hollywood billionaire

Chapter 130 Day Celebration

"According to Kevin, you want to hold a two-day comprehensive music festival here."

Stepping on the soft lawn in the northeast corner of the Las Vegas festival venue, Stephen Sanela looked at the young Asian billionaire beside him, and whispered in a questioning tone.

"Yes, October 10-28, Halloween weekend."

Han Yi nodded in response.In this country where countless religions, cultures and ethnicities live together, there are not many public holidays, and even fewer national festivals that are widely recognized.If I have to say it, the festivals that everyone accepts and looks forward to are probably Christmas, Thanksgiving, Halloween and New Year's Eve.

Needless to say, Christmas is the year-end family reunion as the main theme. Apart from the Christmas carol concerts featuring classical music, few large-scale events are held at this time.

What's more, in recent years, the trend of political correctness has intensified, and Christmas in most blue states has been renamed as a winter holiday.

Thanksgiving is also a so-called family day, with turkey, mashed sweet potatoes and pumpkin pie, spent with the family by the fire, talking about people and things in life that are worth being grateful for over the past year.I dawdled until it was nearly twelve o'clock, and went to the shopping center near my home to line up, waiting to grab the discounted products on Black Friday.Haven't squeezed in or slept in, and the Internet is waving to you on Monday.

If you think about it with your feet, you should understand that this kind of shopping carnival day where the whole people chop their hands and empty their wallets cannot have the survival space of a large-scale music festival.

As for the New Year's Eve, it is indeed an excellent performance publicity stunt, but in Las Vegas, every hotel and nightclub has arranged a New Year's Eve lineup early, and when the New Year comes to Las Vegas, the hotel will The New Year's Eve carnival in the lobby of the casino or the dance floor of the nightclub is originally a New Year's program that is as popular as going to Times Square in New York to compete for kidney function.As a new music festival brand, it is indeed not a wise move to compete with the entertainment complex that has been cultivating for decades in the casino for New Year's Eve customers.

Therefore, after thinking about it, the best choice for a music festival in Las Vegas is on Halloween weekend.Although Halloween itself is not a public holiday, no young person will miss this day with the most sense of ritual, participation and belonging.Most importantly, looking at the entire West Coast, there is almost only Escape: Psycho Circus, an electronic music event held by Insomniac, the organizer of EDC, in Los Angeles.

The music festival at this node has the least competition, and the entertainment complexes in the casino are also the most welcome.After all, being able to drive traffic from California to Nevada would, in general, increase revenue for these hotel groups.

No matter which country you are in, when you first come to a new city to start a new business, the most important thing to consider is the local business ecology and the impact your decision will have.

"Las Vegas really needs a Halloween music brand that can radiate to the whole country and even the world. Mr. Han, you have a very deep insight."

"Just trying to do something for Vegas... By the way, basically every music festival organizer puts the stage in this corner, doesn't it?"

Skimping over the unnecessary flattery lightly, Han Yi pointed to the fence in front of him and said.

"Yes, the stage is placed here, and audiences standing in any direction of the venue can get the best live viewing experience."

Stephen Sanela raised his hand to signal Han Yi to look up.

"Moreover, facing the Stratosphere Tower here, one of the most famous landmarks in Las Vegas can be integrated with the stage itself."

Han Yi put his hands on his forehead, raised his chin, and glanced at the tallest building west of the Mississippi River.To be honest, it is in line with the brand tone of Mad City. As long as it is supplemented with appropriate stage lighting and even celebration fireworks, the integrity of the stage presentation can be raised to a higher level.

"Mr. Sanella, I have another question, if I'm in..."

Han Yi opened his arms and wrapped the entire northeast corner in his plan.

"In this whole area, make three connected theme stages, from the left to the end of the Allure apartment, and from the right to...the middle of the lobby of the Sahara Hotel. If we do this, how much space can be accommodated in the remaining space? audience?"

"Such a big stage?"

Chuck Corson, the general manager of the Las Vegas festival venue standing next to Stephen Sanela, took the conversation. The senior vice president of MGM International Hotel Group must not be clear about the specific parameters, and he needs to come Come forward and answer.

"When we did Rock in Rio, the stage was actually very small. Did you see the Walgreen's across the way? It was almost there on the far right of the stage, and then left to the McDonald's billboard."

"Let me tell you about our idea for Mad City, Mr. Corson."

"That must be wonderful, Mr. Han."

"Actually, Yujin."

Realizing that he stood at the center of the topic for too long, which might arouse his mother's doubts about his status as a "newcomer in the music industry", Han Yi took a half step back calmly, and said to Zhao Youzhen in English.

"Do you remember the planning we did with Thomas and Kevin?"

"of course."

"Leave it to you."

Han Yi took another step back, stood beside Xu Yiru, and gave Zhao Youzhen an encouraging smile.

"Okay...Mr. Corson, Mad City, to put it simply, is the largest A-level music festival under the Mad Decent label, and it is a comprehensive upgrade of the Block Party brand."

After entering the working mode, the cat making a small milk noise in front of Ling Lan disappeared, and it was replaced by a proud lioness standing gracefully.

"Mr. Corson, Mr. Zanella, and all of you here at MGM International, I am delighted to share with you our vision for the Mad City music festival brand, which will be the most exciting Las Vegas has ever seen. Heartfelt Halloween experience.”

"What we want to do can be summed up in three sentences:
EDC for all styles of music.

Lollapalooza in the desert city.

Coachella, Nevada. "

The best way to describe a new project to the outside world is not to use a lot of gorgeous rhetoric to pile up a castle in the air that cannot see the actual effect, but to use existing successful projects to compare and quickly describe the similarities and differences with a few simple words. It is the most effective way of communication to allow the listener to automatically complete the content in their hearts.

How do you explain what this is to someone who hasn't eaten poki rice?
Add some sauce to the broken up sushi.

It is an important means of speech and presentation to form empathy with things familiar to the audience and quickly shorten the distance.

This point is one of the many shining points that Zhao Youzhen learned from Han Yi.

"As an electronic music label, Mad Decent, we have dedicated our lives to providing electronic music lovers with an unforgettable musical experience, and this is an area where we have continued to achieve amazing success.

I'm sure you all remember the song "Lean On"... who wouldn't?When you drive south to north on the Las Vegas Strip, you can always hear it in the grocery store, mall, and even other drivers' cars.

We have experience creating musical classics, we know how to capture a whole new generation of consumers, and we know how to create a truly special mega-show that puts the city in the national spotlight for Halloween. "

"First, let's talk about the planning of the venue. We have carefully studied the Las Vegas festival venue, from the spatial layout, to the surrounding commercial scenes, as well as the topography, and proposed a plan to Maximize the use of available space to create a multi-sensory and interactive environment that goes beyond the music.

This plan is - three-in-one real stage. "

"From a macro perspective, the entire stage will be a magnificent metropolis. Just like the Parisian or the New York Hotel, we will reproduce the most representative landmark buildings in the entire United States in the stage scenery part, the Empire State Building in Manhattan , the Hollywood Hills sign, the Willis Tower in Chicago, the Transamerica Tower in San Francisco, and of course, with the help of the Stratosphere Tower in the back, we were able to recreate the Space Tower in Seattle quite completely.”

"However, this is just the overall stage design. When it comes to the scenery of each stage, we will set them in different periods. Hip-hop stage-the streets of Los Angeles slums full of graffiti and flaming trash cans in the 90s. Pop/Rock The stage - the brightly lit Broadway theater in New York at the beginning of the century. The electronic music stage - the never-ending Las Vegas nightclub in the 10s is here."

As the narration progressed, Zhao Youzhen's expression became more and more passionate, and his language expression became smoother and more contagious.

"Sounds like an exciting project."

Stephen Sanela looked at Zhao Youzhen with eyes of approval, and finally cast his gaze in the direction of Han Yi.

"Such an ambitious stage presentation should require a strong lineup of artists to match."

There is no doubt that this is what Sanela is most concerned about as the venue operator.How the stage is set up and how it is presented are actually details for a music festival, or the icing on the cake.In the final analysis, there is one and only one element that can really boost the sales of a performance—the lineup of artists.

Even for Coachella, which has dominated the field of world music festivals for more than ten years, if it only invites small bands that are not well-known, it will be difficult to obtain ideal box office data.And as long as there are Rolling Stones, Bob Dylan, Paul McCartney, or the new generation of AS$P Rocky, Travis Scott, Calvin Harris, even a wooden platform on a rotten field can be filled with tens of thousands of people .

Only when he got a general idea of ​​the cost that Han Yi, Diplo and their Mad Decent were going to spend on artists, did Stephen Sanela know how to proceed with the next negotiations.

"There is no doubt about that, Mr Sanella."

Zhao Youzhen pondered for a moment, then answered in an orderly manner.

"As one of the most famous electronic music labels in the world, I believe that you should also have great confidence in our electronic music lineup. If you have paid attention to the performance posters of this year's Coachella Music Festival, you will find that Diplo …is the headline guest at Coachella for two weeks in a row, in the name of Jack U and Major Lazer."

"In addition, the second Asian guest on the first day, Ellie Goulding, we just acquired the artist management company she signed with. G-Eazy, a prime-time performer on the Sahara stage, comes from the United Artists Management Company that we hold. As for Horch on the outdoor stage on Saturday, we've formed a partnership together, and you'll probably see it in the newspapers and magazines next week."

"I am not listing these to show off, Mr. Zanella. I want to tell you that, unlike those organizers who list so-called 'invited guests' without proof, we have the third largest performing arts agency in the world, Kanye -West, are UTA's full-field cooperative artists. Even the existing artist resources we have that can be deployed at any time are enough to support a large-scale music festival with a scale of 5 people. "

Backed by Han Yi's series of big-ticket luxury purchases, Zhao Youzhen, who smiled and spoke slowly, seemed full of confidence.

"Of course, we're not just satisfied with employing our own artists. We also have some superstars who have already confirmed their intentions. I can briefly introduce them to you."

"Justin Bieber, there is a collaboration single with Mad Decent to be released at the end of July. As one of the conditions of cooperation, he has confirmed that he will perform in Mad City."

Justin Bieber confirmed that Diplo will be offered a public performance of "Cold Water" for free, just one song.Specifically, whether the performance time of this song can be increased to a 45-minute full-length set with a performance fee of several million dollars is still in discussion with Scooter Braun and the CAA team.

But Steph Sanela and Chuck Corson don't need to know that detail, do they?
"Also, we have also confirmed the intentions of Eminem and Kendrick Lamar, who will participate in the two-day Mad City lineup as heavy guests on the hip-hop stage."

How did you get Eminem and Kendrick Lamar?Of course, it is Dr. Dre who has established a close relationship with both Yuewen and Yang Academy through Apple Music.

As for why not directly invite Dr. Dre to come to town?
Because of his name, it is appropriate to use it in another music festival that Han Yi is planning with Apple Music.

At the end of this year, Han Yi had a fight to the death with the world's second largest live performance group.

"Wow."

Hearing three names in succession that could hold up a whole concert of [-] people anywhere, Chuck Corson inevitably looked a little shocked.

"Just adding Eminem and Bieber together, it should be... six or seven million dollars?"

As one of the most popular pop male singers on the planet, Justin Bieber's performance fee has always been high. Just in his The Purpose world tour jointly held with AEG Live, he has paid 100% for every performance. Almost $[-] million in net income.If you want him to participate in the performance of the music festival as the top guest, I'm afraid you have to pay a higher price than this.

As for Eminem, he held six The Monster Tour joint tours with Rihanna in 2014. In just six shows, he earned a total box office of 3600 million US dollars. According to the data disclosed by Forbes later, Rihanna’s The show can only get 40 US dollars, but her partner actually has a guarantee of 500 million US dollars per show.

If you want to invite these two people at the same time, in Chuck Kosen's view, the big seven figures must not run.

However, the performance price that Han Yi got was far from exaggerated. Mad City only needs Eminem to do a 45-minute set, which is not the same as The Monster Tour, which needs to sing 21 songs. Dr. Dre suggested that Han Yi sent CAA a performance offer of around US$260 million.Although it is impossible to expect the other party to accept the performance fee, the final transaction price cannot be outrageous.

As for Justin Bieber, $100 million is basically equivalent to no money for Han Yi now.After all, just last night, spending half an hour at Harry Winston cost more than 300 million US dollars.Moreover, Han Yi originally planned to bring Ariana Grande and Kanye West together from Scooter Braun, and there should be room for the cost to drop by then.

Through strong financial strength, we can accurately cut into the industry segmentation field at the right time, and we can release the powerful influence.

The other organizers begged, begged, and begged with a check that doubled the price, but they might not necessarily make them nod and agree to the performance invitation. For Han Yi, it was just a matter of saying hello to his partners at the same level.

The prerequisite for everyone to gather firewood is to find fellow travelers who pick up firewood with you.

"almost."

Facing Chuck's question, Zhao Youzhen nodded calmly.

"But that's not all. We initially expect to spend about US$1500-2000 million on the artist lineup this time. The overall music festival budget, including publicity costs, is between US$2200 million and US$3000 million."

3000 million US dollars.

Chuck Corson and his superior, Stephen Sanela, exchanged glances.

That budget, no matter how exaggerated, is much higher than the Rock in Rio held here.

After all, the former is a two-week four-day music festival, while Mad City only does two days.

You know, Belgium's Tomorrowland, this year's production budget is only 3550 million US dollars.

That was a whole town of Boom, with more than a dozen stages.

Even if Eminem and Justin Bieber took up a small half of the budget, and the remaining 1300 million US dollars, which superstar could be hired?
Eminem, Justin Bieber, Kanye West, Kendrick Lamar, Ariana Grande, Horsch, Diplo, G-Eazy, Elle Goulding, just How many tickets can be guaranteed from the name that Zhao Youzhen said now?

Take a deep breath and think about all these entertainers on one poster at the same time.

What kind of legendary carnival will this be?
"So, back to our previous question, Mr. Corson..."

Containing the satisfied expression in his eyes, Zhao Youzhen calmly threw Han Yi's question to the venue again.

"According to what we said, how many spectators can stand at the same time if we build a stage of this scale, excluding the VIP booth areas on both sides?"

"I've got to be honest, the stage area is going to be very, very large if you're talking about it."

Chuck Kosen thought carefully for a moment and replied.

"Rock in Rio is a very standard band stage, so the theoretical limit capacity is about 82000 people. According to your plan... you should be able to set the capacity between 70000 and 72000 people."

72000 people.

Exclude the $375 regular one-day ticket to Coachella and drop the price to Rock in Rio's $235 in Rio.

72000 people in a single day and 144000 people in a double day.

If all of them are sold out, it will be 3384 million US dollars in ticket sales.

Plus potential sponsorship revenue, booth revenue, wine revenue and other peripheral revenue.

This venue is very suitable.

"Then, Monsieur Sanela."

Zhao Youzhen continued to question.

"According to this plan, what kind of venue discount can the Las Vegas festival venue give us?"

"How soon do you expect to enter the venue?"

"At least a week in advance."

"And then it took about two days to complete the demolition, right? In total, it was about 11 days."

"Understood." Stephen Sanela nodded with a smile and said, "Our current preferential policy is that we can give the organizer a free 48-hour demolition time, and the excess part will be charged at the normal rental price. For a week of construction, we can Give 24 hours as a gift, and the rest of the time will be calculated at half of the official rental price."

"As for the price for the two days of the music festival...our latest price standard in 2016 is US$105 million per day."

105 million in a single day and 210 million in a double day.

Combined with the six-day construction fee, the total site cost was $525 million.

You might as well just grab it.

"It's not good enough, it's not enough, Mr Sanella."

Han Yi, who had been standing beside him with his hands down, spoke at this moment.

"You see, what we're bringing to Celebration Las Vegas is an opportunity to surpass all the venues here and become the next Empire Polo Club."

"You need to show some sincerity for cooperation in terms of price, or you can also use the venue to become a shareholder of our Mad City brand in exchange..."

"We also invest in yours."

　Recommend a super nice new book!Qiqijia d Maomao's new work "New York Detective", just like the American TV series, is really great! !
　　


(End of this chapter)