while, and glanced at Song Lian who was still in the hall, before he said carefully: "Pingzhang, I dare not hide it from you. The Fu family has already transferred to a maritime merchant, and they will abandon it if they abandon it, but...the matter of the salt industry is too involved, you...and the court, you should be more cautious."

In this era, the profits from selling salt were so great that the huge assets accumulated by some wealthy merchants could even be used to rebel.

Therefore, this also means that if the court wants to move this area and push people into a hurry, it can do anything.

Zhu Yuan could actually imagine it, nodded and said: "I know, and I also understand your good intentions. Since you can speak your mind, I will also give you... Well, there are also some words from many salt merchants. The new era will It's coming. Compared with the dividends of a new era, the small profits in the traditional salt industry can't be said to be a drop in the bucket, but they can only be regarded as a tail of an ox at best. Traditional wealthy merchants, whether they started selling salt or not, want to To continue to maintain the long-term wealth of the family, transformation is inevitable. Let me give you an example that you can understand. With the gradual promotion of more comfortable cotton cloth since the Song and Yuan Dynasties, is the traditional linen less popular than before? This is a trend. Moreover, as the imperial court encourages cotton planting on a larger scale, the market for traditional linen will only become smaller. Perhaps, you will think of shipbuilding. Last year, Mingzhou spent a lot of money on linen materials. But, if we don’t build wooden boats in the future, what about building iron boats directly? Then, not only the hemp material, but also the wood material doesn’t matter.”

Fu Shou knew the gold content of the young Pingzhang. After listening to Zhu Yuan's words carefully, he tried his best to memorize them as much as possible, while standing up, he said with a long bow: "The adults will benefit a lot from your kind words."

"Sit down and talk, don't always be like this," Zhu Yuan reminded again habitually, and when Fu Shou sat down, he was still not enjoying himself, and said with a smile: "The country's plans and historical trends are actually a gust of wind. If you follow Going in the direction of the wind, even a pig can fly. If you go against the wind and fall to the point where you can’t get up, then no one is to blame. As for what the specific wind direction is, this issue of "Daming Monthly", the first " The three-year plan is just one. Besides, ah... I don’t know where to turn, so think about "Shangshanju" and "Zhiyongzhai". You are so well-informed. Must have heard of the huge profits these two firms have made in the past year."

Fu Shou nodded, but said: "The 'Shangshanju' and 'Zhiyongzhai' are both from the adults, the talents of the adults... how can the younger ones compare?"

"It's nothing to compare with, anyway, it's just those routines," Zhu Yuan said, "I see it, if you think about it, you can make a similar living. If you pretend you don't see it, or if you insist that you don't want to see it, then wait to be caught." Let the wind blow away."

After saying this, Zhu Yuan came to his senses.

Unknowingly, I once again talked about the reshuffle of social classes during the transition from the agricultural age to the industrial age.

Think about it again, for thousands of years, no matter what era, those who can stand out, but they have found the right direction, followed the right people, and then took advantage of the momentum to rise.

Ok.

There is no need to continue these.

Teacher Zhu occasionally wants to hide his secrets.

After chatting for a few more words, Song Lian and Fu Shou were dismissed, and Zhu Yuan returned to the inner house, temporarily putting aside the matter of "Daming Monthly" advertising and attracting investment, thinking of preparing a memorial for Lao Zhu tomorrow, but unexpectedly, the first The next day, Zhu Yuan had just woken up when news came from the palace.

Upgraded!
The matter has reached Lao Zhu.

(End of this chapter)