The king of Korean entertainment

A few days after the turmoil, TVXQ's incident was temporarily suppressed, and the SM company has not completely lost control.Although there are still many people on the Internet who are spreading the news that "TVXQ is about to disband", but under the joint statement of sm company and TVXQ, many people only regard this as a lie.

The entertainment industry has returned to calm again.However, in the eyes of many interested people, this is more like the calm before the storm.Because this time it's not just rumors, I don't know how many people are watching TVXQ behind it.

Fortunately, SM's reputation as Korea's No. [-] entertainment company is not in vain, dispelling the idea of ​​almost most people trying to profit from it.If TVXQ is disbanded, it is conceivable that the quitting players will be frantically suppressed and retaliated by SM Company.

To TVXQ fans, this was a turbulent and weird event, it was difficult to tell the truth from the fake, and they even thought it was just hype and malicious slander. After the SM company made a statement, they were apprehensively relieved.

In their view, with the backing of 80 fanclub members, it is impossible for SM to allow TVXQ to disband anyway.

...No matter what, the first explosion of TVXQ's disbandment incident was finally suppressed.Many artists don't have time to think about this kind of time, and they are tired and busy with their own affairs every day.

The entire entertainment circle is like a big stage, every artist is working hard to be able to stand on the stage, not working hard often means being eliminated.Sometimes, many fans feel distressed when they look at the artists, each of them is like a clockwork doll, and they don't even have enough time to sleep.

Among them, Jin Shengyuan is undoubtedly a special case.Although his announcements are sometimes busy and endless, he is in charge after all, without too much external pressure and psychological pressure, and occasionally he can be lazy... just thinking about it is enviable.Nowadays, many entertainers in the entertainment industry regard him as their life goal. It is a very happy thing to be able to work hard for their own ideals and interests instead of desperately trying to make money.

Of course, Jin Shengyuan's "lazy" is only the evaluation of him by the outside world.He himself never thinks that he is being lazy, but most artists are "working hard", but he is "working hard".

...Because this is Choi Hyun Joon's first return to the stage since he became the president, Kim Sung Won took it very seriously, music shows, public performances, variety shows... Basically, as long as the other party's grade is not too low, he will participate.

As for the company, it also cooperated with Jin Shengyuan's promotion this time and made a lot of moves, mainly the operation of peripheral products, including T-shirts, LED lights, socks, hats, sunglasses, etc., once again making up for what Jin Shengyuan missed before. posture.

Such a large-scale action, of course, cannot be released all at once, it needs to be carried out gradually in time, but even so, the behavior of Jinshengyuan Company is also called "money grabbing behavior" by many people.

In order to make fans feel that it is worth the money, Kim Sung Won will naturally do his best to hold performances, fan signing events, fan meetings and other activities.And he will definitely wear these items in various activities.

Those half-truths and half-fake jokes obviously underestimated the influence of Jin Shengyuan, and at the same time, they also forgot that his fans have always been known for their strong purchasing power, and there is market demand in this regard-jsy company only released peripherals two or three times Product activities, and the number and types are not many, so many fans have no way to get close to their idols psychologically.

Now the company already has a professional planning team, publicity team and other relatively professional staff. In the sales of peripheral films, it naturally has its own marketing strategy, such as naming the product after Jin Shengyuan and adding Jin Shengyuan's own handwriting to the product. Signing, including tickets for Jin Shengyuan's fan meeting in product sales...Although they are very old-fashioned methods, they are the most practical.

The sales of the first batch of peripheral products include sunglasses, hats, and photobooks, which will be launched simultaneously with the return of Jin Shengyuan.So far, outsiders have no way of knowing the specific sales of the three products, but they know that jsy company has printed the photobook twice!Sales are in full swing!

This photobook can be said to represent Kim Sung-won's growth process. He was young and short when he debuted in 98, he was tenacious and grew up when he served in the army, he was mature and steady when he returned with "x-man", and he was full of vigor in 08. Finally, there is the charm of mature men who have come back this time. There are classic photos from various periods, and of course there are many life photos that were specially taken.

The photobook uses sky blue as the main color on the cover, and contains a total of 0 pictures of Jin Shengyuan. In addition, it also has a mood diary written by Jin Shengyuan during his military service. It's not just his fans who are curious.

The old photos are all personally selected by Zhao Zhenya from Jin Shengyuan's album, very representative.Among them, when he first debuted in 98, Jin Shengyuan, who was only a little over 1.7 meters tall, pursed his lips and sullenly, with a serious but youthful photo of "accepting a national mission", which was called a must-collect memory by all fans!

For a long time, Jin Shengyuan seldom talked about his activities in SM company, and at that time he was almost invisible to the public, it was difficult to be found among the artists, and the fans did not have much interest.but!Today, when Jin Shengyuan is famous, especially under the strong contrast of his perfect figure and temperament, his youthful photos in that period have become irreplaceable classics!There was even an upsurge of searching for the youthful photos of Jin Shengyuan before on the Internet!

There is also a photo of Kim Sung-won standing on the highest peak of Dokdo with open arms when he was in the military service.In the photo, the torrential rain was raging, and his body was completely soaked.At this time, Jin Shengyuan was already 1.8 meters tall, with bronze skin, and his figure was like a sculpture. Especially the wet vest perfectly outlined the lines of his upper body, and was rated as the favorite photo by fans.

However, the essence of this photo is not Jin Shengyuan's figure, but the expression in his slightly squinted eyes, like an eagle, which makes people feel a sense of ambition at first sight!

As for the mood diary written by Jin Shengyuan during his military service, it is the motivation for everyone to buy!

Because of the significance of this set of photobooks, and because many people are curious about Jin Shengyuan's development history, the sales of this set of photobooks are so hot that not only shocked outsiders, even the insiders of jsy company were also shocked by it!

Yes, shock!

On June 6th, Jin Shengyuan returned to the stage, and this set of half-diaries and half-photobooks called "Jin Shengyuan Story" also officially entered the market.

At the beginning, although fans lined up outside the designated sales stores in various cities, they did not attract much attention.This situation is very normal, and many popular artists will encounter this situation when their photos are released.

However, a week later, the number of people queuing up to buy photobooks has not decreased, but has a trend of increasing.At this time, it was the first time for jsy company to print a photobook—fortunately, it had already made preparations for this before.

After that, the sales frenzy of this photobook set off officially!Not only Jin Shengyuan's fans, but also many characters who looked like passers-by also joined the ranks of purchases-people who don't know may think that a certain shopping mall is holding a promotional event!

After that, jsy company carried out the second printing, which "preliminarily" met the market demand.

Generally speaking, shooting a photobook requires a lot of money from the costumes, styling and location selection, shooting to expensive coated paper and high-definition color printing.However, because Jin Shengyuan has his own fashion magazine, photographer, and clothing, the cost has been greatly reduced.

Even so, the photobook is not cheap at 18000 won per copy — the equivalent of a big plate of Andong chicken in sauce for two.

The initial printing volume and the price of each volume were decided after careful discussions between Choi Hyun Joon, Park Jung Yoon and the staff.However, when this set of photobooks set off a frenzy in the whole of Korea, they realized that their estimates were too conservative!

Initial printing of [-] copies—do you want to feed elephants with ants' rations?

First reprint of 30 copies—not enough!

70 additional copies were printed for the second time—barely meeting the market demand.

When it was printed for the first time, Cui Xianjun and Pu Zhenyun were ecstatic, they only felt that "I didn't expect Shengyuan's appeal to be so strong"!

When the sales department proposed to print the figure of "70 copies" for the second time, Cui Xianjun and Pu Zhenyun stared at the sales department manager for dozens of seconds, and finally nodded in shock after repeated confirmation. agree.

However, there was always a sentence circling in the minds of the two: "What is the situation? Is the market already so crazy?"

Both of them could understand the first printing of 30 copies, but the second time they needed to print 70 copies at once!It's not that they are crazy, it can only be that this market is crazy!

Until that night, after Choi Hyun Joon and Park Jung Yoon confirmed that they were not crazy, they went directly to Kim Sung Won and Han Ji Min and strongly asked Kim Sung Won to arrange a photo book signing event!And never just once or twice!

After knowing the reason, Han Zhimin stared at Jin Shengyuan with a look like a prehistoric monster for a full minute!This guy is just a head and two hands, why, why... She doesn't know how to describe Jin Shengyuan!I just feel that this guy should not be classified as an "ordinary person".

For this request, Jin Shengyuan himself would naturally not refuse, but he far underestimated the enthusiasm of the people this time! (to be continued)