Rebirth 2010: I add some points to be a boss

Chapter 110 Did We Earn One Billion?
Shanhai Film and Television Headquarters.

The first season of "The Voice of China" will be watched.

Dozens of entertainment journalists from the five major portals, self-media platforms, traditional entertainment paper media, and video sites gathered together.

They all want to see if this hugely invested music variety show can become a hit, sell the naming rights and online broadcast rights, and successfully recover the cost.

"Mr. Lin, we Penguins are determined to win the exclusive online copyright of "The Voice of China" today."

Wan Honghui smiled at Lin Shiwei and said that he had conducted a comprehensive investigation in private. The investment cost of this program was the highest in domestic entertainment. It claimed a production cost of 2 million yuan, but the actual expenditure should be between 1.5 million and 1.6 million yuan.

Looking at the entire entertainment industry, it is also the first A-level top-notch masterpiece!
He knows, but these are not the most important, regardless of the quality of the program, just relying on the gimmicks of "Liu Dehua" and "Zhou Jielun", if you buy it with your eyes closed, you won't lose money.

The fan base of the two ranges from teenagers who are more than ten years old to 60-year-old grandpas, and they have truly achieved all-round coverage.

The show has become popular before it was broadcast, and the hits on related topics are in the hundreds of millions!
In order to win this program, Wan Honghui successfully persuaded the management of Penguin Video to offer a sky-high price of 6000 million a month ago, hoping to lock in advance the exclusive online copyright of "The Voice of China".

However, it was directly rejected by Shanhai Film and Television!

"Mr. Wan, I'm sorry. Mr. Chen specifically explained that the quality of the program must be used. He is worried that if you buy it back, if the effect is not good, you will suffer in front of the boss, right?"

Lin Shiwei evaded it with a smile at the time, and Wan Honghui sneered at this, knowing that the idea of ​​picking up leaks was in vain, and if he wanted to win the broadcasting right, he could only rely on the thickness of the money.

Glancing at the hall, it was bustling with people. In addition to various media outlets, there were also two old rivals, Youku.com and Aiqiyi, staring at one side.

And, a new competitor, Sohu Video, has been added today.

"Please rest for a while, the screening will start on time at 10 o'clock, I will excuse you for a moment."

Lin Shiwei apologized and explained to the four purchasing directors.

Then, he went straight to the third floor and pushed open the door of Chen Heyu's office.

"Mr. Chen, all the preparations are ready. The marketing department has adopted a plan A. Should you host the movie screening?"

After Lin Shiwei came in, he asked.

For this viewing session, the marketing department prepared a total of 3 sets of plans, and made timely adjustments according to the number of advertisers and media that came to the show that day.

"Professional people do professional things. As the general manager of "The Voice of China", today you are the protagonist."

Chen Heyu smiled, and then asked: "Where is the thank-you banquet at noon?"

"Seven Star Pullman Hotel."

Lin Shiwei nodded without arguing. The boss let him go, but he had to do it.

As for Pullman, it is a star-rated restaurant nearby, with extremely luxurious and exquisite decoration, with gardens, fountains and swimming pools inside, and the lowest-grade banquet costs 6999 yuan per table.

Shanhai chose Pullman for the thank you banquet, which is definitely a big deal!
"Come on, it's time to hand in your homework."

Chen Heyu smiled and took the lead to go downstairs.

This media screening will be divided into three venues. The full version of the first issue will be shown to the purchasing platforms and advertisers, and the 30-minute highlights will be shown to the media.

The marketing department is responsible for receiving advertisers, auctioning naming rights, etc.;
The public relations department receives media channels and is responsible for program publicity and distribution;

The buyer is also the big sponsor, and Lin Shiwei is in charge independently, accompanied by Chen Heyu.

"Mr. Chen!"

"Boss Chen!"

After seeing him enter the door, the four directors of the purchasing department stood up to greet him, and the director of Sohu Video was the most enthusiastic.

"Boss Zhang told me to say hello to you when I come to Shanghai, and come to Yancheng when I have time to get together."

Sohu Director Ye Liangdui said with a smile on his face, his attitude was very humble.

Zhang Chaoyang, the meaning of getting together should be to drink and sing, or to climb mountains and run long distances.

Chen Heyu responded with a smile, said a few words of courtesy to the other party, then turned around and nodded to the rest of them. They were all potential patron fathers, so naturally they couldn't be offended, and everyone's emotions had to be taken care of.

In the center of the conference room, Lin Shiwei spoke eloquently, introducing the production concept and experience of the program, emphasizing "professionalism" and "diversity".

Profession: top audio-visual enjoyment, professional choreography team, first-class arranger and guidance group, and luxurious lineup of tutors!
Diverse: Contestants' styles include popular, ethnic, rock, opera, original and other styles, and accept a variety of music types!
After a few gossips and introductions, Lin Shiwei announced that the viewing session would officially begin. When the lights in the room were dimmed, everyone focused on the screen.

The first issue of the first season of "The Voice of China" has three core highlights:

The first and four major mentors compete on the same stage to compete for players and improve the strength of the team;
Second, the "blind selection" mechanism makes the audience full of expectations. Until the last second, no one can guess whether the instructor will turn around;

Third, ordinary people + music dreams, most of the contestants in the first round looked like ordinary people, which gave the audience a sense of participation of "I can do it if I do it";
Ability, vision, and judgment are all indispensable to achieve the position of procurement director. When they watched the tutor competition, their eyes were already brightened, and they secretly made up their minds to buy the copyright.

Then came the contestants' performances. Before the competition, there was a personal VCR, which was used to introduce the contestants' life experiences, difficulties and joys encountered in chasing their dreams.

This is baked into the design of the emotional show.

When encountering excellent candidates, the instructors all turned around, and in order to snatch the students, they did not hesitate to offer various benefits, which made everyone smile.

Why are variety shows such as "Where Are We Going, Dad", "Running Man", and "Extreme Challenge" so popular?

It's not that the audience wants to see the life-like side of the star, the side full of personal emotions.

"Come to my team, this summer, I have twelve concerts, and I still need a guest vocalist!"

"I love your voice, let's rock!"

"The first one is always sincere to you, the second and third are always hesitant. So, choose me!"

"Choose me choose me choose me!"

The four big names in the music scene, for the sake of a young student, fought for me to grab it, and they did not hesitate to draw all kinds of big cakes, which is also a highlight of the show.

The duration of the first episode is 70 minutes, and the progress bar will soon come to an end!
"Crack! That's great!"

"We, Sohu, must take this copyright!"

"Whether iqiyi can break into the top three in the market in the second half of the year, just watch this show!"

The tense atmosphere was undercurrent.

Chen Heyu saw it, motioned the staff to turn on the lights, and said unhurriedly: "Directors, how do you feel?"

"Mr. Chen, congratulations. With "The Voice of China", Shanhai has gained a firm foothold in the field of variety show production."

"How much is the reserve price? Let's talk about business first."

"Everyone, just ask for a price, this copyright penguin is about to be determined!"

Seeing the impatient look of several people, Chen Heyu smiled and asked the assistant on the side to distribute the documents.

"The base price is 8000 million! The secret bidding method is adopted. As for who wins, it depends on everyone's strength."

Chen Heyu said lightly, picked up the tea in front of him, took a sip, and waited for the final offer.

In the previous life, the first season of "The Voice of China" was only sold for 1000 million copies online, but that was in 2012.

In this life, "The Voice of China" was influenced by him, and its release was postponed for a year, and optimization and improvements were made in the selection of mentors, program competition system, and audition activities. Naturally, it is impossible to sell only a mere ten million.

Time passed quickly, and the quotations from the four major platforms were also accepted.

Sohu.com: 1 million!

Chen Heyu gasped and marveled at Boss Zhang's generosity. If he hadn't poached Dapeng away in advance, the other party should be planning to shoot "Pancake Man".

Sure enough, he is a man with certain ambitions in the entertainment industry!

Youku.com: 1.6 million!
Perhaps it was a lesson learned from the last failure, Sun Tai from Youku.com is very happy to call the price this time!
Chen Heyu closed the file and continued to open Penguin's offer, 1.8 million!
He glanced at Wan Honghui, no wonder he dared to speak boldly just now, and actually offered a sky-high price of nearly 2 million!

The corners of his mouth twitched, and he cursed secretly as a "big dog". Penguin is indeed a veteran Internet tycoon, holding "League of Legends", "DNF", and "Cross Fire" in his hands. The top two social apps.

Chen Heyu's reaction was seen by everyone, and he instantly understood Penguin's offer, it must be amazing!
Finally, there is the quotation of iqiyi, which is 1.3 million yuan, which is quite satisfactory.

He curled his lips, Qiandu.com has been developing rapidly in the past few days, but it is a pity that it did not use the funds on the core track, and was busy investing in group purchases. As a result, it lost tens of billions and became the tail of the crane in BAT.
"I've read all of your quotations. Thank you for your support to Shanhai Film and Television. The exclusive online copyright of the first season of "The Voice of China" was obtained by Penguin Video."

Chen Heyu stood up and announced directly.

With this income alone, all of his initial investment has been paid back, followed by various forms of advertising revenue such as naming, implants, inserts, and oral broadcasts, as well as ring tones and music copyrights.

Different from the previous life, each song of the students will be communicated by the program team and contact the copyright owner to discuss cooperation.

Divide the CRBT and music copyright income into five parts, one for the music platform, one for Shanhai, one for the instructor, one for the original singer, and one for the contestants.

If the contestants sing their own original songs, they can get two benefits at the same time.

Although it is a bit more troublesome, it avoids copyright disputes and saves the diss from being dissed by the copyright owner after the show becomes popular.

Nowadays, everyone is profitable, and some singers who have been selected for their songs are also happy to authorize them to make money and enhance their reputation.

Hearing Chen Heyu's words, Mr. Wan of Penguin smiled slightly, showing a triumphant expression. The other three parties barely maintained their demeanor, reluctantly congratulated them, and left in a hurry.

In another conference room, the marketing director of Shanhai announced that the title sponsor of the first season belonged to Duobao Liangshui, and earned 1.4 million again!
The music copyright was given to TT Music, and the exclusive copyright fee was 3000 million!
In addition, the first interstitial advertising revenue was 3700 million!
All together, the revenue of the first phase is nearly 4 million. The first season of "The Voice of China" is expected to have more than 3 phases. It will only sell advertisements, and there will be another [-] million in the future.

Coupled with the revenue from ring tones, a guaranteed profit of 7 million in the first quarter!

The news quickly spread in the circle that one show could earn several small goals, and the colleagues were all stunned!

Doing variety shows is actually faster than making movies?

Some TV stations are eager to try it, and Chen Heyu's move has also promoted the development of domestic variety shows.

"Shanhai Film and Television set foot in the production of variety shows, introduced the separation of production and broadcasting for the first time, and made a profit of 10 billion!"

"The naming fee for "The Voice of China" is as high as 1.4 million! It may become the top of this year's advertising!"

"This summer, "The Voice of China" is coming, vote for the champion mentor in your heart, and give an Apple mobile phone at random!"

……

At that time, Director Liu of Tomato Channel was being scolded by the leader!

"Are you a pig when you ride a horse? Why don't you agree to cooperate with the other party?"

"Five million per year? Are you dismissing Shanhai as a beggar?"

"I asked you to control the film department, and you just reward me like this? Let me lose tens of millions!"

"Tell you, this year's bonus is gone!"

"Go to work on "Midnight Chat" tomorrow, don't even think about going back to the production department if you can't do it!"

"Yes, yes, I'll go right away."

Director Liu ignored his grief and remorse, bowed his head and nodded, and crawled out of the director's office.

From a director with real power, he was sent to the midnight show, which is undoubtedly the treatment of exile in Ninggu Tower, and he felt very desolate in his heart.

What makes him even more heartbroken is!
Those subordinates in the past, after knowing that he was kicked away by the director, looked at him as if they were hiding from the plague, and they were all afraid to avoid him.

……

"So, we made a billion dollars?"

Old Xiao asked in surprise, and slapped the newspaper on Chen Heyu's table.

Damn, I worked so hard to make a movie, and I didn't make as much money as Lao Lin's variety show, so I suddenly felt heartbroken.

"At most five to six billion profits, you don't know about the media, they talk nonsense all day long. Yesterday, a paparazzi said that the biggest unsolved mystery of internal entertainment is the father of Yang Mi's child and the mother of Cheng Kun's child."

"Where did Yang Mi get her child? Isn't this funny?"

Chen Heyu poured him a cup of tea, mockingly with a smile.

According to the development of the previous life, Yang Mi will marry a Hong Kong Islander next year, and then join Jiaxing Company, becoming the third largest shareholder.

Make this little-known company into a market of 50 billion, and become a capital.

"...He Yu, I heard from insiders that Yang Mi really has an illegitimate child."

Xiao Yang murmured, suppressing his voice.

"impossible?"

Chen Heyu asked back, more in disbelief.

After rebirth, he can achieve today's achievements, firstly relying on personal efforts, secondly relying on the system, and thirdly relying on future information.

If what happened in this life deviates from his memory, it will be a huge loss to him.

"The insiders all took the hush money. I also heard it from the artists on Hong Kong Island when I was filming."

Old Xiao continued to gossip while drinking tea.

"The child's father is probably a rich man on Hong Kong Island, even in the mainland. Do you think she is still single?"

"However, this kind of thing is also normal. Beautiful women love rich people, why don't they marry poor boys?"

He smiled, helped Chen Heyu fill up the tea, and said with emotion: "At the beginning, if you hadn't helped me, maybe I would still be an Internet celebrity."

When Chen Heyu heard the words, he instantly understood that Shanhai Film and Television was making waves in the entertainment industry, and this giant whale had already changed the lives of many people.

In the last life, Xiao Yang never filmed "Want to See You";
Lao Hu has never filmed "When a Man is in Love";
Reba has never filmed "The Best Homeboy" either!
Therefore, it is reasonable for Yang Mi to have an extra illegitimate child. It must be "The Year in a Hurry" that changed her life.

"Hurry up and finish the later stage of "Manslaughter 2". I will give you a big project later. I have a hunch that you will definitely win an actor for this movie."

Chen Heyu said to Lao Xiao with a smile.

"Which one are you talking about?"

Xiao Yang stood up immediately, and said excitedly, he had read the script of that movie, and it was not difficult to win the award.

It is a pity for him to make two blockbuster movies, but he didn't win a movie award.

"Don't worry, wait until "Manslaughter 2" is released. After all, this movie may not pass the review yet."

The scale is huge!

Whether it can be done, Chen Heyu is not sure, so he can only say, give it a try!

(End of this chapter)