ideal door

Chapter 76 I have a clue

Regarding the review of manuscripts, the TV Center used the form of a circular and sent it to the advertising department and editing studio.

This is undoubtedly a major blow to Gu Jingjing. Now all the media are relatively loose in the review of medical advertisements. If the North District TV station is so strict, it seems to have cut off her financial resources.

"Is this your idea?" Gu Jingjing's tone and expression were somewhat relaxed.

The person who knows the current affairs is Junjie, she knows that if she is fighting with Shen Jiang He, she can't get any cheap, and her performance will be greatly affected.

The salesman has no performance, not to mention the loss of income. After a long time, it may be difficult for her as the manager to gain a foothold here.

She was quite clear about it.

"You say yes." Shen Jianghe replied very simply.

"I didn't expect you to be so insidious." Gu Jingjing thought he would deny it.

"Jingjing, if you say that, ask yourself, even the salesmen below can't see what you have done."

"I know this is not your intention. We had a good time. Why did you obey Old Xu Yan? Think about it, if he didn't push me so hard, my position should be yours."

Shen Jianghe just didn't want to have multiple enemies.

This was the first time he said something wrong about Xu Jianjun in front of her, and he didn't mean to provoke him, but it was Xu Jianjun who inspired his fighting spirit.

To stand aloof from the world, to do his own business with peace of mind, and to be a little rich, this is what he yearns for in his heart, but the reality will not let him be so comfortable.

Gu Jingjing originally wanted to say something, but was stunned for a few seconds before saying anything.

In the afternoon, I met with Ai Baoguo, who was also the biggest client in his opinion. After half a year of follow-up, the planning manager and director met several times, but no order was placed.

This is a large chain commercial complex, integrating hotels, shopping malls, entertainment and office buildings.He inquired carefully about Ai Baoguo's specific situation. He found that there was no problem with his thinking, and the work seemed to be flawless, but the problem was that there was no order.

Shen Jianghe just wanted to know where the problem was.

The planning manager is a tall girl with spots of pimples on her face.

Shen Jianghe gave her a Lancome facial cleanser and lipstick on the grounds of meeting for the first time.

Since he gave Teng Xiao lipstick for the first time, these things are indispensable in his bag, but the price is not cheap, not everyone will give it away, it depends on the person and the timing.

"Actually, the North District is the area we are focusing on now. The penetration of newspapers is not strong, and the TV media is weak. However, according to our survey, your TV station has the best ratings in the North District."

With a little gift, the planning manager talked more.

Shen Jianghe obviously felt that her words were contradictory. Since the North District is the focus, the TV station in the North District is very well recognized, but why not cooperate?

"Then where are the obstacles to our cooperation?" Shen Jianghe saw that his little gift had worked, and asked for advice, hoping that she could give some advice.

"Every time I report the plan, it may be due to the budget, or the leader may have other considerations."

The planning manager said she didn't understand the leader's thinking.

Generally speaking, if the people below say they don't understand the leader's thinking, then the position must not last long.

But judging from what the planning manager said, there seemed to be no problem with her link.

Then the problem is at the top level, and it is very important for this high level to connect with the people at the decision-making level, and the importance of the director is highlighted.

The decision-making layer will not easily deny the work achievements of the people below. For this kind of media planning, there will be goals and directions in advance.

And there will be communication in the middle of making this plan, and the denial of the high-level will only cause the work of everyone below to be wasted.

This is taboo for many companies, especially private companies.

Under the introduction of the planning manager, Shen Jianghe met the director.

The director is very talkative. It seems that he has a good understanding of Baoshi TV, from the soundtrack theater to the international situation, from the international situation to domestic current affairs. Fortunately, Shen Jianghe has developed the habit of reading newspapers every morning. In the process, I will form a self-awareness of current events.

Shen Jianghe chatted happily with the director.

Then we chatted, and we talked about the usual business dealings, from the business dealings to the communication between people, so we naturally talked about mobile phones.

"The update speed of mobile phones is too fast now to keep up with this rhythm." The director said, seemingly unconsciously shaking the mobile phone on his table. It is estimated that many people will have this action.

Shen Jianghe looked at his mobile phone, it was very old, he suddenly understood.

As an excuse to go to the bathroom, Ai Baoguo was asked to chat with the director first. He walked out of the director's office and immediately called Mr. Duan.

"Mr. Duan, can you send someone to bring me the latest Nokia mobile phone?" He said his location.

"No problem, I happen to have a store nearby, give me ten minutes and I'll make sure it will be delivered." Mr. Duan immediately agreed.

"How to settle the settlement? I don't have so much cash on hand, it's urgent." He had to say something up front and give the money after thinking about it.

"Mr. Shen, it's too vulgar to talk about money! You're free these days, so come over here." The boss always said that talking about money was too vulgar, but he was negotiating prices with others almost all the time.

"I'll come over tomorrow." Shen Jianghe reckoned that this old man would ask himself to write a manuscript again, and then post some advertisements.

He will definitely give the money for the mobile phone. Duan is always an upstart, and he doesn't give away things casually. However, for Shen Jianghe, he almost gives him the cost price, and the price of the mobile phone is much cheaper.

Mr. Duan's style of doing things is not sloppy, and he quickly sent someone to bring the mobile phone. Shen Jianghe went out to get the mobile phone and came to the director's office again.

"My friend opened a store. This is a prototype. You can try it and see if it works." Shen Jianghe put the phone in front of the director.

"I can't do this. I can't accept such a valuable thing. The company has strict rules." The director declined.

"Try it out. Besides, it's a prototype. It doesn't cost any money. I met you for the first time today, and I feel that I'm very close to you. Besides, I'm also borrowing flowers to offer Buddha." Shen Jianghe tried his best to downplay the value of the mobile phone, only saying that it is human nature.

In the refusal, unknowingly, he talked about the development of the North District, and seemed to have forgotten about the mobile phone.

This is what Shen Jianghe expected.

"President Shen, please come and sit down often if you have time in the future." Before leaving, the director stood up and held Shen Jianghe's hand.

"sure."

"Baoguo, you can go to our manager." Before leaving, the director said.

"Mr. Shen, this mobile phone is so expensive, I don't have any money for you right now." Ai Baoguo said impatiently after he came out from the client.

He understood him, the insertion orders were pitifully small and the wages were low.

"No need this time. It is said that you have seen the world, listen to the sound of your words, and don't be confused." Shen Jianghe affirmed his work, but only warned him to understand the other party's intentions and know how to devote himself.

"I understand what he means, but some things are beyond my ability." Ai Baoguo was defending himself.

"There are no permanent friends, only permanent interests. The premise is that you have to enter his circle of friends, and don't just focus on this order."

Shen Jianghe asked him to take a long-term view. The significance of the first cooperation is that the other party has included you in his cooperation circle.

This is a hurdle, and only after passing this hurdle can one step into this door.What Ai Baoguo is worried about is that he paid for the mobile phone himself, and he will not be able to get back the money he invested.

Every customer will know it in their hearts, and they will naturally make up for your investment, and it will be easy to cooperate again in the future.

Without taking the first step, there is no second step.Don't treat customers as customers, but as friends. In business activities, it is normal to give some gifts, which is different from bribery.

Besides, it is a common phenomenon in this industry, and other media are working hard, how can I stand out in this kind of competition?

Ai Baoguo has been listening silently, he agrees with Shen Jianghe's words, but he can't make up his mind.

"Being a person and doing things should be more open-minded. If you can't make up your mind, you can also say it and let's think about it together."

Shen Jianghe asked him to reflect again.

Shen Jianghe and Ai Baoguo returned to the office, saw that everyone was there, and immediately called for an impromptu meeting.

Gu Jingjing still didn't participate.

"I ask you to keep a work diary, those who have already implemented it raise your hand!"

Shen Jianghe was a little serious.

Everyone puts their hands up.

"Just keeping a diary is useless. You have to analyze it, especially follow up on the customer's track. If there is a parallel line to follow up, it means there is a problem and a solution must be found."

From the point of view of Fang Guoxiang and Ai Baoguo, two clients, during the long working hours, they all walked in parallel lines, without in-depth and substantive progress.

This time is so long, and it is the most fatal for advertising salesmen to fail to find an effective solution.

"The good time is wasted by you like this. You have to think about problems with your brain and do things with your heart."

Shen Jianghe somewhat hated that iron could not be made into steel.

He gave an example, saying that X invested 5000 yuan to get a customer, and the customer gave him an order of 5000 yuan, and the commission was 5000%. After excluding the investment, he made a net profit of 1 yuan. Go to invest, get another client, and get a commission of [-] yuan.

Just ask: How much money did this person invest in?How much money did you make again?

Many people answered that they invested [-] yuan and made a net profit of [-] yuan.

"No, he only had 5000 yuan of investment funds in his hands, but now he has [-] yuan in his hands."

Shen Jianghe gave the answer.

He also gave another example. Person B also has 4000 in his hand, and he ran clients at the same time as Person A. When Person A invested, Person B did not invest. When Person A signed the order, Person B did not have an order, but There is only 5000 yuan in hand; when person A invests another 5000 yuan and signs an order, person B still has no order, and only 2000 yuan remains from the original [-] yuan.

This means that the time investment of person B is not counted, and the net loss is 3000 yuan.

The two were originally on the same starting line, with 5000 yuan in their hands, and there was no difference. However, after a period of time, A has 2 yuan in his hand, while B has only 2000 yuan in his hand.

So what does this mean?

The funds in the hands of certain A can be invested in four customers at the same time; and the funds in the hands of certain B cannot even invest in one customer.

A has two stable customers, orders will continue to flow, and if he has performance, he will have the opportunity to be promoted and raise his salary.

And B has no clients and no performance, and there is only one fate waiting for him: being eliminated.

Under the same conditions, two completely different fates appeared just because of one's own consciousness.

After Shen Jianghe finished speaking, he announced the adjournment of the meeting, but no one moved, they were all thinking about this case.

"Jiang He, let me remind you that your reimbursement limit has been seriously exceeded." Lin Ximeng now seemed to be his personal secretary.

Shen Jianghe was very meticulous in his work, but he was somewhat casual in other aspects.

Lin Ximeng picked up an invoice in the office one day, and found that he had lost it. If he lost the invoice, he could not be reimbursed, which meant that he had to pay for it out of his own pocket.

She took the initiative to ask him to hand over the invoices of business expenses to her for safekeeping every day, and hand them over to Wen Lixia for reimbursement at the beginning of next month.

"Isn't it? It's only been half a month." Shen Jianghe felt a little unbelievable.

Although his reimbursement is actual reimbursement, there will be a limit on the amount every month, and if it exceeds the limit, he has to bear it himself.

"I see that you don't blink when you spend money. You have become the nanny of these salesmen."

Lin Ximeng said that he now has no business commissions from specific customers, and is still as devoted as his own customers. I don't know what he is trying to do.

"I have to let them embark on a virtuous cycle." Shen Jianghe's purpose is only this one.

"If this is the case, you will enter a vicious circle." Lin Ximeng said angrily, worried about him.

"Then move it to the next month before reimbursement."

"Next month? If you behave like this again, it will probably be in the second half of the year." Lin Ximeng told him to stop.

Who doesn't want to lie comfortably in the office.

But he didn't want to, it was still the original idea, only when he was with the client, he could feel at ease in his heart.

He can stay in the office every day, but how to complete the performance?

"You can hold the original customers in your hands. Even if you want to invest, the commission of these customers is enough to handle it."

Lin Ximeng asked him to attach his original customers to the salesman, the salesman enjoyed the performance, and Shen Jianghe got the commission, which was the best of both worlds.

But he is unwilling to do so. According to the regulations of TV Center, he only enjoys the reward for the overall performance of the advertising department.

His reimbursement amount, which he can control freely, is enough for his daily necessities of life.

But he put all the money into the salesman's customers.

"Don't say it anymore, I know it well." That's all Shen Jianghe could say.

To be frank and straightforward and to do things clearly is what he thinks in his heart. As long as he has no shame in his heart, he will not have any fetters in doing things, and he will not let good people make irresponsible remarks.

He can be high-spirited and upright, and he can contribute, but everyone will be selfish, and so is he. Now he has donated all his client reimbursement quotas, but what he brings is his own loss.

"Just lie to yourself, you know what's in your heart, if you really know what's in your heart, can you do this now?" Lin Ximeng knew that she couldn't convince him, but she still hoped that he could think more about herself.

There is no room for him to think about it now, he has to complete the performance of the first quarter without Gu Jingjing, otherwise, he will be a little passive in the future.

(End of this chapter)