i have an electronics factory

Chapter 241 Divided into Two

This is true.

In the previous era of feature phones, many people could still use their mobile phones as a simple communication tool, making phone calls, sending text messages, and occasionally playing a game or two of Tetris and Sokoban.

Mobile phones have indeed shortened the distance between people. Back then, sending a text message for 0.1 yuan couldn’t stop people’s desire to chat. Chen Zifan’s deskmate even practiced blind typing skills because of this.

Without looking at the phone, press the button to turn on the phone, press the button to send a text message, touch type the content to be sent, and then select the contact according to the memory, or directly bookmark the contact.

It is more convenient when sending.

Later, as soon as the full-screen mobile phone came out, this skill was lost directly. There is no way, the touch screen has no feedback from the buttons, and I don’t know where it will go.

If the connection between functional phones and people's lives is not so close, then the emergence of smart phones completely bundles people's lives with mobile phones.

Not to mention that the current mobile payment is becoming popular at an unimaginable speed. Before ordinary people even feel it, every store has already put up a payment code, and it is almost unnecessary to bring cash when going out.

As Chen Zifan said, apart from the good aspects, when smartphones first appeared... even until now, they are still being "demonized" by many people. He also understands that accepting new things requires a process~

But sports cars aren't strictly new, they're just a little out of the public eye.

In Chen Zifan's view, a sports car is just a type of model. Indeed, the price of sports cars on the market is expensive, and the top sports cars can crush the Xinghan 004 to pieces regardless of their brand power or product power.

But so what?

Xinghan 004 has really lowered the entry barrier for sports cars. You can get it for less than 20 yuan. If you add a little money to the top configuration, you can experience the experience of front and rear dual motors + four-wheel drive + 3.8-[-] acceleration in [-] seconds comparable to a sports car.

This is what consumers who really like sports cars and want to experience sports cars need, not as some people think, sports cars are a symbol of "money" and "status", so what they need is a sports car, or do they need a sports car? An item that can show money status?
Of course, in the eyes of some people, the Xinghan 004 is just a car in sports car skin, and the situation is a bit similar to the Ford Mustang in Chen Zifan's memory. consumer.

It’s not for brands like Koenigsegg and Bugatti Veyron. Chen Zifan thinks he’s vulgar. Xinghan Zhixing is more like Lynk & Co, a brand owned by Geely in his memory, only a little more expensive.

Xinghan 004 has now passed the so-called "criticism" stage. As more and more people buy it, its use experience, driving experience, and quality feedback are more clearly presented to mass consumers.

After watching too much, people suddenly realize that...

Eh?
Xinghan 004 is pretty handsome, right?

The car seems to be fine?
Handsome and easy to drive, the price is cheap...

Even if tram charging is inconvenient in many places, Xinghan Zhixing will not be able to install private charging piles at the door, and the current expressway service areas are also popularizing new energy charging stations, let alone newly built or planned expressways. said.

The capital cities of all provinces have more or less new energy charging stations. This is the general trend. Even if some people who are passive by the cake want to obey the law, they will not be able to stop it.

There are still many traditional car companies that are preparing for transformation. Anyway, even if traditional fuel vehicles work hard for ten years, they will not be able to compare with imported car companies, so why not just change the track?

What kind of oil truck?What engine is reverse developed?Why don't you hurry up and join the tram?

However, there is another problem with the development of trams, that is, residents do not have enough electricity these days, and major cities will conduct power outages in different areas every once in a while.

Therefore, it is unrealistic to use trams to ban gasoline vehicles in a short period of time. Even if Chen Zifan has something like [Stardust Technology], it is conservatively estimated that it will take more than 15 years for new energy vehicles to become the real mainstream.

Li Yuan came to see Chen Zifan this time for nothing important, so he simply reported on the new situation after the Spring Festival, and by the way, talked about some issues about the original factory "optional parts" and how to actually operate them:
"My idea is: split Xinghan's directly-operated store into two stores, one is responsible for display, sales, after-sales, etc., and the other is dedicated to technical work, such as repairs, maintenance, and optional accessories... "

The so-called "optional parts" from the original factory are actually legal modifications that can be filed. However, if the optional parts of the Xinghan Zhixing car are placed on other brands of cars, it is an illegal modification. How do you say this kind of thing... Boundary It's vague, but anyone who understands it understands it.

The reason why I want to open another branch is because Xinghan Zhixing currently sells too many optional accessories for several cars, especially Xinghan mini and Xinghan 004, which focus on "personality" after they go on the market.

Even the Xinghan 002, which looks the most low-key, has many original optional parts. The most important thing is that it doesn’t matter if you don’t choose the optional parts when buying a Xinghan Zhixing car. You can add it at any time if you want it later. .

There is also a rich woman in the Stardust community. It is said that her Xinghan mini has been changed no less than ten times. After becoming the current full body, she spent more than 50 yuan. One can imagine how high the upper limit is. .

As the saying goes, once you enter the modification, it is as deep as the sea...

At present, 17% of Xinghan Zhixing's profits are contributed by the optional service, and there are more and more Xinghan car owners. If we follow the previous model of sending them back to the factory... To be honest, the efficiency is a bit too low.

So it's better to split into two stores.

It just happens that the original maintenance, repair and other services are also split out, and the degree of specialization can also be improved at the same time. However, in this way, the overall operating cost of Xinghan Zhixing will be much higher than before.

Chen Zifan naturally has no opinion on this matter, what cost issue... In his opinion, it is not a problem at all, Stardust Technology has too many profitable projects, even if Xinghan Zhixing operates at a loss, it is completely fine.

What's more, although the current Xinghan Zhixing's net profit is not high, it is not at a loss overall. The cost of splitting one store into two stores can be recovered in a short time.

"Yes... but I hope to add something. Isn't Xinghan Zhixing recently preparing for the 'car owner service' project? For example, roadside assistance, you can also keep the trailer in Xinghan Zhixing's new store."

"I think so too!"

As we all know, a "high-end" brand not only requires high brand power, strong product power, stable quality, and good service, but service is also an important part of building a brand image and increasing sales. Therefore, many brands will provide a variety of car owner service.

Some are superficial, some are real...

It depends on whether consumers will choose.

At this point, Xinghan Zhixing definitely integrates the advantages of Stardust Technology. Not only the superficial engineering is in place (luxury stores, high-quality employees, etc.), but the actual service is really good (mainly reflected in efficiency).

Among other things, the tow truck raised by Xinghan Zhixing is placed at the door of the store, and from time to time, two cars that are ready for repair or maintenance are towed back. Whether it is superficial engineering or practical effect, it is absolutely in place in the eyes of passers-by.

Of course, what should be free in the process will definitely be free, and items that should be charged will also be charged reasonably.

One of the purposes of Li Yuan's establishment of the branch is to increase the overall profit of Xinghan Zhixing, and it is certainly impossible for them to be free of charge. Those who claim to have free car owner services have actually been added to the price of the car.

It's just that Xinghan Zhixing didn't do that.

Chen Zifan mentioned some suggestions about the new optional parts of Xinghan 04 by the way, and the two chatted for a while before going to their respective jobs.

The new options are too simple for an entry-level sports car like the Xinghan 004. You can add any "flashy" air kits and various styles of rear spoilers at will, and you can have everything you want except no exhaust sound.

The exhaust sound is really unbelievable.

Chen Zifan can make simulated sound waves, but that's completely unnecessary!What noise does a tram need?
You can't install a fake exhaust pipe, and then match it with a few hidden external enlarged speakers, pig nose and green onions, right?

And it's definitely not legal to change the exhaust.

This kind of obvious thing can't be done by Xinghan directly-operated stores, so the newly added options are mainly based on the appearance and interior, and some invisible configurations, such as an upgraded version of double-layer soundproof glass.

Another example is the sound insulation of the whole car, nitrogen shock absorption, etc.

The most commonly used tire Xinghan Zhixing has also cooperated with several international brands and domestic brands. As long as consumers want to choose, they can always find one that suits them.

This is not the most powerful, the most powerful is:

Chen Zifan also asked Xingchen Network to develop a special APP for Xinghan Zhixing, which can directly generate the current vehicle information by scanning the vehicle frame number, and all optional parts can also be selected through the APP.

And the APP will also provide a real-time preview screen like the game. As long as consumers choose it, they can see the effect from the 3D modeling. The similarity with the reality after completion is more than 95%, which is very convenient.

This is something that came out of the game.

It can be said that the game "Phantom of the Sea City" has long been more than just a game in Chen Zifan's heart, and many things in it can be split out and used elsewhere.

The Stardust game headquarters at this time——

Although there were no people in the company during the Spring Festival, many employees still saw the scene of Chen Zifan and An He staying together. Chen Zifan has never been secretive, and An He is the same, so some "gossip" cannot be avoided. "Well, man, that's it.

More or less will discuss the topic of men and women.

Even An He's best friend and "half colleague" Bai Xianning was a little skeptical after bumping into two people last time, but before she could say anything, she turned into a threesome.

So the deviation of the rumors is even greater...

But An He himself didn't pay much attention to these things. Anyway, it was just a private discussion among employees, and it was impossible for rumors to spread on the Internet. Is it true that Stardust Technology's PR team and marketing department are free?

(End of this chapter)