I used to be called Niu Million

Chapter 343 Evolution of Western Cuisine
Over time, by the time capitalism around the world had to learn from the Soviet eight-hour working system, people had forgotten how the food they ate was cooked.

It is precisely because people are used to the taste of these industrialized foods in their lives, so even if they are a little more advanced, they are just a donut when cooking at home, and even the raw materials of things like bread and milk are instant food recipes.

In Italy, everyone used to cook bread in the same way. There was a rising star businessman, who didn’t want to be swallowed by big capital, so he thought of adding a little seasoning to the pre-made bread.

The slogan of the advertisement is to experience the taste of cooking, and the result is that it sells very well. Why?Simply because people want to experience the thrill of being part of the food themselves.

What industrialized society brings to people is more forgetfulness and speed, and what takes away is the peace that should have been in their hearts.

As a shrewd businessman, Andre took a fancy to this point, processed instant food from outside Europe, and then sold it back to Europe.

As for myself, I spend more than half of the time in China every year, enjoying the delicious food prepared by the Chinese people, and of course the strong Chinese liquor.

In Andre's view, Europeans in the post-industrial era are awakening, including Russians. Few people are willing to accept the fiddling of capital and turn to seek a new way of life, especially in terms of food.

This time Andre chose to cooperate with Niu Wenju. On the one hand, it was because of Liu Dawei and his own sister. On the other hand, it was true that what Niu Wenju did was good enough.

It's not that Andre doesn't want to introduce many Chinese delicacies to Europe, but Chinese food is too ethnic, and it's a big deal that it doesn't conform to European eating habits.

Niu Wenju’s canned prunes can be eaten directly in bread, which is very in line with the eating habits of Europeans.

In addition, it is not so sweet and salty, or spicy.

Laoganma hot sauce is not very popular in Europe, one of the reasons is that Europeans are not very fond of spicy food.

On the contrary, many Japanese foods are very popular in Europe. Japanese food not only looks good, but also tastes relatively mild, not bland.

This is very important to Andre. Europeans are fat and like dessert drinks. High-calorie cream and pickles can complement each other.

In addition, the grease left on the plate by filling plum dried vegetables can be wiped clean with bread and eaten. It is difficult for foods such as Laoganma spicy sauce to do this.

Even Korean kimchi can't be sold in Europe, it's too spicy and sour.

"Niu, your pasta is so good, why don't you open a western restaurant? Your cooking techniques paired with simple western food should be popular! Besides, the population of Harbin can fully support the consumption of western restaurants. As an industry leader Everyone knows it's profitable!"

"I saw the fruit juice drink in your store. It's the kind of pure natural berry drink, not a product blended with additives. This is very important. Western restaurants must be like this!"

"Your pastries are also baked by yourself. I tasted it and it was very good! But you are a little different from Western food. Western food focuses on grinding nut products into powder, which is added to the surface of baked goods, which is both beautiful and good. Eat! Your traditional Chinese cakes are filled with nuts inside, emphasizing the decoration on the surface, which is difficult for Westerners to accept!"

"I also tried the barbecue in your store. It tastes very good. If you want to open a western restaurant, I can provide you with decoration references, including the menu, to ensure that you can make a fortune!"

Looking at Niu Wenju, listening with gusto, he added boiling water to himself from time to time, and there was a table next to the cakes.

Andre chose to conduct a comprehensive science popularization for Niu Wenju, but Niu Wenju hesitated secretly.

When it comes to Western food, Niu Wenju is not cold, but unprofessional.

From Chinese food to Western food, although what Andre said is not difficult for Niu Wenju, it is really a deep way to do it.

Not to mention, the coffee in western restaurants rarely has instant coffee, and most of them are freshly ground coffee. It takes time from roasting to grinding.

For pastries, as long as you want to prepare western food, it must be baked on site, not the kind that is placed on the shelf for one or five days, and you serve it when the guests come, that is just a joke.

With all kinds of restrictions, there is only one final result: the unit price cost is too high, which is not acceptable to ordinary people.

Another important point is that most of the guests who come to western restaurants are those who consume slowly. It is not accidental to drink a cup of coffee all morning. How much is the decoration and investment of such stores?

How much do you want for a cup of coffee?It costs tens of dollars a cup like Pizza Hut or Starbucks, unless you stick to a Western food brand, or simply serve as a slave to these foreign brands.

Since Niu Wenju opened the shop, he has been trying not to be inferior to others. Now, Niu Wenju is not used to being a servant again in order to open a western restaurant.

"This... is not easy to deal with. After all, there is a big gap between Western food and ours. Do you have any other suggestions, Mr. Andre?"

Looking at Andre's expectant eyes, Niu Wenju smiled awkwardly. After all, the other party wanted to help him make money. Andre's eyes moved, and he nodded slightly with his mouth open.

"Niu, what does a western restaurant look like in your impression?"

Looking at Niu Wenju's appearance, Andre had a bad guess in his heart, and Niu Wenju grinned.

"Starbucks and Pizza Hut kind of..."

"What did I say! Wrong!"

"Eh? No way, this is a western restaurant in our traditional Chinese impression!"

Looking at Andre's appearance, Niu Wenju was a little confused. Andre took a sip of coffee and swallowed back a mouthful of old blood in his heart.

"The western restaurant I'm talking about is a real western restaurant, the one in Central Asia..."

In fact, strictly speaking, after passing the Ural Mountains, it is considered Europe, and the West in a narrow sense refers to this area.

With the changes in the world pattern, Europe, America and the Soviet Union are all considered Europe.After the disintegration of the Soviet Union in the later period, a bunch of small countries can also be regarded as the West.

But in terms of diet structure, the western Pamirs are considered Western, and the diet is all Western food.

The western restaurant mentioned by Andre is a Western restaurant with a Central Asian structure. The food structure here is somewhat different from that in Europe and the United States.

Western restaurants from Europe and the United States that have entered China are mainly fast food, sandwich burgers, served with pizza originated in Italy, served with industrial cola in the United States, and French fries and fried chicken originated in Ireland.

However, Western restaurants with a Central Asian structure are fundamentally different from these so-called Western foods that have entered China, and they are not instant food!Because the western restaurants with European and American structures are actually for the working class, and they pay for a mouthful when they go to work.

(End of this chapter)