Time flies in the world of film and television

Chapter 385 Han Tao's Investment Plan

Knowing that Han Tao would never say that without a reason, Andy curiously asked Han Tao what he thought during the meal, and was also curious to see other people, so Han Tao also talked about his own thoughts with Andy.

"Andy, this incident with Xiaoqiu gave me an inspiration. I wonder if you noticed it after you came back? There are coffee shops everywhere in Shanghai, especially in the major business districts. There are no less than a dozen coffee shops on one street.

There are two reasons for this phenomenon. On the one hand, people in Shanghai have more demand for coffee, because coffee has a deep history in Shanghai.The second reason is that coffee is indispensable to ordinary office workers and white-collar workers. It can be said that it is almost becoming a habit like eating, so the domestic coffee market has great potential. "

"What do you mean, do you want to invest in a coffee shop?"

Hearing Han Tao's words, Andy was a little surprised. He didn't expect Han Tao to care about this kind of business.

Han Tao nodded: "I do have this idea. As you know, white-collar workers in major business districts are busy with work and sideline jobs, and consume a lot of energy every day. Coffee is the "magic weapon" for this busy life.

After drinking a cup of coffee, as the caffeine stimulates the nervous system, the spirit becomes excited, the attention becomes concentrated, and the work efficiency increases. Occasionally, when drinking coffee with a particularly mellow taste, you can even feel Physical fatigue is gone.

But compared with the coffee in the store, the company’s instant coffee is far inferior. However, Starbucks, a coffee shop, has no time to go to it except when talking about business or dating, and the price of the clicked coffee is generally 40 yuan a cup. Many people can't bear it.

For example, the income of Xiaomei and the others is considered middle-income among the white-collar workers of foreign companies in Shanghai, but they still cannot afford to consume two cups of coffee a day.

After all, they live in a city like Shanghai, and there are too many places where they need to spend money. They need money for food, clothing, housing, transportation, social entertainment, and family expenses.

Therefore, from the perspective of time and money, the consumption of most physical stores is not equal to the income of most white-collar workers in the CBD, and there is a big gap. I think this is an opportunity. "

"I know what Brother Han said. I have learned about the reason why the coffee in the store is expensive. The reason why they sell expensive coffee is because of the high cost. The coffee beans in the store are all high-quality beans, and the equipment is also from big brands. The rent and labor cost, so the coffee is more expensive.

This is also the reason why I thought of opening an online store. After all, an online store does not require cost, space, or separate purchases. All the equipment bought in the store can be sold on it. "

Hearing Qiu Yingying's words and Han Tao's analysis just now, Andy was very interested, and couldn't help asking: "I'm getting more and more interested, can you tell me what you think?"

"I plan to invest in building a chain of mini-coffee shops, including online stores."

Han Tao's answer made Andy's eyes shine, but she asked a new question again: "I thought you were just planning to invest in an online store to help Xiaoqiu.

Because drinking coffee requires a quiet and enjoyable atmosphere, why go to your mini coffee shop if you can't drink it in the store?After all, many people go to coffee shops to talk and date. "

Han Tao nodded and said: "I know, so this part of the people is not in the audience I consider at all, otherwise I would not raise the issue that most physical stores are expensive and white-collar workers can't accept it.

After all, in the city of Shanghai, the competition in the coffee market is very fierce. In addition to chain coffee brands such as Starbucks and Costa in business districts and along the streets, independent boutique cafes account for more, accounting for about [-]%.Even around the entrance of our community, there are coffee shops.

Besides, I plan to support Xiaoqiu and the others in starting their business, so they have to contribute, otherwise, wouldn't they be working for me?So the early stage is to test the water, and there will be no big investment.

The most important point is that the unit price of coffee in traditional cafes is high. Although the profit in the store is high, the turnover rate is too low. Many people who go to drink coffee stay for an hour or two. Work, or even stay for a day.

So in terms of the size and positioning of the coffee shop, my idea is to be small enough that our coffee shop becomes a feature, and the decoration does not need to be too fancy, just simple and tidy. "

In the current situation where coffee shops are prevalent, foreign brands are dominant, and the environment is elegant, Han Tao’s idea is undoubtedly to find another way. According to his thinking, Andy thinks it is entirely possible to retain a large number of cafes and reject them. Customers at the door.

Seeing several people looking at him, Han Tao smiled, drank all the soy milk in front of him, wiped his mouth, and continued:

"In addition to the storefront, my idea is to have its own characteristics in product creation, that is, the price is low, but the quality is not low.

When the coffee in most coffee shops is set between 30-40 yuan, it means that ordinary consumers need to spend one-sixth of their wages on coffee, so not everyone can accept it.

And my pricing is to hope that more people can drink good coffee, even the working class can enjoy a cup of good coffee every day.

After all, our store is small, which means that we save a lot of rent, personnel expenses, decoration and other expenses, so that our investment is reduced, and the return on products is naturally reduced, so we can ask for Give customers certain discounts on prices.

Of course, if I can propose high-quality coffee, then the standard of coffee is aimed at those mid-to-high-end coffee shops. No matter the equipment, coffee beans, water quality, or milk and other auxiliary materials must be strictly controlled, so as to grasp the taste and texture.

And our small stores, low price, high quality and other elements have become our own unique core competitiveness.

The main focus of the coffee shop is the environment and the taste. Our main focus is to make the best coffee at the lowest price. For example, a small cup of latte is only 15 or 18 yuan, and a large cup is 20 to 25 yuan. Let any ordinary person enjoy high quality.

Think about it, if a space of two or three square meters accommodates a high-quality coffee machine and two Italian grinders, although it cannot be said to be luxurious, it is already very impressive for such a small shop, and Let the coffee here have a good foundation guarantee. "

Listening to Han Tao's eloquent elaboration and analysis, including the business philosophy and planning contained in it, Andy even formed the outline of the store in his mind.

Guan Juer and Qiu Yingying were full of admiration, and Fan Shengmei was radiant. According to Han Tao's vision, they can also participate in starting a business.

After a while in the gastroenterology department, Andy looked at Han Tao appreciatively, nodded and said, "It's wonderful, the idea is very good. But I still want to know, is there any other plan in this idea?"

Andy's approval made Han Tao very happy. There was no systematic participation in this idea. It was his own attempt again. It is the best affirmation to be recognized by the financial elites who have returned from Wall Street.

Thinking of this, Han Tao continued: "In terms of business categories, I think we can sell not only coffee, but also coffee beans and coffee cups, including small coffee machines.

If the development goes well, we can also sell various coffee-related products, including online stores, and we can also publish tutorials to teach them how to make coffee at home, so that we can cultivate customers' consumption habits and attract some potential customers. client.

If all plans are successful, we can build our own baking factory, production factory of corresponding machines and so on.

Of course, this is all in the later stage. The early stage is to manage the store and the Internet well. The entity can only do take-out. At the same time, like Starbucks, you can get discounts if you bring your own cups.There is also the problem of store location. In addition to the small scale, there must be a good coffee shop next to it.

That's what I'm thinking, Andy, what do you think of my thinking, is there anything I'm missing? "

Hearing this, Andy looked at Han Tao with a smile and applauded: "It's amazing, such careful thinking and planning in a short period of time. It's perfect, and I can hardly find any shortcomings."

Han Tao smiled and said, "Don't keep praising me. Ideas are just ideas after all. The most important thing in starting a business is execution. That's why I went to Xiaoqiu to do research, and she can also gain experience by working in a coffee shop."

"I agree, any ideas and ideas are useless if they are not executed properly!"

Hearing what Andy said, Han Tao nodded. This investment plan and the road to help Fan Shengmei and Qiu Yingying counterattack, there is a long way to go, and they still have a long way to go in the future.

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(End of this chapter)