Rebirth 2010: I add some points to be a boss

Chapter 175 3500 million units sold, 202 billion licensing fees!

In 2014, the mobile phone industry was full of turmoil.

In the fourth quarter, Dami won the first place in the shipment list, with a market share of 15.4%, leaving Huayao, Sanxing, Lianxiang, Apple and other brands behind.

"Boss, Mi 4, Mi Note and Hongmi Note have sold a total of 4 million units in Q920, with a total revenue of 209 billion Chinese dollars and a profit margin of 5.7%..."

Rebs sat in a chair and talked eloquently.

The highest net profit in a quarter was only 11.9 billion, and it did not exceed 40 billion in a year. It is hard to imagine that this is a mobile phone company with sales of hundreds of billions.

Most of the money is earned by communication giants, chips, memory, and screen manufacturers!

Domestic mobile phone brands really only earn a hard fee.

"The annual shipment of Rice mobile phones is 7300 million units, and 48% of them are equipped with the Moss intelligent voice system. It is expected that this proportion will reach more than 65% next year..."

He went on to add.

Chen Heyu nodded when he heard the words, picked up the coffee cup, and took a sip, the aroma was rich and mellow.

Over the past year, the sales of Mimos co-branded mobile phones have reached 3500 million units, and only the authorization fee can charge 35 billion!
The total shipment volume of the remaining five mobile phone manufacturers is 1.67 million units, and they need to pay 167 billion system usage fees. In the domestic market alone, Future Technology can easily earn 202 billion yuan!

If Chen Heyu is willing to let go of the authorization, this number will double!
Although the software industry employs few employees, it is extremely profitable. This is why he immediately invested in the field of artificial intelligence after he had accumulated a certain amount of capital.

If you have money, you can spare time to do other things.

"Are there any plans for overseas markets?"

he thought for a while and asked.

Rice has firmly occupied the number one position in domestic smartphone shipments. If it wants to develop, it needs to find new markets.

"Aiming at the competitive environment and user needs of Euro Europe and Beiberry Island, we have formulated a development plan, and here I will let Cheng Xi introduce it to you."

Rebs looked up at the assistant, motioning for him to add.

"Okay, Mr. Lei."

Cheng Xi had already made preparations, connected the device cable, set up the projection screen, opened a desktop file, smiled slightly, and said slowly.

"The plan of the marketing department is mainly based on the four dimensions of market analysis, brand building, product development and supply chain management. It wants to create new, fashionable and differentiated products to open up overseas markets.

First, the Euroberry region is one of the most competitive markets in the global mobile phone industry. The main competition comes from manufacturers such as Sanxing, Apple, and Huayao.

These companies have unique advantages in terms of brand awareness, technical strength, product design, and supply chain capabilities. Only Moss can rely on rice. We need to fully consider factors such as regional culture and consumer habits, and give full play to our own advantages in order to be more successful. Quickly adapt to market demand. "

She paused, seeing that the two big men were listening carefully, so she continued:
"Secondly, Rice should do a good job in brand positioning and promotion, establish a high-quality, high-performance, and high-value product image, rely on the epoch-making artificial intelligence voice assistant, and strive to win the love and trust of young consumers.

Third, in response to the consumer demand in the European Berry market, Rice plans to launch mobile phone models with regional characteristics, and carry out localized design in terms of language and operating system to provide users with a more convenient and personalized experience.

Fourth, strictly manage suppliers in accordance with international standards, optimize the supply chain and logistics system, and ensure product quality and delivery cycle..."

"Boss, do you have any other instructions regarding the development strategy for overseas markets?"

After Cheng Xi finished speaking, Rebs asked Chen Heyu for instructions.

"Tianzhu's market can be the first to give up."

Chen Heyu reminded me.

"Tianzhu is the second largest mobile phone market in the world, second only to Huaguo, and the other party is in the golden period of rapid development in the field of smartphones. If Rice abandons this market, it will be a huge loss for the company.

Boss, can you talk about the specific reasons?Last month, the board of directors just passed a resolution to build a factory in Tianzhu. "

Rebus wondered.

"The policy risk is too great. There is no spirit of contract on that piece of land. If something goes wrong, it is not impossible to pay for it for many years."

Chen Heyu explained.

In the last life, Rice worked hard for ten years, created 50 local jobs, but was robbed of [-] billion assets. It is better to abandon this market early to reduce losses.

"Cheng Xi, record this and include it in the company's core strategy manual, and follow Mr. Chen's wishes."

Rebs pondered for a moment, then exhorted his assistant.

It was rare for Chen Heyu to make a request. Although the reasons were not sufficient, he did not want to refute the other party's face.

The rice mobile phone and the Moss intelligent system gave him the ambition to conquer the mid-to-high-end market. It doesn't hurt to listen to Mr. Chen's opinion on the development strategy of Tianzhu Kingdom.

The original plan to build a factory in Tianzhu had to be shelved indefinitely.

What's more, Chen Heyu is the real big boss, if he objects, it will only increase the rift between each other.

"Other manufacturers, has there been any abnormal behavior recently?"

Chen Heyu said.

In order to help Dami gain time for development, the second-generation Moss licensing contracts for brands such as Huayao, Kupai, and Lianxiang will take effect in one and a half years.

Seeing that rice has taken the No. [-] position in the market, these people will definitely make some small moves.

"I've talked to the group above and told me not to go too far. As for the black material from my friends, I just pretended I didn't see it."

Lei Jun smiled "hehe", obviously not paying attention.

After all, Rice exclusively enjoys the bonus of the upgraded version of Moss, and people will not lose a piece of meat if they scold them a few times. It is better to start the horsepower, increase production capacity, and fight back in the market.

"Future technology will also be under pressure. Just hurry up. When the contract takes effect, I will find a way to improve the competitiveness of rice in software."

Chen Heyu smiled slightly, opened his mouth and promised.

He wants Lei Jun to understand that after entering Dami, the mentality of Future Technology is not to sit back and enjoy the benefits, but to give full support.

Regardless of software, hardware, or capital, he has the ability to act as a backer for rice.

"The boss is going to enter the field of system research and development?"

Rebs asked curiously.

Rice's own MIUI operating system is the result of a large number of optimizations and improvements based on the Android system, adding some new functions and special effects to provide a more refined user experience.

But in the final analysis, we still haven't got rid of the underlying framework of Android.

It is said that Huayao was going to independently develop a new system, which made Lei Jun scoff. Based on his consistent understanding of his friends, it must be another skin-changing operation.

"Of course it's making chips."

Chen Heyu shook his head and smiled slightly.

"chip?!"

Lei Jun swallowed, with disbelief on his face.

Huaguo has a complete chip manufacturing industry, but the scale of the industry is small, the manufacturing process is not advanced enough, and the links of testing and packaging are relatively weak.

Those who dare to set foot in the chip field must have strong technical research and development capabilities and advanced manufacturing equipment. How to solve these problems?

His mind was in turmoil, and the tycoon was worried for a while, Mr. Chen took too big a step, and in the end it affected Rice.

"I know it's hard, let's take it step by step."

Seeing the other party's expression, Chen Heyu knew what Rebus was thinking, and said with a slight smile.

"Dreams are still necessary, what if they come true?"

Rebs grinned and said haha ​​casually.

I don't believe that future technology can develop chips at all in my heart, I just think that Chen Heyu is young and ignorant, arrogant and overwhelmed by successive victories.

How to solve high-precision lithography machine?

How to solve high-purity silicon wafers, photoresists, and masks?

If the chip industry can make it just by talking about it, what kind of mobile phone will he sell.

"If Mr. Ma knows that you are arranging him behind his back, he will definitely not spare you."

Chen Heyu joked.

"Mr. Ma is busy experiencing the wonderful feeling of being the richest man, shopping all day long, so he doesn't have time to talk to me."

Lei Jun said with a smile.

Indeed, after Ahri went public, Ma Yun raised a large amount of money and began to make waves in the domestic Internet market, acquiring Weibo, Gaode, Haier Electronics, Youku, Ahri Films, etc., acting like a local tyrant throughout the process.

"I believe Mr. Lei's future achievements will not be lower than Ma Yun's.

Your dream is to make Dami Group one of the top [-] companies in the world. I will give you three years, let us wait and see. "

Chen Heyu encouraged.

With the blessing of future technology, if rice is still lingering in the domestic market three years later, it will be considered that Lei Jun is incompetent.

"By the boss's words, I will try my best. Let's have dinner together tonight. I know a good restaurant, and you will definitely like it."

Seeing that the conversation was over, Rebs changed the subject.

"Then follow your arrangement."

Chen Heyu raised his wrist, glanced at the time, got up and said.

Having a cup of coffee and having dinner, today's itinerary is very complete.

(End of this chapter)