i have an electronics factory

Chapter 160 Buying a Car Online
Of course, some people don’t like the exterior design of Xinghan 009, but whether they like this design or not, they have to admit that Stardust Technology and Xinghan Zhixing are definitely good at creating product texture.

Whether it is a mobile phone, a new energy vehicle, or an electric motorcycle, even if you look closely with a magnifying glass, it is difficult to find the details.

Since Xinghan mini was released, nearly 3 units have been sold across the country, and the sales volume is getting higher and higher every month. Some complain about the short battery life and want 300+ battery life, but few say that the quality is poor.

Xinghan 009 can be seen from the name. In fact, it is positioned slightly higher than Xinghan mini, but due to the price issue, it looks inferior to Xinghan mini, but it is not.

Some cars look okay from a distance, such as Lifan v16 plus, Benda LFS700 Tang Dao, and Cyclo RE3, but when you look closely... the details of the workmanship and texture are quite persuasive, and Xinghan 009 has no such problem at all.

It can even be said that it has a 360° full texture with no dead angles, so Xinghan 009 killed the audience as soon as it appeared on the stage, and directly exploded the entire network.

They are all asking how to book a car.

Even the detailed configuration of the previous Xinghan 009 was picked up again, such as vehicle weight, battery life, charging time... Due to the small battery capacity, the charging time of Xinghan 009 is also less than 30 minutes.

The female models who participated in the road test were chased and photographed every day, and were even made into high-definition wallpapers, which attracted an unknown amount of new traffic to Xinghai Driving School.

However, no matter how big the Xinghai Driving School is, it can’t meet the high demand for driving licenses in Haicheng. Other driving licenses that can only apply for C1 driving licenses have also added items. The learning time is also very short, and it takes only a day or two.

After a long time, consumers will not recognize it!

Electric vehicles have almost become a necessary means of transportation for travel. Everyone rides them every day. How can we do without a photo?Who wants to go if the speed of taking photos is slow?
However, common sense of safe driving and road traffic laws are something that everyone must pass. This is also the official requirement of Haicheng.

After Fengying Motorcycle took the lead in opening up the electric motorcycle market, many manufacturers also wanted to come to Haicheng to get a share of the new electric motorcycle brand. The appearance of Xinghan 009 strengthened the confidence of these manufacturers and directly made a decision.

If Xinghan 009 is just an appetizer...

Then Xinghan 001 is the real killer move of Xinghan Zhixing, and this road test is not only carried out in Haicheng, but there are also 30 road test vehicles in each of the first-tier cities of Beijing and Jincheng.

Haicheng left 40 units. When a total of 100 Xinghan 001 appeared on the urban roads of three cities... countless consumers understood what a real "new energy vehicle" is and what Xinghan Zhixing is!

Xinghan 001 may not be as domineering as Xinghan 01 in appearance, so advanced in technology, so luxurious in interior, and so extreme in materials... But it is still the coupe with the highest originality, appearance, and configuration in China.

Moreover, the appearance of new energy vehicles is completely different from that of fuel vehicles. Some people think that the design of Xinghan 001 is too high-profile, not as low-key, luxurious and connotative as many classic fuel vehicles, but some people think it is just right.

The appearance of Xinghan 001 has once again guided the direction of public opinion in the Stardust community, and everyone thinks that:
"It's unassuming and I don't like it yet!"

Don't say every day that buying a car is just for family use, and it's better to keep a low profile... Is this really the case?Ask yourself is this really the case?How can there be so many people who have read thousands of sails in the world, most of them are just ordinary people.

The needs of ordinary people are just that simple, and Xinghan 001 can meet all of them, and the main target users of Xinghan 001 are not those consumers who only recognize brands, and they will not market to them.

Every brand has its own loyal users and fans, and everyone also has their own favorite brands. This is normal. Xinghan Zhixing only needs to target its own target group and build a good product.

Since the price of the Xinghan 001 is as high as 18.58 yuan, the challenge it faces is much higher than that of the Xinghan mini. The main competitors of the Xinghan mini are a lot of mini cars, such as Chery QQ and Suzuki Big Dipper.

And Xinghan 001's main competitors... Focus, Zhisheng, Citroen Sega, 307, Accord, LaCrosse, Mazda 6... There are simply too many.

Because there are no trams of the same price for comparison, Xinghan 001 is almost all fuel vehicles of about 18 yuan, but if you can accept that Xinghan 001 is a tram, you can accept the driving, charging and so on of the tram.

Then the configuration level of Xinghan 001 is absolutely unique in the same price range. In order to facilitate Xinghan 001 to open the market, Chen Zifan directly stationed Xinghan direct-sale stores in the capital cities of each province.

And further developed the express delivery business of Stardust Express, and officially announced a news that Xinghan 001 and Xinghan 009 can order cars online from Xinghan Zhixing APP, and even place orders directly from the Internet.

Of course, due to the high prices of the two products... so some financial institutions will intervene, and you can directly handle the installment business from the Xinghan Zhixing APP.

After all the procedures are completed, Xinghan Zhixing will not only provide car delivery service, but will also contact the local vehicle management office to handle licensing, including Xinghan Zhixing's brand charging piles will also send staff to the door for installation.

If you encounter any after-sales problems...

Xinghan Zhixing will also send a commissioner to solve the problem at the first time. Chen Zifan chooses this radical way to open up the market is also a helpless move. He can't wait for every city to slowly build and popularize charging piles.

It is impossible for Xinghan Zhixing to be limited to Haicheng and its surrounding cities, so we must find a way to be more radical, and by the way, we can also publicize the service level of Xinghan Zhixing to improve the after-sales reputation.

But this is just an ideal state. For such a large-scale product that can almost change the life of a family, many people still remain cautious and want to wait and see and choose carefully.

Taking advantage of the popularity of Xinghan 001 and Xinghan 009 road tests, Stardust Express also joined in the excitement and put up a new promotional slogan: "Only what you don't want to send, there is nothing we can't deliver!" The implication is obvious :

Even Xinghan 001 and Xinghan 009 can be delivered to your door, and we can also guarantee the delivery efficiency. Which other express company can do it?We are still reliable!
It's a pity that Stardust Express only accepts orders from a few channels such as Stardust Mall and Stardust official website, and also provides personal delivery services. The price is a bit high, but the speed is absolutely nothing to say, it is the first choice for efficiency.

In the Stardust community, the questions raised by some netizens are always answered. Xinghan Zhixing has thought of everything they can think of, and also proposed practical solutions, and upgraded the Xinghan Zhixing APP.

In the past, Xinghan Zhixing APP could only view cars online, make appointments for test drives, inquire about stores, calculate car purchases, and perform vehicle interconnection, etc. Now Xinghan Zhixing can even order Xinghan mini directly from it.

You can also directly handle the installment business from the APP. The fastest time to pass the information review is less than an hour. Some consumers who live in remote areas and want to buy Xinghan mini can't sit still.

"The down payment is only 5800 yuan, and Xinghan mini can be driven home!" And there are official after-sales services, such as Xinghan mini modification and upgrade, door-to-door installation of charging piles, battery after-sales warranty and so on.

On the day when the Xinghan Zhixing APP was updated, some warriors directly placed an order for an "urban off-road version" Xinghan mini, which was equipped with fast charging. After the order was successfully placed, the estimated delivery time was directly displayed on the APP.

It only takes 15 days from the completion of production at the Xinghan Automobile factory to delivery to the door. If you buy the standard version of Xinghan mini, the delivery speed will be even faster. After the order is placed, a specialist will contact the buyer to sign the electronic contract for car purchase.

Using the Xinghan mini to test the water, the profit of a single car may be much lower, but Chen Zifan thinks it is worthwhile to further expand channels and open up the market.

Besides, with the foundation of the Stardust mobile phone, shouldn't it be done like this?What age is it, are you still buying cars in the traditional way?Let's see how powerful Xinghan Zhixing's one-stop service is!However, before buying a car, it is still recommended to look at the real car. Looking at the real car and watching pictures and videos are two different things.

This was not enough, Chen Zifan added fuel to the fire, and announced a news through media channels. Starting from April 4th, Stardust Plaza will hold an auto show. The models include: Xinghan 15, Xinghan 001, and Xinghan 009.

As soon as the news came out, many car companies lost their minds on the spot and began to curse: "Go to NMLGB's Chen Zifan! Is there an end? Is there an end to TM!?"

"The smart phone market is not enough for you, so you have to come to the car market? Why do you want to buy cars online... I think you want to kill our 4S store!"

"It's too poisonous! It's really too poisonous! Stardust Technology is a cancer in the industry! I sincerely suggest that everyone stop fighting among themselves and spare some energy to unite to kill Xinghan Zhixing, otherwise we won't be able to handle it! "

"Now we are buying cars online, what's next? Are we going to be forced to develop an app? Are we forced to reduce the size of 4S stores? Then we are forced to join the camp of new energy vehicles? Damn it! Just wait!"

"Auto show? There are only three cars, and you have the nerve to call it a car show!? Wait... Fuck! Xinghan 01? Xinghan Zhixing has made such a thing? I don't believe it!"

"Fake! Must be fake!"

"I've studied the configuration of Xinghan 01, and it's not something that can be mass-produced at the current industrial level! It's impossible! If Xinghan 01 really comes out, no car manufacturer can withstand the impact!"

"Stardust Technology is not that capable, but Xinghan 001 is the real thing. I have seen their road test car, and the degree of completion is very high. The design, texture, and configuration of the real car...do not look like a new car company at all!"

"What shall we do next?"

"I said a long time ago that we can't wait any longer! Give Stardust Technology some more time, maybe they will come up with something, now it's alright...the best time has been missed, we can only take one step at a time."

"Hehe, what are you afraid of? We have a long brand history, hundreds of years of brand accumulation..."

How similar is history?

Chen Zifan has experienced the development of new energy vehicles. Some traditional fuel vehicle brands are already on the decline. In the automobile market, almost all domestic brand 4S stores have new energy vehicles at the door.

And these brands can only hang the slogan "We also have new energy vehicles" above the 4S stores to attract customers, but can those cars that have changed from oil to electricity, have constant problems and are expensive, really retain customers?
The most terrible thing is that Xinghan Zhixing even released monsters like Xinghan 01, and made it clear that it will participate in the auto show on April 4th. Whether Xinghan 15 will be mass-produced... Even they don't know, it's okay if there is no mass production.

But what if?
In case Xinghan 01 is mass-produced...

And it can reach the level in the Haishi Phantom game, with a cruising range of more than 750km, and the fastest acceleration from zero to 3.2 takes only [-] seconds. There are also variable canopy, solar charging, automatic parking, night vision system...

How is this still playing?
Fortunately, Xinghan 01 is just a prototype. The most critical configurations, such as tires, suspension, variable glass, environmental simulation air conditioning, kinetic energy recovery motor and other technologies have not been solved, and it is still too early to be practical.

In fact, technology [Stardust Technology] has. The current main limitation is not technology, but materials. The higher the development, the more high-end materials are needed.

But it's coming soon, Chen Zifan estimates that after this year's Stardust conference is over, several products will be mass-produced and launched, and soon [Stardust Technology] will be able to collect enough counterfeit points for upgrades to unlock the material analysis function.

Xinghan Zhixing's current development strategy is also very simple: "use personality to face face, use technology to fight brand", you promote the history of the brand, we promote the level of technology, and it is good for everyone to promote their own.

However, just a few days after Chen Zifan officially announced the auto show information, several models of Xinghan Zhixing suffered a lot of unrealistic smears, such as lack of safety, battery explosion, and flashy configuration.

Does discredit need a reason?

All you need to do is snap a hat on!

The Stardust Marketing Department is responsible for this, don't you like black people?come!Everyone hates each other!Xinghan Zhixing’s car started to be hacked before it was launched, but your car is already on the market, and there are more places that can be hacked!

How dare you provoke others when you are all dressed up?
Who gave the courage?
They were also really scared. They didn't think Xinghan Zhixing and Xingchen Technology were so powerful before. Didn't they just sell mobile phones, do express delivery, and build a few old trams?Now combined, the power is called a big one!

The most terrible thing is that Xinghan Zhixing is just a subsidiary company of Xingdust Technology. Xingdust Technology’s new product marketing work has just begun. The official announcement has been made, and it is a direct official announcement.

There is no fancy marketing, and even the makeup photos have come out, especially the Stardust 3-liquid cooling version, which shows a higher level of product effect than the Stardust 2-electrochromic version.

The new material on the back panel of Stardust 3+ is also eye-catching. Although many people think it does not look that distinctive, but take a closer look at the details:
"Damn! High-strength materials!?"

"Can it be used to make bulletproof vests and bulletproof helmets?"

　PS: Two updates and two updates!
　　
　
(End of this chapter)