Chapter 155
Not to mention Gree, even Chen Zifan is not very clear about the progress of Midea's smart home. Of course, it's just that he doesn't pay attention to this aspect. If he does, he will definitely know Midea's next move in advance.

But other companies are different. They don’t have such a deep cooperation with Midea, and they rely on the supply chain to obtain information about competitors. It’s just that this time it’s too sudden. Midea’s smart home seems to have emerged out of thin air.

I have to say that their secrecy work is really good, but Chen Zifan studied it carefully, only to find that Midea did not deliberately keep it secret, but used another method that can achieve the same effect:
"Reduce the sense of presence"!
It is to first reduce the presence of the smart home research and development by yourself, so that everyone will mistakenly think that this is just a publicity "cover", and then hire a large number of sailors to distort the facts and guide public opinion on the "sales war".

For example, take out the product list of a certain category and compare it with the products of competitors, and use the sales victory of the single product to publicize and flaunt your own success.

And how could Gree, who was at his peak, care about such a crappy method of the United States?Even many consumers regard Midea as a joke, but these are all pretended by Midea, and the purpose is to hold back a big move.

The development of the matter is also as they expected. Even if a little news about smart home is occasionally revealed, it will not attract widespread attention. Moreover, Stardust Technology has been creating a focus of public opinion, which is another barrier.

After operating layer by layer, Chen Zifan was dumbfounded. No wonder Midea was able to kill Gree and succeed in taking the lead. It was not that their products were really better than Gree, but that the development strategy they chose was very aggressive.

According to his understanding of Midea, the quality and workmanship of some of Midea's small appliances are not excellent, but overall there is no problem, and the price is tens or hundreds of dollars cheaper than competing products, it's as simple as that.

But it’s different now. Taking advantage of the popularity of smartphones, linking with Stardust OS, and overwhelming advertising campaigns, Midea has almost monopolized small and large appliances before the Spring Festival.

Especially Gree, the sales of many of its electrical appliances plummeted, and Ms. Dong was so angry that she couldn't sleep for several days. She held a high-level meeting overnight to discuss countermeasures.

However, after studying Midea's new smart home products, Ms. Dong thinks that Midea's products are just superficial, and Gree's products are better than them.

Regarding the question of whether to build a smart home, Ms. Dong blocked it all by herself, and expressed a completely different opinion:
"Our products don't need to cooperate with those smartphone manufacturers. Refrigerators, air conditioners, water heaters... No matter what kind of product it is, practicality is the most important thing."

Having said that, but...

No gimmicks, what about product sales?
Everyone is buying a smart home, don't say whether it is practical or not, the functions are in place!For example, through the Midea APP, you can see the remaining water volume and temperature in the water heater, and you can also set the heat preservation time.

Another example is the Midea smart washing machine. After installation, you only need to throw the clothes in, close the cover, and set the mode, water level, and time directly from the mobile APP. There will be a special notification sound after washing.

No laundry detergent?
There is a special box for storing laundry detergent inside. You can see how much laundry detergent is left on the phone, and it is displayed in percentage. You only need to add it regularly, and you can truly do one-click laundry.

Even if there is a failure inside the washing machine, an error will be reported. The way to make an appointment for after-sales service is simpler. You can make an appointment from the mobile APP, and then there will be dedicated after-sales personnel to come to repair.

Of course, door-to-door repairs are also charged, except for the warranty period. If you are worried that it will be broken, you can purchase several insurances in advance when purchasing the product.

But this kind of household appliances with a long service life will not be broken under normal circumstances, unless you encounter the situation of buying a washing machine to wash sweet potatoes, it is normal if it breaks, even if it happens, can't the repair be over?

The most important thing is that the price of such an awesome product has not improved much compared to Midea's previous products, and it is still in the same price range as competitors' products such as Gree, so it is crazy.

Even if the current smart home is only limited to a relatively high price range, like a hundred-yuan washing machine that you can’t afford, it doesn’t matter, you can’t afford a full set of smart home, and you can’t afford one of the products?

How about a few more to bring home to the head office?
In what age, are you still using a hot water heater?Don't you have an electric kettle?It only costs tens of dollars, once you add water, press the button, and it will boil in a few minutes. Isn't this more convenient than filling a thermos?

Isn't that the charm of technological development?

Some people may say that many so-called electrical appliances are not high-tech...but they have indeed changed people's lives. If they are not high-tech, they are also technological products, and they are more convenient and safer than before.

Except for some products from unscrupulous manufacturers...

As the saying goes, if you don’t succeed, you will succeed. Midea’s product promotion this time is more intense than ever. It will either take advantage of the wave of “intelligence” to directly reach new heights, or it will lose a lot of money and continue to linger on its development.

In fact, in order to seize the market, the profits of the products they launched are lower than before, but success or failure depends on one action. They give up part of the profits, hold down the prices, and gradually increase the overall profits after they have established the market.

At the same time that Midea is killing all directions, many companies have also discovered one thing: Midea’s APP is also developed by Stardust Network, that is to say... they can also find Stardust Network to develop apps!As long as the funds are in place~

But not every company can afford this money. Who doesn’t know that the app developed by Stardust Network is beautiful, simple, smooth, highly adaptable, and includes post-maintenance, but Stardust Network’s quotation is also high!
Many people don’t know why Stardust 3+ is so smooth, and why the practical experience of Changhe 3 is much better than that of Dimensity 300. Whether it is a chip performance problem, it is also related to the chip structure and APP.

Among the current Stardust applications, 80% of the apps are made of web shells. Opening web pages requires relatively high single-core performance. Opening multiple web pages at the same time requires many high-performance single-cores.

The three-core structure of the Changhe 3 chip happens to be three cores with the same frequency and size. This is one of the reasons why the background limit of the Stardust 3+ is often limited to three. If there are more, the number of cores is not enough.

The APP developed by Stardust Network is equivalent to the native application of Stardust OS, the adaptability...that is, the original one, and the requirements for power consumption and performance are ridiculously low, so it is not limited by the number of chip cores.

To sum it up, if you are using the Stardust application, it doesn’t matter if you open a few of them. If you are using the web shell application, the background will be automatically cleaned up frequently, and the experience between the two is very different during use.

Chen Zifan also took a look at some of Midea's product advertisements, um... how should I put it, in the words of netizens: it smells like Stardust technology advertisements, so he called to ask about the situation.

The answer Wang Jinli gave was also very simple: "Oh ~ their person in charge came here last time, saying that he wanted to learn how to shoot commercials, and the asking price was quite high, so I just introduced a few people there."

"Okay, I see."

It's not a bad thing, but everyone is the same, so there is no uniqueness, so Stardust Technology will have to shoot some more innovative advertisements in the future.

Chen Zifan originally thought that Midea's smart home would be the last wave of hot spots before the Spring Festival. However, this is not over yet. Fengying Motorcycle, which has been pigeonholed for a long time, directly announced their second electric motorcycle: Tianzhu.

This is the second electric imitation game after Fengying-Zhanhuo. The overall specification is a grade higher than Fengying-Zhanhuo. It is also equipped with the same high-power fast charger as the new energy vehicle, and the charging speed is very fast.

According to Chen Zifan's understanding, if a new energy vehicle or a new energy motorcycle takes more than 0 minutes to charge from 100 to 30%, the competitiveness will be much worse, even if it is fully charged in an hour.

In his impression, some new energy vehicles cannot be fully charged in an hour due to battery and power problems, but when the major car manufacturers advertise, they all advertise how much their new energy vehicles can be charged in 0.5 or 0.6 hours.

In fact, it is only charging from 20% to 80% at the maximum power, or from 30% to 80%. The real charging time is much longer. Compared with fuel vehicles, it saves money, but how to calculate the time cost?
Some consumers have a very high demand for the use of their cars, and they have to spend at least an hour charging every two days on average, which is simply too tortured.

But if the charging time can be suppressed to less than 30 minutes, and the real charge from 0 to 100%, then the user experience will be much better. If it can be matched with super fast air charging, and solar charging, etc.

Then the fuel vehicles should suffer, so Chen Zifan has been trying to increase the charging power of new energy vehicles. Traditional lithium batteries can't be charged and discharged, it doesn't matter, he also has sodium lithium battery technology.

If the new battery technology is to be applied, the Xinghan 001 will be used first, and the rest of the products will have to wait, including the Xinghan 009, let alone the Fengying motorcycle, the technology is still a bit behind.

Fengying-Tianzhu's main market this time is still Haicheng. There is no other way. Haicheng's new energy industry is developed, and the road conditions are good, and the management of electric bicycles and electric motorcycles is very good.

These are things that other cities do not have. Some netizens who don’t understand often criticize motorcycles on the Internet, saying that motorcycles are a sunset industry. Is it really a sunset industry?

Motorcycles are a sunset industry, so is automobile an even more sunset industry?Besides, if the setting sun does not set, what does it have to do with Xinghan 009?It's an electric motorcycle!Do you know what is an electric product?

There are so many non-compliant electric motorcycles on the market, and the sales volume is so high every year, and the sunset has not been seen yet?

Even traditional fuel motorcycles have ushered in a wave of recovery since 2018. There is no way, driving in traffic jams, and battery cars cannot meet the needs of long battery life, so they can only choose motorcycles.

There is also the issue of cost. Chen Zifan believes that, apart from a few enthusiasts, most people will definitely choose a car if they have money, but how high is the cost of using a car?Have you calculated it carefully?

Fengying-Zhanhuo, Fengying-Tianzhu, or Xinghan 009, they are essentially upgraded high-end models of electric bicycles, but due to the characteristics of the products themselves, they can only be classified as motor vehicles.

The main reason why motorcycles are banned in various places is not because motorcycles are unsafe and prone to accidents, but because motorcycles are not easy to control, and there is no way to deal with oil resources, so motorcycles can only be abandoned.

If oil is everywhere in China, not to mention the ban on motorcycles, even new energy vehicles will not be able to develop at all. Products such as Xinghan mini and Polestar X will not be bought by many people, and they will be criticized.

In short, the specific situation is such a situation. Is it really because motorcycles are not safe?It's just a cover. Some cities ban motorcycles for the convenience of management and control, and some cities ban motorcycles for the sake of the city's image.

There are also cities where motorcycles are not allowed at all, such as Shancheng, while motorcycles are banned in Haicheng, fuel motorcycles are banned, because they want to destroy the old transportation industry first, and shape new rules on the basis of new energy.

The purpose is different, and the choice is naturally different. The issue of traffic accidents has always been a hot issue, but in the final analysis, transportation is just a transportation, and it depends on how the user uses it.

Those who pursue speed and passion on the road can only harm others and themselves. It happens that Haicheng officials are very concerned about the popularization of traffic knowledge, which directly contributed to the new situation that almost everyone in Haicheng has a driver's license.

Learning those few rigid operations is not the point, the point is to let everyone learn traffic laws.

Once Fengying-Sky Moat was exposed, it attracted another wave of enthusiasm. By the way, it also brought back many people’s memories of Xinghan 009. There is no way, because of poverty, Xinghan 009’s price of less than [-] is really attractive.

There is no problem with the configuration in all aspects. The cruising range is calculated as 400km, and it can run much more than the Xinghan mini. The disadvantage may be that it is exposed to wind, sun and rain, and there is no air-conditioning speaker, which is not as comfortable as the Xinghan mini.

For young people, the imitation racing car model Fengying-Tianzhu will be more lethal, but Xinghan 009 has a brand blessing, how to choose... depends on the prices and configurations of the two products next year.

Seeing that all major companies were attacking with heavy blows, Zhao Wushang couldn't sit still, and found Chen Zifan:
"Chen Dong, our new product?"

"It's okay, wait a little longer, when the heat of the Spring Festival is over, I will arrange for the Stardust Marketing Department to start exposure step by step, let us and consumers have a New Year's Eve first? And you, you should also take a good rest first. "

"Hey~ I'm not tired!"

"No, I think you are tired. Let's see what the staff and cadres gave you. Others gave Wang Jinli purple sand pots, antique walnuts, famous cigarettes and famous wines. What about you? They are all ginseng, deer antler, and big tonic pills!"

"…I do not need."

"Really?"

"..."

Zhao Wushang had nothing to say on the spot.

After sending Zhao Wushang away, Chen Zifan suddenly realized a problem: "That's wrong! Why didn't anyone send me something? Also, we are a pure technology company! The culture of giving gifts is not to be tolerated~"

 PS: I have something to do today, temporarily degenerate, thank you for your support! ! !

  
 
(End of this chapter)

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