I used to be called Niu Million

Chapter 421 Building the Brand on Landmarks

Kukuji eats there, and not far from there is the entrance of the restaurant in Shengli Underground. All the waiters of Mingshang go there to eat. It is a place where every inch of land is expensive. Everyone knows that there are many customers, and naturally there are many people who grab it. .

"Calm down, he can't afford it, as long as you can afford it, what else are you going to do?"

Niu Wenju looked up at the Black Swan logo next to it, and it has now been replaced by Gome Appliances.

The so-called bosses of the entire HLJ have been leaving collectively since [-]. Some people say that these people went to the south, and some said they went to Dalian, which has a better economy.

In fact, they all followed the flow of people. Now that Sofia has a large flow of people, everyone naturally came here.

"I'm not reconciled to this thing. Paralyzed is purely running on me. Is it easy for me to get the reputation I have managed to get after so many years?"

Looking at the shop next to it, the owner of the milk tea shop has a bitter face. From the machines at the back to the various decorations in the front, as well as the big brands that imitate others, the owner of the milk tea shop has spent a lot of money.

Really being run away, all the hard work of the other party was in vain.

"Take me to see the inside. It stands to reason that your space should not be small...Damn it, how much stuff do you have in stock?"

Following the owner of the milk tea shop into the interior of the shop, Niu Wenju clicked his tongue for a while, secretly thinking that the other party is obsessed or can he really buy so much?Half of the entire basement is stock.

There are also some packaging boxes, plastic cups, and the strong smell of essence made Niu Wenju turn around and come out.

"This time of year is the peak season for sales. I didn't have this idiot's decoration affecting my business. Now I have almost digested it. When he finishes the decoration, my business this year will be over, Cao Tama..."

Seeing the decorations next door everywhere, the owner of the milk tea shop felt his teeth itch with hatred.

I have complained several times, and the management has come over, but the other party still ignores it, and at worst it will be fined, I admit it!It can be seen that the other party is a bastard.

"Have you ever thought about him making drinks, and you making drinks and meals occasionally? After all, you also know that Mingshanghao made money when he was here..."

Thinking about the size of the other party, and then thinking about the character of the fat man, Niu Wenju smacked his mouth at this foot.

"Pull it down, the KFC owner next to me just can't do it anymore, the franchise fee is 500 million a year, he didn't pay him to death! Mingshanghao's franchise fee is now 400 million, it's just a few cannibals. Spit out the bones!"

"Nowadays there are not many catering brands that really have good brands. This milk tea shop still has an annual franchise fee of [-] yuan. I played a side ball, otherwise I wouldn't even be able to pay the franchise fee..."

Speaking of franchise stores, Fatty felt disgusted for a while. Fatty has not been idle for so many years. He summed up everywhere, but he still couldn't find a good brand.

Dongfang Dumpling King is doing well, and the other party wants to join, but this place is relatively close to a store on the other side, and the other party has requirements.

"You come with me!"

After pondering for a while, Niu Wenju had a bold plan in his heart.

I took Fatty directly to my own Daoli store, and now the store is officially at the noon peak of passenger flow, the restaurant is crowded with people, and there is a long queue at the takeaway window.

"Damn it, this store also sells drinks, beer, and sausage tripe, I'll fuck it..."

The fat man didn't look inside the store, but looked directly at the window outside, his eyes lit up immediately.

Niu Wenju stretched out his hand and pulled the fat man into the shop. The store manager over there greeted him briefly, and Niu Wenju introduced the front hall and back kitchen to the fat man one by one.

It just so happened that the delivery truck from the central kitchen arrived, and the back kitchen began to carry the goods, and the fat man's eyes straightened immediately.

"The buns are all wrapped, so are the dumplings, no wonder this store is so fast! Hey... Is this drink a sauce from a jar? I'll go, advanced! That's blueberry? This is dog dates, that's... "

Looking at the various drinks, the fat man's small eyes widened.

"This store is mine. Originally, I wanted to buy the store from Mingshanghao, but now I have changed my mind! Do you want to join? If you want to join, I will postpone your franchise fee for two months!"

"Anyway, the next door is also being renovated now. If you want to join, my decoration team will come in and decorate for you immediately! I guarantee that you will start selling in less than half a month!"

Sofia's tourists are only for a few months, you know what to do with the rest of the time!According to the employees of Gome and the waiters in the surrounding shops, if you make steamed stuffed buns, you can successfully support your shop.

Moreover, there are several dormitories in front of you. Migrants sell rags and make handicrafts. You and I know it all.

Your milk tea is only aimed at young people who don’t have much taste. My target audience for various drinks is all tourists.

Even in winter, as long as Toulong and the shops in front of you are not closed, you will have business, which is much more stable than your milk tea shop. Think about it.

As a qualified boss, Niu Wenju's thoughts are always negotiable. If I can't do direct sales, I will do a franchise and build a brand.

Use other people's money to do things for yourself, and you will eat alone, and sooner or later you will be dragged down by yourself.

Half of KFC's business in China is franchise stores. What KFC does in China is real estate business, it's all nonsense!Most of them are selling brands, and fools will invest 800 million in fixed assets.

The annual value-added tax and various construction costs cannot be afforded by a company, unless the think tank of KFC grew up eating shit.

"This seems a little expensive..."

The fat man rubbed his hands together with embarrassment in his eyes.

Although making milk tea is a huge profit, after all, I still don’t want to spend it outside the money. Besides, making money now is not as enjoyable as before. What if I don’t make it well and lose money?

This thing is not KFC, it has a natural brand appeal, and it will be advertised on CCTV every now and then.

What brand value does this Shiqi Baozi shop have?Before Niu Wenju took the other party to visit, the other party had hardly heard of it.

"Do you think the brand is small? The Hangzhou Xiaolongbao brand is not big, but you need to know how many stores there are in the country? How many stores are there in Harbin? Brother, you can think about it in three days. If it doesn't work, we will replace it and join it. I didn't give you a chance!"

Looking at Fatty's embarrassing look, Niu Wenju was not surprised at all. After all, where is the value of his brand, ordinary merchants rarely see the value.

According to the quotation Niu Wenju gave to the other party, plus the prime location, the annual usage fee of 30 yuan, the authority of the channel itself is opened to the other party, and according to the value of the other party's drinks, it should not be difficult to expand here.

"Okay, then I'll discuss it with my family!"

The fat man let out a long sigh of relief, he didn't refuse immediately, in fact he had already refused.

Fatty's family members are all out of town, the key is that the other party's family members never care about the business, what are they discussing?
(End of this chapter)