The king of Korean entertainment

Although Jin Shengyuan's popularity has exploded recently, many advertisers hate him.

Because Jin Shengyuan never takes any other commercials, nor accepts any sponsorship, all costumes are selected according to his own preferences.

Since the previous mobile advertisement with Kim Tae Hee expired, Jin Shengyuan only endorsed two products of Jeju Best Meat and Jeju Green Tea, and refused to accept other advertisements.

According to his current popularity, the revenue from endorsement advertisements can easily exceed [-] million won in one year. Cui Xianjun and others also persuaded him to endorse some advertisements that do not conflict with the catering industry, but Jin Shengyuan still refused all of them.

Almost everyone was surprised by Jin Shengyuan's approach. Some said he was trying to gain fame, and some said he was because he owned the shares of those two companies, but no matter what, everyone paid more attention to the only two products he endorsed.

In terms of clothing endorsement, it is because Jin Shengyuan doesn't like to wear clothes appointed by others. This has not changed from the beginning to the end. Except when shooting the show, he always dresses according to his own wishes.

For this reason, Jin Shengyuan has been accused by Jessica and others many times, criticizing him for not having any sense of fashion. Every time, Jin Shengyuan will prevaricate with "not an idol, there is no need".

However, when Jin Shengyuan went to sbs TV station to participate in the recording program, he was surrounded by a group of reporters for an interview. Suddenly someone asked him: "Mr. What's the opinion of the evaluation."

"Ms. Hong? What's your comment?" Jin Shengyuan looked at Cui Xianjun suspiciously, but found that he also shook his head.

"Olive cable TV broadcasted a new column of fashion review programs, inviting some models, fashionistas or editors of certain fashion magazines as guests to comment on the dresses of some of the most popular entertainers in the entertainment industry in the recent period .” Seeing that Jin Shengyuan was not clear about this matter, the reporter explained it to him in detail.

Jin Shengyuan was not happy because of the reporter's praise. He frowned and asked, "How does Ms. Hong evaluate me?"

"Uh," the young reporter paused for a moment, looked at his colleagues around him, and then at Jin Shengyuan's burning eyes before replying: "Ms. Hong thinks your dressing style is 'I don't know what to say'. .”

The corners of Jin Shengyuan's mouth twitched slightly, then he got up and bowed and said, "Because I still have to film the show, so today's interview is over, thank you everyone."

After finishing speaking, Jin Shengyuan and Cui Xianjun left the meeting room together, and did not even answer the reporter's question, because he was afraid that he would not be able to restrain his anger.

One of the things that Kim Sung Won hates the most is "outsiders" commenting on how he looks.

Because both of his parents died when he was young, and Xu’s father and Xu’s mother paid more attention to his moral and academic education, so he was deeply influenced by Lin’s grandfather in dressing and dressing, and pursued casual comfort. For this reason, he was often ridiculed by some girls. , Xu Xian was ridiculed for this when he was very young, so he hates irrelevant people pointing at him.

After recording the program of the day, Jin Shengyuan deliberately found relevant information about that program to watch.

This is the latest fashion show broadcast by olive cable TV station, and it can also be regarded as a branch of variety shows.According to the requirements of the host, the guests of the show will make fashion comments on the recently popular artists in the entertainment circle.

And these fashionable people, in Jin Shengyuan's words, "the spiritual world is somewhat unique". They think that it is impossible to have an intersection with the artists they comment on under normal circumstances, so they feel free to comment boldly.

Song Hye Kyo, Rain, Hyun Bin, etc. have all suffered from their poisonous tongues, and Kim Sung Won became the subject of commentary on the previous program. Two of the models said that Kim Sung Won did not understand fashion concepts and needed a good costumer. Ms. Hong, the editor of a famous fashion newspaper, criticized him even more.

Although he was doing a show, Jin Shengyuan's feelings for these guys fell to the extreme in an instant.These guys are like countless peddlers, "not open for three years, open for three years", and "slaughter" to death when they catch a person, analyze Jin Shengyuan from beginning to end, including how about the two rings he wears They don't match, the color of the earrings doesn't match his skin tone, and he only wears canvas shoes all the time... "I'm sorry, Shengyuan." After reading it, Pu Zhenyun couldn't help but blushed and said to Jin Shengyuan. Not inferior to Kim Kura (a well-known South Korean host known for his poisonous tongue).

"No need to apologize, Miss Zhenyun." Jin Shengyuan waved his hand and said.

Strictly speaking, Jin Shengyuan's dressing style is really casual.

As a makeup artist, Pu Zhenyun is not very proficient in clothing, and he is more stubborn, such as under normal circumstances, he only wears canvas shoes, and the clothes are not allowed to be "messy", and the colors are not allowed to be "messy"... A smart woman cannot cook without rice Naturally, it was difficult for Park Jung-yoon to match Kim Sung-won with outstanding costumes.

However, neither Kim Sung-won nor Park Jung-yoon is as lacking in aesthetics as he was when he was a child. Although the matching clothes are not very brilliant, how can they not be rated as "I don't know the so-called"?

Jin Shengyuan's dressing philosophy has always been to be comfortable and to satisfy his own aesthetic point of view, just as fashion people have never thought of intersecting with them, and he never thought that he would intersect with the fashion industry, but he did not expect Will become the "prey" of fashionable people.

Because it's just a show, Jin Shengyuan can't express anything directly.However, he once again returned to his previous style of dressing in shirts, and he didn't even wear a jacket.

Naturally, Jin Shengyuan's fans also noticed this incident, and they bombarded the three guests of the "Artist Fashion Review" program that day.

Speaking of it, Jin Shengyuan should really "thank" Ms. Hong and the others for diverting his fans from the entanglement of the scandal to this matter.

And Ms. Hong is also worthy of Jin Shengyuan's comments on her "unique spiritual world". She believes that she is completely fair in her comments and should not be subjected to such unreasonable disasters. She hopes that Jin Shengyuan can restrain his fans.

"You can't be too shameless! How dare you have the face to say that you have suffered an indiscriminate disaster?"

"There are a lot of people who are popular. Our Shengyuan oppa has become popular recently, and many people can't help but want to use it to make trouble and achieve the purpose of attracting popularity."

... Some Jin Shengyuan fans who were originally calm can no longer remain calm.

Jin Shengyuan was also a little annoyed.

On April 4th in Music Bank, "pleasetellmewhy" won the first place again. During the encore stage, Jin Shengyuan suddenly asked the fans in the audience: "Is my dressing style ugly?"

"No!" After being taken aback for a moment, everyone answered unanimously.

"Then do you like it?" Jin Shengyuan asked again.

"Yes!"

"If you like it, come with me." Jin Shengyuan shook his shirt deliberately, and did a few dance moves, and the cameraman also gave him a close-up.

...Not long after Music Bank ended, Jin Shengyuan's remarks appeared in various forums and communities.

"Jin Shengyuan seems to be really angry?" Many people speculated.

"Ms. Hong! Fashion is not up to you!" That night, someone uploaded a photo with the same dressing style as Jin Shengyuan, either alone, or with friends or classmates.

The next day, similar photos with minor differences were released one after another. The most striking thing was that a certain university was holding an event. Nearly a thousand students were all dressed up like this, and they were instantly featured on the headlines of many websites.

Unexpectedly, this incident triggered a trend of dressing. The "I don't know what to say" dressing style has been brought into a trend by most college students and can be seen everywhere.

Ms. Hong can only express sourly that it does not mean that if something is imitated too much, it will become "fashionable".

As the instigator, Jin Shengyuan called Jessica to ask for a "benefit fee" in his spare time after he finished "slapping" Ms. Hong Chiguoguo, because this idea of ​​dressing was passed down to him by Jessica Yes, even Jessica's sister, Crystal, dresses in this style.

However, Jessica blocked him back by saying "I don't hold you accountable for piracy, you should be thankful".

Although Kim Sung Won did not express any opinion on this afterwards, but in private, Park Jung Yoon hinted many times in the communication with fans that Kim Sung Won loves you more, that he is in a good mood recently, and so on.

Afterwards, the program team sent a letter of apology to Jin Shengyuan, and at the same time invited Jin Shengyuan to participate in a program to reconcile with Ms. Hong, but was rejected by Cui Xianjun on the grounds that he was busy with the announcement.

Everyone has their own personality preferences. Sometimes, Jin Shengyuan is very cautious, especially for such unreasonable and inexplicable things, it is basically impossible to accept the other party's apology.

However, the media reporters also saw Jin Shengyuan's strong popularity. An insignificant incident unexpectedly spawned a popular trend, and more and more people liked this style of dressing.

"General trend" - this is a term often used in the entertainment industry, from Seo Taiji and the children back then, to Hot, to Lee Hyori... to Jewelry and Kim Sung Won in the first half of 08.

In particular, Jin Shengyuan broke out suddenly at the peak of the most powerful jewelry, and went upstream in the popular trend of "et dance" that everyone loves, and achieved a series of outstanding achievements.

The dance in the first half of 08 was "et dance" and the song was "please tell me why" - although the first half of 08 was not over yet, the media had already given such comments.

Some media broke the news that Seo Taiji, Shin Seung Hoon, cool and other singers who have been famous in the music scene since the 90s are all preparing to return to the stage.

The "retro" trend is quietly rising.

Park Shangzheng, a 31-year-old company employee, happened to be on his way home from get off work when he suddenly heard "Red Clouds" from the bus.This song sung by the famous singer Li Wenshi was a smash hit when Pu Shangzheng was in elementary school, but he didn't expect to hear it again.

Then when he got home, he was pleasantly surprised to find that the TV station was broadcasting the sequel of his hit drama "Variety Hospital" in middle school.

Without any warning, when many people noticed, there was already a "retro trend" in the TV and music circles.

After "General Hospital", the TV series "The Tree Full of Flowers of Love" was put on the screen again after 14 years, arousing people's memories of the past again and again.

The comeback of Jin Shengyuan and others is just an introduction. This retro trend that no one can lead is the real general trend.

The cuteness of Girls' Generation pales in comparison to this trend, and the response to the previous albums is not as enthusiastic.However, these are things that sm companies need to worry about.

Taeyeon's "If" is still firmly occupying the first place in the OST department of major music source stations, and has even been regarded as the "Divine Comedy" by countless fans who like it.

Jessica, Tiffany, and Seo Hyun's "Brother is Bad" did not arouse much response, which declared the failure of SM's attempt.

Bearing the title of the No. [-] company in the entertainment industry, the song they produced was not as successful as a song that Kim Sung-won Xinshou threw out, which made Kim Young-min a little annoyed and severely reprimanded the music production team.

And Yu Yongzhen, the mainstay arranger of SM company, is also ashamed. He once rejected the song "tellme". His eyes are a little weird.

Even SM company dare not make such a move lightly, JYP company's behavior is almost "unreasonable" in the eyes of many people.

In mid-April, Jin Shengyuan deliberately took half a day to arrive at Incheon International Airport. (To be continued. If you like this work, you are welcome to come to the starting point () to vote for recommendations and monthly tickets. Your support is my biggest motivation.

(To be continued)