hollywood billionaire

Chapter 146

"Nicky was the first Young Money to sign a contract."

Celine returned to the main page of the mailbox inbox, swiped down a little, and replied.

Nicki Minaj, before Cardi B was born, was firmly seated as the number one female rapper without any controversy.In recent years, only Iggy Azalea, who has just debuted, can compete with her in terms of commercial achievements, but the white girl from New South Wales is an outsider in the hip-hop industry after all, and no matter in terms of creative ability or stage In terms of expressive power, it is far behind Nikki.

Iggy relied on a rapper Skeme from Inglewood to write "Fancy", which is already a "secret" that has not been made public in the music industry, but everyone knows it.Moreover, even without these intensifying gunman ghostwriting scandals, Iggy Azalea's too exaggerated imitation of black accents has long been ridiculed and criticized by the Internet for a long time.

As for Nicki Minaj, you can say that her buttocks are overdone, or that her Barbie fan aesthetic is too dead, but when it comes to rap itself, her lyrics and work control are beyond the reach of most men. Rappers are hard to come by.

"Super Bass", "Starships", and "Bang Bang", these salivary songs that were used to capture the mainstream charts, made Nicki more popular than contemporary female rappers, and the god-level verse in "Monster" even more to The world proves that she is by no means a Trinidadian bimbo with big breasts and no brains.

Pull up in the monster,

Automobile gangster,

with a bad bitch that came from Sri Lanka.

A piece of opening lyrics that everyone in the United States can recite fluently directly makes the OGs such as Kanye West, Jay-Z and Rick Ross in the same work look dull.

No one remembers the lyrics of the other three from Monster, but "cause that's what a muthafucking monster do, hairdresser from Milan, that's the monster do", which is about as good as "Blooms fourteen five six in spring", can help A convenient way for you to quickly identify Americans and Chinese in foreign countries.

With such a high degree of nationality, and the interaction effect between the music festival and the audience is so good that it explodes, Nikki's performance fee will naturally not be low.As early as 2014, the single performance fee reached 25 US dollars.Two years later, the public offer reached $40.

Many organizers around the world will honestly spend so much, and there is even a company in the magic city that foolishly spent 300 million U.S. dollars, but in the end it didn’t even make it to the stage due to various reasons, but Han Yi and his The Han scene is obviously not these outsiders who have no access to the inner circle of Hollywood.

The reason why Nicki’s performance fees are so high, apart from her real popularity, is partly because she hasn’t cooperated with any performing arts agency since 2012, and it’s all done by her agency, with Guy- O'Shea Partners operates the Blueprint Group.Blueprint Group has to share the accounts with Guy O'Shealy's Maverick, and all of Maverick's performance business is directly communicated with the partner Live Nation, with two hands in the middle, and the price will definitely not be lowered.

However, Celine Joshua will not go to Live Nation to ask for a price in a foolish way. With Han Yi's backing, she wants to share Nicki Minaj's management affairs with Blueprint Group. Cortez Bryant It can be said that it is a piece of cake to contact Sean Gee directly and lower the price face to face.

why?
Because UTA's important hip-hop client G-Eazy, the management company that signed the contract is Blueprint Group.

To get Bryant and Gilly Star Plaza to have a cup of coffee is a phone call from Neil Warnock.

In the end, Nicki Minaj signed a contract with Han for two performances on the spot, one is Mad City at the end of October this year, and the other is the Temple Music Festival in early March.

"Single game price, 32 US dollars, landed."

Again, no matter which industry you are in, ability comes second and relationships come first.

Related, Iggy Azalea can take off too.

And Han Yi is one of the small group of people with the most extensive network in this industry.

Even though he had in fact only been in Hollywood circles for less than three months.

The power of money is so charming.

"Okay, then put her...in the third place."

Han Yi drew a line on the iPad.

"What about the second one? Youzhen told me yesterday that there seems to be some clues."

"It can only be said that it is a little bit more advanced than before, but you know, boss, he is too hot recently."

Celine sighed, the tiredness and helplessness in her tone were equally divided.

In June 2016, there were only a few male singers who could be described as too hot.

And rapper, that one.

Drake.

In the second week of June, "One Dance" was already tired of staying at the top of the Billboard singles chart. It has been a month and a half since "Views" released 20 singles collectively on the list in the first week, and the list is still on the list. With 14 songs, the achievement of Drake's fourth studio album has surpassed too many so-called legends in the hip-hop world.

With that, all boats have risen, and it can even be described as rocketing into the sky, which is his already outrageous music festival performance price.

In 2011, it was US$25, and in 2014 it was US$60. Now that "Hotline Bling" and "One Dance" have become national ringtones, Brent Smith, who is in charge of Drake's global exclusive performance reservation, offered the price to Han on the spot It's $150 million.

There is room for lowering the price, but it’s not that big. After several back and forth, Drake’s performance fee at the Temple Music Festival was fixed at 135 million US dollars, and it was a naked price, which meant that Han had to pay for the air tickets of Drake’s accompanying team on the spot. , hotels, and other entertainment expenses that are covered up with makeup, hair, and art installation fees.

The performance price fluctuations of music artists are so exaggerated. As long as they create a divine comedy that is popular all over the world, the asking price can directly rise from a few thousand dollars to hundreds of thousands of dollars.And once the youth is gone, even if the show is free, the organizers have to think twice.

The ups and downs of digital currency are already commonplace in the entertainment industry.

Lil Wayne, the big brother of Young Money who can squeeze into the top ten in all historical rankings, the fundamental reason why the transaction price is not as good as Drake's is this.

Not to mention Drake, not even Nicki Minaj.

"Our second day's finale guest, Lil Wayne, ICM confirmed the price is $26, excluding tax."

It has been five years since "The Carter IV" achieved an astonishing record of 96.4 copies in its first week and airborne at the top of the Billboard album chart. Lil Wayne's performance on streaming media platforms is far inferior to that of other OGs.For example, on the Spotify platform, Lil Wayne only has 5 singles with over [-] million plays.

And his younger brother Drake has 54 songs.

More importantly, although ICM and Han Yi's HMG both work in the Xinghui Building, and the logo on the outer wall of the Xinghui Building is still the ICM logo, but this agency, which ranks at the end of the four major brokerage companies, although the movie The client list in TV and TV is not bad, with Al Pacino, Jodie Foster and Christoph Waltz filling the lineup, but the musical influence can be described as embarrassing.

In the last life, until it was acquired by CAA for 7.5 million US dollars, ICM's music client list in its heyday was represented by people like Nicki Minaj, Lil Wayne, J.Cole, Madison Bill and Khalid .

With Han Yi disrupting the situation, the current ICM can't even catch Madison and Khaled, let alone attract superstars and improve their bargaining power.

Their own development is limited, the brokerage company's ability is not good, and the theme of the Young Money night is Han's live, and Lil Wayne is ranked as the finale, giving this OG absolute respect.In the end, the transaction price that Han got for the Shrine Music Festival was actually 15% lower than the price of his performance at the nightclub.

This kind of arrangement, if you change the name, it is absolutely impossible to copy.It is precisely because Han Yi chose Young Money as a breakthrough point that Drake and Nicki Mina willingly gave up the finale seat to Big Brother.Otherwise, in other ordinary music festivals, the teams of both of them would have to fight for the title of headliner.

After all, for musicians, there are two most important things in a performance, the first is the cost, and the second is the arrangement of coffee seats.

"Let me see, 26, add 135, add 32, and finally have 355.15..."

Han Yi was doing simple calculations on the tablet.

"Excluding Dr. Dre, the total budget of the confirmed artist lineup is 548.15 million US dollars."

"Yes." Celine confirmed, "Twelve groups of artists have been confirmed now, Dr. Dre will appear as a guest partner with Snoop Dogg, if we follow the previous plan, skip the afternoon show and start directly at [-] o'clock , then we need a total of twenty groups of artists."

"In other words, we still have eight time slots to fill in the blanks."

"Especially the next day." Celine nodded.

"Do you have any ideas?" Han Yi rubbed his chin and asked, "Except for the top guest and our own people, I hope you can make up your own minds about other choices, Celine."

"Combining the box office data of Pollstar's music festivals and the streaming media broadcast situation in the past quarter, there are probably some choices." Celine called up the Excel sheet on the computer and read, "2 Chainz, Ty Dolla $ign , Lil Uzi Vert, Kodak Black, Playboi Carti, Robb Bank$, plus XXXTentacion and Fat Nick, should be able to satisfy most of the needs of the target audience."

"It sounds good, just follow this list, and replace it if the schedule and price are not suitable."

Han Yi licked his lips, stared at the to-do list of the Temple Music Festival on the iPad screen, and shifted his gaze to the next row.

"Was the venue cost a total of $275 million?"

"Well, the venue cost includes the venue rental fee, city service fee and venue restoration fee after the music festival. Morris-Ferre Park does not get many music festival lists every year, and they also want to put more People from Ultra attracted us, so it was a lot of convenience for us. The 28-day construction and dismantling time were given to us for free, and the activity approval process of the Miami city government was also run by their staff for us. "

"It's much cheaper than Las Vegas." Han Yi curled his lips and said.Up to now, Jordan Bromley’s legal team is still negotiating the price with MGM, and the other party insists on the reserve price of 300 million yuan. The organizer is responsible for the government relations, and the free construction period is only six days. .

"But the labor cost in Florida is expensive." Celine Joshua smiled. "Based on the 28-day construction and dismantling time, at least 650 union-registered workers cost $[-] per day per person."

"650 USD?"

"Yeah, salary, insurance, meals, transportation, all required by the trade union to be included. If it is really planned and built in 28 days, it will be almost 500 million US dollars."

"It shouldn't take 28 days." Han Yi shook his head and denied, "The stage of the hip-hop music festival is simple, and we don't do any exaggerated special effects and art installations this time. Even if it is full, two weeks should not be too much. Question, right? I can understand why Ultra next door has 28 days, it’s an EDM music festival after all.”

Different styles of music festivals have different requirements for stage details and specifications.The stage requirements of the hip-hop music festival are quite simple. There are disc players and microphones, and the effect of the line array speakers is OK.For the rest, it is a big deal to prepare a few more boxes of mineral water for the rappers to sprinkle on the heads of the audience.

Of course, electronic music festivals are the category with the highest requirements for sound and light. For a music festival of Ultra level, it is easy to spend 800 million or even close to 1000 million on the stage.

"Yes, but I will do it according to the 28-day plan first, so that if there is any unexpected situation, I will have sufficient backup funds." Celine replied, "The budget for the staff is about 200 million, and the equipment rental fee for the stage is 300 million US dollars. ...There are more superstars participating this time, including fire and death insurance, I estimate that the insurance may cost 200 to 250 million US dollars. Medical care, security, mobile toilets...add another 100 million US dollars."

"Add in the rest of the artist fee, and that's ... a total budget of almost $2000 million."

"That's right, about 2000 million, more or less." Celine carefully calculated the expected income of the Temple Music Festival for Han Yi, "9 people in two days, for the first session, the price can be lower than the price of Ultra next door, They’re $349.95 for a one-day ticket, and we’re making it... almost $300. This lineup, absolutely packed Maurice Ferrer Park, would have grossed $2700 million at the box office alone.”

"A gross profit of US$700 million." Han Yi nodded with satisfaction, "More than 25%, not bad."

"There are still some miscellaneous expenses that have not been counted, such as the reception expenses for artists landing, but this time there should be a 20% profit margin. I am optimistic about this." When it comes to box office issues, Celine Joshua's expression is also It's very easy, after all, it's a king-level lineup led by Dr. Dre, Eminem and Drake, even Lil Wayne, Kendrick Lamar, Snoop Dogg and Nicki Minaj Step aside to the second echelon.

This is an out-of-print game that Han Yi spent more than 2 million US dollars on his contacts, which other organizers cannot replicate.

There is no need to use three or four stages like other music festivals to win by volume.Because just the release of these two gimmicks, West Coast All-Star and Young Money All-Star, is enough to drive fans all over the world into a frenzy.

The problem now is not that the Temple Music Festival cannot sell out tickets, but how panicked Live Nation and AEG Live are after the announcement of the lineup and the opening of the pre-sale ticket channel.

You know, Rolling Loud Miami 2016, which has not yet been officially announced, will be held in early May, and the biggest guest is Future.

There is no need to be too nervous about the Ultra Music Festival held at the same time. The pre-sale tickets for this golden signboard are sold nearly half a year in advance every year. There are countless people going to Miami for spring break, and there is no problem if they are sold out.

What the organizers need to worry about is - after Eminem and Drake take the stage, will all the audience in Bay Park flock to the opposite side.

After all, DJs fly around the world every year, performing hundreds of shows, and they can watch them wherever they go.But Eminem and Drake's music festival stage is a rare sight that doesn't happen once a year.

If you want to become a giant on the scene, you have to fight for these things-creativity, lineup, execution and financial strength.

As long as you have the last thing, the first three can all be packed.

"From this point of view, there is basically only the work to be carried out on the temple side." Han Yi deleted all the to-do items, smiled and nodded at Celine, "Nice job, Celine. If Vegas It’s even better if the side can move as fast as Miami does.”

"Boldly guess, which city is the most greedy gambler in the world?" Celine sighed helplessly, "Not only is MGM, but every link is fucking... Sorry, I want to get stuck in our necks. Insurance The site insurance package quoted by the company is 1.5 times higher than that of Miami.”

"Understood." Han Yi nodded thoughtfully, and after pondering for a moment, he replied, "Celine, you should first determine the artist lineup as soon as possible, especially Justin Bieber and Kanye West—very important , Our plans for Mad City this year are basically around these two, and everyone else is an addition. As long as we can capture the largest traffic in the two fields, the music festival will be half successful."

"I have made an appointment with Scooter for lunch next week." Having said this, Celine cut her hair, and her tone couldn't help but laugh, "Boss, you may not have imagined how difficult it is to make an appointment with him for lunch... His personal assistant told me that I Can have about 27 minutes of lunch time."

"Accurate to the minute." Han Yi laughed dumbly, "It looks really busy."

"Or you have to make such a gesture." Celine shrugged noncommittally. She has been in the circle for so many years, and she has seen too many little tricks of managers and brokers.

"Do you need me with you?"

"It shouldn't be necessary, boss, this is what I should do, and it will definitely be done."

Celine Joshua wiped the hem of her skirt down and stood up.

"Before the end of June, I will determine the venue and artist lineup, get the special event permit for Las Vegas before mid-July, and issue tickets at least one quarter in advance."

"Yes, ample ticket window, that's important...oh yes, Celine."

Han Yi smiled and watched Celine Joshua leave his office. Before she could reach the door, he stopped her as if he remembered something.

"Please go to the meeting room, call Yujin, and ask her to come to my place after the meeting."

(End of this chapter)