i have an electronics factory

Chapter 50 Seafood and Electrical Appliances

On the 18th, Chen Zifan came to the Magpie Tower Square in Haicheng as agreed. This is a small landmark building in Haicheng. There is a small pagoda in the center of the square, which is said to be a hundred years old.

At the time of urban planning, the planning team didn't bother to find out what the tower was called before. After it was refurbished and rebuilt, it was simply called the Magpie Tower, which was an auspicious sign.

With the Magpie Tower as the center, there is an oval-shaped square extending outwards, which covers an area about 1/3 smaller than the Stardust Square, but the location of the Magpie Tower Square is a serious city center.

This is incomparable to Stardust Plaza. Taking the single-day traffic as an example, the single-person traffic of Stardust Plaza is only about 2 people, while Magpie Tower Square has at least 8 people even on non-holidays.

The flow of people during holidays can at least double again. It can be said that Guan Xia chose this place for the largest milk tea head office.

Leaving aside whether it can be profitable or not, Guanxia's decoration is very good from the outside, exquisite but not too luxurious, which would be boring.

They choose Chinese style in the overall decoration style, not the kind of retro Chinese style, but a Chinese style that incorporates many modern elements.

The so-called "ribbon-cutting ceremony" is actually not in the store, but in the office building behind the Magpie Tower Square, where Jirun Food Processing Factory handles writing and financial statements.

But now that they're here, Chen Zifan still wants to see what they've come up with. After pushing the door and walking in, he can clearly feel the difference in temperature between the inside and outside, but he won't feel uncomfortable.

The temperature of the air conditioner was well controlled. Looking around, he didn't find where the air outlet of the air conditioner was hidden. After a brief look at the milk tea list with fluorescent treatment next to him, he was stunned and couldn't help but swear:
"I rely on!"

"Kunlun boiled snow...38 yuan"

"Yihe Jingui...26 yuan"

“Xuerong white tea...28 yuan”

Good guy, Chen Zifan called him a good guy, it really was Guan Xia in his memory, but is it really appropriate to name milk tea like this?Will it be a little out of touch, what should we do in publicity?
In his impression, there seem to be very few brands in China that specialize in high-end milk tea drinks, or milk tea is not high-end at all. Didn’t Starbucks fall into the sand after entering China?

Drinking more than 20 cups of milk tea is a normal thing in quasi-first-tier cities in 2022, but in Haicheng in 06, the price is still a bit high, and ordinary people can eat three meals a day for less than 20 yuan.

Of course, compared with Starbucks coffee, Guanxia's milk tea still has a slight price advantage. As for the products... Chen Zifan can only say that everyone's needs are different, and he doesn't comment.

The manager of the general store recognized Chen Zifan at a glance, and hurriedly came over to say hello. After all, Chen Zifan is one of the major shareholders of Jirun Foods, which is equivalent to their boss, so naturally he had to entertain him well.

Chen Zifan felt a bit unreasonable about the nodding and bowing attitude of the general store manager: "Oh no, there's no need, I'm just here to take a look around."

As soon as he heard this, the head store manager understood what it meant, and began to take the initiative to introduce:
"We have borrowed the design concept of Stardust 1, and we are pursuing exquisiteness from packaging to products. Please take a look, Mr. Chen. This is our customized teacup. Different materials are selected according to the different characteristics of each tea...

Not only can the aroma of different tea leaves be stimulated, but also the mellow aroma of milk can be preserved. The two are combined into one, and each sip can have a strong taste...Chen Dong, do you want to try it? "

"Ah, wait a minute~"

Chen Zifan is still in a very confused state. He originally wanted to open a milk tea shop similar to Cha Baidao and Yi He Tang, but Guan Xia came up with something completely different.

In addition to customizing items such as milk tea cups, straws, and packing bags, even some other things, such as seats and tables, have also been customized.

Another example is the cash register and checkout system similar to the Stardust direct-sale store. The matching computer is also customized, in order to be more consistent with the overall style of the surrounding. The disadvantage is that there is no mobile payment~
"Just have a drink, try to hurry up, I have something to do later, I'm in a hurry!"

"Okay, Mr. Chen, please take a break here, and I will send it to you right away~"

"..."

Chen Zifan randomly found a seat by the window and sat down. In fact, just sitting like this is quite comfortable. In the hot summer, there is a cool breeze blowing, and the scenery outside is not too noisy even with the soundproof glass.

You can also drink refreshing drinks, use free wifi, and each location has a special futon. It is no wonder that so many people like to go to Starbucks to work, and they don't care about the taste of coffee.

It was to pursue a relatively quiet and relaxing environment. At the same time, he also observed that many people walked into the store with curiosity. Some people left after seeing the price, and some gritted their teeth and bought it.

The waiter has also undergone obvious training, is relaxed, and is warm and thoughtful in the introduction. After the customer places an order, he will also give enough personal space. Before he can continue to observe, the general store manager came over with milk tea.

"Chen Dong, this is Kunlun boiled snow specially prepared for you! Just open the cup like this..."

"Okay, you go to work."

Chen Zifan picked up the bag and left. It was indeed a custom-made bag, and it felt good. The cup was also very delicate and made of thick food-grade material.

The so-called Kunlun boiled snow is actually Xueding scented tea. According to Chen Zifan's understanding, scented tea is mainly fragrant and not sweet, but this cup of tea has a taste that he doesn't know how to describe.

"Well...not bad."

I don't know how they did it, and this cup of milk tea actually contains both milk and tea, and the taste is also very important. Unfortunately, such a product will be more attractive to female customers.

Adult men can choose pure tea, coffee, or alcohol. Milk tea is not a routine choice, so Chen Zifan holds conservative views on the future development of Guanxia, ​​and their promotion is too difficult.

It has neither a more affordable price nor the ability to expand rapidly. Free wifi is a good point of publicity, but as time goes by, the publicity effect of free wifi will become worse and worse.

When he was going out, Chen Zifan had already seen a lot of people using wifi at the door, which was exactly the same as the situation in the Stardust directly-operated store. Among the people coming and going, the appearance rate of Stardust 1 and Bluetooth headsets was very high.

After arriving at the location, Chen Zifan realized that this was not so much a ribbon-cutting ceremony for Guan Xia, but rather a special welcome for him, and he was just looking for an excuse to let him show up and report the specific situation by the way.

Chen Zifan was not interested in these things, and as soon as he collected the documents, he was going to hand them back to Wang Jinli, and he was already extremely disappointed with the ribbon-cutting ceremony, and there was nothing interesting from the beginning to the end.

It's a pity that Peng Wen, the person in charge of Jirun Foods, didn't seem to realize this, he pulled a strong-looking man next to him and said, "Chen Dong, let me introduce you, he is Li Bei from Haili Electric...

Their company mainly produces some household appliances, such as electric fans, vacuum cleaners, induction cookers... After Stardust 1 was launched, we are also paying attention to Stardust Mall, but we have not been able to find a channel to cooperate with you..."

Li Bei said very firmly:
"Chen Dong, we all like you very much! You are young and promising! Stardust 1 is really the most amazing mobile phone we have ever seen! Also, this is a little seafood, as a gift to you, it is our little gift..."

Chen Zifan: ...

Damn, isn't this a bank card?

Chen Zifan looked at the small box containing the bank card that Li Bei handed over, and he was in a bad mood. Isn't this gift giving so aboveboard?

"No, I eat seafood stuffed teeth, you take this back, it's very easy to get your electrical appliances on the Stardust Mall, as long as it's a good product~"

Peng Wen, who was on the side, watched Li Bei's coquettish operation, and almost didn't scold him. Why can't you teach me if you're on a horse?If you want to die, you can still give gifts like this, Chen Zifan will definitely not accept it, and give it some time in private!
Chen Zifan called (×) the two of them in his heart. After briefly talking about the cooperation with Stardust Mall, he left the office building directly and called Wang Jinli on the way back.

Wang Jinli was also in a daze. He was in the office, and the blame came from the sky, and he was lectured for no reason. He didn't see what was wrong with Peng Wen before. Why did he do things so carelessly this time?
"Forget it, this wave will be a loss-making investment, let's see their own level next~"

Chen Zifan would not specifically reject Haili Electric's cooperation just because he didn't like Peng Wen and Li Bei, and Wang Jinli would not do that either, but Haili Electric...he has only heard of Haier and Gree, not Haili.

If their products are good enough, they can naturally be put on the shelves of Stardust Mall. If the products are not good, it will be useless for Li Bei to send more seafood.

After returning to Stardust Technology, Chen Zifan secretly made up his mind that in the future, this kind of flower work will not be good, and always thinking of relying on other things to promote it is a sign of lack of self-confidence. In fact, it is completely unnecessary.

Including the co-branding of some mobile phones, co-branding of various high-end cameras, co-branding of luxury car brands, and co-branding of tuning studios... trying to increase the value of the product and trying to prove that it is already a high-end phone.

really?

Chen Zifan has no prejudice against co-branding. Co-branding can indeed bring different effects. For example, some very successful animation co-branded customized models can indeed increase product sales and expand brand influence.

Huawei and Leica have achieved each other, which is also a good story in the machine circle, but for Stardust Technology, they don't need such a development method at all!
Co-branding a high-end camera, must it be good to take pictures?The sound quality must be good if you co-brand a world-renowned tuning studio?There may be some improvements, but in the end it depends on the hard power of the product itself.

"Stardust Technology doesn't need to rely on milk tea to promote it, nor does it need a joint name to prove its value..."

"I want people to know that Stardust Technology's products are the best as soon as they are released!"

　PS: Three shifts, I tried my best, and the last shift was updated early in the morning...Thanks to the assistant class for the reward!Thank you for the sub-class, Guiyi, and the monthly pass at the beginning!Thanks for the support!
　　
　
(End of this chapter)