The heavens set sail from the courtyard

Chapter 484 Tricks
Tan Zongming and Andy's wedding was held shortly after, Wang Gang didn't talk to Wei Guoqiang, and walked to the side and sat down by himself.

The wedding was a Western style, because Andy grew up in the United States, and Tan Zongming invited a priest to witness the marriage.

Naturally, Wei Guoqiang was not qualified to hold Andy's hand and hand her over to Tan Zongming.

In fact, it was her adoptive father who held Andy's hand.

The birth mother is not as old as the adoptive mother, and Andy has not forgiven Wei Guoqiang until now, and naturally he will not treat him as a father.

Wang Gang discovered that when Wei Guoqiang saw his daughter and adoptive father together, his expression was wonderful.

The wedding went smoothly. Under the witness of everyone, Tan Zongming and Andy exchanged rings and became husband and wife.

After marriage, the two did not choose to spend their honeymoon, but quickly resumed work.

Andy married Tan Zongming, but did not return to work in Shengxuan Group, and stayed in Ruixin Coffee as CEO.

After three rounds of financing, Ruixin Coffee received a total of 35 billion financing in exchange for 19% of the shares, and its valuation has reached 6000 billion.

This result is not good for Internet companies. On the one hand, it is because Wang Gang is too tight on the shares, and on the other hand, it is because Q Coffee is catching up.

Wei Wei’s Q Coffee completely imitated Ruixin Coffee, adopted price tactics, brutally snatched up the market at a cheaper price, and soon opened up a way to be targeted by major domestic manufacturers. The three rounds of financing were faster than Ruixin Coffee. It will be listed overseas.

Just like what Wei Guoqiang said, Wei Wei wants to go public before Ruixin Coffee and become the first domestic coffee company.

Wang Gang asked someone to settle the accounts. No matter whether Ruixin Coffee or Q Coffee went public first, it would be enough to cause the other company to lose a lot of money.

Wei Wei wanted to compete with Wang Gang, so he took the lead every step of the way.

On the contrary, Wang Gang was not in a hurry. When the number of users of Ruixin Coffee exceeded 4000 million, he slowed down the pace of expansion.

Ruixin Coffee has expanded rapidly by opening [-] coffee shops per year in the first three years, basically covering all major cities in China, and ensuring that delivery can cover every district.

However, after the coverage was completed, Wang Gang paid more attention to the quality of coffee. He not only strictly controlled the source of coffee beans, but also made more efforts to train every barista, and even purchased a large number of plantations.

Andy takes the team to participate in the coffee competition every year, and has won the gold medal for three consecutive years. While winning the honor, he also established the Ruixin brand abroad.

Q Coffee also participated in the competition, but every time it stopped in the top ten, and then it stopped humiliating itself, and instead concentrated on the price war with Wang Gang.

Another reason why the number of users of Ruixin Coffee has been caught up by Q Coffee is that Wang Gang has slowed down the distribution of discount coupons, and the original coffee that cost less than five yuan can no longer be drunk.

After losing the discount coupon, the price of Ruixin Coffee has tripled, to a normal cup of 15 to 20 yuan.

Although it is much lower than Simbucks, it is still higher than Q Coffee.

But neither Wang Gang nor Andy issued coupons again, and started a price war with Q Coffee.

Because they know that when a company develops to a certain extent, low prices will be considered cheap.

After Ruixin Coffee became famous, its business direction shifted to quality and profitability.

It's a pity that Wei Wei has no intention of starting a business. He just wants to surpass Wang Gang as soon as possible, go public to collect money, and leave after a wave of leeks.

In fact, many Internet companies in China sell a single concept and lose money from the beginning to the end, but the stock price has been rising steadily, allowing those capitals to make a lot of money.

Wei Wei just wanted to be a capital, not run a business.

In order to make money as soon as possible, Wei Wei even begged Wei Guoqiang, hoping to use his influence to endorse Q Coffee.

Perhaps stimulated by Andy's wedding, Wei Guoqiang didn't expect his daughter to recognize him as his father, so he directly stood up for the Q Coffee platform, publicly expressed his optimism for Q Coffee, and said that it would change all consumption habits in China.

Wei Guoqiang is a well-known domestic economist and a successful businessman. With him standing in front of the media and praising Q coffee, Wei Wei's company is favored by all the big shots.

After Wang Gang found out, he went to Andy specifically once.

"Q Coffee has become the enemy of the company. I will take action. If you are worried about Wei Guoqiang, I will let you take three months off. Just go on honeymoon with Lao Tan!"

Andy shook his head and said: "I told you before, don't worry about my feelings, that man is not my father, since she abandoned my mother and me, she has no right to be called a father."

Wang Gang carefully looked into Andy's eyes to make sure that she really thought so, and said, "Okay! Then I'll let it go."

Andy didn't understand: "Q Coffee is in full swing now, how do you plan to deal with them?"

Wang Gang shook his head and said, "Q Coffee seems to be more powerful than us now, but in fact there is a big thunder that has not been pierced. Once it is pierced, it will kill them in an instant."

Andy puzzled: "What thunder?"

Wang Gang smiled and said, "Debt."

…………

Wei Wei has been very proud in the past few days. The number of users of Q Coffee has exceeded 4000 million, which is not far from Ruixin Coffee's 600 million.

The NASDAQ listing plan has almost been prepared, and Wei Wei can even predict that after the listing, he will become a tens of billionaire.

For this reason, he deliberately poured himself a glass of wine, even though it was only 09:30 in the morning.

Vice President Wang knocked on Wei Wei's office door cautiously.

"Come in."

When Wei Wei saw Vice President Wang, he couldn't help smiling.

"Mr. Wei, the sales volume of some stores has increased sharply recently, so we need to apply for stocking up." Vice President Wang handed a document to Wei Wei.

"You can do this kind of trivial matter by yourself." Wei Wei didn't even look at the document.

Vice President Wang asked tentatively: "President Wei, we have almost used the 1.7 million US dollars in our third financing, and there is not much money left in the account."

Wei Wei said indifferently: "It doesn't matter, our Q coffee will be listed soon, and there will be no shortage of money by then."

Vice President Wang timidly said: "I mean the money in the company's account is not enough to go public."

Wei Wei frowned and said, "What's the matter? The finances have not been estimated, can the money last until the listing? Where did it go?"

Vice President Wang said: "This is what I want to report to you. Many of our branches have applied for goods transfer, so the money has been used to buy coffee beans."

Wei Wei was puzzled and said, "How much does a little coffee beans cost?"

"However, of our [-] stores across the country, [-]% of them have applied for goods transfer." Vice President Wang said: "Our daily purchase amount has tripled compared to before."

"How is it possible?" Wei Wei asked in confusion: "Business is getting better, shouldn't we be earning more, why is the capital chain becoming tight instead?"

Vice President Wang said: "Because most of the customers who buy our coffee use discount coupons, we sell a cup for a loss, and the more we sell, the more we lose."

Wei Wei frowned and said, "Then stop issuing discount coupons."

Vice President Wang said: "But we have issued too many coupons in advance."

Wei Wei realized the seriousness of the problem.

"The funds in the company's account can still be supported for a few days."

"Less than a month." Vice President Wang said dryly.

"So few." Wei Wei said in surprise, "What solution do you have?"

Vice President Wang said: "The only way to solve the capital chain is to increase revenue and reduce expenditure."

Wei Wei shook his head and said, "Now the company's top priority is going public. It's unrealistic to open source. We can only cut costs. Which part should be cut first?"

Vice President Wang told Wei Wei of his plan.

Customers who bought Q coffee soon found that the bitterness of the coffee became weaker, but the sweetness increased a lot, and the taste of the coffee was weird, not as good as before.

Also, when using coupons, the mobile APP always shows that it cannot be used. After several attempts, many people are forced to buy coffee at the original price.

More and more people on the Internet commented that Q Coffee is unpalatable, the app is gradually overloaded, and the number of users, which had been growing continuously, suddenly slowed down.

I don't know who posted a post on the Internet, saying that Q Coffee is facing bankruptcy due to debt problems, and users' discount coupons will become invalid.

Some greedy people wanted to buy coffee before the coupon expired, which led to a sharp increase in the sales of Q Coffee. The result was that many customers found that the discount coupon could not be recognized by the mobile app.

More and more people believe that Q Coffee will not be able to survive, and they place orders to use discount coupons, causing a vicious circle.

There are also more voices questioning Q Coffee in the market.

Then something happened that became the straw that broke the camel's back.

The exchange canceled plans to list Q Coffee, citing its heavy debt.

As soon as the news came out, public opinion was in an uproar, and many hidden problems were exposed one after another.

According to an unknown whistleblower, Q Coffee has burned a total of 22 billion in the one and a half years since its establishment, and the company has continued to lose money.

What's more interesting is that in addition to the huge physical debt, Q Coffee also has a larger virtual debt, which is the discount coupon issued to users.

Due to the unlimited distribution of discount coupons, there are still 1.4 million unused discount coupons.

Based on the calculation that Q Coffee loses 10 yuan for every cup of coffee sold, 1.4 discount coupons are a loss of 14 billion.

This is only the cost of coffee itself, not the rent, staff wages, and equipment costs of each coffee shop.

Someone estimated for Q Coffee that his debt reached an astronomical figure of at least 40 billion.

The person who broke the news revealed that the reason why Q Coffee has to continue to operate at a loss is to cut leeks for listing, thus exposing the ugly tricks of Internet technology companies.

Celebrity founders tell stories—financing—burning money to expand—going public—cash out.

(End of this chapter)