Chapter 852 (Final Chapter: Chen Nanxing and Xu Hongdou)
Finally, the resort and hotel chain business, in which Xu Hongdou holds a 40% stake, performed particularly well.

As executive president, she led the team to achieve rapid business growth, and recently successfully expanded the business to Dali, Yunnan, and launched a unique new homestay project.

In order to ensure sustainable development and deep integration, the new company structure also reserves an employee stock ownership plan and is currently recruiting local ethnic minority youth for professional training.

It is particularly worth mentioning that Han Tao entrusted the two major key projects, the Red Star Charity Foundation and the Daishan Sanatorium, to Chen Nanxing, who has fully recovered.

It is gratifying that Chen Nanxing has shown unprecedented enthusiasm for charity and has devoted himself wholeheartedly to the operation and development of these public welfare projects.

Now she is planning to replicate the sanatorium model in remote areas of western China. Her latest "medical care + tourism" poverty alleviation plan has received government support, with the first stop being the Nujiang Lisu Autonomous Prefecture in Yunnan.

This project not only continues Han Tao's charitable philosophy, but also cleverly forms a synergistic effect with Xu Hongdou's homestay business.

Therefore, during the preparation of the Nujiang project, Chen Nanxing personally led a team to conduct in-depth research in the Lisu villages and discovered the rich local Chinese herbal medicine resources and unique hot spring therapy culture.

She immediately adjusted the plan, combining traditional Lisu medical secrets with modern physiotherapy techniques to design a special section of the "Yun Medicine Hot Spring Therapy Center."

This innovation received a positive response from Xu Hongdou. The two of them held a video conference overnight to finalize the linkage plan of "sanatorium + boutique homestay" - after receiving treatment at the rehabilitation center, patients can have priority to stay in nearby characteristic homestays for rehabilitation and recuperation.

At the same time, Xu Hongdou’s new homestay “Yunqi Courtyard” in Dali welcomed its first batch of trial guests.

In the traditional courtyard of the Bai ethnic group with three courtyards and one screen wall, local employees dressed in tie-dyed clothes are demonstrating the production of handmade milk fans to guests.

In the organic tea garden and coffee plantation in the backyard of the B&B, several guests followed the intangible cultural heritage inheritors to learn the Pu'er tea pressing techniques and coffee bean roasting techniques.

These immersive experiences quickly became popular on social platforms, with weekend reservations booked up for three months into the future.

What is even more surprising is that Han Tao announced the launch of the "Starlight Plan" at the quarterly board meeting, which will allocate 15% of annual profits to the training of cultural and tourism talents among ethnic minorities.

The first batch of 20 Lisu youths have completed hotel management training. Among them, He Xiaomei, who performed outstandingly, has been promoted as the front office supervisor of the Nujiang project.

During the promotion of the Nujiang project, Chen Nanxing unexpectedly met Grandma Apu, a centenarian of the Lisu ethnic group.

The old man’s treasured ancestral medical books record dozens of herbal formulas that are on the verge of being lost. This precious knowledge has been systematically organized and integrated into the healing center’s special treatments.

After learning about this, Xu Hongdou immediately opened a "herb garden" in the homestay and invited Grandma Apu's granddaughter to serve as a tour guide, allowing guests to learn about the medical wisdom of the Lisu people through the picking experience.

Yunqi Courtyard also welcomed its first international visitor, French travel writer Pierre. He was deeply attracted by the cultural integration here and spent three consecutive nights recording folk tales told by employees by the fire pit.

After his travelogue "Starlight on the Ancient Tea-Horse Road" was published in Lonely Planet, it brought the first batch of overseas bookings for the project.

Xu Hongdou seized the opportunity keenly, quickly formed a multilingual service team, and added a national medicine and cultural experience package to the booking system.

During the project inspection, Han Tao proposed a new idea of ​​"digital empowerment": developing an AR guide system so that tourists can scan the totems on the walls of the homestay to watch the animated interpretation of the Lisu people's creation epic.

This idea has been highly recognized by the local government and has been included in the key projects for the protection of intangible cultural heritage.

What is even more exciting is that the Provincial Department of Culture and Tourism has promoted their operating model as a typical case throughout the province, and has facilitated industry-university-research cooperation with Yunnan University to jointly cultivate compound cultural and tourism talents.

On the day when the Nujiang project was officially opened, the local Lisu people dressed in festive costumes and prayed for the healing center with the traditional "Daogan Festival" ceremony. Chen Nanxing specially invited the first batch of patients to participate in the "medicine bath blessing" ceremony. The herbal soup pool prepared by the old Chinese medicine doctor on the spot was steaming with curling white mist, which contrasted with the snow-capped mountains in the distance.

Xu Hongdou cleverly combined the opening of the homestay with the local "Kuo Shi Festival" and launched the "Celebrating the New Year with Intangible Cultural Heritage" theme event.

Guests can not only experience traditional skills such as weaving and singing, but also participate in the preparation of special medicinal foods.

Ms. Wang, a tourist from Shanghai, shared on social media: "Here, even the breath carries the fragrance of herbs, and every corner tells the story of man and nature."

Later, the "digital empowerment" plan promoted by Han Tao made a breakthrough. The AR system developed by a team of students from Yunnan University was officially launched. When tourists scanned the wooden totem in front of the homestay, a 3D animation of the epic migration of the Lisu people immediately appeared on their mobile phone screens.

This technology is also used in healing centers, where patients can scan the medicine cabinet to see the growth process and efficacy of the herbs.

What is even more surprising is that Pierre's travel notes triggered a chain reaction. A well-known European health resort group took the initiative to seek cooperation, hoping to introduce the "Yunyao Hot Spring" model.

Xu Hongdou immediately formed a multinational team to innovatively integrate Lisu medicinal baths with Swiss spa technology to design a "cloud SPA" treatment that combines the East and the West.

At the recent project summary meeting, Chen Nanxing presented a set of heartwarming data: in the six months of operation, it has created 120 jobs for the local area and led to a 35% increase in income for surrounding farmers.

She particularly mentioned that Grandma Apu's medical book is being applied for provincial intangible cultural heritage, and her granddaughter He Xiaomei has grown into independent deputy project directors.

Until this moment, the two finally put down their work, and sat side by side on a private terrace by the Erhai Lake, looking at the sparkling lake. The setting sun dyed the clouds golden red, and the melodious melody of Naxi ancient music came from afar.

"Do you remember the first time we met in Dali?" Chen Nanxing gently shook the Pu'er tea in his hand, and the snow-capped peaks of Cangshan Mountain were reflected in the tea soup.

Xu Hongdou smiled and took out a faded notebook from her bag. She opened the yellowed pages, which were densely written with their initial business ideas.

The two decided to spend more time on life. Xu Hongdou opened an organic farm next to the B&B, planting rare herbs collected from all over the country.

Every morning, she personally picks the freshest ingredients and prepares creative breakfasts with Bai flavors for the guests.

One weekend, Han Tao came to visit with his latest business plan. Looking at his two friends' healthy tanned skin, he smiled and threw the document into Erhai Lake:

“This time, let’s just enjoy a barbecue.”

After that, the three of them laughed and sat together around the campfire. The Lisu employees brought them homemade plum wine. The laughter and chat under the starry sky startled the egrets in the reeds.

In the evening, the three of them attended the anniversary celebration together. On the big screen behind the stage, the changes in the lives of the villagers over the past year were played in a loop: the newly built school building, the fruitful herbal fields, and the smiling old people.

Xu Hongdou quietly wiped away the tears from the corners of her eyes and found that Chen Nanxing was using his mobile phone to record this moment - in the camera, Grandma Apu was wearing reading glasses and carefully taking the pulse and examining the tourists.

Life finally slowed down. Every Wednesday morning, Xu Hongdou would ride her bicycle to the market, with freshly picked wild flowers in the basket.

Chen Nanxing has developed a habit of practicing Tai Chi in the morning mist, and she is always followed by a few local children who imitate her movements.

They began to understand that true success is not the numbers on the financial statements, but being able to make the smiles on this land bloom forever.


Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like