i have an electronics factory

Chapter 220 Don't Try to Run Away

This is the real "Urban Utility Vehicle".

Can resist, run and pull!
Even some consumers who had no idea of ​​buying a car were aroused by this promotional video, but it's still the same sentence, before there is an accident, few consumers really care about things like safety...

The reason why Chen Zifan included so many safety crash tests in this promotional video, and also gave close-up shots of the airbag and air curtain, is that Xinghan Zhixing and several testing agencies invested by insurance companies are preparing to make a move.

It is a bit similar to the "Huabao Research Institute" in Chen Zifan's memory. Some people say that its test data is not credible and cannot truly reflect the road conditions, but it has to be admitted that its appearance makes "safety" visible.

In the past, when people mentioned car safety, they did not have a clear concept. With such a relatively authoritative testing organization, at least when buying a car, you can compare several models within your budget.

It is clear at a glance who is more secure.

Of course, the reason why Xinghan Zhixing established this organization is not only to have a relatively authoritative testing organization, but also to have its own selfishness in it. Chen Zifan needs to use this method to pull others into the water.

Whether it is an imported car, a joint venture, or a domestic car brand, one counts as one, and no one will run away!
Coupled with Xinghan Zhixing's terrifying marketing capabilities, even if safety is not an important selection factor in car purchases, it can still affect many consumers.

Some popular models with explosive models are likely to become popular under such circumstances and become the stepping stones of Xinghan Zhixing. Various tricks must be used.

First attract consumers with high configuration and low price, and then continue to increase marketing efforts to create an image of new energy vehicles that are safer, more economical, more environmentally friendly, more stable, and have a better driving experience, and then create a little "fuel vehicle" for consumers. It will soon be eliminated" anxiety.

After all, a car is used for more than ten years. No one would hope that their car will be eliminated before it has been driven for a few years, even if it is still early...

Starting from Xinghan 001, the safety of Xinghan cars is obvious to all, and the safety of Xinghan 02 is even higher after using new alloy steel.

But Xinghan 02 is not enough to promote Xinghan 002. Xinghan 02 is the key publicity object this time. This is the main model this time. Acceleration, functions, etc. are actually not bad.

The alloy steel of Xinghan 02 is still used, and the rocker arm is also made of aluminum alloy.

The promotional advertisement also uses a certain "trick" method to create a sense of atmosphere, which is fine, but the overall advertisement of Xinghan Zhixing is mainly realistic, and sometimes it is not good if it is too exaggerated. If you are lucky, you will know what the sequelae of exaggeration are.

The advert was shot amazingly, but in the end, the motorcycle and automobile industries were in a mess. Except for the trucks, I couldn’t do anything else...

Near the end of the promotional film, Chen Zifan also specially arranged a video of Xinghan 002 and Xinghan 004 (entry-level sports car) passing by on the city highway, which made many netizens feel very addicted, and this is just the preparation of Xinghan Zhixing It's just a promotional film.

In addition to the "Road Tank" promotional video that focuses on safety introduction, there are also promotional videos that focus on function introduction, handling and driving, and daily experience. Xinghan 004 also has its own promotional video. Without heavy samples.

Xinghan 002 focuses more on safety and function introduction, while Xinghan 004 focuses more on handsomeness. Yes, as a sports car model, even if it is only an entry-level sports car, it has lost 80% of its attractiveness if it is not handsome enough.

Obviously, Xinghan 004 does not belong to this category. Not only does it look good in the original version, Xinghan Zhixing also provides a variety of original personalized parts. In order to meet the needs of some users, the original rear spoiler is also available.

The visual effect after installation is very explosive!

Or electrically adjustable...

The only disadvantage is that a rear spoiler costs 5000 yuan, but compared with the price of Xinghan 004, this 5000 yuan is really not a disadvantage. Few people who buy entry-level new energy sports cars regard it as a family car, handsome It's over, isn't it just 5000 yuan?
buy!
There is also a shortcoming that is not a shortcoming. New energy vehicles have no sound. Even if the motor sound is turned up, the "humming" is not pleasant. This is too uncomfortable for people who want to drive new energy vehicles or ride electric motorcycles on the street. up.

But that doesn't help either...

It is impossible for Chen Zifan to change the product for a small number of needs, and it is illegal to modify the exhaust, so it is very likely that he will be caught and solved by blowing up the street.

In addition, there are also many people complaining about the steering wheel of the opposite sex. Since the release of Xinghan 001, many people have complained about what is unsafe and impractical... Later, under the overwhelming publicity of Xinghan Zhixing, many people also know Xinghan Zhixing’s car. There are two sets of steering wheels from the factory.

You can choose by yourself.

Extra steering wheels can also be taken home.

Whenever there is a demand, it is enough to change the staff of the Xinghan direct-sale store, but the interesting thing is:
In the data report obtained by Chen Zifan, 95.6% of consumers chose opposite-sex steering wheels instead of round steering wheels, so why is there a lot of spraying on the Internet?

Sure enough, you can't just look at online opinions.

Xinghan MOTO and Polestar Motors are still performing steadily, and the release date has also been confirmed by taking advantage of the popularity of the promotional film. It is scheduled to be released from November 11th to December 30nd, grasping the tail of winter.

New energy vehicles are okay, but it stands to reason that the sales of electric motorcycles in winter will never be good. However, Chen Zifan doesn't care at all. The product line is expanded, and I will talk about others later.

The difference between the early months and the late months is not that big. After waiting, the patience of consumers will be worn out in the end, and it will be even worse to turn around and buy other cars...

The next suspense is only the price. Many people are still waiting and watching online, but those who are fast have already gone to the Xinghan direct-sale store to consult the clerk in advance and participate in the blind order activity. Anyway, blind order can also refund the deposit if the price is not satisfied. If you are satisfied, you can go to the front.

Seems like a good deal...

In the Stardust community, many people have also estimated the price of this round of models. In fact, the estimates are quite accurate, because Stardust Technology and Xinghan Zhixing have always been priced with high cost performance. It is impossible to be expensive.

Of course, this expensive is relative.

Many car companies like to raise the price with water army before the press conference, and then create an illusion of "pricing conscience" at the press conference, but for Xinghan Zhixing, there is no need to use this fancy way.

Just push it all the way.

Li Yuan, Mo Shaokun, and Yang Zhirong were in charge of the press conference. Taking advantage of the period in between, Chen Zifan led the staff of the Stardust PC project team and Stardust Network to "work overtime" crazily. It has already broken through 95%, and it is just a step away.

It's not that Chen Zifan wants to work overtime, the overall introversion is very strong, the new employees want to improve their benefits, want to be allocated a room, and the old employees want to be promoted, they can't do it.

One thing that is very good at Stardust Technology is that it really provides housing, even if it is smaller, but it does provide housing, and buildings are being built all the time, and branch cities are also being built.

There are many directors who talk about benefits and guarantee to give each employee a suite, such as Gree's Miss Dong, but in reality only Chen Zifan can do it.

(End of this chapter)